Natural Blur Powder Foundation 10N dupes and alternatives Kylie Cosmetics
4.4 (657)·Deep tan · Neutral undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$11.99Ulta Beauty(product price)$26.01 less (68%)4.4 (182,841)
Matches: Very close colour· Same neutral undertone· Same matte finish
Differences: No blurring effect claimed· Does not claim not settling into lines· Does not claim colour stability
Score details
Shade match
93
Finish & visual result
89
Wear & performance
74
Skin suitability
50
Very close colour · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/combination skin · Contains drying alcohol
Matches: Near-identical swatch colour· Same neutral undertone· Same medium coverage
Differences: Natural rather than matte finish· Does not claim not settling into lines· Does not claim colour stability
Score details
Shade match
98
Finish & visual result
81
Wear & performance
63
Skin suitability
46
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination/oily skin · Contains drying alcohol
Matches: Near-identical swatch colour· Same matte finish· Both claim a blurring effect
Differences: Slightly cooler undertone· Buildable rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
89
Finish & visual result
100
Wear & performance
49
Skin suitability
92
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly cooler undertone · Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance
Retailer shade note: intense deep shade, red undertone
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Olive rather than neutral undertone· Full rather than medium coverage· Does not claim colour stability
Score details
Shade match
85
Finish & visual result
93
Wear & performance
79
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Olive rather than neutral undertone · Full rather than medium coverage · Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: deep skin with very warm, golden or olive undertones
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Slightly cooler undertone· Full rather than medium coverage· Does not claim colour stability
Score details
Shade match
85
Finish & visual result
93
Wear & performance
79
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly cooler undertone · Full rather than medium coverage · Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: deep skin with a balance of warm & cool undertones
Matches: Very close colour· Same neutral undertone· Same matte finish
Differences: Full rather than medium coverage· Does not claim not settling into lines· Does not claim colour stability
Score details
Shade match
93
Finish & visual result
93
Wear & performance
63
Skin suitability
25
Very close colour · Matte · Full coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Full rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/combination/oily skin
Matches: Very close colour· Same neutral undertone· Same matte finish
Differences: Buildable rather than medium coverage· No long-wear claim· Does not claim colour stability
Score details
Shade match
91
Finish & visual result
100
Wear & performance
55
Skin suitability
25
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Buildable rather than medium coverage · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for dry/normal/oily skin
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Full rather than medium coverage· Does not claim colour stability
Score details
Shade match
84
Finish & visual result
93
Wear & performance
79
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: deep skin with warm, peach undertones
$35Ulta Beauty(product price)$3 less (8%)4.5 (732)
Matches: Very close colour· Same neutral undertone· Same matte finish
Differences: Buildable rather than medium coverage· No long-wear claim· Does not claim colour stability
Score details
Shade match
90
Finish & visual result
100
Wear & performance
55
Skin suitability
25
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Buildable rather than medium coverage · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for dry/normal/oily skin
Retailer shade note: tan to deep with neutral undertones
Matches: Very close colour· Same neutral undertone· Same medium coverage
Differences: Natural rather than matte finish· Does not claim not settling into lines· Does not claim colour stability
Score details
Shade match
93
Finish & visual result
81
Wear & performance
63
Skin suitability
46
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Natural rather than matte finish · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination/oily skin · Contains drying alcohol
Matches: Very close colour· Same neutral undertone· Same matte finish
Differences: Buildable rather than medium coverage· No blurring effect claimed· No long-wear claim
Score details
Shade match
92
Finish & visual result
89
Wear & performance
40
Skin suitability
75
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Buildable rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for dry skin
Matches: Very close colour· Same matte finish· Same medium coverage
Differences: Slightly cooler undertone· Does not claim not settling into lines· Does not claim colour stability
Score details
Shade match
84
Finish & visual result
100
Wear & performance
51
Skin suitability
75
Very close colour · Matte · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly cooler undertone · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for dry skin
Retailer shade note: tan to deep skin with a balance of warm & cool undertones
