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Natural Blur Powder Foundation 2WN dupes and alternatives Kylie Cosmetics

Light · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Armani Beauty Luminous Silk Foundation 2

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Kylie Cosmetics
2WNChange shade
Depth and undertone: Light · Neutral · neutral golden
Finish and coverage: Matte · Medium coverage
The match
Armani Beauty
2
Depth and undertone: Light · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
Shade match
98out of 100
Colour
97
Depth
100
Undertone
100
Best price
$69SephoraSephora
Costs $31 more

Your shade $38 at Ulta Beauty

Closest overall alternative: MAC Cosmetics Studio Fix Powder Plus Foundation C4

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Kylie Cosmetics
2WNChange shade
Depth and undertone: Light · Neutral · neutral golden
Finish and coverage: Matte · Medium coverage
The match
MAC Cosmetics
C4
Depth and undertone: Light · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
Overall match
95out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
93
Wear (Wear & performance)
100
Skin (Skin suitability)
75
Best price
$39SephoraSephora
Costs $1 more

Your shade $38 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 94
    $54SephoraSephoraCosts $16 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same medium coverage

    Differences: Natural rather than matte finish

    Score details
    Shade match
    94
    Finish & visual result
    81
    Wear & performance
    100
    Skin suitability
    92

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish

    Retailer shade note: light with warm undertones

    High confidence· Digital match

    View match
  2. Shade match 94
    $42Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Full rather than medium coverageDoes not claim colour stabilityNot marketed for dry skin

    Score details
    Shade match
    94
    Finish & visual result
    93
    Wear & performance
    81
    Skin suitability
    75

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: light skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  3. #5 · Maybelline

    Fit Me Matte + Poreless Foundation

    Natural Beige 220
    Shade match 96
    $11.99Ulta BeautyUlta Beauty$26.01 less (68%)

    Matches: Very close colourSame neutral undertoneSame matte finish

    Differences: No blurring effect claimedDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    96
    Finish & visual result
    89
    Wear & performance
    74
    Skin suitability
    50

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/combination skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  4. #6 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Neutral Sand (N-030)
    Shade match 94
    $58Ulta BeautyUlta Beauty(product price)Costs $20 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: No blurring effect claimedDoes not claim colour stabilityNot marketed for dry skin

    Score details
    Shade match
    94
    Finish & visual result
    89
    Wear & performance
    70
    Skin suitability
    75

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: No blurring effect claimed · Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: light, neutral undertones

    High confidence· Digital match

    View match
  5. #7 · Clinique

    Acne Solutions Liquid Makeup Foundation

    CN 08 Linen
    Shade match 93
    $39Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: No long-wear claimDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    93
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    75

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  6. #8 · Clinique

    Acne Solutions Liquid Makeup Foundation

    WN 01 Flax
    Shade match 93
    $39Ulta BeautyUlta BeautyCosts $1 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: No long-wear claimDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    93
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    75

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  7. Shade match 95
    $60SephoraSephoraCosts $22 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Buildable rather than medium coverageDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    95
    Finish & visual result
    100
    Wear & performance
    38
    Skin suitability
    75

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel · Not marketed for normal skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light skin with warm tones

    High confidence· Digital match

    View match
  8. #10 · Kylie Cosmetics

    Skin Tint Blurring Elixir Foundation

    3WN
    Shade match 98
    $35Ulta BeautyUlta Beauty(product price)$3 less (8%)

    Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish

    Differences: Natural rather than matte finishLight rather than medium coverageDoes not claim colour stability

    Score details
    Shade match
    98
    Finish & visual result
    67
    Wear & performance
    89
    Skin suitability
    50

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · Light rather than medium coverage · Does not claim colour stability · Not marketed for dry/oily skin

    Retailer shade note: light with warm neutral undertones

    High confidence· Digital match

    View match
  9. #11 · KimChi Chic Beauty

    A Really Good Foundation

    103L
    Shade match 94
    $29Ulta BeautyUlta Beauty(product price)$9 less (24%)

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim not settling into lines

    Differences: Natural matte rather than matte finishFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    72
    Wear & performance
    78
    Skin suitability
    100

