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Pro Coverage Liquid Foundation Fair dupes and alternatives L.A. Girl

Light medium

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation 206W

The equivalent shade: scored on colour, depth and undertone only.

Your shade
L.A. Girl
FairChange shade
Depth and undertone: Light medium
Finish and coverage: Radiant · Full coverage
The match
Fenty Beauty
206W
Depth and undertone: Light medium · Olive · warm olive
Finish and coverage: Natural · Medium coverage
Shade match
93out of 100
Colour
100
Depth
100
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$48SephoraSephora
Costs $38 more

Your shade $10 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Juvia's Place I am Magic Natural Radiance Foundation 650 Alexandria

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
L.A. Girl
FairChange shade
Depth and undertone: Light medium
Finish and coverage: Radiant · Full coverage
The match
Juvia's Place
650 Alexandria
Depth and undertone: Medium light · Warm
Finish and coverage: Radiant · Medium coverage
Overall match
92out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
91
Wear (Wear & performance)
100
Skin (Skin suitability)
92
Best price
$14.40Ulta BeautyUlta Beauty
Costs $4.40 more

Your shade $10 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Polite Society

    More Than a Pretty Face Skin-Caring Foundation

    Medium Warm
    Shade match 91
    $42Ulta BeautyUlta Beauty(product price)Costs $32 more

    Matches: Near-identical swatch colourSame radiant finishSame full coverage

    No material differences in the data we have.

    Score details
    Shade match
    91
    Finish & visual result
    100
    Wear & performance
    63
    Skin suitability
    92

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Retailer shade note: medium beige with golden to neutral undertone for medium skin

    Medium confidence· Digital match

    View match
  2. #4 · Make Up For Ever

    HD Skin Hydra Glow Hydrating Foundation

    2Y36 - Warm Honey
    Shade match 90
    $49SephoraSephoraCosts $39 more

    Matches: Near-identical swatch colourSame radiant finishClaims a blurring effect

    Differences: Medium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    100
    Skin suitability
    75

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: for medium to light tan skin with peach undertones

    Medium confidence· Digital match

    View match
  3. Shade match 89
    $39SephoraSephoraCosts $29 more

    Matches: Near-identical swatch colourSame full coverageBoth claim long-wearing

    Differences: Natural rather than radiant finish

    Score details
    Shade match
    89
    Finish & visual result
    76
    Wear & performance
    100
    Skin suitability
    92

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Natural rather than radiant finish

    Retailer shade note: tan complexion with warm yellow undertone

    Medium confidence· Digital match

    View match
  4. Shade match 92
    $46Ulta BeautyUlta Beauty(product price)Costs $36 more

    Matches: Near-identical swatch colourSame radiant finishSame full coverage

    No material differences in the data we have.

    Score details
    Shade match
    92
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    92

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Retailer shade note: light to medium beige with peachy undertone for light to medium skin

    Medium confidence· Digital match

    View match
  5. Shade match 90
    $81Ulta BeautyUlta Beauty(product price)Costs $71 more

    Matches: Near-identical swatch colourSame radiant finishSame full coverage

    Differences: No long-wear claim

    Score details
    Shade match
    90
    Finish & visual result
    100
    Wear & performance
    40
    Skin suitability
    92

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: No long-wear claim

    Medium confidence· Digital match

    View match
  6. Shade match 91
    $55Ulta BeautyUlta BeautyCosts $45 more

    Matches: Near-identical swatch colourSame full coverageNo fragrance listed

    Differences: Natural rather than radiant finish

    Score details
    Shade match
    91
    Finish & visual result
    76
    Wear & performance
    70
    Skin suitability
    92

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish

    Low confidence· Digital match

    View match
  7. #9 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NC14.5
    Shade match 91
    $46Ulta BeautyUlta Beauty(product price)Costs $36 more

    Matches: Near-identical swatch colourSame radiant finishSame full coverage

    No material differences in the data we have.

    Score details
    Shade match
    91
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    92

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Medium confidence· Digital match

    View match
  8. #10 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NC18
    Shade match 89
    $46Ulta BeautyUlta Beauty(product price)Costs $36 more

    Matches: Near-identical swatch colourSame radiant finishSame full coverage

    No material differences in the data we have.

