Mauve · Cool · Light
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.
Finish
Opacity
Brand
Preferences
Avoid an ingredient
30 matches
30 matches
The equivalent shade and the most similar lip gloss overall.
Ulta BeautyYour shade $7 at Ulta Beauty
MAC Cosmetics Lipglass Air Non-Sticky Lipgloss
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beauty$25View at Ulta BeautyRanked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautyCosts $19 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
No material differences in the data we have.
Slight colour difference · Shimmer
Ingredients (not scored): 6% ingredient overlap
Retailer shade note: baby pink mauve shimmer
Medium confidence· Digital match
Buxom Full-On Plumping Lip Polish
Every store that sells this shade · prices as last checked
Ulta Beauty$26View at Ulta Beauty
WalmartCosts $8.20 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Pink rather than mauve
Close colour · Sheer
Ingredients (not scored): 12% ingredient overlap
Differences: Pink rather than mauve
Medium confidence· Digital match
CoverGirl Clean Fresh Yummy Lip Gloss
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$15.20View at WalmartUlta Beauty(product price)Costs $19 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: DeeperPink rather than mauve
Close colour · Shimmer · Sheer
Ingredients (not scored): 6% ingredient overlap
Differences: Deeper · Pink rather than mauve
Retailer shade note: sheer light pink sparkle
Medium confidence· Digital match
Buxom Full-On Plumping Lip Polish
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $26 · product priceView at Ulta BeautyUlta Beauty$3.01 less (43%)Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: LighterPink rather than mauve
Close colour · Shimmer
Ingredients (not scored): 0% ingredient overlap
Differences: Lighter · Pink rather than mauve
Retailer shade note: iridescent pink
Medium confidence· Digital match
Essence Extreme Shine Volume Lipgloss
Every store that sells this shade · prices as last checked
Ulta Beauty$3.99View at Ulta BeautyUlta BeautyCosts $23 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Pink rather than mauve
Slight colour difference · Shimmer · Sheer
Ingredients (not scored): 6% ingredient overlap
Differences: Pink rather than mauve
Retailer shade note: pearly light pink
Medium confidence· Digital match
Clarins Lip Perfector Peptide-Plumping Lip Gloss
Every store that sells this shade · prices as last checked
Ulta Beauty$30View at Ulta BeautySephoraCosts $11 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourPink rather than mauve
Slight colour difference · High shine · Sheer
Ingredients (not scored): 7% ingredient overlap
Differences: Noticeably different swatch colour · Pink rather than mauve
Retailer shade note: rose pink
Medium confidence· Digital match
Kaja Juicy Glass Instant Hydrating & Plumping Lip Gloss
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraUlta Beauty(product price)Costs $38 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourLong-wearing rather than not listed (longevity)
Slight colour difference · High shine
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Long-wearing rather than not listed (longevity)
Medium confidence· Digital match
Chanel ROUGE COCO HYDRA GLOSS Hydrating and Smoothing High-Shine Lipgloss
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $38 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourLighterLong-wearing rather than not listed (longevity)
Slight colour difference · High shine
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Long-wearing rather than not listed (longevity)
Medium confidence· Digital match
Chanel ROUGE COCO HYDRA GLOSS Hydrating and Smoothing High-Shine Lipgloss
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $14 moreMatches: Same cool undertoneBoth claim non-sticky
Differences: Pink rather than mauveDoes not claim hydration
Close colour · Shimmer · Sheer
Ingredients (not scored): 5% ingredient overlap
Differences: Pink rather than mauve · Does not claim hydration
Retailer shade note: sheer baby pink with pink shimmer
Medium confidence· Digital match
Kylie Cosmetics High Gloss
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $21 · product priceView at Ulta BeautySephoraCosts $31 moreMatches: Same cool undertoneBoth claim hydration
Differences: Purple rather than mauveLong-wearing rather than not listed (longevity)Does not claim non-sticky
Close colour · High shine
Ingredients (not scored): 2% ingredient overlap
Differences: Purple rather than mauve · Long-wearing rather than not listed (longevity) · Does not claim non-sticky
Retailer shade note: soft lilac
Medium confidence· Digital match
Armani Beauty Prisma Flash Glossy Color Lip Balm
