Natural Blur Powder Foundation 5WN dupes and alternatives Kylie Cosmetics
4.4 (657)·Light medium · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same neutral undertone· Same matte finish
Differences: No long-wear claim· Does not claim not settling into lines· Does not claim colour stability
Score details
Shade match
95
Finish & visual result
100
Wear & performance
51
Skin suitability
75
Looks identical · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin · Contains drying alcohol
Matches: Near-identical swatch colour· Similar undertone (warm vs neutral)· Same medium coverage
Differences: Natural rather than matte finish· No blurring effect claimed· Does not claim not settling into lines
Score details
Shade match
93
Finish & visual result
70
Wear & performance
49
Skin suitability
75
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily skin
Matches: Near-identical swatch colour· Same neutral undertone· Same medium coverage
Differences: Radiant rather than matte finish· Does not claim not settling into lines· Does not claim colour stability
Score details
Shade match
95
Finish & visual result
62
Wear & performance
51
Skin suitability
75
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Radiant rather than matte finish · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily skin · Contains listed fragrance
Retailer shade note: for medium skin with neutral undertones
Matches: Near-identical swatch colour· Same medium coverage· Claims transfer resistance
Differences: Olive rather than neutral undertone· Natural rather than matte finish· No blurring effect claimed
Score details
Shade match
89
Finish & visual result
70
Wear & performance
49
Skin suitability
75
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Olive rather than neutral undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily skin
The closest shade to Kylie Cosmetics Natural Blur Powder Foundation 5WN (Light medium · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation in WN 94 Deep Neutral, against Kylie Cosmetics Natural Blur Powder Foundation in 5WN. Every attribute compared, with its share of the score.
ComparedYour shade5WNClosest shade matchWN 94 Deep NeutralHow they compareScore
Shade match55% of overall98
Colour60%97#e3b385#e1b180Looks identicalColour difference 1.0 (0 is identical)
Overall match 87/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Natural Tan (W-054), against Kylie Cosmetics Natural Blur Powder Foundation in 5WN. Every attribute compared, with its share of the score.
ComparedYour shade5WNClosest overall alternativeNatural Tan (W-054)How they compareScore
Shade match55% of overall98
Colour60%96#e3b385#dfb288Looks identicalColour difference 1.2 (0 is identical)
Overall match 90/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.