Natural Blur Powder Foundation 10WN dupes and alternatives Kylie Cosmetics
4.4 (657)·Tan · Olive · neutral olive undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same matte finish· Both claim a blurring effect· Both claim a lightweight feel
Differences: Buildable rather than medium coverage· Does not claim not settling into lines· Does not claim colour stability
Score details
Shade match
83
Finish & visual result
100
Wear & performance
63
Skin suitability
92
Close colour · Matte · Buildable coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Contains drying alcohol
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Full rather than medium coverage· Does not claim colour stability
Score details
Shade match
82
Finish & visual result
93
Wear & performance
81
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: deeper skin with warm, golden undertones
Matches: Very close colour· Both claim a blurring effect· Both claim 12-hour wear
Differences: Slightly warmer undertone· Natural rather than matte finish· Buildable rather than medium coverage
Score details
Shade match
87
Finish & visual result
81
Wear & performance
74
Skin suitability
92
Very close colour · Natural · Buildable coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability
Matches: Same matte finish· Both claim a blurring effect· Both claim 16-hour wear
Differences: Slightly warmer undertone· Full rather than medium coverage· Does not claim colour stability
Score details
Shade match
81
Finish & visual result
93
Wear & performance
81
Skin suitability
75
Close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance
Retailer shade note: deeper skin with warm, peach undertones
Matches: Near-identical swatch colour· Same matte finish· Both claim a lightweight feel
Differences: Light rather than medium coverage· No blurring effect claimed· Does not claim not settling into lines
Score details
Shade match
91
Finish & visual result
81
Wear & performance
63
Skin suitability
75
Looks identical · Matte · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Light rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin
Matches: Near-identical swatch colour· Same medium coverage· Both claim a blurring effect
Differences: Neutral rather than olive undertone· Natural rather than matte finish· Does not claim not settling into lines
Score details
Shade match
89
Finish & visual result
81
Wear & performance
74
Skin suitability
46
Looks identical · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/oily skin
Retailer shade note: Very deep with neutral undertones
Matches: Very close colour· Same matte finish· Both claim a lightweight feel
Differences: Slightly warmer undertone· Light rather than medium coverage· No blurring effect claimed
Score details
Shade match
87
Finish & visual result
81
Wear & performance
63
Skin suitability
75
Very close colour · Matte · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly warmer undertone · Light rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin
$20Ulta Beauty(product price)$18 less (47%)3.7 (146)
Matches: Very close colour· Same matte finish· Both claim a lightweight feel
Differences: Neutral rather than olive undertone· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
85
Finish & visual result
81
Wear & performance
63
Skin suitability
92
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than olive undertone · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability
$16Ulta Beauty(product price)$22 less (58%)4.3 (699)
Matches: Near-identical swatch colour· Same medium coverage· Both claim a blurring effect
Differences: Neutral rather than olive undertone· Natural rather than matte finish· No long-wear claim
Score details
Shade match
90
Finish & visual result
81
Wear & performance
40
Skin suitability
92
Looks identical · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel
Matches: Very close colour· Same olive undertone· Claims a skin-like finish
Differences: Natural rather than matte finish· Full rather than medium coverage· Does not claim not settling into lines
Score details
Shade match
91
Finish & visual result
67
Wear & performance
74
Skin suitability
46
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · Full rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/normal skin · Contains drying alcohol
Retailer shade note: tan deep with neutral-olive undertones
Matches: Near-identical swatch colour· Same medium coverage· Both claim a blurring effect
Differences: Slightly cooler undertone· Natural rather than matte finish· Does not claim not settling into lines
Score details
Shade match
83
Finish & visual result
81
Wear & performance
74
Skin suitability
46
Looks identical · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly cooler undertone · Natural rather than matte finish · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/oily skin
Matches: Very close colour· Same medium coverage· Both claim a blurring effect
Differences: Slightly warmer undertone· Natural rather than matte finish· Does not claim not settling into lines
Score details
Shade match
82
Finish & visual result
81
Wear & performance
74
Skin suitability
46
Very close colour · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/oily skin
Matches: Very close colour· Same medium coverage· Claims a skin-like finish
Differences: Slightly warmer undertone· Natural rather than matte finish· Does not claim not settling into lines
Score details
Shade match
85
Finish & visual result
73
Wear & performance
63
Skin suitability
75
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin
Retailer shade note: Deep with neutral golden undertones
Matches: Very close colour· Claims a skin-like finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Natural rather than matte finish· Full rather than medium coverage
Score details
Shade match
87
Finish & visual result
67
Wear & performance
74
Skin suitability
46
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Full rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/normal skin · Contains drying alcohol
Retailer shade note: tan deep with deep-warm undertones
Matches: Very close colour· Same medium coverage· Claims a skin-like finish
Differences: Neutral rather than olive undertone· Natural rather than matte finish· Does not claim not settling into lines
Score details
Shade match
85
Finish & visual result
