Natural Blur Powder Foundation 5C dupes and alternatives Kylie Cosmetics
4.4 (657)·Light · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same matte finish· Both claim a blurring effect
Differences: Buildable rather than medium coverage· Does not claim not settling into lines· Does not claim colour stability
Score details
Shade match
91
Finish & visual result
100
Wear & performance
63
Skin suitability
92
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol
Matches: Near-identical swatch colour· Same matte finish· Same medium coverage
Differences: Neutral rather than cool undertone· No blurring effect claimed· Does not claim colour stability
Score details
Shade match
90
Finish & visual result
89
Wear & performance
70
Skin suitability
75
Looks identical · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · No blurring effect claimed · Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance
Matches: Near-identical swatch colour· Same matte finish· Both claim a blurring effect
Differences: Neutral rather than cool undertone· Full rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
89
Finish & visual result
93
Wear & performance
48
Skin suitability
75
Looks identical · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry skin
Retailer shade note: M2 - Medium with neutral undertones
Matches: Near-identical swatch colour· Same medium coverage· Both claim a blurring effect
Differences: Neutral rather than cool undertone· Natural rather than matte finish· No long-wear claim
Score details
Shade match
89
Finish & visual result
81
Wear & performance
66
Skin suitability
69
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · No long-wear claim · Does not claim colour stability · Not marketed for oily skin
Retailer shade note: medium-tan neutral skin with peach undertones
Matches: Near-identical swatch colour· Same medium coverage· Both claim a blurring effect
Differences: Neutral rather than cool undertone· Natural rather than matte finish· No long-wear claim
Score details
Shade match
89
Finish & visual result
81
Wear & performance
66
Skin suitability
69
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · No long-wear claim · Does not claim colour stability · Not marketed for oily skin
Retailer shade note: medium neutral skin with peach undertones
Matches: Near-identical swatch colour· Same medium coverage· Both claim a blurring effect
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Does not claim not settling into lines
Score details
Shade match
89
Finish & visual result
81
Wear & performance
63
Skin suitability
75
Looks identical · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin
Retailer shade note: M2.25 - medium with neutral undertones
Matches: Near-identical swatch colour· Same matte finish· Both claim a blurring effect
Differences: Neutral rather than cool undertone· Full rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
88
Finish & visual result
93
Wear & performance
63
Skin suitability
25
Looks identical · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Neutral rather than cool undertone · Full rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/combination/oily skin
Matches: Near-identical swatch colour· Same matte finish· Same medium coverage
Differences: Slightly warmer undertone· No blurring effect claimed· Does not claim not settling into lines
Score details
Shade match
83
Finish & visual result
89
Wear & performance
74
Skin suitability
50
Looks identical · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/combination skin · Contains drying alcohol
Matches: Near-identical swatch colour· Same matte finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Full rather than medium coverage· Does not claim colour stability
Score details
Shade match
78
Finish & visual result
93
Wear & performance
79
Skin suitability
75
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: medium skin with warm, golden undertones
Matches: Near-identical swatch colour· Same cool undertone· Claims transfer resistance
Differences: Natural rather than matte finish· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
97
Finish & visual result
62
Wear & performance
52
Skin suitability
92
Looks identical · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
$9Ulta Beauty(product price)$29 less (76%)4.3 (644)
Matches: Very close colour· Same matte finish
Differences: Full rather than medium coverage· No blurring effect claimed· Does not claim not settling into lines
Score details
Shade match
88
Finish & visual result
81
Wear & performance
51
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance
Matches: Same matte finish· Both claim a blurring effect· Adds SPF 15
Differences: Full rather than medium coverage· Does not claim not settling into lines· Does not claim colour stability
Score details
Shade match
80
Finish & visual result
93
Wear & performance
51
Skin suitability
92
Colour not compared · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Full rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
$11.99Ulta Beauty(product price)$26.01 less (68%)4.4 (182,841)
Matches: Near-identical swatch colour· Same matte finish· Same medium coverage
