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Good Apple Full-Coverage Transfer-Proof Serum Foundation Tan 074 dupes and alternatives KVD Beauty

Medium tan · Olive · neutral olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free7No drying alcohol6Vegan5Cruelty-free, applied. RemoveOil-free1With SPF2Mineral2

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8 of 31

Only showing matches with medium coverage, cruelty-free.

  • 18 matches have no cruelty-free claim listed and are not shown.

Closest shade match: CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation 265 Tawny

The equivalent shade: scored on colour, depth and undertone only.

Your shade
KVD Beauty
Tan 074Change shade
Depth and undertone: Medium tan · Olive · neutral olive
Finish and coverage: Natural · Full coverage
The match
CoverGirl
265 Tawny
Depth and undertone: Medium tan · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
Shade match
90out of 100
Colour
97
Depth
99
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$14.78WalmartWalmart
$27.22 less (65%)

Your shade $42 at Ulta Beauty

WalmartView at Walmart

Closest overall alternative: MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Amber

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
KVD Beauty
Tan 074Change shade
Depth and undertone: Medium tan · Olive · neutral olive
Finish and coverage: Natural · Full coverage
The match
MERIT
Amber
Depth and undertone: Medium tan · Warm
Finish and coverage: Natural · Medium coverage
Overall match
84out of 100
Shade (Shade match)
87
Finish (Finish & visual result)
81
Wear (Wear & performance)
72
Skin (Skin suitability)
87
Medium confidence· Digital matchWhy it matches
Best price
$38SephoraSephora
$4 less (10%)

Your shade $42 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    370 Medium
    Shade match 87
    $52SephoraSephoraCosts $10 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    85
    Wear & performance
    82
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with golden undertones

    Medium confidence· Digital match

    View match
  2. #4 · Haus Labs

    Triclone Skin Tech Medium Coverage Foundation

    340 Medium
    Shade match 87
    $52SephoraSephoraCosts $10 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneMedium rather than full coverageDoes not claim transfer resistance

    Score details
    Shade match
    87
    Finish & visual result
    85
    Wear & performance
    82
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · Does not claim transfer resistance · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with golden undertones

    Medium confidence· Digital match

    View match
  3. #5 · Ulta Beauty Collection

    Moisturizing Complexion Stick

    Tan Warm
    Shade match 87
    $16Ulta BeautyUlta Beauty(product price)$26 less (62%)

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    76

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  4. #6 · bareMinerals

    ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15

    Neutral Tan 21
    Shade match 87
    $39.50SephoraSephora$2.50 less (6%)

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    93
    Wear & performance
    51
    Skin suitability
    38

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance · Not marketed for oily skin

    Retailer shade note: tan warm skin with golden undertones

    Medium confidence· Digital match

    View match
  5. #7 · bareMinerals

    ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15

    Golden Tan 20
    Shade match 88
    $39.50Ulta BeautyUlta Beauty(product price)$2.50 less (6%)

    Matches: Very close colourClaims not settling into linesBoth claim a lightweight feel

    Differences: Neutral rather than olive undertoneMatte rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    62
    Wear & performance
    51
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than olive undertone · Matte rather than natural finish · Medium rather than full coverage · No blurring effect claimed · No long-wear claim · Does not claim transfer resistance

    Retailer shade note: tan skin w/ neutral to golden undertones

    Medium confidence· Digital match

    View match
  6. #8 · Ulta Beauty Collection

    Complexion Crush Foundation

    Tan Neutral
    Shade match 87
    $16Ulta BeautyUlta Beauty$26 less (62%)

    Matches: Very close colourClaims a skin-like finishBoth claim a blurring effect

    Differences: Neutral rather than olive undertoneMatte rather than natural finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    67
    Wear & performance
    54
    Skin suitability
    76

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 36% ingredient overlap

    Differences: Neutral rather than olive undertone · Matte rather than natural finish · Medium rather than full coverage · No long-wear claim · Does not claim transfer resistance

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation Tan 074 (Medium tan · Olive · neutral olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Milk Makeup Future Fluid Longwear Hydrating Concealer

    20O

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 20O

    • Very close colour
    • Medium tan · Olive undertone

    $30

    Ulta BeautyView at Ulta Beauty
  2. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    420

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 420

    • Very close colour
    • Medium tan · Olive · warm olive undertone

    $30

    SephoraView at Sephora
  3. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    11 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 11 Tan

    • Very close colour
    • Medium tan · Neutral undertone

    $36

    SephoraView at Sephora
  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    34.5 Rich Golden

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 34.5 Rich Golden

    • Very close colour
    • Medium tan · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  5. Tarte Shape Tape Full Coverage Matte Concealer

    48G tan-deep golden

    Tarte Shape Tape Full Coverage Matte Concealer, shade 48G tan-deep golden

    • Close colour
    • Medium tan · Olive undertone

    $32

    SephoraView at Sephora
  6. Glossier Stretch Concealer for Dewy Buildable Coverage

    Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Deep 1

    • Very close colour
    • Tan · Warm · golden undertone

    $22

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation in 265 Tawny, against KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation in Tan 074. Every attribute compared, with its share of the score.

ComparedYour shadeTan 074Closest shade match265 TawnyScore
Shade match55% of overall90
Colour97#b98357#b7855bLooks identicalColour difference 1.1 (0 is identical)
Depth99Medium tanMedium tanSameDepth difference: 0.5
Retailer descriptionDeep tanNot statedNo depth word in one descriptionNot compared
Undertone70Olive · neutral oliveNeutral · neutral goldenSome differencecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared74
Finish100NaturalNaturalSameSame natural finish
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall80
Skin type80Combination, oilyCombination, dry, normal, oilyBoth marketed for combination/​oily skin
Overall match 78/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation in 265 Tawny.

Same or better

  • $27.22 less
  • Near-identical swatch colour
  • Same natural finish

Different

  • Slightly warmer undertone
  • Medium rather than full coverage
  • No blurring effect claimed
  • No long-wear claim
  • Does not claim transfer resistance
  • Does not claim a lightweight feel
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Why the closest overall alternative works

MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Amber, against KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation in Tan 074. Every attribute compared, with its share of the score.

ComparedYour shadeTan 074Closest overall alternativeAmberScore
Shade match55% of overall87
Colour94#b98357#be8153Very close colourColour difference 1.7 (0 is identical)
Depth100Medium tanMedium tanSameDepth difference: 0.0
Retailer descriptionDeep tanDeepSome differenceRetailer descriptions one depth band apart
Undertone65Olive · neutral oliveWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100NaturalNaturalSameSame natural finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared72
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type87Combination, oilyNormal, combination, oilyBoth marketed for combination/​oily skin
Overall match 84/100Shade match 87/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Amber.

Same or better

  • $4 less
  • Very close colour
  • Same natural finish
  • Medium rather than full coverage
  • Both claim long-wearing
  • Claims not settling into lines
  • Both claim a lightweight feel

Different

  • Slightly warmer undertone
  • No blurring effect claimed
  • Does not claim transfer resistance

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs moderate
View full match

Where to buy

Closest shade match

CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation 265 Tawny

Best price
$14.78WalmartWalmart
$27.22 less (65%)

Your shade $42 at Ulta Beauty

WalmartView at Walmart

Closest overall alternative

MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Amber

Best price
$38SephoraSephora
$4 less (10%)

Your shade $42 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.