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Plumping Lip Liner Toffee dupes and alternatives Kylie Cosmetics

Brown · Neutral · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.

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Fragrance-free28Vegan11Cruelty-free13

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30 matches

Closest shade match: NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil The OG Brew

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
Kylie Cosmetics
ToffeeChange shade
Colour family, undertone and depth: Brown · Neutral · Deep / dark
Finish and opacity: —
The match
NYX Professional Makeup
The OG Brew
Colour family, undertone and depth: Brown · Neutral · Deep / dark
Finish and opacity: Matte · Opaque
Shade match
94out of 100
Colour
91
Depth
97
Undertone (Undertone and colour family)
100
Medium confidence· Digital matchWhy it matches
Match price
$6Ulta BeautyUlta Beauty
$13 less (68%)

Your shade $19 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Kylie Cosmetics Precision Pout Lip Liner Cocoa

The most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.

Your shade
Kylie Cosmetics
ToffeeChange shade
Colour family, undertone and depth: Brown · Neutral · Deep / dark
Finish and opacity: —
The match
Kylie Cosmetics
Cocoa
Colour family, undertone and depth: Brown · Warm · Deep / dark
Finish and opacity: Buildable
Overall match
89out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
50
Wear (Wear & performance)
89
Comfort (Comfort & suitability)
100
Medium confidence· Digital matchWhy it matches
Best price
$19Ulta BeautyUlta Beauty
Same price

Your shade $19 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Make Up For Ever

    Artist Color Pencil Long-Lasting Lip Liner

    608 Limitless Brown
    Shade match 93
    $26SephoraSephoraCosts $7 more

    Matches: Very close colourSame neutral undertoneBoth claim smudge and transfer

    Differences: Long-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    93
    Finish & visual result
    50
    Wear & performance
    89
    Comfort & suitability
    100

    Very close colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Long-wearing rather than 24-hour wear (longevity)

    Retailer shade note: Rich Chocolate Brown

    Medium confidence· Digital match

    View match
  2. #4 · Bobbi Brown

    Lip Tint Liner & Sheer Lip Stain

    Mahogany
    Shade match 86
    $28Ulta BeautyUlta BeautyCosts $9 more

    Matches: Same neutral undertoneSame longevity: 24-hour wearBoth claim smudge and transfer

    Differences: Nude rather than brown

    Score details
    Shade match
    86
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Close colour · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Nude rather than brown

    Retailer shade note: a rich brown nude

    Medium confidence· Digital match

    View match
  3. #5 · Urban Decay

    24/7 Glide-On Waterproof Lip Liner

    Conspiracy
    Shade match 93
    $25SephoraSephoraCosts $6 more

    Matches: Very close colourSame neutral undertoneBoth claim smudge and transfer

    Differences: 16-hour wear rather than 24-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    93
    Finish & visual result
    50
    Wear & performance
    76
    Comfort & suitability
    40

    Very close colour · Matte

    Ingredients (not scored): 6% ingredient overlap

    Differences: 16-hour wear rather than 24-hour wear (longevity) · Does not claim comfort

    Retailer shade note: plum-bronze

    Medium confidence· Digital match

    View match
  4. #6 · Estée Lauder

    Double Wear 24H Stay-In-Place Lip Liner

    Chestnut
    Shade match 81
    $30Ulta BeautyUlta BeautyCosts $11 more

    Matches: Same neutral undertoneSame longevity: 24-hour wearBoth claim smudge and transfer

    Differences: Does not claim comfort

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Does not claim comfort

    Retailer shade note: deep, rich brown with a neutral undertone

    Medium confidence· Digital match

    View match
  5. #7 · Westman Atelier

    Lip Shape Defining Lip Liner

    Mink
    Shade match 92
    $34SephoraSephoraCosts $15 more

    Matches: Very close colourSame neutral undertoneSame format and precision: pencil

    Differences: Long-wearing rather than 24-hour wear (longevity)Does not claim smudge and transfer

    Score details
    Shade match
    92
    Finish & visual result
    50
    Wear & performance
    66
    Comfort & suitability
    70

    Very close colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Long-wearing rather than 24-hour wear (longevity) · Does not claim smudge and transfer

    Retailer shade note: espresso

    Medium confidence· Digital match

    View match
  6. #8 · Hourglass

    Shape and Sculpt Lip Liner

    Candid 5
    Shade match 81
    $29SephoraSephoraCosts $10 more

    Matches: Same neutral undertoneBoth claim smudge and transferBoth claim comfort

    Differences: Long-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    85
    Comfort & suitability
    70

    Close colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Long-wearing rather than 24-hour wear (longevity)

