Good Apple Full-Coverage Transfer-Proof Serum Foundation Tan 074 dupes and alternatives KVD Beauty
4.0 (1,696)·Medium tan · Olive · neutral olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Both claim a blurring effect· Both claim long-wearing
Differences: Slightly warmer undertone· Radiant rather than natural finish· Medium rather than full coverage
Score details
Shade match
88
Finish & visual result
73
Wear & performance
100
Skin suitability
0
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than natural finish · Medium rather than full coverage · Not marketed for combination/oily skin · Contains listed fragrance
Matches: Very close colour· Same natural finish· Both claim long-wearing
Differences: Slightly warmer undertone· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
87
Finish & visual result
74
Wear & performance
86
Skin suitability
40
Very close colour · Natural · Medium coverage
Ingredients (not scored): 29% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for oily skin
Matches: Very close colour· Same natural finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
87
Finish & visual result
85
Wear & performance
82
Skin suitability
0
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for combination/oily skin · Contains drying alcohol
Matches: Very close colour· Same natural finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Medium rather than full coverage· Does not claim transfer resistance
Score details
Shade match
87
Finish & visual result
85
Wear & performance
82
Skin suitability
0
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for combination/oily skin · Contains drying alcohol
$16Ulta Beauty(product price)$26 less (62%)4.3 (699)
Matches: Very close colour· Same natural finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Medium rather than full coverage· No long-wear claim
Score details
Shade match
87
Finish & visual result
93
Wear & performance
40
Skin suitability
76
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
Matches: Very close colour· Same natural finish· Both claim long-wearing
Differences: Slightly warmer undertone· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
86
Finish & visual result
74
Wear & performance
86
Skin suitability
40
Very close colour · Natural · Medium coverage
Ingredients (not scored): 29% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for oily skin
Matches: Very close colour· Same natural finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Medium rather than full coverage· No long-wear claim
Score details
Shade match
87
Finish & visual result
93
Wear & performance
51
Skin suitability
38
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly warmer undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for oily skin
Retailer shade note: tan warm skin with golden undertones
$39.50Ulta Beauty(product price)$2.50 less (6%)4.4 (15,124)
Matches: Very close colour· Claims not settling into lines· Both claim a lightweight feel
Differences: Neutral rather than olive undertone· Matte rather than natural finish· Medium rather than full coverage
Score details
Shade match
88
Finish & visual result
62
Wear & performance
51
Skin suitability
100
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than olive undertone · Matte rather than natural finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance
Retailer shade note: tan skin w/ neutral to golden undertones
Matches: Very close colour· Claims a skin-like finish· Both claim a blurring effect
Differences: Neutral rather than olive undertone· Matte rather than natural finish· Medium rather than full coverage
Score details
Shade match
87
Finish & visual result
67
Wear & performance
54
Skin suitability
76
Very close colour · Matte · Medium coverage
Ingredients (not scored): 36% ingredient overlap
Differences: Neutral rather than olive undertone · Matte rather than natural finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance
$13.99Ulta Beauty(product price)$28.01 less (67%)4.3 (33,167)
Matches: Near-identical swatch colour· Same natural finish· Claims a skin-like finish
Differences: Neutral rather than olive undertone· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
89
Finish & visual result
67
Wear & performance
40
Skin suitability
76
Looks identical · Natural · Medium coverage
Ingredients (not scored): 31% ingredient overlap
Differences: Neutral rather than olive undertone · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel
Matches: Near-identical swatch colour· Both claim long-wearing
Differences: Matte rather than natural finish· Medium rather than full coverage· No blurring effect claimed
Score details
Shade match
90
Finish & visual result
55
Wear & performance
68
Skin suitability
40
Looks identical · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Matte rather than natural finish · Medium rather than full coverage · No blurring effect claimed · Does not claim transfer resistance · Does not claim a lightweight feel · Not marketed for combination skin
The closest shade to KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation Tan 074 (Medium tan · Olive · neutral olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation in WN 114 Golden, against KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation in Tan 074. Every attribute compared, with its share of the score.
ComparedYour shadeTan 074Closest shade matchWN 114 GoldenHow they compareScore
Shade match55% of overall91
Colour60%98#b98357#b98355Looks identicalColour difference 0.6 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared85
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%60FullMediumSome differenceMedium coverage rather than full
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared63
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall40
Skin type100%40Combination, oilyNormal, dry, combinationBoth marketed for combination skin
Overall match 83/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Amber, against KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation in Tan 074. Every attribute compared, with its share of the score.
ComparedYour shadeTan 074Closest overall alternativeAmberHow they compareScore
Shade match55% of overall87
Colour60%94#b98357#be8153Very close colourColour difference 1.7 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared81
Finish35%100NaturalNaturalSameSame natural finish
Coverage30%80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared72
Longevity30%100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type100%87Combination, oilyNormal, combination, oilyBoth marketed for combination/oily skin
Overall match 84/100Shade match 87/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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