73
Wear & performance
63
Skin suitability
75
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Neutral rather than olive undertone · Natural rather than matte finish · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin
Retailer shade note: Deep neutral with subtle warm undertones
$35Ulta Beauty(product price)$3 less (8%)4.5 (732)
Matches: Very close colour· Same matte finish· Both claim a blurring effect
Differences: Slightly cooler undertone· Buildable rather than medium coverage· No long-wear claim
Score details
Shade match
79
Finish & visual result
100
Wear & performance
55
Skin suitability
25
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly cooler undertone · Buildable rather than medium coverage · No long-wear claim · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for dry/normal/oily skin
Retailer shade note: tan to deep with cool undertones
Matches: Near-identical swatch colour· Both claim colour stability· Both claim a lightweight feel
Differences: Slightly warmer undertone· Natural rather than matte finish· Full rather than medium coverage
Score details
Shade match
90
Finish & visual result
62
Wear & performance
61
Skin suitability
75
Looks identical · Natural · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination skin
Matches: Very close colour· Same matte finish· Both claim colour stability
Differences: Slightly warmer undertone· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
84
Finish & visual result
81
Wear & performance
49
Skin suitability
75
Very close colour · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Slightly warmer undertone · Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination skin
Matches: Very close colour· Claims a skin-like finish· Both claim a blurring effect
Differences: Slightly warmer undertone· Natural rather than matte finish· Full rather than medium coverage
Score details
Shade match
86
Finish & visual result
67
Wear & performance
74
Skin suitability
46
Very close colour · Natural · Full coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Full rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/normal skin · Contains drying alcohol
Retailer shade note: tan deep with warm-golden undertones
$20Ulta Beauty(product price)$18 less (47%)4.5 (18)
Matches: Very close colour· Both claim a blurring effect· Both claim a lightweight feel
Differences: Slightly warmer undertone· Natural rather than matte finish· Full rather than medium coverage
Score details
Shade match
86
Finish & visual result
73
Wear & performance
63
Skin suitability
50
Very close colour · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Slightly warmer undertone · Natural rather than matte finish · Full rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/oily skin
Retailer shade note: caramel with warm undertones for soft bronze skin
Matches: Very close colour· Same medium coverage· Claims a skin-like finish
Differences: Slightly warmer undertone· Natural rather than matte finish· Does not claim not settling into lines
Score details
Shade match
84
Finish & visual result
73
Wear & performance
63
Skin suitability
75
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin
Retailer shade note: Deep with neutral warm undertones
Matches: Very close colour· Same medium coverage· Both claim a blurring effect
Differences: Slightly warmer undertone· Natural rather than matte finish· Does not claim not settling into lines
Score details
Shade match
83
Finish & visual result
81
Wear & performance
63
Skin suitability
46
Very close colour · Natural · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Slightly warmer undertone · Natural rather than matte finish · Does not claim not settling into lines · Does not claim colour stability · Not marketed for combination/oily skin · Contains drying alcohol
Matches: Same matte finish· Claims a skin-like finish· Claims transfer resistance
Differences: Neutral rather than olive undertone· Full rather than medium coverage· No blurring effect claimed
Score details
Shade match
82
Finish & visual result
73
Wear & performance
61
Skin suitability
92
Close colour · Matte · Full coverage
Ingredients (not scored): 3% ingredient overlap
Differences: Neutral rather than olive undertone · Full rather than medium coverage · No blurring effect claimed · Does not claim colour stability · Does not claim a lightweight feel
Retailer shade note: dark brown with neutral undertones
$15Ulta Beauty(product price)$23 less (61%)3.9 (223)
Matches: Near-identical swatch colour· Claims a skin-like finish· Both claim a lightweight feel
Differences: Neutral rather than olive undertone· Radiant rather than matte finish· Light rather than medium coverage
Score details
Shade match
90
Finish & visual result
42
Wear & performance
51
Skin suitability
92
Looks identical · Radiant · Light coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Neutral rather than olive undertone · Radiant rather than matte finish · Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance
Retailer shade note: For dark skin tones with a golden neutral undertone
The closest shade to Kylie Cosmetics Natural Blur Powder Foundation 10WN (Tan · Olive · neutral olive undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation in 20T, against Kylie Cosmetics Natural Blur Powder Foundation in 10WN. Every attribute compared, with its share of the score.
ComparedYour shade10WNClosest shade match20THow they compareScore
Shade match55% of overall91
Colour60%98#b17658#b27757Looks identicalColour difference 0.8 (0 is identical)
Depth15%99TanTanSameDepth difference: 0.5
Retailer descriptionDeepDeep tanSome differenceRetailer descriptions one depth band apart
Overall match 80/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Laura Geller Baked Balance-n-Brighten Color Correcting Foundation in Toffee, against Kylie Cosmetics Natural Blur Powder Foundation in 10WN. Every attribute compared, with its share of the score.
ComparedYour shade10WNClosest overall alternativeToffeeHow they compareScore
Shade match55% of overall83
Colour60%86#b17658#bb7d5dVery close colourColour difference 2.8 (0 is identical)
Depth15%91TanTanSameDepth difference: 4.3
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Overall match 85/100Shade match 83/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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