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Natural Blur Powder Foundation 3C dupes and alternatives Kylie Cosmetics

Fair · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: NARS Natural Matte Longwear Foundation VIENNA

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Kylie Cosmetics
3CChange shade
Depth and undertone: Fair · Cool
Finish and coverage: Matte · Medium coverage
The match
NARS
VIENNA
Depth and undertone: Fair · Cool
Finish and coverage: Matte · Full coverage
Shade match
97out of 100
Colour
96
Depth
99
Undertone
100
Best price
$55SephoraSephora
Costs $17 more

Your shade $38 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Urban Decay Face Bond Self Setting Waterproof Foundation 11

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Kylie Cosmetics
3CChange shade
Depth and undertone: Fair · Cool
Finish and coverage: Matte · Medium coverage
The match
Urban Decay
11
Depth and undertone: Fair · Cool
Finish and coverage: Matte · Medium coverage
Overall match
91out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
100
Wear (Wear & performance)
58
Skin (Skin suitability)
75
Best price
$40SephoraSephora
Costs $2 more

Your shade $38 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    N5
    Shade match 87
    $39SephoraSephoraCosts $1 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneFull rather than medium coverageNot marketed for dry skin

    Score details
    Shade match
    87
    Finish & visual result
    93
    Wear & performance
    100
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 25% ingredient overlap

    Differences: Neutral rather than cool undertone · Full rather than medium coverage · Not marketed for dry skin

    Retailer shade note: rosy beige with neutral undertones for light to medium skin

    High confidence· Digital match

    View match
  2. #4 · Make Up For Ever

    HD Skin Matte Velvet Blurring Powder Foundation

    1R02 Cool Alabaster
    Shade match 96
    $45SephoraSephoraCosts $7 more

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Full rather than medium coverageDoes not claim colour stabilityNot marketed for dry skin

    Score details
    Shade match
    96
    Finish & visual result
    93
    Wear & performance
    64
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim colour stability · Not marketed for dry skin

    Retailer shade note: fair skin tones with rosy undertones

    High confidence· Digital match

    View match
  3. #5 · Tarte

    Amazonian Clay Blurring Powder Foundation

    18N Fair-Light Neutral
    Shade match 96
    $40SephoraSephoraCosts $2 more

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: Does not claim not settling into linesDoes not claim colour stabilityDoes not claim a lightweight feel

    Score details
    Shade match
    96
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    75

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for dry skin

    Retailer shade note: fair to light skin with a balance of warm & cool undertones

    High confidence· Digital match

    View match
  4. #6 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Cool Sand (C-036)
    Shade match 95
    $58SephoraSephoraCosts $20 more

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: No blurring effect claimedDoes not claim colour stabilityNot marketed for dry skin

    Score details
    Shade match
    95
    Finish & visual result
    89
    Wear & performance
    70
    Skin suitability
    75

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: No blurring effect claimed · Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: Light, cool undertones

    High confidence· Digital match

    View match
  5. #7 · RMS Beauty

    ReEvolve Natural Finish Foundation

    22.5
    Shade match 97
    $59Ulta BeautyUlta Beauty(product price)Costs $21 more

    Matches: Near-identical swatch colourSame cool undertoneSame medium coverage

    Differences: Natural rather than matte finishDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    97
    Finish & visual result
    81
    Wear & performance
    63
    Skin suitability
    92

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel

    Retailer shade note: cool buff beige

    High confidence· Digital match

    View match
  6. #8 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    15.5P Light
    Shade match 97
    $24SephoraSephora$14 less (37%)

    Matches: Near-identical swatch colourSame cool undertoneSame matte finish

    Differences: Full rather than medium coverageDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    97
    Finish & visual result
    93
    Wear & performance
    63
    Skin suitability
    25

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/combination/oily skin

    Retailer shade note: light, pink undertone

    High confidence· Digital match

    View match
  7. Shade match 89
    $40SephoraSephoraCosts $2 more

    Matches: Near-identical swatch colourSame matte finishSame medium coverage

    Differences: Neutral rather than cool undertoneDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    89
    Finish & visual result
    100
    Wear & performance
    58
    Skin suitability
    75

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: light neutral

    High confidence· Digital match

    View match
  8. #10 · NARS

    Light Reflecting Foundation

    Vienna
    Shade match 96
    $55SephoraSephoraCosts $17 more

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Natural rather than matte finishDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    96
    Finish & visual result
    81
    Wear & performance
    63
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: L4.5 - light with cool undertones

    High confidence· Digital match

    View match
  9. #11 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Neutral Sand (N-030)
    Shade match 89
    $58Ulta BeautyUlta Beauty(product price)Costs $20 more

    Matches: Near-identical swatch colourSame matte finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo blurring effect claimedDoes not claim colour stability

    Score details
    Shade match
    89
    Finish & visual result
    89
    Wear & performance
    70
    Skin suitability
    75

