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Skin Tint Blurring Elixir Foundation 7W dupes and alternatives Kylie Cosmetics

Tan · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Tower 28 Beauty SunnyDays Skin Tint 50 Sunset

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Kylie Cosmetics
7WChange shade
Depth and undertone: Tan · Warm · golden
Finish and coverage: Natural · Light coverage
The match
Tower 28 Beauty
50 Sunset
Depth and undertone: Tan · Warm · yellow
Finish and coverage: Natural · Light coverage
Shade match
100out of 100
Colour
99
Depth
100
Undertone
100
Best price
$32SephoraSephora
$3 less (9%)

Your shade $35 at Ulta Beauty

Closest overall alternative: e.l.f. Cosmetics Soft Glam Satin Foundation 40 Tan Warm

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Kylie Cosmetics
7WChange shade
Depth and undertone: Tan · Warm · golden
Finish and coverage: Natural · Light coverage
The match
e.l.f. Cosmetics
40 Tan Warm
Depth and undertone: Tan · Warm
Finish and coverage: Natural · Medium coverage
Overall match
89out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
73
Wear (Wear & performance)
86
Skin (Skin suitability)
80
Match price
$8Ulta BeautyUlta Beauty
$27 less (77%)

Your shade $35 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Yepoda

    The Dewy Day

    5W
    Shade match 96
    $39SephoraSephoraCosts $4 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Buildable rather than light coverageNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    96
    Finish & visual result
    85
    Wear & performance
    82
    Skin suitability
    40

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Buildable rather than light coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: Medium deep shade with warm undertones

    High confidence· Digital match

    View match
  2. #4 · Anastasia Beverly Hills

    Impeccable Blurring Second-Skin Matte Foundation

    5WP
    Shade match 93
    $49SephoraSephoraCosts $14 more

    Matches: Very close colourSame warm undertoneBoth claim a skin-like finish

    Differences: Matte rather than natural finishFull rather than light coverageContains drying alcohol

    Score details
    Shade match
    93
    Finish & visual result
    67
    Wear & performance
    100
    Skin suitability
    87

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than light coverage · Contains drying alcohol

    Retailer shade note: tan skin with warm peach undertones

    High confidence· Digital match

    View match
  3. #5 · Revlon

    PhotoReady Lift & Fill Skin Tint

    150 Medium Deep
    Shade match 92
    $12.59$17.99Ulta BeautyUlta Beauty$22.41 less (64%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: No skin-like finish claimedDoes not claim a lightweight feel

    Score details
    Shade match
    92
    Finish & visual result
    88
    Wear & performance
    72
    Skin suitability
    50

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  4. #6 · Hourglass

    Ambient Soft Glow Foundation

    11.5
    Shade match 94
    $60SephoraSephoraCosts $25 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Medium rather than light coverageNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    82
    Wear & performance
    61
    Skin suitability
    76

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Medium rather than light coverage · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: medium deep with warm undertones

    High confidence· Digital match

    View match
  5. Shade match 94
    $41Ulta BeautyUlta BeautyCosts $6 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: No skin-like finish claimedNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    88
    Wear & performance
    51
    Skin suitability
    76

    Looks identical · Natural · Light coverage

    Ingredients (not scored): 32% ingredient overlap

    Differences: No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: medium deep with warm neutral undertones

    Medium confidence· Digital match

    View match
  6. Shade match 94
    $56Ulta BeautyUlta Beauty(product price)Costs $21 more

    Matches: Very close colourSame warm undertoneBoth claim a skin-like finish

    Differences: Radiant rather than natural finishBuildable rather than light coverageDoes not claim not settling into lines

    Score details
    Shade match
    94
    Finish & visual result
    79
    Wear & performance
    63
    Skin suitability
    76

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Radiant rather than natural finish · Buildable rather than light coverage · Does not claim not settling into lines

    Retailer shade note: medium dark with warm gold undertones

    High confidence· Digital match

    View match
  7. #9 · Palladio Beauty

    Build + Blend Foundation Stick

    Warm Caramel
    Shade match 95
    $14.99Ulta BeautyUlta Beauty$20.01 less (57%)

    Matches: Very close colourSame warm undertoneBoth claim a skin-like finish

    Differences: Medium rather than light coverageNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    77
    Wear & performance
    68
    Skin suitability
    50

    Very close colour · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than light coverage · No blurring effect claimed · Does not claim not settling into lines · Contains listed fragrance

    Medium confidence· Digital match

    View match
  8. #10 · Charlotte Tilbury

    Beautiful Skin Medium Coverage Foundation

    12 Neutral
    Shade match 87
    $52SephoraSephoraCosts $17 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Neutral rather than warm undertoneMedium rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    82
    Wear & performance
    72
    Skin suitability
    87

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than light coverage · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: tan deep with neutral undertones

