Natural Blur Powder Foundation 9WN dupes and alternatives Kylie Cosmetics
4.4 (657)·Medium · Neutral · neutral golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$11.99Ulta Beauty(product price)$26.01 less (68%)4.4 (182,841)
Matches: Very close colour· Same neutral undertone· Same matte finish
Differences: No blurring effect claimed· Does not claim not settling into lines· Does not claim colour stability
Score details
Shade match
94
Finish & visual result
89
Wear & performance
74
Skin suitability
50
Very close colour · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/combination skin · Contains drying alcohol
Matches: Near-identical swatch colour· Similar undertone (warm vs neutral)· Same matte finish
Differences: Light rather than medium coverage· No blurring effect claimed· Does not claim not settling into lines
Score details
Shade match
94
Finish & visual result
81
Wear & performance
63
Skin suitability
75
Looks identical · Matte · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Light rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin
$15.99Ulta Beauty(product price)$22.01 less (58%)4.1 (9,493)
Matches: Near-identical swatch colour· Same neutral undertone· Same matte finish
Differences: Full rather than medium coverage· No blurring effect claimed· Does not claim not settling into lines
Score details
Shade match
93
Finish & visual result
81
Wear & performance
43
Skin suitability
92
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol
Matches: Same matte finish· Both claim a blurring effect· Adds SPF 15
Differences: Full rather than medium coverage· Does not claim not settling into lines· Does not claim colour stability
Score details
Shade match
80
Finish & visual result
93
Wear & performance
51
Skin suitability
92
Colour not compared · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Full rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
Matches: Near-identical swatch colour· Same neutral undertone· Claims a skin-like finish
Differences: Natural rather than matte finish· Light rather than medium coverage· No blurring effect claimed
Score details
Shade match
98
Finish & visual result
58
Wear & performance
40
Skin suitability
92
Looks identical · Natural · Light coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than matte finish · Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
$18.99Ulta Beauty(product price)$19.01 less (50%)4.4 (40,035)
Matches: Very close colour· Similar undertone (warm vs neutral)· Claims transfer resistance
Differences: Natural rather than matte finish· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
92
Finish & visual result
62
Wear & performance
52
Skin suitability
92
Very close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
Matches: Very close colour· Similar undertone (warm vs neutral)· Claims transfer resistance
Differences: Natural rather than matte finish· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
91
Finish & visual result
62
Wear & performance
52
Skin suitability
92
Very close colour · Natural · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Contains listed fragrance · Contains drying alcohol
$12.59$17.99Ulta Beauty$25.41 less (67%)4.2 (5,328)
Matches: Near-identical swatch colour· Same neutral undertone· Claims a skin-like finish
Differences: Radiant rather than matte finish· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
98
Finish & visual result
42
Wear & performance
49
Skin suitability
92
Looks identical · Radiant · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Radiant rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol
Matches: Similar undertone (warm vs neutral)· Claims a skin-like finish· Both claim a lightweight feel
Differences: Natural rather than matte finish· Buildable rather than medium coverage· No blurring effect claimed
Score details
Shade match
80
Finish & visual result
64
Wear & performance
63
Skin suitability
100
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · Buildable rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability
Differences: Slightly lighter· Natural rather than matte finish· No blurring effect claimed
Score details
Shade match
80
Finish & visual result
70
Wear & performance
40
Skin suitability
100
Colour not compared · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Contains listed fragrance
Matches: Very close colour· Claims transfer resistance· Both claim a lightweight feel
Differences: Luminous rather than matte finish· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
88
Finish & visual result
38
Wear & performance
58
Skin suitability
92
Very close colour · Luminous · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Luminous rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability
Matches: Same neutral undertone· Claims a skin-like finish· Both claim a lightweight feel
Differences: Slightly lighter· Natural rather than matte finish· Buildable rather than medium coverage
Score details
Shade match
71
Finish & visual result
64
Wear & performance
63
Skin suitability
100
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · Buildable rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability
Matches: Same matte finish· Both claim a blurring effect· Adds SPF 15
Differences: Slightly lighter· Full rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
51
Finish & visual result
93
Wear & performance
51
Skin suitability
92
Colour not compared · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly lighter · Full rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
Matches: Same matte finish· Both claim a blurring effect· Both claim 16-hour wear
Differences: Slightly lighter· Described as light, yours as deep· Slightly cooler undertone
Score details
Shade match
40
Finish & visual result
100
Wear & performance
73
Skin suitability
92
Colour not compared · Matte · Buildable coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Slightly lighter · Described as light, yours as deep · Slightly cooler undertone · Buildable rather than medium coverage · Does not claim colour stability
Retailer shade note: light with cool undertones
Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as deep
Matches: Same neutral undertone· Claims a skin-like finish· Both claim a lightweight feel
Differences: Slightly lighter· Natural rather than matte finish· Buildable rather than medium coverage
Score details
Shade match
56
Finish & visual result
64
Wear & performance
63
Skin suitability
100
Colour not compared · Natural · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish · Buildable rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability