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than cool undertone · No blurring effect claimed · Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: light, neutral undertones

    High confidence· Digital match

    View match
  10. #12 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    2C Madeleine
    Shade match 80
    $54Ulta BeautyUlta Beauty(product price)Costs $16 more

    Matches: Same cool undertoneSame matte finishBoth claim a blurring effect

    Differences: Slightly deeperBuildable rather than medium coverageDoes not claim colour stability

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    73
    Skin suitability
    92

    Colour not compared · Matte · Buildable coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly deeper · Buildable rather than medium coverage · Does not claim colour stability

    Retailer shade note: light with cool undertones

    Low confidence· Digital match

    View match
  11. Shade match 90
    $39.50Ulta BeautyUlta Beauty(product price)Costs $1.50 more

    Matches: Near-identical swatch colourSame matte finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    66
    Skin suitability
    50

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · No blurring effect claimed · No long-wear claim · Does not claim colour stability · Not marketed for dry/normal skin

    Retailer shade note: light skin w/ neutral undertones

    Medium confidence· Digital match

    View match
  12. #14 · Tarte

    Timeless Hydrating Foundation

    22N Light Neutral
    Shade match 87
    $42Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim 12-hour wear

    Differences: Neutral rather than cool undertoneNatural rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    74
    Skin suitability
    92

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  13. Shade match 80
    $54Ulta BeautyUlta Beauty(product price)Costs $16 more

    Matches: Near-identical swatch colourSame medium coverageBoth claim a blurring effect

    Differences: Slightly warmer undertoneNatural rather than matte finish

    Score details
    Shade match
    80
    Finish & visual result
    81
    Wear & performance
    100
    Skin suitability
    92

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish

    Retailer shade note: fair with warm undertones

    High confidence· Digital match

    View match
  14. #16 · Juvia's Place

    I Am Magic Velvety Matte Foundation

    600 Cairo
    Shade match 84
    $24Ulta BeautyUlta Beauty(product price)$14 less (37%)

    Matches: Near-identical swatch colourSame matte finishBoth claim not settling into lines

    Differences: Slightly warmer undertoneFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    84
    Finish & visual result
    81
    Wear & performance
    78
    Skin suitability
    92

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · No blurring effect claimed · Does not claim colour stability

    Retailer shade note: for light skin w/ neutral warm undertones

    Medium confidence· Digital match

    View match
  15. #17 · KimChi Chic Beauty

    A Really Good Foundation

    103L
    Shade match 88
    $29Ulta BeautyUlta Beauty(product price)$9 less (24%)

    Matches: Near-identical swatch colourBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneNatural matte rather than matte finishFull rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    72
    Wear & performance
    78
    Skin suitability
    100

    Looks identical · Natural matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural matte rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Does not claim colour stability

    Retailer shade note: Fair with Neutral Undertones

    Medium confidence· Digital match

    View match
  16. #18 · Sephora Collection

    Best Skin Ever Liquid Foundation

    12P
    Shade match 96
    $24SephoraSephora$14 less (37%)

    Matches: Very close colourSame cool undertoneSame medium coverage

    Differences: Natural rather than matte finishNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    70
    Wear & performance
    58
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: light with pink undertones

    High confidence· Digital match

    View match
  17. #19 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    15N Light
    Shade match 87
    $24SephoraSephora$14 less (37%)

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneFull rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    93
    Wear & performance
    63
    Skin suitability
    25

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Neutral rather than cool undertone · Full rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/combination/oily skin

    Retailer shade note: light, neutral undertone

    High confidence· Digital match

    View match
  18. Shade match 76
    $54SephoraSephoraCosts $16 more

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Slightly warmer undertoneNatural rather than matte finish

    Score details
    Shade match
    76
    Finish & visual result
    81
    Wear & performance
    100
    Skin suitability
    92

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish

    Retailer shade note: light with warm undertones

    High confidence· Digital match

    View match
  19. #21 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    9 Light Neutral
    Shade match 83
    $38SephoraSephoraSame price

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Slightly warmer undertoneDoes not claim not settling into linesNot marketed for dry skin

    Score details
    Shade match
    83
    Finish & visual result
    88
    Wear & performance
    70
    Skin suitability
    69

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: neutral peach

    High confidence· Digital match

    View match
  20. #22 · NARS

    Natural Radiant Longwear Foundation

    Vienna - Light 4.5
    Shade match 95
    $55SephoraSephoraCosts $17 more

    Matches: Very close colourSame cool undertoneBoth claim 16-hour wear

    Differences: Natural rather than matte finishFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    62
    Wear & performance
    61
    Skin suitability
    75

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: L4.5 - light with cool undertones

    High confidence· Digital match

    View match
  21. #23 · Maybelline

    Fit Me Matte + Poreless Foundation

    Soft Sand 124
    Shade match 81
    $11.99Ulta BeautyUlta Beauty(product price)$26.01 less (68%)

