Natural Blur Powder Foundation 7C dupes and alternatives Kylie Cosmetics
4.4 (657)·Light medium · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Olive rather than cool undertone· Full rather than medium coverage· Does not claim colour stability
Score details
Shade match
81
Finish & visual result
93
Wear & performance
79
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Olive rather than cool undertone · Full rather than medium coverage · Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: medium to tan skin with very warm, golden or olive undertones
Matches: Near-identical swatch colour· Same matte finish· Same medium coverage
Differences: Slightly warmer undertone· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
84
Finish & visual result
100
Wear & performance
51
Skin suitability
75
Looks identical · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin · Contains drying alcohol
Matches: Near-identical swatch colour· Same matte finish· Same medium coverage
Differences: Slightly warmer undertone· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
84
Finish & visual result
100
Wear & performance
51
Skin suitability
75
Looks identical · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin · Contains drying alcohol
$11.99Ulta Beauty(product price)$26.01 less (68%)4.4 (182,841)
Matches: Near-identical swatch colour· Same matte finish· Same medium coverage
Differences: Slightly warmer undertone· No blurring effect claimed· Does not claim not settling into lines
Score details
Shade match
83
Finish & visual result
89
Wear & performance
74
Skin suitability
50
Looks identical · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/combination skin · Contains drying alcohol
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Full rather than medium coverage· Does not claim colour stability
Score details
Shade match
77
Finish & visual result
93
Wear & performance
79
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: medium to tan skin with warm, golden undertones
Matches: Very close colour· Same matte finish· Claims transfer resistance
Differences: Slightly warmer undertone· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
82
Finish & visual result
81
Wear & performance
60
Skin suitability
92
Very close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No blurring effect claimed · Does not claim colour stability · Contains listed fragrance
Matches: Near-identical swatch colour· Both claim 12-hour wear· Both claim not settling into lines
Differences: Slightly warmer undertone· Natural rather than matte finish· Light rather than medium coverage
Score details
Shade match
79
Finish & visual result
62
Wear & performance
100
Skin suitability
75
Looks identical · Natural · Light coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Light rather than medium coverage · No blurring effect claimed · Not marketed for normal skin
Matches: Near-identical swatch colour· Both claim a blurring effect· Both claim colour stability
Differences: Slightly warmer undertone· Natural rather than matte finish· Buildable rather than medium coverage
Score details
Shade match
79
Finish & visual result
81
Wear & performance
63
Skin suitability
92
Looks identical · Natural · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than medium coverage · No long-wear claim · Does not claim not settling into lines
$19.99Ulta Beauty(product price)$18.01 less (47%)4.3 (275)
Matches: Near-identical swatch colour· Same matte finish· Claims a skin-like finish
Differences: Slightly warmer undertone· Buildable rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
79
Finish & visual result
88
Wear & performance
48
Skin suitability
92
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Full rather than medium coverage· No long-wear claim
Score details
Shade match
83
Finish & visual result
93
Wear & performance
40
Skin suitability
50
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for dry/normal skin
Matches: Near-identical swatch colour· Same matte finish
Differences: Slightly warmer undertone· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
84
Finish & visual result
81
Wear & performance
51
Skin suitability
50
Looks identical · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
Matches: Same matte finish· Both claim a blurring effect· Adds SPF 15
Differences: Slightly lighter· Full rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
74
Finish & visual result
93
Wear & performance
51
Skin suitability
92
Colour not compared · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly lighter · Full rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
Matches: Claims a skin-like finish· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Buildable rather than medium coverage
Score details
Shade match
80
Finish & visual result
64
Wear & performance
63
Skin suitability
100
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Buildable rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability
Differences: Slightly warmer undertone· Buildable rather than medium coverage· No blurring effect claimed
Score details
Shade match
77
Finish & visual result
89
Wear & performance
40
Skin suitability
75
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly warmer undertone · Buildable rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for dry skin
