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Pro Coverage Liquid Foundation Natural dupes and alternatives L.A. Girl

Medium tan

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 1 applied

Coverage

Finish

  • Matte3
  • Natural0
  • Radiant0
  • Luminous0
  • Dewy0

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan2Cruelty-free2Oil-free0With SPF0Mineral1

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3 of 32

Only showing matches in powder form.

  • 6 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Juvia's Place I am Magic Powder Foundation Cameroon - Tan 4

The equivalent shade and the most similar foundation overall.

Your shade
L.A. Girl
NaturalChange shade
Depth and undertone: Medium tan
Finish and coverage: Radiant · Full coverage
The match
Juvia's Place
Cameroon - Tan 4
Depth and undertone: Medium tan · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
Overall match
80out of 100
Shade (Shade match)
91
Finish (Finish & visual result)
53
Wear (Wear & performance)
80
Skin (Skin suitability)
92
Shade match
91out of 100
Colour
98
Depth
99
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$20Ulta BeautyUlta Beauty
Costs $10 more

Your shade $10 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Tarte

    Amazonian Clay Blurring Powder Foundation

    42N Tan Neutral
    Shade match 88
    $40SephoraSephoraCosts $30 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Matte rather than radiant finishMedium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    88
    Finish & visual result
    43
    Wear & performance
    100
    Skin suitability
    75

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: tan skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  2. #3 · Milani

    Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Amber
    Shade match 91
    $12.99Ulta BeautyUlta BeautyCosts $2.99 more

    Matches: Near-identical swatch colourSame full coverageClaims a blurring effect

    Differences: Matte rather than radiant finishNo long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    50
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than radiant finish · No long-wear claim

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to L.A. Girl Pro Coverage Liquid Foundation Natural (Medium tan) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    420N

    Rare Beauty Liquid Touch Brightening Concealer, shade 420N

    • Looks identical
    • Medium tan · Neutral · neutral golden undertone

    $24

    SephoraView at Sephora
  2. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    11 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 11 Tan

    • Looks identical
    • Medium tan · Neutral undertone

    $36

    SephoraView at Sephora
  3. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    8.75

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 8.75

    • Looks identical
    • Medium tan · Warm · golden undertone

    $42

    SephoraView at Sephora
  4. NARS Radiant Creamy Concealer

    Amande

    NARS Radiant Creamy Concealer, shade Amande

    • Very close colour
    • Medium tan · Neutral undertone

    $36

    SephoraView at Sephora
  5. Clinique Even Better All-Over Concealer + Eraser

    WN 115.5 Mocha

    Clinique Even Better All-Over Concealer + Eraser, shade WN 115.5 Mocha

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $22

    SephoraView at Sephora
  6. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    34.5 Rich Golden

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 34.5 Rich Golden

    • Very close colour
    • Medium tan · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Juvia's Place I am Magic Powder Foundation in Cameroon - Tan 4, against L.A. Girl Pro Coverage Liquid Foundation in Natural. Every attribute compared, with its share of the score.

ComparedYour shadeNaturalClosest matchCameroon - Tan 4Score
Shade match55% of overall91
Colour98#be845e#bf8661Looks identicalColour difference 0.7 (0 is identical)
Depth99Medium tanMedium tanSameDepth difference: 0.9
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone70UnknownNeutral · neutral goldenSome differencecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared53
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared80
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall92
Skin type92Combination, dry, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily skin
Overall match 80/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I am Magic Powder Foundation in Cameroon - Tan 4.

Same or better

  • Near-identical swatch colour
  • Same full coverage
  • Both claim long-wearing
  • Claims a lightweight feel

Different

  • Matte finish instead of radiant

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeNo ingredient list
FragranceListed (fragrance)No ingredient list
Drying alcoholNot listedNo ingredient list
SPFNot listedNot listed
Overlap
View full match

Where to buy Cameroon - Tan 4

Match price
$20Ulta BeautyUlta Beauty
Costs $10 more

Your shade $10 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.