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Slightly warmer undertoneNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    81
    Finish & visual result
    89
    Wear & performance
    74
    Skin suitability
    50

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/combination skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  22. #24 · IT Cosmetics

    CC+ Airbrush Perfecting Powder Foundation

    Medium
    Shade match 89
    $42Ulta BeautyUlta BeautyCosts $4 more

    Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim not settling into lines

    Differences: Natural rather than matte finishFull rather than medium coverageNo long-wear claim

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    55
    Skin suitability
    92

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel

    Retailer shade note: light medium

    Medium confidence· Digital match

    View match
  23. Shade match 89
    $8Ulta BeautyUlta Beauty(product price)$30 less (79%)

    Matches: Near-identical swatch colourSame matte finish

    Differences: Neutral rather than cool undertoneFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    92

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than cool undertone · Full rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel

    Retailer shade note: fair or light skin tones with a neutral undertone

    Medium confidence· Digital match

    View match
  24. Shade match 88
    $48SephoraSephoraCosts $10 more

    Matches: Very close colourSame medium coverageClaims a skin-like finish

    Differences: Neutral rather than cool undertoneNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    63
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: light beige with neutral undertones

    High confidence· Digital match

    View match
  25. Shade match 80
    $14.59TargetTarget$23.41 less (62%)

    Matches: Same matte finishBoth claim a blurring effectAdds SPF 15

    Differences: Slightly deeperFull rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    93
    Wear & performance
    51
    Skin suitability
    92

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly deeper · Full rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel

    Low confidence· Digital match

    View match

Showing 12 of 25 matches

Looking for a concealer in your shade?

The closest shade to Kylie Cosmetics Natural Blur Powder Foundation 3C (Fair · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    200C

    Rare Beauty Liquid Touch Brightening Concealer, shade 200C

    • Very close colour
    • Light · Cool undertone

    $24

  2. Glossier Stretch Concealer for Dewy Buildable Coverage

    Light 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Light 4

    • Very close colour
    • Fair · Cool · pink undertone

    $22

  3. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    1R12

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 1R12

    • Very close colour
    • Light · Cool undertone

    $35

  4. e.l.f. Cosmetics Hydrating Camo Concealer

    Light Peach

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Light Peach

    • Very close colour
    • Light · Cool · rosy undertone

    $8

  5. L'Oréal Paris True Match Radiant Serum Concealer

    W5

    L'Oréal Paris True Match Radiant Serum Concealer, shade W5

    • Very close colour
    • Fair · Cool undertone

    $16.99

  6. Dior Forever Skin Correct Full-Coverage Concealer

    3C Cool

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3C Cool

    • Close colour
    • Light · Cool undertone

    $42

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

NARS Natural Matte Longwear Foundation in VIENNA, against Kylie Cosmetics Natural Blur Powder Foundation in 3C. Every attribute compared, with its share of the score.

ComparedYour shade3CClosest shade matchVIENNAScore
Shade match55% of overall97
Colour96#f3c49d#f2c6a3Looks identicalColour difference 1.2 (0 is identical)
Depth99FairFairSameDepth difference: 0.7
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall48
Longevity3512-hour wear24-hour wearDifferent24-hour wear claimed against 12-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall75
Skin type75Dry, normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 88/100Shade match 97/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Natural Matte Longwear Foundation in VIENNA.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Same matte finish
  • Full rather than medium coverage
  • Both claim a blurring effect
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Does not claim not settling into lines
  • Does not claim colour stability
  • Not marketed for dry skin

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone none vs high

Why the closest overall alternative works

Urban Decay Face Bond Self Setting Waterproof Foundation in 11, against Kylie Cosmetics Natural Blur Powder Foundation in 3C. Every attribute compared, with its share of the score.

ComparedYour shade3CClosest overall alternative11Score
Shade match55% of overall97
Colour94#f3c49d#f7c397Very close colourColour difference 1.5 (0 is identical)
Depth100FairFairSameDepth difference: 0.0
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall58
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall75
Skin type75Dry, normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 91/100Shade match 97/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Urban Decay Face Bond Self Setting Waterproof Foundation in 11.

Same or better

  • Very close colour
  • Same cool undertone
  • Same matte finish
  • Same medium coverage
  • Both claim a blurring effect
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Does not claim not settling into lines
  • Does not claim colour stability
  • Not marketed for dry skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapPowder-based vs silicone-based; silicone none vs high

Where to buy

Closest shade match

NARS Natural Matte Longwear Foundation VIENNA

Best price
$55SephoraSephora
Costs $17 more

Your shade $38 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Urban Decay Face Bond Self Setting Waterproof Foundation 11

Best price
$40SephoraSephora
Costs $2 more

Your shade $38 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.