Natural Blur Powder Foundation 7W dupes and alternatives Kylie Cosmetics
4.4 (657)·Light medium · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same warm undertone· Same matte finish
Differences: No long-wear claim· Does not claim not settling into lines· Does not claim colour stability
Score details
Shade match
93
Finish & visual result
100
Wear & performance
51
Skin suitability
75
Very close colour · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin · Contains drying alcohol
Matches: Near-identical swatch colour· Same warm undertone· Both claim a blurring effect
Differences: Natural rather than matte finish· Buildable rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
97
Finish & visual result
81
Wear & performance
63
Skin suitability
75
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination skin
Retailer shade note: Medium-Tan skin with a golden undertone
Matches: Very close colour· Same warm undertone· Both claim a blurring effect
Differences: Natural rather than matte finish· Buildable rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
93
Finish & visual result
81
Wear & performance
63
Skin suitability
75
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination skin
Retailer shade note: Medium-Tan skin with a peachy-golden undertone
Matches: Very close colour· Same warm undertone· Same medium coverage
Differences: Slightly deeper· Natural rather than matte finish· Does not claim not settling into lines
Score details
Shade match
89
Finish & visual result
81
Wear & performance
66
Skin suitability
75
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin
Retailer shade note: tan with warm peach undertones
$15.99Ulta Beauty(product price)$22.01 less (58%)4.1 (9,493)
Matches: Very close colour· Same warm undertone· Same matte finish
Differences: Full rather than medium coverage· No blurring effect claimed· Does not claim not settling into lines
Score details
Shade match
91
Finish & visual result
81
Wear & performance
43
Skin suitability
92
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol
Matches: Very close colour· Same warm undertone· Same medium coverage
Differences: Natural rather than matte finish· No long-wear claim· Does not claim colour stability
Score details
Shade match
92
Finish & visual result
81
Wear & performance
66
Skin suitability
0
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than matte finish · No long-wear claim · Does not claim colour stability · Not marketed for dry/normal/combination/oily skin
Matches: Very close colour· Same warm undertone· Same medium coverage
Differences: Slightly deeper· Natural rather than matte finish· No blurring effect claimed
Score details
Shade match
92
Finish & visual result
70
Wear & performance
58
Skin suitability
75
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin
Retailer shade note: medium-dark with yellow undertones
$12.99Ulta Beauty(product price)$25.01 less (66%)4.4 (41,209)
Matches: Very close colour· Same warm undertone· Same matte finish
Differences: Slightly deeper· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
90
Finish & visual result
81
Wear & performance
51
Skin suitability
50
Very close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly deeper · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
Differences: Natural rather than matte finish· Buildable rather than medium coverage· No blurring effect claimed
Score details
Shade match
94
Finish & visual result
70
Wear & performance
40
Skin suitability
92
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
Matches: Very close colour· Similar undertone (neutral vs warm)· Same medium coverage
Differences: Natural rather than matte finish· No long-wear claim· Does not claim colour stability
Score details
Shade match
90
Finish & visual result
81
Wear & performance
66
Skin suitability
0
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Natural rather than matte finish · No long-wear claim · Does not claim colour stability · Not marketed for dry/normal/combination/oily skin
Matches: Same matte finish· Both claim a blurring effect· Adds SPF 15
Differences: Slightly lighter· Full rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
79
Finish & visual result
93
Wear & performance
51
Skin suitability
92
Colour not compared · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly lighter · Full rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
Matches: Very close colour· Same medium coverage· Both claim a blurring effect
Differences: Neutral rather than warm undertone· Natural rather than matte finish· No long-wear claim
Score details
Shade match
88
Finish & visual result
81
Wear & performance
51
Skin suitability
50
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/oily skin
$13.99Ulta Beauty(product price)$24.01 less (63%)4.3 (33,167)
Matches: Very close colour· Same warm undertone· Same medium coverage
Differences: Natural rather than matte finish· No blurring effect claimed· No long-wear claim
Score details
Shade match
94
Finish & visual result
64
Wear & performance
40
Skin suitability
92
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
Matches: Very close colour· Same medium coverage· Both claim a blurring effect
Differences: Olive rather than warm undertone· Natural rather than matte finish· No long-wear claim
Score details
Shade match
