Natural Blur Powder Foundation 5WN dupes and alternatives Kylie Cosmetics
4.4 (657)·Light medium · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same neutral undertone· Same matte finish
Differences: No long-wear claim· Does not claim not settling into lines· Does not claim colour stability
Score details
Shade match
95
Finish & visual result
100
Wear & performance
51
Skin suitability
75
Looks identical · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin · Contains drying alcohol
Matches: Near-identical swatch colour· Same neutral undertone· Same medium coverage
Differences: Natural rather than matte finish· Does not claim not settling into lines· Does not claim a lightweight feel
Score details
Shade match
98
Finish & visual result
81
Wear & performance
63
Skin suitability
75
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than matte finish · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin
Matches: Near-identical swatch colour· Similar undertone (warm vs neutral)· Same matte finish
Differences: Full rather than medium coverage· No blurring effect claimed· Does not claim colour stability
Score details
Shade match
94
Finish & visual result
81
Wear & performance
66
Skin suitability
75
Looks identical · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Full rather than medium coverage · No blurring effect claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: for medium skin with warm peach undertones
Matches: Near-identical swatch colour· Same neutral undertone· Same matte finish
Differences: Full rather than medium coverage· No blurring effect claimed· Does not claim not settling into lines
Score details
Shade match
98
Finish & visual result
81
Wear & performance
49
Skin suitability
75
Looks identical · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: medium fair, warm-neutral undertones
Matches: Very close colour· Same matte finish· Both claim not settling into lines
Differences: Olive rather than neutral undertone· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
89
Finish & visual result
81
Wear & performance
66
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Olive rather than neutral undertone · Full rather than medium coverage · No blurring effect claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: for medium to tan skin with warm olive undertones
Matches: Near-identical swatch colour· Similar undertone (warm vs neutral)· Same matte finish
Differences: Full rather than medium coverage· No blurring effect claimed· No long-wear claim
Score details
Shade match
92
Finish & visual result
81
Wear & performance
40
Skin suitability
92
Looks identical · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Full rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
Retailer shade note: medium or tan skin tones with a warm pink undertone
Matches: Near-identical swatch colour· Similar undertone (warm vs neutral)· Both claim 16-hour wear
Differences: Natural rather than matte finish· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
94
Finish & visual result
62
Wear & performance
61
Skin suitability
75
Looks identical · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin
Retailer shade note: M4 - medium to medium-deep with warm undertones, and a golden tone
Matches: Near-identical swatch colour· Similar undertone (warm vs neutral)· Same medium coverage
Differences: Natural rather than matte finish· No blurring effect claimed· Does not claim not settling into lines
Score details
Shade match
93
Finish & visual result
70
Wear & performance
49
Skin suitability
75
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily skin
Matches: Near-identical swatch colour· Similar undertone (warm vs neutral)· Both claim 16-hour wear
Differences: Natural rather than matte finish· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
93
Finish & visual result
62
Wear & performance
61
Skin suitability
75
Looks identical · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin
Retailer shade note: M3 - medium with warm undertones, and a yellow tone
$18.99Ulta Beauty(product price)$19.01 less (50%)4.2 (18,317)
Matches: Near-identical swatch colour· Similar undertone (warm vs neutral)· Same medium coverage
Differences: Natural rather than matte finish· No blurring effect claimed· No long-wear claim
Score details
Shade match
93
Finish & visual result
70
Wear & performance
40
Skin suitability
100
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance
Matches: Same matte finish· Both claim a blurring effect· Adds SPF 15
Differences: Slightly lighter· Full rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
80
Finish & visual result
93
Wear & performance
51
Skin suitability
92
Colour not compared · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly lighter · Full rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
Matches: Near-identical swatch colour· Same neutral undertone· Same medium coverage
Differences: Radiant rather than matte finish· Does not claim not settling into lines· Does not claim colour stability
Score details
Shade match
95
Finish & visual result
62
Wear & performance
51
Skin suitability
75
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Radiant rather than matte finish · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily skin · Contains listed fragrance
Retailer shade note: for medium skin with neutral undertones
$22Ulta Beauty(product price)$16 less (42%)3.5 (42)
Matches: Very close colour· Similar undertone (warm vs neutral)
Differences: Natural rather than matte finish· Buildable rather than medium coverage· No blurring effect claimed
Score details
Shade match
93
Finish & visual result
70
Wear & performance
40
Skin suitability
92
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
Matches: Near-identical swatch colour· Same medium coverage· Claims transfer resistance
Differences: Olive rather than neutral undertone· Natural rather than matte finish· No blurring effect claimed
Score details
Shade match
89
Finish & visual result
70
Wear & performance
49
Skin suitability
75
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Olive rather than neutral undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily skin
$15Ulta Beauty(product price)$23 less (61%)3.9 (223)
Matches: Very close colour· Same neutral undertone· Claims a skin-like finish
Differences: Radiant rather than matte finish· Light rather than medium coverage· No blurring effect claimed
Score details
Shade match
96
Finish & visual result
42
Wear & performance
51
Skin suitability
92
Very close colour · Radiant · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Radiant rather than matte finish · Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance
Retailer shade note: Medium skin tone, neutral-warm yellow undertone
The closest shade to Kylie Cosmetics Natural Blur Powder Foundation 5WN (Light medium · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Revolution Beauty Superdewy Cushion Foundation in Medium Neutral Warm, against Kylie Cosmetics Natural Blur Powder Foundation in 5WN. Every attribute compared, with its share of the score.
ComparedYour shade5WNClosest shade matchMedium Neutral WarmHow they compareScore
Shade match55% of overall99
Colour60%98#e3b385#e0b183Looks identicalColour difference 0.6 (0 is identical)
Overall match 77/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
MAC Cosmetics Studio Fix Powder Plus Foundation in NC38, against Kylie Cosmetics Natural Blur Powder Foundation in 5WN. Every attribute compared, with its share of the score.
ComparedYour shade5WNClosest overall alternativeNC38How they compareScore
Shade match55% of overall93
Colour60%95#e3b385#e4b07eLooks identicalColour difference 1.3 (0 is identical)
Overall match 93/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)Costs $15 more
