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Pro Coverage Liquid Foundation Natural dupes and alternatives L.A. Girl

Medium tan

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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28 of 32

Only showing matches made for combination skin.

  • 1 match has no skin type listed and is not shown.

Closest shade match: Juvia's Place I am Magic Powder Foundation Cameroon - Tan 4

The equivalent shade: scored on colour, depth and undertone only.

Your shade
L.A. Girl
NaturalChange shade
Depth and undertone: Medium tan
Finish and coverage: Radiant · Full coverage
The match
Juvia's Place
Cameroon - Tan 4
Depth and undertone: Medium tan · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
Shade match
91out of 100
Colour
98
Depth
99
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$20Ulta BeautyUlta Beauty
Costs $10 more

Your shade $10 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 Medium 370 N

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
L.A. Girl
NaturalChange shade
Depth and undertone: Medium tan
Finish and coverage: Radiant · Full coverage
The match
e.l.f. Cosmetics
Medium 370 N
Depth and undertone: Medium tan · Neutral
Finish and coverage: Radiant · Full coverage
Overall match
93out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
100
Wear (Wear & performance)
100
Skin (Skin suitability)
100
Medium confidence· Digital matchWhy it matches
Match price
$16Ulta BeautyUlta Beauty
Costs $6 more

Your shade $10 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Chanel

    LES BEIGES Healthy Glow Foundation Hydration and Longwear

    BR92
    Shade match 87
    $69Ulta BeautyUlta Beauty(product price)Costs $59 more

    Matches: Very close colourSame radiant finishBoth claim long-wearing

    Differences: Light rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    72
    Wear & performance
    100
    Skin suitability
    92

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Light rather than full coverage

    Retailer shade note: light-deep shade, rosy undertone

    Low confidence· Digital match

    View match
  2. #4 · Lancôme

    Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    430 Dore 30 W
    Shade match 87
    $63Ulta BeautyUlta Beauty(product price)Costs $53 more

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Luminous rather than radiant finish

    Score details
    Shade match
    87
    Finish & visual result
    88
    Wear & performance
    68
    Skin suitability
    92

    Very close colour · Luminous · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than radiant finish

    Low confidence· Digital match

    View match
  3. #5 · Lancôme

    Rénergie Lift Makeup Lightweight Liquid Foundation SPF 27

    360 Dore 20 W
    Shade match 87
    $63Ulta BeautyUlta BeautyCosts $53 more

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Luminous rather than radiant finish

    Score details
    Shade match
    87
    Finish & visual result
    88
    Wear & performance
    68
    Skin suitability
    92

    Very close colour · Luminous · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Luminous rather than radiant finish

    Low confidence· Digital match

    View match
  4. #6 · Jane Iredale

    Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    46 Medium
    Shade match 90
    $56Ulta BeautyUlta Beauty(product price)Costs $46 more

    Matches: Near-identical swatch colourSame radiant finishClaims a skin-like finish

    Differences: Buildable rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    70
    Skin suitability
    92

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Buildable rather than full coverage

    Retailer shade note: medium with warm peach undertones

    Medium confidence· Digital match

    View match
  5. #7 · Hourglass

    Veil Hydrating Skin Tint Foundation

    11
    Shade match 88
    $49SephoraSephoraCosts $39 more

    Matches: Very close colourSame radiant finishBoth claim long-wearing

    Differences: Light rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    88
    Finish & visual result
    72
    Wear & performance
    80
    Skin suitability
    75

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Light rather than full coverage · Not marketed for oily skin

    Retailer shade note: Medium deep with warm undertones

    Medium confidence· Digital match

    View match
  6. #8 · Hourglass

    Illusion Luminous Glow Foundation SPF 30

    17
    Shade match 86
    $60SephoraSephoraCosts $50 more

    Matches: Very close colourSame radiant finishClaims transfer resistance

    Differences: Medium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    86
    Finish & visual result
    91
    Wear & performance
    53
    Skin suitability
    75

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: medium deep, warm peach

    Medium confidence· Digital match

    View match
  7. #9 · Jane Iredale

    Skintuition SPF 30 Radiance-Boosting Liquid Foundation

    52 Medium Dark
    Shade match 88
    $56Ulta BeautyUlta Beauty(product price)Costs $46 more

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Buildable rather than full coverage

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    70
    Skin suitability
    92

    Very close colour · Radiant · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Buildable rather than full coverage

    Retailer shade note: medium dark with cool undertones

    Medium confidence· Digital match

    View match
  8. #10 · Smashbox

    Always On Skin-Balancing Foundation

    M10N
    Shade match 91
    $45Ulta BeautyUlta BeautyCosts $35 more

    Matches: Near-identical swatch colourSame full coverageClaims transfer resistance

    Differences: Natural rather than radiant finish

    Score details
    Shade match
    91
    Finish & visual result
    76
    Wear & performance
    51
    Skin suitability
    92

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Natural rather than radiant finish

