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Skin Tint Blurring Elixir Foundation 10C dupes and alternatives Kylie Cosmetics

Rich deep · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick 40C Wenge

The equivalent shade and the most similar foundation overall.

Your shade
Kylie Cosmetics
10CChange shade
Depth and undertone: Rich deep · Cool · rosy
Finish and coverage: Natural · Light coverage
The match
ILIA
40C Wenge
Depth and undertone: Rich deep · Cool
Finish and coverage: Natural · Medium coverage
Overall match
89out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
82
Wear (Wear & performance)
82
Skin (Skin suitability)
87
Shade match
95out of 100
Colour
92
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$50SephoraSephora
Costs $15 more

Your shade $35 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 84
    $41Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Very close colourSame natural finishBoth claim a skin-like finish

    Differences: Neutral rather than cool undertoneMedium rather than light coverage

    Score details
    Shade match
    84
    Finish & visual result
    94
    Wear & performance
    91
    Skin suitability
    76

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than light coverage

    Retailer shade note: deep neutral

    Medium confidence· Digital match

    View match
  2. Shade match 92
    $34SephoraSephora$1 less (3%)

    Matches: Very close colourSame cool undertoneSame natural finish

    Differences: Medium rather than light coverageNo blurring effect claimedNot marketed for combination/normal skin

    Score details
    Shade match
    92
    Finish & visual result
    85
    Wear & performance
    100
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than light coverage · No blurring effect claimed · Not marketed for combination/normal skin

    Retailer shade note: red undertone

    Medium confidence· Digital match

    View match
  3. Shade match 90
    $56Ulta BeautyUlta Beauty(product price)Costs $21 more

    Matches: Very close colourSame cool undertoneBoth claim a skin-like finish

    Differences: Slightly lighterRadiant rather than natural finishBuildable rather than light coverage

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    63
    Skin suitability
    76

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly lighter · Radiant rather than natural finish · Buildable rather than light coverage · Does not claim not settling into lines

    Retailer shade note: deeper with cool red undertones

    Medium confidence· Digital match

    View match
  4. Shade match 87
    $56Ulta BeautyUlta Beauty(product price)Costs $21 more

    Matches: Very close colourBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneRadiant rather than natural finishBuildable rather than light coverage

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    63
    Skin suitability
    76

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Buildable rather than light coverage · Does not claim not settling into lines

    Retailer shade note: deeper with neutral undertones

    Medium confidence· Digital match

    View match
  5. Shade match 82
    $55Ulta BeautyUlta Beauty(product price)Costs $20 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Slightly lighterNeutral rather than cool undertoneMedium rather than light coverage

    Score details
    Shade match
    82
    Finish & visual result
    82
    Wear & performance
    68
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly lighter · Neutral rather than cool undertone · Medium rather than light coverage · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: D6 - very deep with neutral undertones

    Medium confidence· Digital match

    View match
  6. #7 · L'Oréal Paris

    Lumi Le Glow Skin Tint

    420 Neutral
    Shade match 85
    $16.99Ulta BeautyUlta Beauty$18.01 less (51%)

    Matches: Very close colourSame light coverageBoth claim a skin-like finish

    Differences: Neutral rather than cool undertoneRadiant rather than natural finishNo long-wear claim

    Score details
    Shade match
    85
    Finish & visual result
    85
    Wear & performance
    54
    Skin suitability
    76

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural finish · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  7. Shade match 84
    $58SephoraSephoraCosts $23 more

    Matches: Very close colourBoth claim a skin-like finishBoth claim a blurring effect

    Differences: Neutral rather than cool undertoneRadiant rather than natural finishMedium rather than light coverage

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    59
    Skin suitability
    87

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural finish · Medium rather than light coverage · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: deep with neutral undertones

    Medium confidence· Digital match

    View match
  8. Shade match 85
    $48Ulta BeautyUlta BeautyCosts $13 more

    Matches: Very close colourSame natural finishBoth claim not settling into lines

    Differences: Neutral rather than cool undertoneFull rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    85
    Finish & visual result
    61
    Wear & performance
    86
    Skin suitability
    76

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Full rather than light coverage · No skin-like finish claimed · No blurring effect claimed

    Retailer shade note: Deep - Neutral with cool undertones

    Medium confidence· Digital match

    View match
  9. #10 · Sephora Collection

    Best Skin Ever Liquid Foundation

    39N
    Shade match 83
    $24SephoraSephora$11 less (31%)

    Matches: Very close colourSame natural finishClaims transfer resistance

    Differences: Neutral rather than cool undertoneMedium rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    83
    Finish & visual result
    73
    Wear & performance
    61
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Neutral rather than cool undertone · Medium rather than light coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines

    Retailer shade note: very deep with neutral undertones

    Medium confidence· Digital match

    View match
  10. #11 · Revolution Beauty

    Superdewy Cushion Foundation

    Deep Neutral
    Shade match 85
    $14Ulta BeautyUlta Beauty(product price)$21 less (60%)

    Matches: Very close colourSame light coverageBoth claim a skin-like finish

    Differences: Neutral rather than cool undertoneRadiant rather than natural finishNo blurring effect claimed

    Score details
    Shade match
    85
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    76

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone · Radiant rather than natural finish · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Kylie Cosmetics Skin Tint Blurring Elixir Foundation 10C (Rich deep · Cool · rosy undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer

    17.5 Deep

    Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer, shade 17.5 Deep

    • Very close colour
    • Rich deep · Cool undertone

    $36

  2. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    175

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 175

    • Very close colour
    • Rich deep · Neutral · neutral pink undertone

    $12.99

  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    28C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 28C

    • Close colour
    • Rich deep · Cool undertone

    $30

  4. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    8C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 8C

    • Close colour
    • Very deep · Cool undertone

    $38

  5. Tarte Shape Tape Full Coverage Matte Concealer

    61N espresso neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 61N espresso neutral

    • Close colour
    • Rich deep · Cool undertone

    $32

  6. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    445 Espresso

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 445 Espresso

    • Very close colour
    • Rich deep

    $15.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 40C Wenge, against Kylie Cosmetics Skin Tint Blurring Elixir Foundation in 10C. Every attribute compared, with its share of the score.

ComparedYour shade10CClosest match40C WengeScore
Shade match55% of overall95
Colour92#572e1c#54311fVery close colourColour difference 2.1 (0 is identical)
Depth99Rich deepRich deepSameDepth difference: 0.6
Retailer descriptionDeepVery deepSome differenceRetailer descriptions one depth band apart
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall82
Finish100NaturalNaturalSameSame natural finish
Coverage80LightMediumCloseMedium coverage rather than light (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared82
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall87
Skin type87Combination, normalNormal, combination, sensitiveBoth marketed for combination/​normal skin
Overall match 89/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick in 40C Wenge.

Same or better

  • Very close colour
  • Same cool undertone
  • Same natural finish
  • Medium rather than light coverage
  • Both claim a blurring effect
  • Both claim 12-hour wear
  • Both claim a lightweight feel

Different

  • No skin-like finish claimed
  • Does not claim not settling into lines

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs none

Where to buy 40C Wenge

Best price
$50SephoraSephora
Costs $15 more

Your shade $35 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.