Natural Blur Powder Foundation 4WN dupes and alternatives Kylie Cosmetics
4.4 (657)·Light · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same neutral undertone· Same matte finish
Differences: No blurring effect claimed· Does not claim not settling into lines· Does not claim colour stability
Score details
Shade match
97
Finish & visual result
89
Wear & performance
74
Skin suitability
50
Looks identical · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/combination skin · Contains drying alcohol
Matches: Near-identical swatch colour· Same matte finish· Both claim a blurring effect
Differences: Buildable rather than medium coverage· Does not claim not settling into lines· Does not claim colour stability
Score details
Shade match
90
Finish & visual result
100
Wear & performance
63
Skin suitability
92
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol
$11.99Ulta Beauty(product price)$26.01 less (68%)4.4 (182,841)
Matches: Very close colour· Same neutral undertone· Same matte finish
Differences: No blurring effect claimed· Does not claim not settling into lines· Does not claim colour stability
Score details
Shade match
95
Finish & visual result
89
Wear & performance
74
Skin suitability
50
Very close colour · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/combination skin · Contains drying alcohol
Matches: Very close colour· Same neutral undertone· Same matte finish
Differences: No long-wear claim· Does not claim not settling into lines· Does not claim colour stability
Score details
Shade match
92
Finish & visual result
100
Wear & performance
51
Skin suitability
75
Very close colour · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin · Contains drying alcohol
$11.99Ulta Beauty(product price)$26.01 less (68%)4.4 (182,841)
Matches: Very close colour· Similar undertone (warm vs neutral)· Same matte finish
Differences: No blurring effect claimed· Does not claim not settling into lines· Does not claim colour stability
Score details
Shade match
93
Finish & visual result
89
Wear & performance
74
Skin suitability
50
Very close colour · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/combination skin · Contains drying alcohol
$25Ulta Beauty(product price)$13 less (34%)4.4 (33)
Matches: Near-identical swatch colour· Same neutral undertone· Same matte finish
Differences: Full rather than medium coverage· Does not claim not settling into lines· Does not claim colour stability
Score details
Shade match
93
Finish & visual result
82
Wear & performance
58
Skin suitability
92
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Full rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol
Retailer shade note: light medium with neutral undertone
$25Ulta Beauty(product price)$13 less (34%)4.4 (33)
Matches: Very close colour· Same neutral undertone· Same matte finish
Differences: Full rather than medium coverage· Does not claim not settling into lines· Does not claim colour stability
Score details
Shade match
93
Finish & visual result
82
Wear & performance
58
Skin suitability
92
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Full rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol
Matches: Near-identical swatch colour· Same neutral undertone· Both claim a blurring effect
Differences: Natural rather than matte finish· Light rather than medium coverage· No long-wear claim
Score details
Shade match
96
Finish & visual result
73
Wear & performance
51
Skin suitability
75
Looks identical · Natural · Light coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · Light rather than medium coverage · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry skin
Retailer shade note: light with neutral undertones
Matches: Very close colour· Same medium coverage· Both claim a blurring effect
Differences: Olive rather than neutral undertone· Natural rather than matte finish· Does not claim not settling into lines
Score details
Shade match
88
Finish & visual result
81
Wear & performance
74
Skin suitability
46
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Olive rather than neutral undertone · Natural rather than matte finish · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/oily skin
Retailer shade note: Light-medium with olive undertones
Matches: Very close colour· Same neutral undertone· Same medium coverage
Differences: Natural rather than matte finish· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
93
Finish & visual result
81
Wear & performance
51
Skin suitability
50
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than matte finish · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/oily skin
Matches: Near-identical swatch colour· Same neutral undertone· Claims a skin-like finish
Differences: Natural rather than matte finish· Light rather than medium coverage· No blurring effect claimed
Score details
Shade match
95
Finish & visual result
58
Wear & performance
63
Skin suitability
46
Looks identical · Natural · Light coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Not marketed for combination/oily skin
Retailer shade note: light with neutral undertones
The closest shade to Kylie Cosmetics Natural Blur Powder Foundation 4WN (Light · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Juvia's Place I am Magic Natural Radiance Foundation in 720 Bali, against Kylie Cosmetics Natural Blur Powder Foundation in 4WN. Every attribute compared, with its share of the score.
ComparedYour shade4WNClosest shade match720 BaliHow they compareScore
Shade match55% of overall97
Colour60%95#e7b78c#e3b48dLooks identicalColour difference 1.4 (0 is identical)
Overall match 78/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
MAC Cosmetics Studio Fix Powder Plus Foundation in C3.5, against Kylie Cosmetics Natural Blur Powder Foundation in 4WN. Every attribute compared, with its share of the score.
ComparedYour shade4WNClosest overall alternativeC3.5How they compareScore
Shade match55% of overall94
Colour60%97#e7b78c#eaba91Looks identicalColour difference 1.0 (0 is identical)
Depth15%97LightLightSameDepth difference: 1.6
Retailer descriptionLight mediumLight mediumBoth described as light mediumThe retailers describe the same depth
Overall match 94/100Shade match 94/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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