    Looks identical · Natural matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural matte rather than matte finish · Full rather than medium coverage · No blurring effect claimed · Does not claim colour stability

    Retailer shade note: Fair with Neutral Undertones

    Medium confidence· Digital match

    View match
  10. #12 · TIRTIR

    Mask Fit AI Filter Cushion

    22N SHELL BEIGE
    Shade match 95
    $25Ulta BeautyUlta Beauty$13 less (34%)

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverageDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    95
    Finish & visual result
    82
    Wear & performance
    58
    Skin suitability
    92

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light with neutral undertone

    High confidence· Digital match

    View match
  11. Shade match 98
    $49Ulta BeautyUlta Beauty(product price)Costs $11 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverageNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    98
    Finish & visual result
    81
    Wear & performance
    49
    Skin suitability
    75

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: very fair, warm-neutral undertones

    Medium confidence· Digital match

    View match
  12. #14 · Ulta Beauty Collection

    Complexion Crush Foundation

    Fair Neutral
    Shade match 93
    $16Ulta BeautyUlta Beauty(product price)$22 less (58%)

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: No long-wear claimDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    93
    Finish & visual result
    88
    Wear & performance
    51
    Skin suitability
    92

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: No long-wear claim · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match
  13. Shade match 89
    $41Ulta BeautyUlta BeautyCosts $3 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverageNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    81
    Wear & performance
    74
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines

    Retailer shade note: very fair, cool-neutral undertones

    Medium confidence· Digital match

    View match
  14. #16 · Charlotte Tilbury

    Beautiful Skin Medium Coverage Foundation

    4 Warm
    Shade match 93
    $52SephoraSephoraCosts $14 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same medium coverage

    Differences: Natural rather than matte finishDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    93
    Finish & visual result
    81
    Wear & performance
    66
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: fair medium with warm golden undertones

    High confidence· Digital match

    View match
  15. Shade match 93
    $39.50SephoraSephoraCosts $1.50 more

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishNo long-wear claimDoes not claim colour stability

    Score details
    Shade match
    93
    Finish & visual result
    81
    Wear & performance
    66
    Skin suitability
    69

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than matte finish · No long-wear claim · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: very fair neutral skin with peach undertones

    Medium confidence· Digital match

    View match
  16. Shade match 93
    $50SephoraSephoraCosts $12 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same medium coverage

    Differences: Natural rather than matte finishDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    93
    Finish & visual result
    81
    Wear & performance
    74
    Skin suitability
    46

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/oily skin

    Retailer shade note: Very light with warm undertones

    Medium confidence· Digital match

    View match
  17. #19 · Live Tinted

    HUESTICK Complexion Stick

    16 Light
    Shade match 94
    $42Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Full rather than medium coverageNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    82
    Wear & performance
    51
    Skin suitability
    92

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Full rather than medium coverage · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: warm undertone

    High confidence· Digital match

    View match
  18. #20 · SUBTL. Beauty

    Stackable BB Powder Foundation Single

    Fair 3N
    Shade match 94
    $24Ulta BeautyUlta Beauty$14 less (37%)

    Matches: Near-identical swatch colourSame neutral undertoneSame medium coverage

    Differences: Natural rather than matte finishNo long-wear claimDoes not claim colour stability

    Score details
    Shade match
    94
    Finish & visual result
    81
    Wear & performance
    66
    Skin suitability
    50

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Natural rather than matte finish · No long-wear claim · Does not claim colour stability

    Retailer shade note: Fair-light with neutral undertones

    Medium confidence· Digital match

    View match
  19. #21 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    13.5Y Light
    Shade match 92
    $24SephoraSephora$14 less (37%)

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Full rather than medium coverageDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    92
    Finish & visual result
    93
    Wear & performance
    63
    Skin suitability
    25

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/combination/oily skin

    Retailer shade note: light, yellow undertone

    High confidence· Digital match

    View match
  20. Shade match 93
    $50SephoraSephoraCosts $12 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same medium coverage

