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Natural Blur Powder Foundation 7C dupes and alternatives Kylie Cosmetics

Light medium · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches in serum form.

  • 4 matches have no formulation listed and are not shown.

Closest shade match: L'Oréal Paris Age Perfect Radiant Serum Foundation Sand

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Kylie Cosmetics
7CChange shade
Depth and undertone: Light medium · Cool · rosy
Finish and coverage: Matte · Medium coverage
The match
L'Oréal Paris
Sand
Depth and undertone: Light medium · Neutral · neutral golden
Finish and coverage: Natural · Medium coverage
Shade match
83out of 100
Colour
95
Depth
99
Undertone
45
Medium confidence· Digital matchWhy it matches
Best price
$14.97WalmartWalmart
$23.03 less (61%)

Your shade $38 at Ulta Beauty

WalmartView at Walmart

Closest overall alternative: Well People Skinforia Serum Foundation 24 Light Medium Neutral

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Kylie Cosmetics
7CChange shade
Depth and undertone: Light medium · Cool · rosy
Finish and coverage: Matte · Medium coverage
The match
Well People
24 Light Medium Neutral
Depth and undertone: Light medium · Neutral
Finish and coverage: Natural · Buildable coverage
Overall match
74out of 100
Shade (Shade match)
80
Finish (Finish & visual result)
64
Wear (Wear & performance)
63
Skin (Skin suitability)
100
Best price
$30TargetTarget
$8 less (21%)

Your shade $38 at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to Kylie Cosmetics Natural Blur Powder Foundation 7C (Light medium · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    340

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 340

    • Very close colour
    • Light medium · Cool undertone

    $30

  2. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    470 Suede C

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 470 Suede C

    • Close colour
    • Light medium · Cool · rosy undertone

    $32

  3. e.l.f. Cosmetics Hydrating Camo Concealer

    Tan Walnut

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Tan Walnut

    • Very close colour
    • Medium light · Neutral · neutral pink undertone

    $8

  4. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    385 Amber

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 385 Amber

    • Looks identical
    • Medium light

    $15.99

  5. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Tan

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Tan

    • Very close colour
    • Light medium

    $12

  6. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium 4

    • Close colour
    • Light medium · Cool · pink undertone

    $22

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

L'Oréal Paris Age Perfect Radiant Serum Foundation in Sand, against Kylie Cosmetics Natural Blur Powder Foundation in 7C. Every attribute compared, with its share of the score.

ComparedYour shade7CClosest shade matchSandScore
Shade match55% of overall83
Colour95#e2a879#e0ab80Looks identicalColour difference 1.4 (0 is identical)
Depth99Light mediumLight mediumSameDepth difference: 0.9
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone45Cool · rosyNeutral · neutral goldenDifferentcandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared70
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared66
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0Dry, normal, combination, oilySensitiveMarketed for different skin types
Overall match 73/100Shade match 83/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Age Perfect Radiant Serum Foundation in Sand.

Same or better

  • $23.03 less
  • Near-identical swatch colour
  • Same medium coverage
  • Both claim not settling into lines
  • Both claim a lightweight feel
  • Adds SPF 50

Different

  • Slightly warmer undertone
  • Natural finish instead of matte
  • No blurring effect claimed
  • No long-wear claim
  • Does not claim colour stability
  • Not marketed for dry/normal/combination/oily skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, no siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedSPF 50
OverlapPowder-based vs silicone-based; silicone none vs high

Why the closest overall alternative works

Well People Skinforia Serum Foundation in 24 Light Medium Neutral, against Kylie Cosmetics Natural Blur Powder Foundation in 7C. Every attribute compared, with its share of the score.

ComparedYour shade7CClosest overall alternative24 Light Medium NeutralScore
Shade match55% of overall80
Colournot comparable#e2a879No swatchNot comparedNo swatch colour on one side
Depth97Light mediumLight mediumSameDepth difference: 1.9
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone65Cool · rosyNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall64
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared63
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Dry, normal, combination, oilyCombination, dry, normal, oilyBoth marketed for dry/​normal/​combination/​oily skin
Overall match 74/100Shade match 80/100Low confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Well People Skinforia Serum Foundation in 24 Light Medium Neutral.

Same or better

  • $8 less
  • Buildable rather than medium coverage
  • Claims a skin-like finish
  • Both claim a lightweight feel

Different

  • Neutral rather than cool undertone
  • Natural finish instead of matte
  • No blurring effect claimed
  • Does not claim not settling into lines
  • Does not claim colour stability

Not compared

  • Colour not compared: swatch data missing

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, no siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs unknown-based; silicone none vs none

Where to buy

Closest shade match

L'Oréal Paris Age Perfect Radiant Serum Foundation Sand

Best price
$14.97WalmartWalmart
$23.03 less (61%)

Your shade $38 at Ulta Beauty

WalmartView at Walmart

Closest overall alternative

Well People Skinforia Serum Foundation 24 Light Medium Neutral

Best price
$30TargetTarget
$8 less (21%)

Your shade $38 at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.