    High confidence· Digital match

    View match
  9. #11 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    41 Tan Neutral
    Shade match 86
    $8Ulta BeautyUlta Beauty(product price)$27 less (77%)

    Matches: Very close colourSame natural finishBoth claim not settling into lines

    Differences: Neutral rather than warm undertoneMedium rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    73
    Wear & performance
    86
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than light coverage · No skin-like finish claimed · No blurring effect claimed

    Retailer shade note: tan with neutral undertones

    Medium confidence· Digital match

    View match
  10. Shade match 95
    $44SephoraSephoraCosts $9 more

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Medium rather than light coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    73
    Wear & performance
    51
    Skin suitability
    87

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Medium rather than light coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: warm neutral

    Medium confidence· Digital match

    View match
  11. #13 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NC44
    Shade match 95
    $46Ulta BeautyUlta BeautyCosts $11 more

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Radiant rather than natural finishFull rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    95
    Finish & visual result
    55
    Wear & performance
    86
    Skin suitability
    76

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Radiant rather than natural finish · Full rather than light coverage · No skin-like finish claimed

    Retailer shade note: tanned caramel with golden undertone for medium to dark skin

    High confidence· Digital match

    View match
  12. Shade match 95
    $70Ulta BeautyUlta BeautyCosts $35 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Medium rather than light coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    73
    Wear & performance
    54
    Skin suitability
    76

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Medium rather than light coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  13. #15 · Tarte

    Amazonian Clay Blurring Powder Foundation

    47S tan-deep sand
    Shade match 96
    $40Ulta BeautyUlta Beauty(product price)Costs $5 more

    Matches: Very close colourSame warm undertoneBoth claim a blurring effect

    Differences: Matte rather than natural finishMedium rather than light coverageNo skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    67
    Wear & performance
    54
    Skin suitability
    87

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than light coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: tan to deep skin with warm, golden undertones

    High confidence· Digital match

    View match
  14. #16 · L.A. Girl

    Sheer Skin Tinted Foundation

    Almond
    Shade match 92
    $10Ulta BeautyUlta Beauty$25 less (71%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: No skin-like finish claimedNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  15. Shade match 87
    $41Ulta BeautyUlta Beauty(product price)Costs $6 more

    Matches: Very close colourSame natural finishSame light coverage

    Differences: Neutral rather than warm undertoneNo skin-like finish claimedNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    88
    Wear & performance
    51
    Skin suitability
    76

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 32% ingredient overlap

    Differences: Neutral rather than warm undertone · No skin-like finish claimed · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: medium deep with neutral undertones

    Medium confidence· Digital match

    View match
  16. Shade match 91
    $17.99Ulta BeautyUlta Beauty$17.01 less (49%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same light coverage

    Differences: Radiant rather than natural finishNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    91
    Finish & visual result
    64
    Wear & performance
    72
    Skin suitability
    76

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Radiant rather than natural finish · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Contains listed fragrance

    Retailer shade note: 7 tan

    Medium confidence· Digital match

    View match
  17. Shade match 94
    $32SephoraSephora$3 less (9%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Medium rather than light coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    73
    Wear & performance
    68
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Medium rather than light coverage · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination/normal skin · Contains listed fragrance

    Retailer shade note: warm hazelnut

    High confidence· Digital match

    View match
  18. #20 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    270 Toasted Almond
    Shade match 93
    $14.78WalmartWalmart$20.22 less (58%)

    Matches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Medium rather than light coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    80

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than light coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  19. Shade match 89
    $49SephoraSephoraCosts $14 more

    Matches: Near-identical swatch colourSame light coverageBoth claim a lightweight feel

    Differences: Neutral rather than warm undertoneRadiant rather than natural finishNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    64
    Wear & performance
    68
    Skin suitability
    87

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than warm undertone · Radiant rather than natural finish · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines

    Retailer shade note: Medium deep with neutral undertones

    High confidence· Digital match

    View match
  20. #22 · Nudestix

    Tinted Cover Foundation

    NUDE 7.5
    Shade match 90
    $19$38SephoraSephora$16 less (46%)

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: No skin-like finish claimedNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    40

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: medium dark

    Medium confidence· Digital match

    View match
  21. Shade match 93
    $69Ulta BeautyUlta Beauty(product price)Costs $34 more

    Matches: Very close colourSame warm undertoneSame light coverage

    Differences: Radiant rather than natural finishNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    93
    Finish & visual result
    64
    Wear & performance
    54
    Skin suitability
    76

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 23% ingredient overlap

    Differences: Radiant rather than natural finish · No skin-like finish claimed · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: medium-deep shade, golden undertone

    Medium confidence· Digital match

    View match
  22. #24 · Unleashia

    Satin Wear Healthy-Green Cushion Foundation

    35N Toffee
    Shade match 93
    $24Ulta BeautyUlta Beauty(product price)$11 less (31%)