    Retailer shade note: True Chesnut

    Medium confidence· Digital match

    View match
  7. #9 · Buxom

    Power Line Pout Sculpt Lip Pencil

    Nude Sketch
    Shade match 81
    $24Ulta BeautyUlta BeautyCosts $5 more

    Matches: Both claim smudge and transferClaims waterproofSame format and precision: pencil

    Differences: Warm rather than neutral undertoneLong-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    79
    Comfort & suitability
    100

    Close colour

    Ingredients (not scored): 11% ingredient overlap

    Differences: Warm rather than neutral undertone · Long-wearing rather than 24-hour wear (longevity)

    Retailer shade note: medium neutral golden brown

    Medium confidence· Digital match

    View match
  8. #10 · NYX Professional Makeup

    Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil

    Cold Brew
    Shade match 91
    $6Ulta BeautyUlta Beauty(product price)$13 less (68%)

    Matches: Very close colourSame neutral undertoneSame format and precision: pencil

    Differences: Long-wearing rather than 24-hour wear (longevity)Does not claim smudge and transferDoes not claim comfort

    Score details
    Shade match
    91
    Finish & visual result
    50
    Wear & performance
    66
    Comfort & suitability
    40

    Very close colour · Matte · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Long-wearing rather than 24-hour wear (longevity) · Does not claim smudge and transfer · Does not claim comfort

    Retailer shade note: true brown

    Medium confidence· Digital match

    View match
  9. #11 · Kosas

    Hotliner Hyaluronic Acid Contouring Lip Liner

    Supreme
    Shade match 83
    $24SephoraSephoraCosts $5 more

    Matches: Same neutral undertoneBoth claim smudge and transferClaims hydration

    Differences: Long-wearing rather than 24-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    83
    Finish & visual result
    50
    Wear & performance
    85
    Comfort & suitability
    40

    Close colour · Satin

    Ingredients (not scored): 6% ingredient overlap

    Differences: Long-wearing rather than 24-hour wear (longevity) · Does not claim comfort

    Retailer shade note: rich neutral brown

    Medium confidence· Digital match

    View match
  10. #12 · Rare Beauty

    Kind Words Matte Lip Liner

    Intuitive
    Shade match 84
    $18SephoraSephora$1 less (5%)

    Matches: Very close colourBoth claim smudge and transferClaims waterproof

    Differences: Cool rather than neutral undertoneNude rather than brownLong-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    84
    Finish & visual result
    50
    Wear & performance
    76
    Comfort & suitability
    70

    Very close colour · Matte

    Ingredients (not scored): 4% ingredient overlap

    Differences: Cool rather than neutral undertone · Nude rather than brown · Long-wearing rather than 24-hour wear (longevity)

    Retailer shade note: cool taupe

    Medium confidence· Digital match

    View match
  11. #13 · Morphe

    Sculptwear Long-Lasting Lip Liner

    Push-Up Pout
    Shade match 79
    $12Ulta BeautyUlta Beauty$7 less (37%)

    Matches: Both claim smudge and transferBoth claim comfortClaims hydration

    Differences: LighterWarm rather than neutral undertoneLong-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    85
    Comfort & suitability
    70

    Close colour

    Ingredients (not scored): 18% ingredient overlap

    Differences: Lighter · Warm rather than neutral undertone · Long-wearing rather than 24-hour wear (longevity)

    Retailer shade note: warm brown

    Medium confidence· Digital match

    View match
  12. #14 · Maybelline

    Color Sensational Shaping Lip Liner

    Beige Babe
    Shade match 81
    $9.59CVSCVS$9.41 less (50%)

    Matches: Both claim smudge and transfer

    Differences: Warm rather than neutral undertoneNude rather than brownLong-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    85
    Comfort & suitability
    40

    Close colour

    Ingredients (not scored): 45% ingredient overlap

    Differences: Warm rather than neutral undertone · Nude rather than brown · Long-wearing rather than 24-hour wear (longevity) · Does not claim comfort

    Medium confidence· Digital match

    View match
  13. #15 · Revlon

    ColorStay Multi-Liner

    Catalyst
    Shade match 82
    $11.99Ulta BeautyUlta Beauty$7.01 less (37%)

    Matches: Both claim smudge and transferBoth claim comfort

    Differences: Cool rather than neutral undertoneNot listed rather than 24-hour wear (longevity)

    Score details
    Shade match
    82
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    100

    Close colour

    Ingredients (not scored): 23% ingredient overlap

    Differences: Cool rather than neutral undertone · Not listed rather than 24-hour wear (longevity)