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraSephoraCosts $17 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Rose rather than mauveLong-wearing rather than not listed (longevity)
Slight colour difference · Shimmer
Ingredients (not scored): no ingredient list for one product
Differences: Rose rather than mauve · Long-wearing rather than not listed (longevity)
Retailer shade note: Cool, Vintage Rose with a Golden-Champagne Pearl Finish | Lemon Meringue Pie Scent
Medium confidence· Digital match
Eadem Le Chouchou Softening + Smoothing Peptide Daily Lip Balm
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $19 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Purple rather than mauve
Slight colour difference · Shimmer · Sheer
Ingredients (not scored): 4% ingredient overlap
Differences: Purple rather than mauve
Retailer shade note: lavender shimmer
Medium confidence· Digital match
Milk Makeup Odyssey Hydrating Lip Oil Gloss
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty$26View at Ulta BeautyUlta BeautyCosts $4.99 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourPink rather than mauve
Slight colour difference
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Pink rather than mauve
Medium confidence· Digital match
Revlon Super Lustrous Glimmer Gloss
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at Amazon
Target$9.99View at Target
CVS$11.39View at CVSUlta Beauty$11.99View at Ulta Beauty
Walgreens$12.49View at WalgreensSephoraCosts $19 moreMatches: Same cool undertoneBoth claim hydration
Differences: LighterPink rather than mauveDoes not claim non-sticky
Close colour · High shine · Sheer
Ingredients (not scored): 3% ingredient overlap
Differences: Lighter · Pink rather than mauve · Does not claim non-sticky
Retailer shade note: clear translucent pink
Medium confidence· Digital match
Lawless Forget the Filler Lip-Plumping Line-Smoothing Tinted Lip Balm
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraUlta Beauty(product price)Costs $19 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: DeeperPink rather than mauve
Slight colour difference · Shimmer · Sheer
Ingredients (not scored): 6% ingredient overlap
Differences: Deeper · Pink rather than mauve
Retailer shade note: sheer soft pink sparkle
Medium confidence· Digital match
Buxom Full-On Plumping Lip Polish
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $26 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $19 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourDeeperPink rather than mauve
Slight colour difference · Shimmer
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Pink rather than mauve
Retailer shade note: light pink shimmer
Medium confidence· Digital match
Buxom Full-On Plumping Lip Polish
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $26 · product priceView at Ulta BeautySephoraCosts $11 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourPink rather than mauve
Slight colour difference · Shimmer
Ingredients (not scored): 15% ingredient overlap
Differences: Noticeably different swatch colour · Pink rather than mauve
Retailer shade note: shimmering candy pink
Medium confidence· Digital match
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraUlta Beauty(product price)Costs $22 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourPink rather than mauve
Slight colour difference · High shine · Sheer
Ingredients (not scored): 9% ingredient overlap
Differences: Noticeably different swatch colour · Pink rather than mauve
Retailer shade note: mid tone cool pink
Medium confidence· Digital match
Pat McGrath Labs Lust: Gloss
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $29 · product priceView at Ulta BeautySephora$29 · out of stockView at SephoraSephoraCosts $13 moreMatches: Same cool undertoneBoth claim hydration
Differences: Noticeably different swatch colourLighterDoes not claim non-sticky
Slight colour difference · Shimmer · Sheer
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Does not claim non-sticky
Medium confidence· Digital match
rhode Peptide Lip Tint Nourishing Glaze
Every store that sells this shade · prices as last checked
Sephora$20View at SephoraSephoraCosts $31 moreMatches: Same cool undertoneBoth claim hydration
Differences: Noticeably different swatch colourDeeperDoes not claim non-sticky
Slight colour difference · High shine · Buildable
Ingredients (not scored): 20% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Does not claim non-sticky
Medium confidence· Digital match
Laneige Glaze Craze Tinted Polypeptide Lip Serum Treatment
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta BeautyCosts $38 moreMatches: Both claim non-stickyBoth claim hydration
Differences: Warm rather than cool undertoneLong-wearing rather than not listed (longevity)
Slight colour difference · High shine
Ingredients (not scored): 10% ingredient overlap