    Score details
    Shade match
    89
    Finish & visual result
    89
    Wear & performance
    51
    Skin suitability
    92

    Looks identical · Radiant · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Retailer shade note: beige with neutral undertone with light skin

    Medium confidence· Digital match

    View match
  9. Shade match 90
    $49SephoraSephoraCosts $39 more

    Matches: Near-identical swatch colourSame radiant finishBoth claim long-wearing

    Differences: Light rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    90
    Finish & visual result
    72
    Wear & performance
    80
    Skin suitability
    75

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Light rather than full coverage · Not marketed for oily skin

    Retailer shade note: Medium with warm undertones

    Medium confidence· Digital match

    View match
  10. Shade match 92
    $55SephoraSephoraCosts $45 more

    Matches: Near-identical swatch colourSame radiant finishAdds SPF 45

    Differences: Medium rather than full coverageNo long-wear claimNot marketed for combination skin

    Score details
    Shade match
    92
    Finish & visual result
    91
    Wear & performance
    40
    Skin suitability
    75

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Not marketed for combination skin

    Retailer shade note: medium with warm golden undertones

    Medium confidence· Digital match

    View match
  11. #13 · Yves Saint Laurent

    Skin Affair Soft Glow Cushion Foundation

    MC6
    Shade match 91
    $49SephoraSephoraCosts $39 more

    Matches: Near-identical swatch colourSame radiant finishClaims a blurring effect

    Differences: Medium rather than full coverageNot marketed for combination/dry/oily skin

    Score details
    Shade match
    91
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    25

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for combination/dry/oily skin

    Retailer shade note: medium cool 6

    Medium confidence· Digital match

    View match
  12. #14 · Yves Saint Laurent

    Skin Affair Soft Glow Cushion Foundation

    MW1
    Shade match 91
    $49SephoraSephoraCosts $39 more

    Matches: Near-identical swatch colourSame radiant finishClaims a blurring effect

    Differences: Medium rather than full coverageNot marketed for combination/dry/oily skin

    Score details
    Shade match
    91
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    25

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for combination/dry/oily skin

    Retailer shade note: medium warm 1

    Medium confidence· Digital match

    View match
  13. #15 · Yves Saint Laurent

    Skin Affair Soft Glow Cushion Foundation

    MC1.5
    Shade match 90
    $49SephoraSephoraCosts $39 more

    Matches: Near-identical swatch colourSame radiant finishClaims a blurring effect

    Differences: Medium rather than full coverageNot marketed for combination/dry/oily skin

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    25

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for combination/dry/oily skin

    Retailer shade note: medium cool 1.5

    Medium confidence· Digital match

    View match
  14. Shade match 90
    $44SephoraSephoraCosts $34 more

    Matches: Near-identical swatch colourBoth claim long-wearingClaims transfer resistance

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    90
    Finish & visual result
    67
    Wear & performance
    76
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: warm

    Medium confidence· Digital match

    View match
  15. Shade match 90
    $39SephoraSephoraCosts $29 more

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim long-wearing

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    90
    Finish & visual result
    62
    Wear & performance
    80
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: moderately fair, cool-neutral undertones

    Medium confidence· Digital match

    View match
  16. #18 · Dior

    Forever Hydra Nude Foundation

    2W Warm
    Shade match 89
    $60Ulta BeautyUlta Beauty(product price)Costs $50 more

    Matches: Near-identical swatch colour

    Differences: Natural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    67
    Wear & performance
    70
    Skin suitability
    92

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage

    Retailer shade note: light skin with golden undertones

    Medium confidence· Digital match

    View match
  17. #19 · Yves Saint Laurent

    Skin Affair Soft Glow Cushion Foundation

    MN7.5
    Shade match 89
    $49SephoraSephoraCosts $39 more

    Matches: Near-identical swatch colourSame radiant finishClaims a blurring effect

    Differences: Medium rather than full coverageNot marketed for combination/dry/oily skin

    Score details
    Shade match
    89
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    25

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for combination/dry/oily skin

    Retailer shade note: medium neutral 7.5

    Medium confidence· Digital match

    View match
  18. #20 · NARS

    Light Reflecting Foundation

    Barcelona
    Shade match 90
    $55SephoraSephoraCosts $45 more

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim long-wearing

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    90
    Finish & visual result
    62
    Wear & performance
    80
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: M4 - Medium to medium-deep with warm undertones, and a peach tone

    Medium confidence· Digital match

    View match
  19. Shade match 89
    $44SephoraSephoraCosts $34 more

    Matches: Near-identical swatch colourBoth claim long-wearingClaims transfer resistance

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    89
    Finish & visual result
    67
    Wear & performance
    76
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: warm golden

    Medium confidence· Digital match

    View match
  20. #22 · Clinique

    Beyond Perfecting Foundation + Concealer

    WN 24 Cork
    Shade match 90
    $41Ulta BeautyUlta Beauty(product price)Costs $31 more

    Matches: Near-identical swatch colourSame full coverageClaims colour stability

    Differences: Natural rather than radiant finishNot marketed for combination skin

    Score details
    Shade match
    90
    Finish & visual result
    76
    Wear & performance
    55
    Skin suitability
    75

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for combination skin

    Retailer shade note: moderately fair, warm neutral undertone

    Medium confidence· Digital match

    View match
  21. #23 · Yves Saint Laurent

    Skin Affair Soft Glow Cushion Foundation

    MW7.5
    Shade match 89
    $49SephoraSephoraCosts $39 more

    Matches: Near-identical swatch colourSame radiant finishClaims a blurring effect

    Differences: Medium rather than full coverageNot marketed for combination/dry/oily skin