Matches: Near-identical swatch colour· Same medium coverage· Both claim a blurring effect
Differences: Slightly cooler undertone· Natural rather than matte finish· Does not claim not settling into lines
Score details
Shade match
88
Finish & visual result
81
Wear & performance
66
Skin suitability
75
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin
Retailer shade note: deep with cool rose undertones
Matches: Near-identical swatch colour· Same neutral undertone· Claims a skin-like finish
Differences: Natural rather than matte finish· Full rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
94
Finish & visual result
67
Wear & performance
74
Skin suitability
46
Looks identical · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/normal skin · Contains drying alcohol
Retailer shade note: deep with deep neutral-warm undertones
Matches: Very close colour· Same neutral undertone· Same matte finish
Differences: Buildable rather than medium coverage· No blurring effect claimed· No long-wear claim
Score details
Shade match
91
Finish & visual result
89
Wear & performance
40
Skin suitability
75
Very close colour · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Buildable rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for dry skin
Matches: Very close colour· Same neutral undertone· Same matte finish
Differences: Full rather than medium coverage· No blurring effect claimed· No long-wear claim
Score details
Shade match
92
Finish & visual result
81
Wear & performance
40
Skin suitability
92
Very close colour · Matte · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Full rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
Retailer shade note: dark or deep skin tones with a neutral undertone
Matches: Same neutral undertone· Same matte finish· Same medium coverage
Differences: Slightly deeper· No blurring effect claimed· Does not claim not settling into lines
Score details
Shade match
90
Finish & visual result
89
Wear & performance
48
Skin suitability
50
Close colour · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly deeper · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/normal skin · Contains listed fragrance
$35Ulta Beauty(product price)$3 less (8%)4.5 (732)
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Slightly cooler undertone· Buildable rather than medium coverage· No long-wear claim
Score details
Shade match
84
Finish & visual result
100
Wear & performance
55
Skin suitability
25
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly cooler undertone · Buildable rather than medium coverage · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for dry/normal/oily skin
Retailer shade note: deep with cool red undertones
Matches: Very close colour· Same neutral undertone· Same medium coverage
Differences: Natural rather than matte finish· No blurring effect claimed· Does not claim not settling into lines
Score details
Shade match
94
Finish & visual result
70
Wear & performance
63
Skin suitability
25
Very close colour · Natural · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal/combination/oily skin · Contains listed fragrance
Matches: Very close colour· Same neutral undertone· Both claim a lightweight feel
Differences: Natural rather than matte finish· Light rather than medium coverage· No blurring effect claimed
Score details
Shade match
96
Finish & visual result
62
Wear & performance
51
Skin suitability
75
Very close colour · Natural · Light coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than matte finish · Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination skin
Matches: Very close colour· Same neutral undertone· Same medium coverage
Differences: Radiant rather than matte finish· Does not claim not settling into lines· Does not claim colour stability
Score details
Shade match
95
Finish & visual result
62
Wear & performance
51
Skin suitability
75
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Radiant rather than matte finish · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily skin · Contains listed fragrance
Retailer shade note: for deep skin with neutral undertones
Matches: Near-identical swatch colour· Same neutral undertone· Same medium coverage
Differences: Radiant rather than matte finish· No blurring effect claimed· No long-wear claim
Score details
Shade match
96
Finish & visual result
50
Wear & performance
51
Skin suitability
75
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Radiant rather than matte finish · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: deep skin with neutral undertones
The closest shade to Kylie Cosmetics Natural Blur Powder Foundation 10N (Deep tan · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Tarte CC color-correcting tinted serum in Rich, against Kylie Cosmetics Natural Blur Powder Foundation in 10N. Every attribute compared, with its share of the score.
ComparedYour shade10NClosest shade matchRichHow they compareScore
Shade match55% of overall98
Colour60%97#a2694b#a2674aLooks identicalColour difference 0.9 (0 is identical)
Overall match 88/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
MAC Cosmetics Studio Fix Powder Plus Foundation in NC63, against Kylie Cosmetics Natural Blur Powder Foundation in 10N. Every attribute compared, with its share of the score.
ComparedYour shade10NClosest overall alternativeNC63How they compareScore
Shade match55% of overall94
Colour60%91#a2694b#9b6950Very close colourColour difference 2.2 (0 is identical)
Overall match 94/100Shade match 94/100High confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)Costs $1.50 more