Differences: Slightly warmer undertone· No blurring effect claimed· Does not claim not settling into lines
Score details
Shade match
79
Finish & visual result
89
Wear & performance
74
Skin suitability
50
Looks identical · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/combination skin · Contains drying alcohol
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Full rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
77
Finish & visual result
93
Wear & performance
63
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry skin
Retailer shade note: medium w/ peach/gold undertones
Matches: Near-identical swatch colour· Same matte finish· Both claim colour stability
Differences: Slightly warmer undertone· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
83
Finish & visual result
81
Wear & performance
49
Skin suitability
75
Looks identical · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination skin
Retailer shade note: medium fair, warm-neutral undertones
Matches: Near-identical swatch colour· Both claim 16-hour wear· Claims transfer resistance
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Full rather than medium coverage
Score details
Shade match
88
Finish & visual result
62
Wear & performance
61
Skin suitability
75
Looks identical · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin
Retailer shade note: M2 - medium with neutral undertones, and a peach tone
Matches: Near-identical swatch colour· Same matte finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Full rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
78
Finish & visual result
93
Wear & performance
48
Skin suitability
75
Looks identical · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry skin
Retailer shade note: M1 - Medium with warm undertones, and a golden tone
Matches: Near-identical swatch colour· Same medium coverage· Claims a skin-like finish
Differences: Olive rather than cool undertone· Natural rather than matte finish· Does not claim not settling into lines
Score details
Shade match
83
Finish & visual result
73
Wear & performance
63
Skin suitability
75
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Olive rather than cool undertone · Natural rather than matte finish · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin
Retailer shade note: medium light tan with olive undertones
Matches: Very close colour· Same medium coverage· Both claim not settling into lines
Differences: Natural rather than matte finish· No blurring effect claimed· No long-wear claim
Score details
Shade match
88
Finish & visual result
70
Wear & performance
66
Skin suitability
0
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · No long-wear claim · Does not claim colour stability · Not marketed for dry/normal/combination/oily skin · Contains drying alcohol
Matches: Very close colour· Same medium coverage· Claims a skin-like finish
Differences: Olive rather than cool undertone· Natural rather than matte finish· Does not claim not settling into lines
Score details
Shade match
81
Finish & visual result
73
Wear & performance
63
Skin suitability
75
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Olive rather than cool undertone · Natural rather than matte finish · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin
Retailer shade note: medium light tan with olive undertones
Matches: Near-identical swatch colour· Same matte finish· Claims a skin-like finish
Differences: Slightly warmer undertone· Full rather than medium coverage· No long-wear claim
Score details
Shade match
78
Finish & visual result
82
Wear & performance
51
Skin suitability
92
Looks identical · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability
Matches: Claims a skin-like finish· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Buildable rather than medium coverage
Score details
Shade match
80
Finish & visual result
64
Wear & performance
63
Skin suitability
100
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability
The closest shade to Kylie Cosmetics Natural Blur Powder Foundation 5C (Light · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Charlotte Tilbury Airbrush Flawless Foundation in 6 Cool, against Kylie Cosmetics Natural Blur Powder Foundation in 5C. Every attribute compared, with its share of the score.
ComparedYour shade5CClosest shade match6 CoolHow they compareScore
Shade match55% of overall98
Colour60%97#eab88c#efb98bLooks identicalColour difference 1.1 (0 is identical)
Depth15%98LightLightSameDepth difference: 1.1
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Overall match 89/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
MAC Cosmetics Studio Fix Powder Plus Foundation in N4.75, against Kylie Cosmetics Natural Blur Powder Foundation in 5C. Every attribute compared, with its share of the score.
ComparedYour shade5CClosest overall alternativeN4.75How they compareScore
Shade match55% of overall90
Colour60%98#eab88c#ecba8fLooks identicalColour difference 0.6 (0 is identical)
Depth15%98LightLightSameDepth difference: 1.1
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Overall match 91/100Shade match 90/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $1 more
