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Natural Blur Powder Foundation 4C dupes and alternatives Kylie Cosmetics

Medium light · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Ulta Beauty Collection Complexion Crush Foundation Medium Neutral

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Kylie Cosmetics
4CChange shade
Depth and undertone: Medium light · Neutral
Finish and coverage: Matte · Medium coverage
The match
Ulta Beauty Collection
Medium Neutral
Depth and undertone: Medium light · Neutral
Finish and coverage: Matte · Medium coverage
Shade match
98out of 100
Colour
96
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$16Ulta BeautyUlta Beauty
$22 less (58%)

Your shade $38 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: MAC Cosmetics Studio Fix Powder Plus Foundation NC44

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Kylie Cosmetics
4CChange shade
Depth and undertone: Medium light · Neutral
Finish and coverage: Matte · Medium coverage
The match
MAC Cosmetics
NC44
Depth and undertone: Medium light · Warm · golden
Finish and coverage: Matte · Full coverage
Overall match
91out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
93
Wear (Wear & performance)
100
Skin (Skin suitability)
75
Best price
$39SephoraSephora
Costs $1 more

Your shade $38 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 88
    $53Ulta BeautyUlta Beauty(product price)Costs $15 more

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Does not claim colour stabilityContains listed fragrance

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    78
    Skin suitability
    92

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Does not claim colour stability · Contains listed fragrance

    Medium confidence· Digital match

    View match
  2. #4 · Lancôme

    Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    360 Versatile Honey III (W)
    Shade match 88
    $53Ulta BeautyUlta Beauty(product price)Costs $15 more

    Matches: Near-identical swatch colourSame matte finishSame medium coverage

    Differences: Slightly warmer undertoneDoes not claim colour stabilityContains listed fragrance

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    78
    Skin suitability
    92

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim colour stability · Contains listed fragrance

    Medium confidence· Digital match

    View match
  3. #5 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NC17
    Shade match 97
    $39SephoraSephoraCosts $1 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverageNo blurring effect claimedNot marketed for dry/combination skin

    Score details
    Shade match
    97
    Finish & visual result
    81
    Wear & performance
    69
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Full rather than medium coverage · No blurring effect claimed · Not marketed for dry/combination skin

    Retailer shade note: light with soft golden neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · TIRTIR

    Mask Fit AI Filter Cushion

    27N CAMEL
    Shade match 96
    $25Ulta BeautyUlta Beauty(product price)$13 less (34%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverageDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    96
    Finish & visual result
    82
    Wear & performance
    58
    Skin suitability
    92

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light medium with neutral undertone

    High confidence· Digital match

    View match
  5. Shade match 94
    $40SephoraSephoraCosts $2 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverageNo blurring effect claimedDoes not claim colour stability

    Score details
    Shade match
    94
    Finish & visual result
    81
    Wear & performance
    66
    Skin suitability
    75

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Full rather than medium coverage · No blurring effect claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: warm neutral

    High confidence· Digital match

    View match
  6. Shade match 97
    $48SephoraSephoraCosts $10 more

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishNo blurring effect claimedNot marketed for dry skin

    Score details
    Shade match
    97
    Finish & visual result
    64
    Wear & performance
    79
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Not marketed for dry skin

    Retailer shade note: for light medium skintones with neutral undertones

    High confidence· Digital match

    View match
  7. #9 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    21 Light Medium Warm
    Shade match 88
    $38SephoraSephoraSame price

    Matches: Near-identical swatch colourSame matte finishSame medium coverage

    Differences: Slightly warmer undertoneDoes not claim not settling into linesNot marketed for dry skin

    Score details
    Shade match
    88
    Finish & visual result
    88
    Wear & performance
    70
    Skin suitability
    69

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: warm olive

    High confidence· Digital match

    View match
  8. #10 · Clinique

    Acne Solutions Liquid Makeup Foundation

    CN 58 Honey
    Shade match 87
    $39Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Slightly warmer undertoneNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    75

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin · Contains drying alcohol

    High confidence· Digital match

    View match
  9. #11 · Clinique

    Daily Calm Makeup Balm Foundation

    Light Medium 1
    Shade match 90
    $49Ulta BeautyUlta BeautyCosts $11 more

    Matches: Near-identical swatch colourBoth claim a blurring effectBoth claim colour stability

    Differences: Slightly warmer undertoneNatural rather than matte finishBuildable rather than medium coverage

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    63
    Skin suitability
    92

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than medium coverage · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  10. #12 · Ulta Beauty Collection

    Complexion Crush Foundation

    Medium Warm
    Shade match 89
    $16Ulta BeautyUlta Beauty(product price)$22 less (58%)

    Matches: Near-identical swatch colourSame matte finishSame medium coverage

    Differences: Slightly warmer undertoneNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    88
    Wear & performance
    51
    Skin suitability
    92

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  11. Shade match 96
    $45Ulta BeautyUlta Beauty(product price)Costs $7 more

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverageNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    73
    Wear & performance
    48
    Skin suitability
    92