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Full rather than light coverageNo skin-like finish claimedNo blurring effect claimed

    Score details
    Shade match
    93
    Finish & visual result
    61
    Wear & performance
    54
    Skin suitability
    76

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Full rather than light coverage · No skin-like finish claimed · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines

    Retailer shade note: medium-deep with yellow undertones

    Medium confidence· Digital match

    View match
  23. #25 · Yepoda

    The Dewy Day

    5C
    Shade match 77
    $39SephoraSephoraCosts $4 more

    Matches: Very close colourSame natural finishBoth claim a skin-like finish

    Differences: Slightly cooler undertoneBuildable rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    77
    Finish & visual result
    85
    Wear & performance
    82
    Skin suitability
    40

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Slightly cooler undertone · Buildable rather than light coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: Medium deep shade with cool undertones

    High confidence· Digital match

    View match

Showing 12 of 23 matches

Looking for a concealer in your shade?

The closest shade to Kylie Cosmetics Skin Tint Blurring Elixir Foundation 7W (Tan · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    35.5 Rich

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 35.5 Rich

    • Looks identical
    • Tan · Warm undertone

    $30

  2. Glossier Stretch Concealer for Dewy Buildable Coverage

    Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Deep 1

    • Very close colour
    • Tan · Warm · golden undertone

    $22

  3. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    460 Suede W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 460 Suede W

    • Very close colour
    • Tan · Warm · golden undertone

    $32

  4. NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum

    Deep Golden

    NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum, shade Deep Golden

    • Close colour
    • Tan · Warm · golden undertone

    $12

  5. Revlon ColorStay Skin Awaken Concealer

    Cinnamon

    Revlon ColorStay Skin Awaken Concealer, shade Cinnamon

    • Very close colour
    • Tan

    $14.99

  6. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Salted Caramel 7.3 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Salted Caramel 7.3 Golden

    • Close colour
    • Tan · Warm · golden undertone

    $31

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tower 28 Beauty SunnyDays Skin Tint in 50 Sunset, against Kylie Cosmetics Skin Tint Blurring Elixir Foundation in 7W. Every attribute compared, with its share of the score.

ComparedYour shade7WClosest shade match50 SunsetScore
Shade match55% of overall100
Colour99#b07c51#b07c52Looks identicalColour difference 0.3 (0 is identical)
Depth100TanTanSameDepth difference: 0.0
Retailer descriptionTanTanBoth described as tanThe retailers describe the same depth
Undertone100Warm · goldenWarm · yellowClosefrom retailer shade descriptions
Finish & visual result25% of overall91
Finish100NaturalNaturalSameSame natural finish
Coverage100LightLightSameSame light coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall40
Skin type40Combination, normalNormal, dry, sensitiveBoth marketed for normal skin
Overall match 87/100Shade match 100/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tower 28 Beauty SunnyDays Skin Tint in 50 Sunset.

Same or better

  • $3 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same natural finish
  • Same light coverage
  • Both claim a skin-like finish
  • Claims colour stability
  • Both claim a lightweight feel
  • Adds SPF 30

Different

  • No blurring effect claimed
  • No long-wear claim
  • Does not claim not settling into lines
  • Not marketed for combination skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 30
OverlapBoth water-based; silicone high vs moderate

Why the closest overall alternative works

e.l.f. Cosmetics Soft Glam Satin Foundation in 40 Tan Warm, against Kylie Cosmetics Skin Tint Blurring Elixir Foundation in 7W. Every attribute compared, with its share of the score.

ComparedYour shade7WClosest overall alternative40 Tan WarmScore
Shade match55% of overall98
Colour96#b07c51#b17d4eLooks identicalColour difference 1.2 (0 is identical)
Depth99TanTanSameDepth difference: 0.5
Retailer descriptionTanTanBoth described as tanThe retailers describe the same depth
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish100NaturalNaturalSameSame natural finish
Coverage80LightMediumCloseMedium coverage rather than light (buildable: one step of tolerance)
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared86
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall80
Skin type80Combination, normalCombination, dry, normal, oilyBoth marketed for combination/​normal skin
Overall match 89/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Soft Glam Satin Foundation in 40 Tan Warm.

Same or better

  • $27 less
  • Near-identical swatch colour
  • Same warm undertone
  • Same natural finish
  • Medium rather than light coverage
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • No skin-like finish claimed
  • No blurring effect claimed

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

Tower 28 Beauty SunnyDays Skin Tint 50 Sunset

Best price
$32SephoraSephora
$3 less (9%)

Your shade $35 at Ulta Beauty

Closest overall alternative

e.l.f. Cosmetics Soft Glam Satin Foundation 40 Tan Warm

Match price
$8Ulta BeautyUlta Beauty
$27 less (77%)

Your shade $35 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.