Matches: Near-identical swatch colour· Same matte finish· Both claim 12-hour wear
Differences: Described as medium tan, yours as deep· Olive rather than neutral undertone· Full rather than medium coverage
Score details
Shade match
40
Finish & visual result
81
Wear & performance
100
Skin suitability
75
Looks identical · Matte · Full coverage
Ingredients (not scored): 32% ingredient overlap
Differences: Described as medium tan, yours as deep · Olive rather than neutral undertone · Full rather than medium coverage · No blurring effect claimed · Not marketed for dry skin
Retailer shade note: medium tan with warm olive undertones
Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as deep
$14Ulta Beauty(product price)$24 less (63%)3.5 (10)
Matches: Near-identical swatch colour· Same matte finish· Both claim a blurring effect
Differences: Described as medium, yours as deep· Slightly cooler undertone· Buildable rather than medium coverage
Score details
Shade match
40
Finish & visual result
100
Wear & performance
63
Skin suitability
92
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Described as medium, yours as deep · Slightly cooler undertone · Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: medium or tan skin tones with cool pink undertone
Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as deep
$14Ulta Beauty(product price)$24 less (63%)3.5 (10)
Matches: Very close colour· Similar undertone (warm vs neutral)· Same matte finish
Differences: Described as medium, yours as deep· Buildable rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
40
Finish & visual result
100
Wear & performance
63
Skin suitability
92
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Described as medium, yours as deep · Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability
Retailer shade note: medium or tan skin tones with a warm red undertone
Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as deep
Matches: Near-identical swatch colour· Similar undertone (warm vs neutral)· Same matte finish
Differences: Described as tan, yours as deep· Full rather than medium coverage· Does not claim colour stability
Score details
Shade match
40
Finish & visual result
93
Wear & performance
79
Skin suitability
75
Looks identical · Matte · Full coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Described as tan, yours as deep · Full rather than medium coverage · Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: tan skin with warm, golden undertones
Low confidence· Digital matchRetailer descriptions disagree: described as tan, yours as deep
Matches: Near-identical swatch colour· Same neutral undertone· Same matte finish
Differences: Described as medium, yours as deep· Does not claim not settling into lines· Does not claim colour stability
Score details
Shade match
40
Finish & visual result
100
Wear & performance
58
Skin suitability
75
Looks identical · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Described as medium, yours as deep · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: medium neutral
Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as deep
Matches: Near-identical swatch colour· Same matte finish· Same medium coverage
Differences: Described as medium, yours as deep· Olive rather than neutral undertone· Does not claim not settling into lines
Score details
Shade match
40
Finish & visual result
100
Wear & performance
58
Skin suitability
75
Looks identical · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Described as medium, yours as deep · Olive rather than neutral undertone · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: medium olive
Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as deep
Matches: Very close colour· Same neutral undertone· Same matte finish
Differences: Described as medium, yours as deep· Does not claim not settling into lines· Does not claim colour stability
Score details
Shade match
40
Finish & visual result
100
Wear & performance
58
Skin suitability
75
Very close colour · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Described as medium, yours as deep · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: medium neutral
Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as deep
Matches: Very close colour· Same matte finish· Same medium coverage
Differences: Described as medium, yours as deep· Olive rather than neutral undertone· Does not claim not settling into lines
Score details
Shade match
40
Finish & visual result
100
Wear & performance
58
Skin suitability
75
Very close colour · Matte · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Described as medium, yours as deep · Olive rather than neutral undertone · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry skin · Contains drying alcohol
Retailer shade note: medium golden olive
Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as deep
Matches: Near-identical swatch colour· Same matte finish· Same medium coverage
Differences: Described as medium tan, yours as deep· Slightly cooler undertone· No blurring effect claimed
Score details
Shade match
40
Finish & visual result
89
Wear & performance
70
Skin suitability
75
Looks identical · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Described as medium tan, yours as deep · Slightly cooler undertone · No blurring effect claimed · Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: medium to dark, cool undertones
Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as deep
The closest shade to Kylie Cosmetics Natural Blur Powder Foundation 9WN (Medium · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 315, against Kylie Cosmetics Natural Blur Powder Foundation in 9WN. Every attribute compared, with its share of the score.
ComparedYour shade9WNClosest shade match315How they compareScore
Shade match55% of overall99
Colour60%98#d49460#d3925cLooks identicalColour difference 0.7 (0 is identical)
Depth15%99MediumMediumSameDepth difference: 0.9
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Overall match 88/100Shade match 99/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Tarte Timeless Hydrating Foundation in 42S Tan Sand, against Kylie Cosmetics Natural Blur Powder Foundation in 9WN. Every attribute compared, with its share of the score.
ComparedYour shade9WNClosest overall alternative42S Tan SandHow they compareScore
Shade match55% of overall96
Colour60%94#d49460#d8925fVery close colourColour difference 1.6 (0 is identical)
Depth15%100MediumMediumSameDepth difference: 0.1
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Overall match 89/100Shade match 96/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$26.01 less (68%)
