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Natural Blur Powder Foundation 7W dupes and alternatives Kylie Cosmetics

Light medium · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage, without talc or silicones.

Closest shade matchClosest overall alternative: Glossier Stretch Fluid Foundation for Buildable Coverage Light 1

The equivalent shade and the most similar foundation overall.

Your shade
Kylie Cosmetics
7WChange shade
Depth and undertone: Light medium · Warm · golden
Finish and coverage: Matte · Medium coverage
The match
Glossier
Light 1
Depth and undertone: Light medium · Warm · peach
Finish and coverage: Natural · Medium coverage
Overall match
83out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
64
Wear (Wear & performance)
89
Skin (Skin suitability)
0
Shade match
97out of 100
Colour
95
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$34SephoraSephora
$4 less (11%)

Your shade $38 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Sephora Collection

    Best Skin Ever Liquid Foundation

    23Y
    Shade match 92
    $24SephoraSephora$14 less (37%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Slightly deeperNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    70
    Wear & performance
    58
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly deeper · Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: medium-dark with yellow undertones

    Medium confidence· Digital match

    View match
  2. Shade match 88
    $69SephoraSephoraCosts $31 more

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneNatural rather than matte finishNo long-wear claim

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    51
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/oily skin

    Retailer shade note: medium to tan neutral

    Medium confidence· Digital match

    View match
  3. Shade match 84
    $69SephoraSephoraCosts $31 more

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Olive rather than warm undertoneNatural rather than matte finishNo long-wear claim

    Score details
    Shade match
    84
    Finish & visual result
    81
    Wear & performance
    51
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Olive rather than warm undertone · Natural rather than matte finish · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Not marketed for dry/oily skin

    Retailer shade note: medium to tan olive

    Medium confidence· Digital match

    View match
  4. #5 · Sephora Collection

    Best Skin Ever Liquid Foundation

    25O
    Shade match 84
    $24SephoraSephora$14 less (37%)

    Matches: Very close colourSame medium coverageClaims transfer resistance

    Differences: Slightly deeperOlive rather than warm undertoneNatural rather than matte finish

    Score details
    Shade match
    84
    Finish & visual result
    70
    Wear & performance
    58
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly deeper · Olive rather than warm undertone · Natural rather than matte finish · No blurring effect claimed · Does not claim not settling into lines · Does not claim colour stability · Not marketed for oily skin

    Retailer shade note: tan with olive undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Kylie Cosmetics Natural Blur Powder Foundation 7W (Light medium · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium 3

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium 3

    • Very close colour
    • Light medium · Warm · golden undertone

    $22

  2. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Medium Tan 3.5W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Medium Tan 3.5W

    • Very close colour
    • Medium light · Warm · golden undertone

    $31

  3. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    330

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 330

    • Very close colour
    • Light medium · Warm undertone

    $30

  4. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Golden

    • Very close colour
    • Light · Warm · golden undertone

    $12

  5. Maybelline Fit Me Natural Finish Concealer

    030 Honey

    Maybelline Fit Me Natural Finish Concealer, shade 030 Honey

    • Close colour
    • Light medium · Warm undertone

    $10.99

  6. e.l.f. Cosmetics 16HR Camo Concealer

    Medium Warm

    e.l.f. Cosmetics 16HR Camo Concealer, shade Medium Warm

    • Close colour
    • Light · Warm · golden undertone

    $8

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Glossier Stretch Fluid Foundation for Buildable Coverage in Light 1, against Kylie Cosmetics Natural Blur Powder Foundation in 7W. Every attribute compared, with its share of the score.

ComparedYour shade7WClosest matchLight 1Score
Shade match55% of overall97
Colour95#e7ac6f#e3ae74Looks identicalColour difference 1.5 (0 is identical)
Depth100Light mediumLight mediumSameDepth difference: 0.2
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall64
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared89
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0Dry, normal, combination, oilySensitiveMarketed for different skin types
Overall match 83/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Glossier Stretch Fluid Foundation for Buildable Coverage in Light 1.

Same or better

  • $4 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same medium coverage
  • Claims a skin-like finish
  • Both claim 12-hour wear
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Natural finish instead of matte
  • No blurring effect claimed
  • Does not claim colour stability
  • Not marketed for dry/normal/combination/oily skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BasePowder-based, no siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs unknown-based; silicone none vs none

Where to buy Light 1

Best price
$34SephoraSephora
$4 less (11%)

Your shade $38 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.