    Medium confidence· Digital match

    View match
  14. #16 · Make Up For Ever

    Artist Color Pencil Long-Lasting Lip Liner

    610 Versatile Chestnut
    Shade match 73
    $26SephoraSephoraCosts $7 more

    Matches: Both claim smudge and transferSame format and precision: pencilBoth claim comfort

    Differences: Warm rather than neutral undertoneLong-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    73
    Finish & visual result
    50
    Wear & performance
    89
    Comfort & suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Warm rather than neutral undertone · Long-wearing rather than 24-hour wear (longevity)

    Retailer shade note: Warm Chocolate Brown

    Medium confidence· Digital match

    View match
  15. #17 · Make Up For Ever

    Artist Color Pencil Extreme Smudge-Proof Lip Liner

    612 Dimensional Dark Brown
    Shade match 77
    $27SephoraSephoraCosts $8 more

    Matches: Same neutral undertoneBoth claim smudge and transferClaims waterproof

    Differences: LighterLong-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    77
    Finish & visual result
    50
    Wear & performance
    79
    Comfort & suitability
    100

    Slight colour difference · Matte

    Ingredients (not scored): 11% ingredient overlap

    Differences: Lighter · Long-wearing rather than 24-hour wear (longevity)

    Retailer shade note: deep neutral brown

    Medium confidence· Digital match

    View match
  16. #18 · Palladio Beauty

    Lip Liner Classic Pencil

    Suede
    Shade match 87
    $9.99Ulta BeautyUlta Beauty$9.01 less (47%)

    Matches: Very close colourSame format and precision: pencil

    Differences: Cool rather than neutral undertoneLong-wearing rather than 24-hour wear (longevity)Does not claim smudge and transfer

    Score details
    Shade match
    87
    Finish & visual result
    50
    Wear & performance
    66
    Comfort & suitability
    40

    Very close colour

    Ingredients (not scored): 3% ingredient overlap

    Differences: Cool rather than neutral undertone · Long-wearing rather than 24-hour wear (longevity) · Does not claim smudge and transfer · Does not claim comfort

    Medium confidence· Digital match

    View match
  17. #19 · Ulta Beauty Collection

    Sculpting Peptide Lip Liner with Brush Tip

    Chocolate Chip
    Shade match 93
    $13Ulta BeautyUlta Beauty$6 less (32%)

    Matches: Near-identical swatch colourClaims waterproof

    Differences: Warm rather than neutral undertoneLong-wearing rather than 24-hour wear (longevity)Does not claim smudge and transfer

    Score details
    Shade match
    93
    Finish & visual result
    50
    Wear & performance
    51
    Comfort & suitability
    40

    Looks identical · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Warm rather than neutral undertone · Long-wearing rather than 24-hour wear (longevity) · Does not claim smudge and transfer · Does not claim comfort

    Medium confidence· Digital match

    View match
  18. #20 · Morphe

    Sculptwear Long-Lasting Lip Liner

    Cocoa Corseted
    Shade match 77
    $12Ulta BeautyUlta Beauty$7 less (37%)

    Matches: Same neutral undertoneBoth claim smudge and transferBoth claim comfort

    Differences: Noticeably different swatch colourLong-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    77
    Finish & visual result
    50
    Wear & performance
    85
    Comfort & suitability
    70

    Slight colour difference

    Ingredients (not scored): 18% ingredient overlap

    Differences: Noticeably different swatch colour · Long-wearing rather than 24-hour wear (longevity)

    Retailer shade note: deep neutral brown

    Medium confidence· Digital match

    View match
  19. #21 · NYX Professional Makeup

    Line Loud Longwear Lip Liner

    Rebel Kind
    Shade match 76
    $8Ulta BeautyUlta Beauty$11 less (58%)

    Matches: Both claim smudge and transferClaims waterproofSame format and precision: pencil

    Differences: Warm rather than neutral undertoneLong-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    76
    Finish & visual result
    50
    Wear & performance
    79
    Comfort & suitability
    100

    Slight colour difference

    Ingredients (not scored): 10% ingredient overlap

    Differences: Warm rather than neutral undertone · Long-wearing rather than 24-hour wear (longevity)

    Retailer shade note: chocolate brown

    Medium confidence· Digital match

    View match
  20. #22 · NYX Professional Makeup

    Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil

    Club Hopper
    Shade match 86
    $6Ulta BeautyUlta Beauty(product price)$13 less (68%)

    Matches: Same format and precision: pencil

    Differences: Warm rather than neutral undertoneLong-wearing rather than 24-hour wear (longevity)Does not claim smudge and transfer

