Natural Blur Powder Foundation 9C dupes and alternatives Kylie Cosmetics
4.4 (657)·Tan · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$35Ulta Beauty(product price)$3 less (8%)4.5 (732)
Matches: Very close colour· Same cool undertone· Same matte finish
Differences: Buildable rather than medium coverage· No long-wear claim· Does not claim colour stability
Score details
Shade match
94
Finish & visual result
100
Wear & performance
55
Skin suitability
25
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Buildable rather than medium coverage · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for dry/normal/oily skin
Retailer shade note: tan to deep with cool undertones
Matches: Same matte finish· Both claim a blurring effect· Both claim a lightweight feel
Differences: Buildable rather than medium coverage· Does not claim not settling into lines· Does not claim colour stability
Score details
Shade match
83
Finish & visual result
100
Wear & performance
63
Skin suitability
92
Close colour · Matte · Buildable coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol
Matches: Near-identical swatch colour· Same matte finish· Both claim a lightweight feel
Differences: Light rather than medium coverage· No blurring effect claimed· Does not claim not settling into lines
Score details
Shade match
90
Finish & visual result
81
Wear & performance
63
Skin suitability
75
Looks identical · Matte · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Light rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin
Matches: Very close colour· Same medium coverage· Both claim a blurring effect
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Does not claim not settling into lines
Score details
Shade match
87
Finish & visual result
81
Wear & performance
74
Skin suitability
46
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/oily skin
Retailer shade note: Very deep with neutral undertones
Matches: Very close colour· Same cool undertone· Both claim 16-hour wear
Differences: Natural rather than matte finish· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
94
Finish & visual result
62
Wear & performance
61
Skin suitability
75
Very close colour · Natural · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin
Retailer shade note: D2.5 - Deep with cool undertones
$16Ulta Beauty(product price)$22 less (58%)4.3 (699)
Matches: Near-identical swatch colour· Same medium coverage· Both claim a blurring effect
Differences: Neutral rather than cool undertone· Natural rather than matte finish· No long-wear claim
Score details
Shade match
89
Finish & visual result
81
Wear & performance
40
Skin suitability
92
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
$20Ulta Beauty(product price)$18 less (47%)3.7 (146)
Matches: Very close colour· Same matte finish· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
82
Finish & visual result
81
Wear & performance
63
Skin suitability
92
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than cool undertone · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Full rather than medium coverage· Does not claim colour stability
Score details
Shade match
73
Finish & visual result
93
Wear & performance
81
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: deeper skin with warm, peach undertones
Matches: Very close colour· Both claim a blurring effect· Both claim 12-hour wear
Differences: Slightly warmer undertone· Natural rather than matte finish· Buildable rather than medium coverage
Score details
Shade match
77
Finish & visual result
81
Wear & performance
74
Skin suitability
92
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability
Matches: Same matte finish· Both claim a blurring effect· Both claim 16-hour wear
Differences: Slightly warmer undertone· Full rather than medium coverage· Does not claim colour stability
Score details
Shade match
71
Finish & visual result
93
Wear & performance
81
Skin suitability
75
Close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: deeper skin with warm, golden undertones
Matches: Very close colour· Same matte finish· Same medium coverage
Differences: Neutral rather than cool undertone· No blurring effect claimed· Does not claim not settling into lines
Score details
Shade match
82
Finish & visual result
89
Wear & performance
43
Skin suitability
75
Very close colour · Matte · Medium coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than cool undertone · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin
Retailer shade note: very deep with neutral undertones
$13.99Ulta Beauty(product price)$24.01 less (63%)4.3 (33,167)
Matches: Very close colour· Same cool undertone· Same medium coverage
Differences: Natural rather than matte finish· No blurring effect claimed· No long-wear claim
Score details
Shade match
93
Finish & visual result
64
Wear & performance
40
Skin suitability
92
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
Matches: Very close colour· Same medium coverage· Claims a skin-like finish
Differences: Neutral rather than cool undertone· Natural rather than matte finish· Does not claim not settling into lines
