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Natural Blur Powder Foundation 7W dupes and alternatives Kylie Cosmetics

Light medium · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

  • Liquid4
  • Stick0
  • Powder0
  • Serum0
  • Balm0
  • Gel0

Skin type

Preferences

Fragrance-free5No drying alcohol3Vegan3Cruelty-free2Oil-free0With SPF0Mineral0

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5 of 30

Only showing matches made for oily skin, with medium coverage, without talc.

  • 1 match has no skin type listed and is not shown.

Closest shade matchClosest overall alternative: Maybelline Fit Me Matte + Poreless Foundation Golden 312

The equivalent shade and the most similar foundation overall.

Your shade
Kylie Cosmetics
7WChange shade
Depth and undertone: Light medium · Warm · golden
Finish and coverage: Matte · Medium coverage
The match
Maybelline
Golden 312
Depth and undertone: Light medium · Warm · golden
Finish and coverage: Matte · Medium coverage
Overall match
89out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
89
Wear (Wear & performance)
74
Skin (Skin suitability)
50
Shade match
96out of 100
Colour
93
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$11.99Ulta BeautyUlta Beauty
$26.01 less (68%)

Your shade $38 at Ulta Beauty · product price; shade not separately priced · lowest price $8.98 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Clinique

    Acne Solutions Liquid Makeup Foundation

    CN 58 Honey
    Shade match 93
    $39Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: No long-wear claimDoes not claim not settling into linesDoes not claim colour stability

    Score details
    Shade match
    93
    Finish & visual result
    100
    Wear & performance
    51
    Skin suitability
    75

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Not marketed for normal skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  2. #3 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    24 Medium Warm
    Shade match 90
    $38SephoraSephoraSame price

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Olive rather than warm undertoneDoes not claim not settling into linesNot marketed for dry skin

    Score details
    Shade match
    90
    Finish & visual result
    88
    Wear & performance
    70
    Skin suitability
    69

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Olive rather than warm undertone · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: warm olive

    Medium confidence· Digital match

    View match
  3. #4 · Rare Beauty

    True to Myself Natural Matte Longwear Foundation

    21 Light Medium Warm
    Shade match 90
    $38SephoraSephoraSame price

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Olive rather than warm undertoneDoes not claim not settling into linesNot marketed for dry skin

    Score details
    Shade match
    90
    Finish & visual result
    88
    Wear & performance
    70
    Skin suitability
    69

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Olive rather than warm undertone · Does not claim not settling into lines · Not marketed for dry skin

    Retailer shade note: warm olive

    Medium confidence· Digital match

    View match
  4. #5 · L'Oréal Paris

    True Match Super-Blendable Foundation

    W4.5 Warm Light Medium
    Shade match 94
    $13.99Ulta BeautyUlta Beauty(product price)$24.01 less (63%)

    Matches: Very close colourSame warm undertoneSame medium coverage

    Differences: Natural rather than matte finishNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    94
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    92

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim colour stability · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Kylie Cosmetics Natural Blur Powder Foundation 7W (Light medium · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium 3

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium 3

    • Very close colour
    • Light medium · Warm · golden undertone

    $22

    SephoraView at Sephora
  2. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Medium Tan 3.5W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Medium Tan 3.5W

    • Very close colour
    • Medium light · Warm · golden undertone

    $31

    Ulta BeautyView at Ulta Beauty
  3. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    330

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 330

    • Very close colour
    • Light medium · Warm undertone

    $30

    SephoraView at Sephora
  4. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Golden

    • Very close colour
    • Light · Warm · golden undertone

    $12

    Ulta BeautyView at Ulta Beauty
  5. Maybelline Fit Me Natural Finish Concealer

    030 Honey

    Maybelline Fit Me Natural Finish Concealer, shade 030 Honey

    • Close colour
    • Light medium · Warm undertone

    $10.99

    Ulta BeautyView at Ulta Beauty
  6. e.l.f. Cosmetics 16HR Camo Concealer

    Medium Warm

    e.l.f. Cosmetics 16HR Camo Concealer, shade Medium Warm

    • Close colour
    • Light · Warm · golden undertone

    $8

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Maybelline Fit Me Matte + Poreless Foundation in Golden 312, against Kylie Cosmetics Natural Blur Powder Foundation in 7W. Every attribute compared, with its share of the score.

ComparedYour shade7WClosest matchGolden 312Score
Shade match55% of overall96
Colour93#e7ac6f#eaac74Very close colourColour difference 1.8 (0 is identical)
Depth99Light mediumLight mediumSameDepth difference: 0.6
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone100Warm · goldenWarm · goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared74
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40ClaimedNot listedSome differenceOnly your product claims colour stability (no oxidation); the match does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Dry, normal, combination, oilyNormal, oilyBoth marketed for normal/​oily skin
Overall match 89/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Fit Me Matte + Poreless Foundation in Golden 312.

Same or better

  • $26.01 less
  • Very close colour
  • Same warm undertone
  • Same matte finish
  • Same medium coverage
  • Both claim 12-hour wear
  • Both claim a lightweight feel

Different

  • No blurring effect claimed
  • Does not claim not settling into lines
  • Does not claim colour stability
  • Not marketed for dry/combination skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BasePowder-based, no siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone none vs high
View full match

Where to buy Golden 312

Match price
$11.99Ulta BeautyUlta Beauty
$26.01 less (68%)

Your shade $38 at Ulta Beauty · product price; shade not separately priced · lowest price $8.98 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.