    Score details
    Shade match
    89
    Finish & visual result
    81
    Wear & performance
    68
    Skin suitability
    25

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for combination/dry/oily skin

    Retailer shade note: medium warm 7.5

    Medium confidence· Digital match

    View match
  22. Shade match 89
    $48SephoraSephoraCosts $38 more

    Matches: Near-identical swatch colourBoth claim long-wearingClaims colour stability

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    89
    Finish & visual result
    67
    Wear & performance
    70
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: light medium with warm undertone

    Medium confidence· Digital match

    View match
  23. Shade match 89
    $48SephoraSephoraCosts $38 more

    Matches: Near-identical swatch colourBoth claim long-wearingClaims colour stability

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    89
    Finish & visual result
    67
    Wear & performance
    70
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: light with medium warm undertone

    Medium confidence· Digital match

    View match
  24. Shade match 92
    $40SephoraSephoraCosts $30 more

    Matches: Near-identical swatch colourSame full coverageBoth claim long-wearing

    Differences: Matte rather than radiant finishNot marketed for dry skin

    Score details
    Shade match
    92
    Finish & visual result
    53
    Wear & performance
    76
    Skin suitability
    75

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Matte rather than radiant finish · Not marketed for dry skin

    Retailer shade note: for medium skin with warm yellow undertones

    Medium confidence· Digital match

    View match
  25. #27 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NW18
    Shade match 92
    $39SephoraSephoraCosts $29 more

    Matches: Near-identical swatch colourSame full coverageClaims a blurring effect

    Differences: Matte rather than radiant finishNot marketed for dry skin

    Score details
    Shade match
    92
    Finish & visual result
    50
    Wear & performance
    51
    Skin suitability
    75

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Matte rather than radiant finish · Not marketed for dry skin

    Retailer shade note: beige with neutral undertone for light skin

    Medium confidence· Digital match

    View match

Showing 12 of 25 matches

Looking for a concealer in your shade?

The closest shade to L.A. Girl Pro Coverage Liquid Foundation Fair (Light medium) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Dior Forever Skin Correct Full-Coverage Concealer

    4W Warm

    Dior Forever Skin Correct Full-Coverage Concealer, shade 4W Warm

    • Looks identical
    • Light medium · Warm · yellow undertone

    $42

  2. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2N22

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2N22

    • Looks identical
    • Light medium · Neutral · neutral golden undertone

    $35

  3. Clinique Even Better All-Over Concealer + Eraser

    CN 74 Beige

    Clinique Even Better All-Over Concealer + Eraser, shade CN 74 Beige

    • Looks identical
    • Light medium · Neutral · neutral pink undertone

    $22

  4. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    5

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 5

    • Looks identical
    • Light medium · Neutral undertone

    $42

  5. NARS Soft Matte Complete Concealer

    Biscuit

    NARS Soft Matte Complete Concealer, shade Biscuit

    • Looks identical
    • Light medium · Warm · golden undertone

    $36

  6. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Sepia 5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Sepia 5

    • Very close colour
    • Light medium · Neutral undertone

    $39

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 206W, against L.A. Girl Pro Coverage Liquid Foundation in Fair. Every attribute compared, with its share of the score.

ComparedYour shadeFairClosest shade match206WScore
Shade match55% of overall93
Colour100#daa980#daa980Looks identicalColour difference 0.0 (0 is identical)
Depth100Light mediumLight mediumSameDepth difference: 0.0
Retailer descriptionNot statedLight mediumNo depth word in one descriptionNot compared
Undertone70UnknownOlive · warm oliveSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared61
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall58
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall75
Skin type75Combination, dry, normal, oilyNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 79/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 206W.

Same or better

  • Near-identical swatch colour
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Claims transfer resistance
  • Claims not settling into lines
  • Claims colour stability
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Natural finish instead of radiant
  • Not marketed for dry skin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Juvia's Place I am Magic Natural Radiance Foundation in 650 Alexandria, against L.A. Girl Pro Coverage Liquid Foundation in Fair. Every attribute compared, with its share of the score.

ComparedYour shadeFairClosest overall alternative650 AlexandriaScore
Shade match55% of overall89
Colour96#daa980#d4a780Looks identicalColour difference 1.3 (0 is identical)
Depth97Light mediumMedium lightCloseDepth difference: 1.6
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone70UnknownWarmSome differencecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared91
Finish100RadiantRadiantSameSame radiant finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall92
Skin type92Combination, dry, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily skin
Overall match 92/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I am Magic Natural Radiance Foundation in 650 Alexandria.

Same or better

  • Near-identical swatch colour
  • Same radiant finish
  • Medium rather than full coverage
  • Both claim long-wearing

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation 206W

Best price
$48SephoraSephora
Costs $38 more

Your shade $10 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Juvia's Place I am Magic Natural Radiance Foundation 650 Alexandria

Best price
$14.40Ulta BeautyUlta Beauty
Costs $4.40 more

Your shade $10 at Ulta Beauty

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.