    Score details
    Shade match
    86
    Finish & visual result
    50
    Wear & performance
    66
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Warm rather than neutral undertone · Long-wearing rather than 24-hour wear (longevity) · Does not claim smudge and transfer · Does not claim comfort

    Retailer shade note: brown with reddish undertone

    Medium confidence· Digital match

    View match
  21. #23 · L.A. Girl

    Perfect Precision Lip Liner Pencil

    Power Move
    Shade match 81
    $4Ulta BeautyUlta Beauty(product price)$15 less (79%)

    Matches: Same neutral undertoneSame format and precision: pencilBoth claim comfort

    Differences: LighterLong-wearing rather than 24-hour wear (longevity)Does not claim smudge and transfer

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    66
    Comfort & suitability
    100

    Close colour · Buildable

    Ingredients (not scored): 3% ingredient overlap

    Differences: Lighter · Long-wearing rather than 24-hour wear (longevity) · Does not claim smudge and transfer

    Retailer shade note: deep neutral brown

    Medium confidence· Digital match

    View match
  22. #24 · Make Up For Ever

    Artist Color Pencil Long-Lasting Lip Liner

    708 Universal Earth
    Shade match 70
    $26SephoraSephoraCosts $7 more

    Matches: Both claim smudge and transferSame format and precision: pencilBoth claim comfort

    Differences: Noticeably different swatch colourWarm rather than neutral undertoneLong-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    70
    Finish & visual result
    50
    Wear & performance
    89
    Comfort & suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Warm rather than neutral undertone · Long-wearing rather than 24-hour wear (longevity)

    Retailer shade note: Warm Brick Brown

    Medium confidence· Digital match

    View match
  23. #25 · Lawless

    Forget The Filler Definer Lip Liner

    Kiss
    Shade match 84
    $21SephoraSephoraCosts $2 more

    Matches: Both claim comfort

    Differences: Warm rather than neutral undertoneLong-wearing rather than 24-hour wear (longevity)Does not claim smudge and transfer

    Score details
    Shade match
    84
    Finish & visual result
    50
    Wear & performance
    55
    Comfort & suitability
    100

    Close colour · Satin · Opaque

    Ingredients (not scored): 15% ingredient overlap

    Differences: Warm rather than neutral undertone · Long-wearing rather than 24-hour wear (longevity) · Does not claim smudge and transfer

    Retailer shade note: milk chocolate brown

    Medium confidence· Digital match

    View match
  24. #26 · NYX Professional Makeup

    Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil

    Brooklyn Thorn
    Shade match 84
    $6Ulta BeautyUlta Beauty(product price)$13 less (68%)

    Matches: Same format and precision: pencil

    Differences: Cool rather than neutral undertoneLong-wearing rather than 24-hour wear (longevity)Does not claim smudge and transfer

    Score details
    Shade match
    84
    Finish & visual result
    50
    Wear & performance
    66
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Cool rather than neutral undertone · Long-wearing rather than 24-hour wear (longevity) · Does not claim smudge and transfer · Does not claim comfort

    Retailer shade note: deep brown with purple undertones

    Medium confidence· Digital match

    View match
  25. #27 · Maybelline

    Lifter Liner Lip Liner with Hyaluronic Acid

    Cross The Line
    Shade match 90
    $9.99Ulta BeautyUlta Beauty(product price)$9.01 less (47%)

    Matches: Very close colourSame neutral undertoneBoth claim comfort

    Differences: Nude rather than brownNot listed rather than 24-hour wear (longevity)Does not claim smudge and transfer

    Score details
    Shade match
    90
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    100

    Very close colour

    Ingredients (not scored): 9% ingredient overlap

    Differences: Nude rather than brown · Not listed rather than 24-hour wear (longevity) · Does not claim smudge and transfer

    Retailer shade note: dark chocolate nude

    Medium confidence· Digital match

    View match
  26. #28 · m.ph by Mary Phillips

    The Overliner Lip Liner Pencil

    Linger
    Shade match 74
    $25SephoraSephoraCosts $6 more

    Matches: Both claim smudge and transferSame format and precision: pencilClaims hydration

    Differences: LighterWarm rather than neutral undertoneLong-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    74
    Finish & visual result
    50
    Wear & performance
    89
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): no ingredient list for one product

    Differences: Lighter · Warm rather than neutral undertone · Long-wearing rather than 24-hour wear (longevity) · Does not claim comfort

    Retailer shade note: rich terracotta brown

    Medium confidence· Digital match

    View match
  27. #29 · NYX Professional Makeup

    Line Loud Longwear Lip Liner

    No Equivalent
    Shade match 73
    $8Ulta BeautyUlta Beauty(product price)$11 less (58%)

    Matches: Both claim smudge and transferClaims waterproofSame format and precision: pencil