84
Finish & visual result
81
Wear & performance
51
Skin suitability
50
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Olive rather than warm undertone · Natural rather than matte finish · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/oily skin
Matches: Very close colour· Same medium coverage· Claims transfer resistance
Differences: Slightly deeper· Olive rather than warm undertone· Natural rather than matte finish
Score details
Shade match
84
Finish & visual result
70
Wear & performance
58
Skin suitability
75
Very close colour · Natural · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly deeper · Olive rather than warm undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin
Matches: Very close colour· Claims transfer resistance· Both claim colour stability
Differences: Natural rather than matte finish· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
86
Finish & visual result
62
Wear & performance
52
Skin suitability
92
Very close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
Matches: Claims a skin-like finish· Both claim a lightweight feel
Differences: Neutral rather than warm undertone· Natural rather than matte finish· Buildable rather than medium coverage
Score details
Shade match
80
Finish & visual result
64
Wear & performance
63
Skin suitability
100
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than warm undertone · Natural rather than matte finish · Buildable rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability
Matches: Very close colour· Same medium coverage· Both claim not settling into lines
Differences: Natural rather than matte finish· No blurring effect claimed· No long-wear claim
Score details
Shade match
85
Finish & visual result
70
Wear & performance
66
Skin suitability
0
Very close colour · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · No long-wear claim · Does not claim colour stability · Not marketed for dry/normal/combination/oily skin · Contains drying alcohol
$18.99Ulta Beauty(product price)$19.01 less (50%)4.4 (40,035)
Matches: Very close colour· Claims transfer resistance· Both claim colour stability
Differences: Slightly deeper· Natural rather than matte finish· Full rather than medium coverage
Score details
Shade match
82
Finish & visual result
62
Wear & performance
52
Skin suitability
92
Very close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
$17.99Ulta Beauty(product price)$20.01 less (53%)4.2 (5,328)
Matches: Very close colour· Same warm undertone· Claims a skin-like finish
Differences: Radiant rather than matte finish· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
91
Finish & visual result
42
Wear & performance
49
Skin suitability
92
Very close colour · Radiant · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Radiant rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol
Matches: Claims a skin-like finish· Both claim a lightweight feel
Differences: Slightly lighter· Neutral rather than warm undertone· Natural rather than matte finish
Score details
Shade match
77
Finish & visual result
64
Wear & performance
63
Skin suitability
100
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly lighter · Neutral rather than warm undertone · Natural rather than matte finish · Buildable rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability
Differences: Slightly deeper· Natural rather than matte finish· No blurring effect claimed
Score details
Shade match
80
Finish & visual result
70
Wear & performance
40
Skin suitability
100
Colour not compared · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance
Matches: Same warm undertone· Claims a skin-like finish· Both claim a lightweight feel
Differences: Slightly deeper· Natural rather than matte finish· Buildable rather than medium coverage
Score details
Shade match
74
Finish & visual result
64
Wear & performance
63
Skin suitability
100
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · Buildable rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability
The closest shade to Kylie Cosmetics Natural Blur Powder Foundation 7W (Light medium · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Glossier Stretch Fluid Foundation for Buildable Coverage in Light 1, against Kylie Cosmetics Natural Blur Powder Foundation in 7W. Every attribute compared, with its share of the score.
ComparedYour shade7WClosest shade matchLight 1How they compareScore
Shade match55% of overall97
Colour60%95#e7ac6f#e3ae74Looks identicalColour difference 1.5 (0 is identical)
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type100%0Dry, normal, combination, oilySensitiveMarketed for different skin types
Overall match 83/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Maybelline Fit Me Matte + Poreless Foundation in Golden 312, against Kylie Cosmetics Natural Blur Powder Foundation in 7W. Every attribute compared, with its share of the score.
ComparedYour shade7WClosest overall alternativeGolden 312How they compareScore
Shade match55% of overall96
Colour60%93#e7ac6f#eaac74Very close colourColour difference 1.8 (0 is identical)
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type100%50Dry, normal, combination, oilyNormal, oilyBoth marketed for normal/oily skin
Overall match 89/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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