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol

    Retailer shade note: for light neutral skin with a subtle yellow hue

    High confidence· Digital match

    View match
  12. #14 · Armani Beauty

    Luminous Silk Foundation

    5.2
    Shade match 90
    $69SephoraSephoraCosts $31 more

    Matches: Near-identical swatch colourSame medium coverageBoth claim a blurring effect

    Differences: Slightly warmer undertoneNatural rather than matte finishDoes not claim colour stability

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    60
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Does not claim colour stability · Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light medium, warm peach

    High confidence· Digital match

    View match
  13. #15 · Armani Beauty

    Luminous Silk Foundation

    4.1
    Shade match 87
    $69SephoraSephoraCosts $31 more

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Slightly warmer undertoneNatural rather than matte finishDoes not claim colour stability

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    60
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Does not claim colour stability · Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light, warm golden

    Medium confidence· Digital match

    View match
  14. #16 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Warm Beige
    Shade match 89
    $12.99Ulta BeautyUlta Beauty(product price)$25.01 less (66%)

    Matches: Near-identical swatch colourSame matte finish

    Differences: Slightly warmer undertoneFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    81
    Wear & performance
    51
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  15. #17 · Milani

    Conceal + Perfect 2-in-1 Foundation

    Natural Beige
    Shade match 89
    $12.99Ulta BeautyUlta Beauty(product price)$25.01 less (66%)

    Matches: Near-identical swatch colourSame matte finish

    Differences: Slightly warmer undertoneFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    81
    Wear & performance
    51
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  16. #18 · Maybelline

    Super Stay Lumi-Matte Foundation

    332
    Shade match 87
    $15.99Ulta BeautyUlta Beauty(product price)$22.01 less (58%)

    Matches: Very close colourSame matte finishClaims transfer resistance

    Differences: Slightly warmer undertoneFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    43
    Skin suitability
    92

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol

    Retailer shade note: warm undertones

    Medium confidence· Digital match

    View match
  17. Shade match 87
    $48SephoraSephoraCosts $10 more

    Matches: Very close colourSame medium coverageClaims a skin-like finish

    Differences: Slightly warmer undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    64
    Wear & performance
    79
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · No blurring effect claimed · Not marketed for dry skin

    Retailer shade note: for light medium skintones with warm olive undertones

    High confidence· Digital match

    View match
  18. #20 · Danessa Myricks Beauty

    Yummy Skin Soothing Serum Skin Tint Foundation

    4
    Shade match 95
    $39SephoraSephoraCosts $1 more

    Matches: Very close colourSame neutral undertoneBoth claim a blurring effect

    Differences: Radiant rather than matte finishLight rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    54
    Wear & performance
    63
    Skin suitability
    75

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Radiant rather than matte finish · Light rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination skin

    Retailer shade note: LIGHT WITH NEUTRAL UNDERTONES

    High confidence· Digital match

    View match
  19. #21 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    2C Madeleine
    Shade match 69
    $54Ulta BeautyUlta Beauty(product price)Costs $16 more

    Matches: Same matte finishBoth claim a blurring effectBoth claim 16-hour wear

    Differences: Slightly lighterSlightly cooler undertoneBuildable rather than medium coverage

    Score details
    Shade match
    69
    Finish & visual result
    100
    Wear & performance
    73
    Skin suitability
    92

    Colour not compared · Matte · Buildable coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone · Buildable rather than medium coverage · Does not claim colour stability

    Retailer shade note: light with cool undertones

    Low confidence· Digital match

    View match
  20. Shade match 89
    $40SephoraSephoraCosts $2 more

    Matches: Near-identical swatch colourClaims a skin-like finishBoth claim a blurring effect

    Differences: Slightly warmer undertoneNatural rather than matte finishLight rather than medium coverage

    Score details
    Shade match
    89
    Finish & visual result
    67
    Wear & performance
    70
    Skin suitability
    50

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Light rather than medium coverage · Does not claim a lightweight feel

    Retailer shade note: light medium with warm yellow undertones

    High confidence· Digital match

    View match
  21. Shade match 90
    $44SephoraSephoraCosts $6 more

    Matches: Near-identical swatch colourSame medium coverageClaims transfer resistance

    Differences: Slightly warmer undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    70
    Wear & performance
    49
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: warm olive

    High confidence· Digital match

    View match
  22. #24 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    480 Radiant Sand
    Shade match 91
    $18.99Ulta BeautyUlta Beauty$19.01 less (50%)

    Matches: Near-identical swatch colourClaims transfer resistanceBoth claim colour stability

    Differences: Natural rather than matte finishFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    91
    Finish & visual result
    62
    Wear & performance
    52
    Skin suitability
    92

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  23. Shade match 87
    $44SephoraSephoraCosts $6 more

    Matches: Very close colourSame medium coverageClaims transfer resistance

    Differences: Slightly warmer undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    87
    Finish & visual result
    70
    Wear & performance
    49
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: warm golden

    Medium confidence· Digital match

    View match
  24. Shade match 90
    $60SephoraSephoraCosts $22 more

    Matches: Near-identical swatch colourSame medium coverageBoth claim 12-hour wear

    Differences: Slightly warmer undertoneRadiant rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    50
    Wear & performance
    70
    Skin suitability
    75

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than matte finish · No blurring effect claimed · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: light medium, warm peach