    Differences: Natural rather than matte finishDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    93
    Finish & visual result
    81
    Wear & performance
    74
    Skin suitability
    46

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/oily skin

    Retailer shade note: Very light with warm undertones

    Medium confidence· Digital match

    View match
  21. #23 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    2C Madeleine
    Shade match 80
    $54Ulta BeautyUlta Beauty(product price)Costs $16 more

    Matches: Same matte finishBoth claim a blurring effectBoth claim 16-hour wear

    Differences: Slightly cooler undertoneBuildable rather than medium coverageDoes not claim colour stability

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    73
    Skin suitability
    92

    Colour not compared · Matte · Buildable coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Slightly cooler undertone · Buildable rather than medium coverage · Does not claim colour stability

    Retailer shade note: light with cool undertones

    Low confidence· Digital match

    View match
  22. #24 · Live Tinted

    HUESTICK Complexion Stick

    18 Light
    Shade match 94
    $42Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Full rather than medium coverageNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    82
    Wear & performance
    51
    Skin suitability
    92

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Full rather than medium coverage · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: warm undertone

    High confidence· Digital match

    View match
  23. #25 · Live Tinted

    HUESTICK Complexion Stick

    17 Light
    Shade match 93
    $42Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Full rather than medium coverageNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    93
    Finish & visual result
    82
    Wear & performance
    51
    Skin suitability
    92

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Full rather than medium coverage · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability

    Retailer shade note: warm undertone

    High confidence· Digital match

    View match
  24. #26 · Tarte

    Face Tape Full Coverage Foundation

    22N Light Neutral
    Shade match 82
    $42SephoraSephoraCosts $4 more

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneFull rather than medium coverageDoes not claim colour stability

    Score details
    Shade match
    82
    Finish & visual result
    93
    Wear & performance
    79
    Skin suitability
    75

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Full rather than medium coverage · Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: light skin with a balance of warm & cool undertones

    High confidence· Digital match

    View match
  25. #27 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Cool Sand (C-036)
    Shade match 85
    $58SephoraSephoraCosts $20 more

    Matches: Near-identical swatch colourSame matte finishSame medium coverage

    Differences: Slightly cooler undertoneNo blurring effect claimedDoes not claim colour stability

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    70
    Skin suitability
    75

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly cooler undertone · No blurring effect claimed · Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: Light, cool undertones

    High confidence· Digital match

    View match
  26. Shade match 94
    $69SephoraSephoraCosts $31 more

    Matches: Near-identical swatch colourSame neutral undertoneSame matte finish

    Differences: Full rather than medium coverageNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    81
    Wear & performance
    48
    Skin suitability
    75

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: fair with neutral undertones

    High confidence· Digital match

    View match
  27. #29 · Sephora Collection

    Reveal The Real 12HR Soft Radiant Skin Tint

    150 Y
    Shade match 93
    $24SephoraSephora$14 less (37%)

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Claims a skin-like finish

    Differences: Radiant rather than matte finishLight rather than medium coverageNot marketed for oily skin

    Score details
    Shade match
    93
    Finish & visual result
    51
    Wear & performance
    100
    Skin suitability
    75

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Radiant rather than matte finish · Light rather than medium coverage · Not marketed for oily skin · Contains drying alcohol

    Retailer shade note: light skin with yellow undertones

    High confidence· Digital match

    View match
  28. Shade match 94
    $69SephoraSephoraCosts $31 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same matte finish

    Differences: Full rather than medium coverageNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    81
    Wear & performance
    48
    Skin suitability
    75

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: fair with warm undertones

    High confidence· Digital match

    View match
  29. #31 · Revolution Beauty

    Skin Silk Serum Foundation

    F6.5N
    Shade match 97
    $15Ulta BeautyUlta Beauty(product price)$23 less (61%)

    Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish

    Differences: Radiant rather than matte finishLight rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    97
    Finish & visual result
    42
    Wear & performance
    51
    Skin suitability
    92

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Radiant rather than matte finish · Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Contains listed fragrance

    Retailer shade note: Light skin tone, neutral peach undertone

    Medium confidence· Digital match

    View match
  30. #32 · Revolution Beauty

    Superdewy Cushion Foundation

    Fair Neutral Warm
    Shade match 97
    $9.80$14Ulta BeautyUlta Beauty$28.20 less (74%)

    Matches: Near-identical swatch colourSame neutral undertoneClaims a skin-like finish

    Differences: Radiant rather than matte finishLight rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    97
    Finish & visual result
    42
    Wear & performance
    51
    Skin suitability
    92

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Radiant rather than matte finish · Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Looking for a concealer in your shade?