Matches: Near-identical swatch colour· Same medium coverage· Both claim not settling into lines
Differences: Slightly warmer undertone· Natural rather than matte finish· No blurring effect claimed
Score details
Shade match
83
Finish & visual result
70
Wear & performance
66
Skin suitability
0
Looks identical · Natural · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · No blurring effect claimed · No long-wear claim · Does not claim colour stability · Not marketed for dry/normal/combination/oily skin · Contains drying alcohol
Matches: Same matte finish· Both claim a blurring effect· Adds SPF 15
Differences: Slightly deeper· Full rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
68
Finish & visual result
93
Wear & performance
51
Skin suitability
92
Colour not compared · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly deeper · Full rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
Differences: Slightly deeper· Natural rather than matte finish· No blurring effect claimed
Score details
Shade match
80
Finish & visual result
70
Wear & performance
40
Skin suitability
100
Colour not compared · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly deeper · Natural rather than matte finish · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance
Matches: Near-identical swatch colour· Both claim a blurring effect· Both claim not settling into lines
Differences: Slightly warmer undertone· Radiant rather than matte finish· Light rather than medium coverage
Score details
Shade match
80
Finish & visual result
54
Wear & performance
66
Skin suitability
92
Looks identical · Radiant · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than matte finish · Light rather than medium coverage · No long-wear claim · Does not claim colour stability
Matches: Very close colour· Claims transfer resistance· Both claim a lightweight feel
Differences: Luminous rather than matte finish· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
89
Finish & visual result
38
Wear & performance
58
Skin suitability
92
Very close colour · Luminous · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Luminous rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability
$24Ulta Beauty(product price)$14 less (37%)3.9 (396)
Matches: Near-identical swatch colour· Same medium coverage
Differences: Slightly warmer undertone· Radiant rather than matte finish· No blurring effect claimed
Score details
Shade match
84
Finish & visual result
50
Wear & performance
51
Skin suitability
92
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Radiant rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance
Matches: Very close colour· Same medium coverage· Claims transfer resistance
Differences: Slightly warmer undertone· Natural rather than matte finish· No blurring effect claimed
Score details
Shade match
77
Finish & visual result
70
Wear & performance
49
Skin suitability
75
Very close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily skin
$14Ulta Beauty(product price)$24 less (63%)4.1 (33)
Matches: Very close colour· Claims a skin-like finish· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Radiant rather than matte finish· Light rather than medium coverage
Score details
Shade match
87
Finish & visual result
42
Wear & performance
51
Skin suitability
92
Very close colour · Radiant · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · Radiant rather than matte finish · Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability
$25Ulta Beauty(product price)$13 less (34%)5.0 (4)
Matches: Near-identical swatch colour· Both claim a lightweight feel
Differences: Luminous rather than matte finish· No blurring effect claimed· No long-wear claim
Score details
Shade match
90
Finish & visual result
12
Wear & performance
51
Skin suitability
50
Looks identical · Luminous finish
Ingredients (not scored): no ingredient list for one product
Differences: Luminous rather than matte finish · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability
The closest shade to Kylie Cosmetics Natural Blur Powder Foundation 7C (Light medium · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Rude Perfect Base Foundation Stick in 15C Medium Cool, against Kylie Cosmetics Natural Blur Powder Foundation in 7C. Every attribute compared, with its share of the score.
ComparedYour shade7CClosest shade match15C Medium CoolHow they compareScore
Shade match55% of overall97
Colour60%95#e2a879#e9ab7aLooks identicalColour difference 1.4 (0 is identical)
Finish & visual result25% of overall · 2 of 4 compared87
Finish35%—not comparableMatteNot listedNot comparedFinish not listed for one product
Coverage30%80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared51
Longevity30%4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type100%50Dry, normal, combination, oilyNot publishedSkin-type suitability not published for one product
Overall match 85/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation in 355 Bisque (C), against Kylie Cosmetics Natural Blur Powder Foundation in 7C. Every attribute compared, with its share of the score.
ComparedYour shade7CClosest overall alternative355 Bisque (C)How they compareScore
Shade match55% of overall90
Colour60%96#e2a879#dfa97eLooks identicalColour difference 1.2 (0 is identical)
Overall match 91/100Shade match 90/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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