    High confidence· Digital match

    View match
  25. #27 · Revolution Beauty

    Superdewy Cushion Foundation

    Medium Neutral
    Shade match 96
    $14Ulta BeautyUlta Beauty(product price)$24 less (63%)

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Radiant rather than matte finishLight rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    96
    Finish & visual result
    42
    Wear & performance
    51
    Skin suitability
    92

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Radiant rather than matte finish · Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  26. #28 · L'Oréal Paris

    True Match Super-Blendable Foundation

    W4.5 Warm Light Medium
    Shade match 89
    $13.99Ulta BeautyUlta Beauty(product price)$24.01 less (63%)

    Matches: Near-identical swatch colourSame medium coverageClaims a skin-like finish

    Differences: Slightly warmer undertoneNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    89
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    92

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  27. #29 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    23W Bisque
    Shade match 86
    $24Ulta BeautyUlta Beauty(product price)$14 less (37%)

    Matches: Very close colourBoth claim a lightweight feelAdds SPF 30

    Differences: Slightly warmer undertoneNatural rather than matte finishFull rather than medium coverage

    Score details
    Shade match
    86
    Finish & visual result
    62
    Wear & performance
    51
    Skin suitability
    92

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly warmer undertone · Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: light medium with yellow undertones

    Medium confidence· Digital match

    View match
  28. Shade match 72
    $14.59TargetTarget$23.41 less (62%)

    Matches: Same matte finishBoth claim a blurring effectAdds SPF 15

    Differences: Slightly deeperFull rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    72
    Finish & visual result
    93
    Wear & performance
    51
    Skin suitability
    92

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly deeper · Full rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel

    Low confidence· Digital match

    View match

Showing 12 of 28 matches

Looking for a concealer in your shade?

The closest shade to Kylie Cosmetics Natural Blur Powder Foundation 4C (Medium light · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Sepia 5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Sepia 5

    • Very close colour
    • Light medium · Neutral undertone

    $39

  2. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5

    • Very close colour
    • Light medium · Neutral undertone

    $42

  3. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Light/Medium 2.5N

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Light/Medium 2.5N

    • Very close colour
    • Light medium · Neutral undertone

    $31

  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW15

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW15

    • Looks identical
    • Light medium · Cool · rosy undertone

    $30

  5. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    385 Amber

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 385 Amber

    • Looks identical
    • Medium light

    $15.99

  6. Dior Forever Skin Correct Full-Coverage Concealer

    3N Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3N Neutral

    • Close colour
    • Light medium · Neutral undertone

    $42

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Ulta Beauty Collection Complexion Crush Foundation in Medium Neutral, against Kylie Cosmetics Natural Blur Powder Foundation in 4C. Every attribute compared, with its share of the score.

ComparedYour shade4CClosest shade matchMedium NeutralScore
Shade match55% of overall98
Colour96#dda776#d8a678Looks identicalColour difference 1.1 (0 is identical)
Depth98Medium lightMedium lightSameDepth difference: 1.0
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall88
Finish100MatteMatteSameSame matte finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared51
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall92
Skin type92Dry, normal, combination, oilyCombination, dry, normal, oily, sensitiveBoth marketed for dry/​normal/​combination/​oily skin
Overall match 88/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Complexion Crush Foundation in Medium Neutral.

Same or better

  • $22 less
  • Near-identical swatch colour
  • Same neutral undertone
  • Same matte finish
  • Same medium coverage
  • Claims a skin-like finish
  • Both claim a blurring effect
  • Both claim a lightweight feel

Different

  • No long-wear claim
  • Does not claim not settling into lines
  • Does not claim colour stability

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone none vs high

Why the closest overall alternative works

MAC Cosmetics Studio Fix Powder Plus Foundation in NC44, against Kylie Cosmetics Natural Blur Powder Foundation in 4C. Every attribute compared, with its share of the score.

ComparedYour shade4CClosest overall alternativeNC44Score
Shade match55% of overall90
Colour97#dda776#e0a674Looks identicalColour difference 1.0 (0 is identical)
Depth100Medium lightMedium lightSameDepth difference: 0.1
Retailer descriptionLight mediumNot statedNo depth word in one descriptionNot compared
Undertone65NeutralWarm · goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared100
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall75
Skin type75Dry, normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 91/100Shade match 90/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix Powder Plus Foundation in NC44.

Same or better

  • Near-identical swatch colour
  • Same matte finish
  • Full rather than medium coverage
  • Both claim a blurring effect
  • Both claim 12-hour wear
  • Both claim not settling into lines
  • Both claim colour stability
  • Both claim a lightweight feel

Different

  • Slightly warmer undertone
  • Not marketed for dry skin

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 25%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, no siliconePowder-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth powder-based; silicone none vs moderate

Where to buy

Closest shade match

Ulta Beauty Collection Complexion Crush Foundation Medium Neutral

Match price
$16Ulta BeautyUlta Beauty
$22 less (58%)

Your shade $38 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

MAC Cosmetics Studio Fix Powder Plus Foundation NC44

Best price
$39SephoraSephora
Costs $1 more

Your shade $38 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.