    Differences: Warm rather than neutral undertoneLong-wearing rather than 24-hour wear (longevity)

    Score details
    Shade match
    73
    Finish & visual result
    50
    Wear & performance
    79
    Comfort & suitability
    100

    Slight colour difference

    Ingredients (not scored): 10% ingredient overlap

    Differences: Warm rather than neutral undertone · Long-wearing rather than 24-hour wear (longevity)

    Medium confidence· Digital match

    View match
  28. #30 · Charlotte Tilbury

    Lip Cheat Long-Lasting Waterproof Lip Liner

    Pillow Talk Deep
    Shade match 85
    $28SephoraSephoraCosts $9 more

    Matches: Very close colourBoth claim smudge and transferClaims waterproof

    Differences: Cool rather than neutral undertoneRose rather than brown6-hour wear rather than 24-hour wear (longevity)

    Score details
    Shade match
    85
    Finish & visual result
    50
    Wear & performance
    55
    Comfort & suitability
    70

    Very close colour · Matte

    Ingredients (not scored): 11% ingredient overlap

    Differences: Cool rather than neutral undertone · Rose rather than brown · 6-hour wear rather than 24-hour wear (longevity)

    Retailer shade note: berry rose

    Medium confidence· Digital match

    View match

Showing 12 of 28 matches

Why the closest shade match works

NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil in The OG Brew, against Kylie Cosmetics Plumping Lip Liner in Toffee. Every attribute compared, with its share of the score.

ComparedYour shadeToffeeClosest shade matchThe OG BrewScore
Shade match60% of overall94
Colour91#684038#683b35Very close colourColour difference 2.1 (0 is identical)
Depth97Deep / darkDeep / darkSameDepth difference 1.9 on the 0–100 scale
Undertone100NeutralNeutralSameSame product undertone
Colour family100BrownBrownSameSame colour family
Finish & visual result10% of overall · none of 1 comparable50
Finishnot comparableNot listedMatteNot listed for eitherA finish not listed for one product
Wear & performance25% of overall · 3 of 4 compared66
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Smudge and transfer40ClaimedNot listedSome differenceOnly your product claims smudge or transfer resistance; the match does not list it
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Format and precision100PencilPencilSameBoth pencil
Comfort & suitability5% of overall · 1 of 2 compared40
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Overall match 80/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil in The OG Brew.

Same or better

  • $13 less
  • Very close colour
  • Same neutral undertone
  • Same format and precision: pencil

Different

  • Long-wearing longevity instead of 24-hour wear
  • Does not claim smudge and transfer
  • Does not claim comfort

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptiondeep brownbrown
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Why the closest overall alternative works

Kylie Cosmetics Precision Pout Lip Liner in Cocoa, against Kylie Cosmetics Plumping Lip Liner in Toffee. Every attribute compared, with its share of the score.

ComparedYour shadeToffeeClosest overall alternativeCocoaScore
Shade match60% of overall94
Colour97#684038#683f35Looks identicalColour difference 1.0 (0 is identical)
Depth99Deep / darkDeep / darkSameDepth difference 0.4 on the 0–100 scale
Undertone60NeutralWarmSome differenceOne side neutral: partial agreement
Colour family100BrownBrownSameSame colour family
Finish & visual result10% of overall · none of 1 comparable50
Finishnot comparableNot listedNot listedNot listed for eitherNeither product lists a finish
Wear & performance25% of overall · 3 of 4 compared89
Longevity7024-hour wearLong-wearingSome differenceYour product claims 24-hour wear; the match says long-wearing without hours
Smudge and transfer100ClaimedClaimedSameBoth products claim smudge or transfer resistance
Waterproofnot comparableNot listedNot listedNot listed for eitherNeither product lists waterproof wear
Format and precision100PencilPencilSameBoth pencil
Comfort & suitability5% of overall · 1 of 2 compared100
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Overall match 89/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kylie Cosmetics Precision Pout Lip Liner in Cocoa.

Same or better

  • Near-identical swatch colour
  • Warm rather than neutral undertone
  • Both claim smudge and transfer
  • Same format and precision: pencil
  • Both claim comfort

Different

  • Long-wearing longevity instead of 24-hour wear

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptiondeep browndeep brown
BaseSilicone-based, high siliconeOil-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Where to buy

Closest shade match

NYX Professional Makeup Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil The OG Brew

Match price
$6Ulta BeautyUlta Beauty
$13 less (68%)

Your shade $19 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Kylie Cosmetics Precision Pout Lip Liner Cocoa

Best price
$19Ulta BeautyUlta Beauty
Same price

Your shade $19 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.