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Good Apple Full-Coverage Transfer-Proof Serum Foundation Tan 074 dupes and alternatives KVD Beauty

Medium tan · Olive · neutral olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

  • Dry0
  • Normal1
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free0No drying alcohol1Vegan1Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, with a radiant finish, without talc.

  • 1 match has no finish listed and is not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Yves Saint Laurent Skin Affair Soft Glow Cushion Foundation DW5.5

The equivalent shade and the most similar foundation overall.

Your shade
KVD Beauty
Tan 074Change shade
Depth and undertone: Medium tan · Olive · neutral olive
Finish and coverage: Natural · Full coverage
The match
Yves Saint Laurent
DW5.5
Depth and undertone: Medium tan · Warm
Finish and coverage: Radiant · Medium coverage
Overall match
82out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
73
Wear (Wear & performance)
100
Skin (Skin suitability)
0
Shade match
88out of 100
Colour
95
Depth
99
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$49SephoraSephora
Costs $7 more

Your shade $42 at Ulta Beauty

SephoraView at Sephora

Looking for a concealer in your shade?

The closest shade to KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation Tan 074 (Medium tan · Olive · neutral olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Milk Makeup Future Fluid Longwear Hydrating Concealer

    20O

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 20O

    • Very close colour
    • Medium tan · Olive undertone

    $30

    Ulta BeautyView at Ulta Beauty
  2. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    420

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 420

    • Very close colour
    • Medium tan · Olive · warm olive undertone

    $30

    SephoraView at Sephora
  3. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    11 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 11 Tan

    • Very close colour
    • Medium tan · Neutral undertone

    $36

    SephoraView at Sephora
  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    34.5 Rich Golden

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 34.5 Rich Golden

    • Very close colour
    • Medium tan · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  5. Tarte Shape Tape Full Coverage Matte Concealer

    48G tan-deep golden

    Tarte Shape Tape Full Coverage Matte Concealer, shade 48G tan-deep golden

    • Close colour
    • Medium tan · Olive undertone

    $32

    SephoraView at Sephora
  6. Glossier Stretch Concealer for Dewy Buildable Coverage

    Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Deep 1

    • Very close colour
    • Tan · Warm · golden undertone

    $22

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Yves Saint Laurent Skin Affair Soft Glow Cushion Foundation in DW5.5, against KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation in Tan 074. Every attribute compared, with its share of the score.

ComparedYour shadeTan 074Closest matchDW5.5Score
Shade match55% of overall88
Colour95#b98357#b6855dLooks identicalColour difference 1.4 (0 is identical)
Depth99Medium tanMedium tanSameDepth difference: 0.4
Retailer descriptionDeep tanDeepSome differenceRetailer descriptions one depth band apart
Undertone65Olive · neutral oliveWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared73
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance100ClaimedClaimedSameBoth products claim transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0Combination, oilyNormalMarketed for different skin types
Overall match 82/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Yves Saint Laurent Skin Affair Soft Glow Cushion Foundation in DW5.5.

Same or better

  • Near-identical swatch colour
  • Medium rather than full coverage
  • Both claim a blurring effect
  • Both claim long-wearing
  • Both claim transfer resistance
  • Both claim a lightweight feel

Different

  • Slightly warmer undertone
  • Radiant finish instead of natural
  • Not marketed for combination/oily skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeOil-based, low silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs low
View full match

Where to buy DW5.5

Best price
$49SephoraSephora
Costs $7 more

Your shade $42 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.