Score details
Shade match
83
Finish & visual result
73
Wear & performance
63
Skin suitability
75
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin
Retailer shade note: Deep neutral with subtle warm undertones
Matches: Near-identical swatch colour· Claims a skin-like finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Natural rather than matte finish· Full rather than medium coverage
Score details
Shade match
84
Finish & visual result
67
Wear & performance
74
Skin suitability
46
Looks identical · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Full rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/normal skin · Contains drying alcohol
Retailer shade note: tan deep with neutral-warm undertones
Matches: Very close colour· Same matte finish· Both claim a lightweight feel
Differences: Slightly warmer undertone· Light rather than medium coverage· No blurring effect claimed
Score details
Shade match
77
Finish & visual result
81
Wear & performance
63
Skin suitability
75
Very close colour · Matte · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Light rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin
$16Ulta Beauty(product price)$22 less (58%)4.3 (699)
Matches: Same medium coverage· Both claim a blurring effect
Differences: Slightly lighter· Neutral rather than cool undertone· Natural rather than matte finish
Score details
Shade match
80
Finish & visual result
81
Wear & performance
40
Skin suitability
92
Close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly lighter · Neutral rather than cool undertone · Natural rather than matte finish · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
Matches: Same medium coverage· Both claim a lightweight feel
Differences: Neutral rather than cool undertone· Natural rather than matte finish· No blurring effect claimed
Score details
Shade match
81
Finish & visual result
70
Wear & performance
51
Skin suitability
92
Close colour · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than cool undertone · Natural rather than matte finish · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability
Matches: Very close colour· Both claim colour stability· Both claim a lightweight feel
Differences: Slightly warmer undertone· Natural rather than matte finish· Full rather than medium coverage
Score details
Shade match
83
Finish & visual result
62
Wear & performance
61
Skin suitability
75
Very close colour · Natural · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination skin
Matches: Same medium coverage· Claims a skin-like finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Natural rather than matte finish· Does not claim not settling into lines
Score details
Shade match
77
Finish & visual result
73
Wear & performance
63
Skin suitability
75
Close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin
Retailer shade note: Deep with neutral golden undertones
Matches: Very close colour· Same medium coverage· Both claim a blurring effect
Differences: Slightly warmer undertone· Natural rather than matte finish· Does not claim not settling into lines
Score details
Shade match
72
Finish & visual result
81
Wear & performance
74
Skin suitability
46
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/oily skin
Matches: Same matte finish· Both claim colour stability· Adds SPF 25
Differences: Slightly warmer undertone· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
76
Finish & visual result
81
Wear & performance
49
Skin suitability
75
Close colour · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination skin
Matches: Same medium coverage· Claims a skin-like finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Natural rather than matte finish· Does not claim not settling into lines
Score details
Shade match
76
Finish & visual result
73
Wear & performance
63
Skin suitability
75
Close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin
Retailer shade note: Deep with neutral warm undertones
The closest shade to Kylie Cosmetics Natural Blur Powder Foundation 9C (Tan · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 31C Cedar, against Kylie Cosmetics Natural Blur Powder Foundation in 9C. Every attribute compared, with its share of the score.
ComparedYour shade9CClosest shade match31C CedarHow they compareScore
Shade match55% of overall98
Colour60%97#b47658#b27354Looks identicalColour difference 1.1 (0 is identical)
Depth15%98TanTanSameDepth difference: 1.4
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Overall match 87/100Shade match 98/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
MAC Cosmetics Studio Fix Powder Plus Foundation in NW48, against Kylie Cosmetics Natural Blur Powder Foundation in 9C. Every attribute compared, with its share of the score.
ComparedYour shade9CClosest overall alternativeNW48How they compareScore
Shade match55% of overall92
Colour60%88#b47658#bc7954Very close colourColour difference 2.6 (0 is identical)
Depth15%96TanTanSameDepth difference: 2.4
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Overall match 93/100Shade match 92/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)Costs $14 more
