Natural Blur Powder Foundation 7C dupes and alternatives Kylie Cosmetics
Light medium · Cool · rosy undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 1 applied
Coverage
- Light0
- Medium1
- Full0
- Buildable1
Finish
- Matte0
- Natural2
- Radiant0
- Luminous0
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2 of 31 matches
Only showing matches in serum form.
- 4 matches have no formulation listed and are not shown.
Closest shade match: L'Oréal Paris Age Perfect Radiant Serum Foundation Sand
The equivalent shade: scored on colour, depth and undertone only.
- Shade match
- 83out of 100
- Colour
- 95
- Depth
- 99
- Undertone
- 45
Your shade $38 at Ulta Beauty
Where to buy Sand
L'Oréal Paris Age Perfect Radiant Serum Foundation
Every store that sells this shade · prices as last checked
Closest overall alternative: Well People Skinforia Serum Foundation 24 Light Medium Neutral
The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
- Overall match
- 74out of 100
- Shade (Shade match)
- 80
- Finish (Finish & visual result)
- 64
- Wear (Wear & performance)
- 63
- Skin (Skin suitability)
- 100
Your shade $38 at Ulta Beauty
Where to buy 24 Light Medium Neutral
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to Kylie Cosmetics Natural Blur Powder Foundation 7C (Light medium · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers

340
Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 340
- Very close colour
- Light medium · Cool undertone
$30
470 Suede C
Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 470 Suede C
- Close colour
- Light medium · Cool · rosy undertone
$32
Tan Walnut
e.l.f. Cosmetics Hydrating Camo Concealer, shade Tan Walnut
- Very close colour
- Medium light · Neutral · neutral pink undertone
$8
385 Amber
L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 385 Amber
- Looks identical
- Medium light
$15.99
Tan
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Tan
- Very close colour
- Light medium
$12

Medium 4
Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium 4
- Close colour
- Light medium · Cool · pink undertone
$22
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
L'Oréal Paris Age Perfect Radiant Serum Foundation in Sand, against Kylie Cosmetics Natural Blur Powder Foundation in 7C. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To L'Oréal Paris Age Perfect Radiant Serum Foundation in Sand.
Same or better
- $23.03 less
- Near-identical swatch colour
- Same medium coverage
- Both claim not settling into lines
- Both claim a lightweight feel
- Adds SPF 50
Different
- Slightly warmer undertone
- Natural finish instead of matte
- No blurring effect claimed
- No long-wear claim
- Does not claim colour stability
- Not marketed for dry/normal/combination/oily skin
- Contains alcohol denat.
Ingredients (information only, not scored)
2 shared ingredients; weighted similarity 3%. Ingredients only affect results through the filters.
Why the closest overall alternative works
Well People Skinforia Serum Foundation in 24 Light Medium Neutral, against Kylie Cosmetics Natural Blur Powder Foundation in 7C. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Well People Skinforia Serum Foundation in 24 Light Medium Neutral.
Same or better
- $8 less
- Buildable rather than medium coverage
- Claims a skin-like finish
- Both claim a lightweight feel
Different
- Neutral rather than cool undertone
- Natural finish instead of matte
- No blurring effect claimed
- Does not claim not settling into lines
- Does not claim colour stability
Not compared
- Colour not compared: swatch data missing
Ingredients (information only, not scored)
5 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
Where to buy
Closest shade match
L'Oréal Paris Age Perfect Radiant Serum Foundation Sand
Your shade $38 at Ulta Beauty
Closest overall alternative
Well People Skinforia Serum Foundation 24 Light Medium Neutral
Your shade $38 at Ulta Beauty
How these matches are scored
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.