The closest shade to Kylie Cosmetics Natural Blur Powder Foundation 2WN (Light · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC14.5

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC14.5

    • Looks identical
    • Light · Neutral · neutral golden undertone

    $30

  2. e.l.f. Cosmetics 16HR Camo Concealer

    Light Ivory

    e.l.f. Cosmetics 16HR Camo Concealer, shade Light Ivory

    • Looks identical
    • Light · Neutral · neutral golden undertone

    $8

  3. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    1N0

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 1N0

    • Very close colour
    • Light · Neutral · neutral golden undertone

    $34

  4. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    120

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 120

    • Very close colour
    • Fair · Neutral · neutral golden undertone

    $12.99

  5. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Coconut Flakes 2.7 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Coconut Flakes 2.7 Neutral

    • Looks identical
    • Light · Neutral undertone

    $31

  6. Dior Forever Skin Correct Full-Coverage Concealer

    0.5 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 0.5 Neutral

    • Very close colour
    • Light · Neutral undertone

    $42

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Armani Beauty Luminous Silk Foundation in 2, against Kylie Cosmetics Natural Blur Powder Foundation in 2WN. Every attribute compared, with its share of the score.

ComparedYour shade2WNClosest shade match2Score
Shade match55% of overall98
Colour97#e9be9a#e9be97Looks identicalColour difference 1.0 (0 is identical)
Depth100LightLightSameDepth difference: 0.1
Retailer descriptionFairFairBoth described as fairThe retailers describe the same depth
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall60
Longevity3512-hour wear24-hour wearDifferent24-hour wear claimed against 12-hour wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall75
Skin type75Dry, normal, combination, oilyNormal, dry, oilyBoth marketed for dry/​normal/​oily skin
Overall match 87/100Shade match 98/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Armani Beauty Luminous Silk Foundation in 2.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same medium coverage
  • Both claim a blurring effect
  • Claims transfer resistance
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte
  • Does not claim colour stability
  • Not marketed for combination skin
  • Fragrance is listed in the formula
  • Contains alcohol denat.

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, no siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapPowder-based vs silicone-based; silicone none vs high

Why the closest overall alternative works

MAC Cosmetics Studio Fix Powder Plus Foundation in C4, against Kylie Cosmetics Natural Blur Powder Foundation in 2WN. Every attribute compared, with its share of the score.

ComparedYour shade2WNClosest overall alternativeC4Score
Shade match55% of overall96
Colour94#e9be9a#eaba94Very close colourColour difference 1.5 (0 is identical)
Depth98LightLightSameDepth difference: 1.5
Retailer descriptionFairLightSome differenceRetailer descriptions one depth band apart
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared100
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability100ClaimedClaimedSameBoth products claim colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall75
Skin type75Dry, normal, combination, oilyNormal, combination, oilyBoth marketed for normal/​combination/​oily skin
Overall match 95/100Shade match 96/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Fix Powder Plus Foundation in C4.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same matte finish
  • Full rather than medium coverage
  • Both claim a blurring effect
  • Both claim 12-hour wear
  • Both claim not settling into lines
  • Both claim colour stability
  • Both claim a lightweight feel

Different

  • Not marketed for dry skin

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 25%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, no siliconePowder-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth powder-based; silicone none vs moderate

Where to buy

Closest shade match

Armani Beauty Luminous Silk Foundation 2

Best price
$69SephoraSephora
Costs $31 more

Your shade $38 at Ulta Beauty

Closest overall alternative

MAC Cosmetics Studio Fix Powder Plus Foundation C4

Best price
$39SephoraSephora
Costs $1 more

Your shade $38 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.