Differences: Warm rather than cool undertone · Long-wearing rather than not listed (longevity)
Medium confidence· Digital match
Chanel ROUGE COCO HYDRA GLOSS Hydrating and Smoothing High-Shine Lipgloss
Every store that sells this shade · prices as last checked
Ulta Beauty$45View at Ulta BeautySephoraCosts $25 moreMatches: Same cool undertoneBoth claim hydration
Differences: LighterPink rather than mauveDoes not claim non-sticky
Slight colour difference · High shine · Buildable
Ingredients (not scored): 19% ingredient overlap
Differences: Lighter · Pink rather than mauve · Does not claim non-sticky
Retailer shade note: pink sherbert
Medium confidence· Digital match
NARS Afterglow Lip Shine Gloss
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraUlta Beautyfrom $32 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $38 moreMatches: Both claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourNeutral rather than cool undertoneLong-wearing rather than not listed (longevity)
Slight colour difference · High shine
Ingredients (not scored): 10% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Long-wearing rather than not listed (longevity)
Medium confidence· Digital match
Chanel ROUGE COCO HYDRA GLOSS Hydrating and Smoothing High-Shine Lipgloss
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautySephoraCosts $31 moreMatches: Same cool undertoneBoth claim hydration
Differences: LighterPink rather than mauveDoes not claim non-sticky
Slight colour difference · Shimmer
Ingredients (not scored): 4% ingredient overlap
Differences: Lighter · Pink rather than mauve · Does not claim non-sticky
Retailer shade note: soft pink shimmer
Medium confidence· Digital match
Valentino Puffer Complex Lip Plumper Gloss
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraSephoraCosts $20 moreMatches: Both claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourNeutral rather than cool undertonePink rather than mauve
Slight colour difference · Shimmer · Buildable
Ingredients (not scored): 19% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Pink rather than mauve · Long-wearing rather than not listed (longevity)
Retailer shade note: pale pink
Medium confidence· Digital match
Tarte Maracuja Juicy Shift
Every store that sells this shade · prices as last checked
Sephora$27View at SephoraWalmartCosts $2.98 moreMatches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourLighter
Visibly different colour · Sheer
Ingredients (not scored): 12% ingredient overlap
Differences: Noticeably different swatch colour · Lighter
Medium confidence· Digital match
CoverGirl Clean Fresh Yummy Lip Gloss
Every store that sells this shade · prices as last checked
Walmart$9.98View at WalmartUlta Beauty(product price)$1 less (14%)Matches: Same cool undertoneBoth claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourLong-wearing rather than not listed (longevity)
Visibly different colour · Sheer
Ingredients (not scored): 4% ingredient overlap
Differences: Noticeably different swatch colour · Long-wearing rather than not listed (longevity)
Retailer shade note: mauve
Medium confidence· Digital match
NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at AmazonWalmart$5.97View at WalmartWalgreens$5.99View at WalgreensUlta Beautyfrom $6 · product priceView at Ulta BeautyWalmart$11.94View at WalmartSephoraCosts $16 moreMatches: Both claim non-stickyBoth claim hydration
Differences: Noticeably different swatch colourNeutral rather than cool undertonePink rather than mauve
Slight colour difference · Shimmer
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Pink rather than mauve · Long-wearing rather than not listed (longevity)
Retailer shade note: shimmering soft pink
Medium confidence· Digital match
Fenty Beauty Gloss Bomb Universal Lip Luminizer
Every store that sells this shade · prices as last checked
Sephora$23View at SephoraSephoraCosts $17 moreMatches: Both claim hydration
Differences: Neutral rather than cool undertonePink rather than mauveLong-wearing rather than not listed (longevity)
Close colour · Sheer
Ingredients (not scored): 7% ingredient overlap
Differences: Neutral rather than cool undertone · Pink rather than mauve · Long-wearing rather than not listed (longevity) · Does not claim non-sticky
Medium confidence· Digital match
Summer Fridays Lip Butter Balm Treatment for Hydration + Nourishing Shine
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraShowing 12 of 29 matches
MAC Cosmetics Lipglass Air Non-Sticky Lipgloss in Frozen, against L.A. Girl Lumilicious Luminous Lip Gloss in Sweetheart. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To MAC Cosmetics Lipglass Air Non-Sticky Lipgloss in Frozen.
Weighted ingredient similarity 10%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $7 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