    Retailer shade note: level-one medium with a neutral undertone

    Medium confidence· Digital match

    View match
  9. #11 · Patrick Ta

    Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation

    16 Peachy Neutral
    Shade match 88
    $58SephoraSephoraCosts $48 more

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Medium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    88
    Finish & visual result
    73
    Wear & performance
    70
    Skin suitability
    75

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: tan with peachy neutral undertones

    Medium confidence· Digital match

    View match
  10. #12 · Rabanne

    Fresh Touch 24H Radiant Foundation

    60N
    Shade match 89
    $42Ulta BeautyUlta BeautyCosts $32 more

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Medium rather than full coverage

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    60
    Skin suitability
    92

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than full coverage

    Retailer shade note: dark with neutral undertone

    Medium confidence· Digital match

    View match
  11. #13 · Well People

    Skinforia Serum Foundation

    32 Tan Neutral
    Shade match 87
    $21$30Ulta BeautyUlta BeautyCosts $11 more

    Matches: Very close colourClaims a skin-like finishBoth claim long-wearing

    Differences: Natural rather than radiant finishBuildable rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    61
    Wear & performance
    80
    Skin suitability
    100

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than full coverage

    Medium confidence· Digital match

    View match
  12. #14 · BLK/OPL

    TRUE COLOR Skin Perfecting Stick Foundation SPF 15

    Truly Topaz
    Shade match 87
    $14.50Ulta BeautyUlta BeautyCosts $4.50 more

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Matte rather than radiant finish

    Score details
    Shade match
    87
    Finish & visual result
    50
    Wear & performance
    100
    Skin suitability
    92

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Matte rather than radiant finish

    Low confidence· Digital match

    View match
  13. #15 · Clinique

    Even Better Makeup Broad Spectrum SPF 15 Foundation

    WN 115.5 Mocha
    Shade match 88
    $39SephoraSephoraCosts $29 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    88
    Finish & visual result
    62
    Wear & performance
    80
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: deep, warm-neutral undertones

    Medium confidence· Digital match

    View match
  14. #16 · Dior

    Forever Hydra Nude Foundation

    4.5N Neutral
    Shade match 87
    $60Ulta BeautyUlta Beauty(product price)Costs $50 more

    Matches: Very close colour

    Differences: Natural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    67
    Wear & performance
    70
    Skin suitability
    92

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage

    Retailer shade note: medium skin with neutral beige undertones

    Medium confidence· Digital match

    View match
  15. #17 · NARS

    Light Reflecting Foundation

    Cádiz
    Shade match 88
    $55SephoraSephoraCosts $45 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    88
    Finish & visual result
    62
    Wear & performance
    80
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: MD3 - Medium-deep with cool undertones

    Medium confidence· Digital match

    View match
  16. #18 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    12O
    Shade match 87
    $48SephoraSephoraCosts $38 more

    Matches: Very close colourBoth claim long-wearingClaims colour stability

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    87
    Finish & visual result
    67
    Wear & performance
    70
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: medium wth warm undertone and olive undertone

    Medium confidence· Digital match

    View match
  17. #19 · Makeup By Mario

    SurrealSkin Luminous Hydrating Foundation

    17N
    Shade match 87
    $48SephoraSephoraCosts $38 more

    Matches: Very close colourBoth claim long-wearingClaims colour stability

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    87
    Finish & visual result
    67
    Wear & performance
    70
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: medium with neutral undertone

    Medium confidence· Digital match

    View match
  18. #20 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    17.5 N
    Shade match 88
    $48SephoraSephoraCosts $38 more

    Matches: Very close colourClaims a skin-like finishClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    88
    Finish & visual result
    58
    Wear & performance
    80
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: medium with neutral undertone

    Medium confidence· Digital match

    View match
  19. #21 · Estée Lauder

    Futurist Skin Tint Serum Foundation SPF 20

    3N1 Ivory Beige
    Shade match 90
    $55Ulta BeautyUlta Beauty(product price)Costs $45 more

    Matches: Near-identical swatch colourSame radiant finishClaims not settling into lines

    Differences: Light rather than full coverageNot marketed for dry/oily skin

    Score details
    Shade match
    90
    Finish & visual result
    72
    Wear & performance
    54
    Skin suitability
    50

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Light rather than full coverage · Not marketed for dry/oily skin

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  20. #22 · Tarte

    Amazonian Clay Blurring Powder Foundation

    42N Tan Neutral
    Shade match 88
    $40SephoraSephoraCosts $30 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Matte rather than radiant finishMedium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    88
    Finish & visual result
    43
    Wear & performance
    100
    Skin suitability
    75

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: tan skin with a balance of warm & cool undertones

    Medium confidence· Digital match

    View match
  21. #23 · Make Up For Ever

    Super Boost Lightweight Moisturizing Skin Tint

    09
    Shade match 90
    $36SephoraSephoraCosts $26 more

    Matches: Near-identical swatch colourSame radiant finishClaims a lightweight feel

    Differences: Light rather than full coverageNo long-wear claimNot marketed for oily skin

    Score details
    Shade match
    90
    Finish & visual result
    72
    Wear & performance
    40
    Skin suitability
    75

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Light rather than full coverage · No long-wear claim · Not marketed for oily skin · Contains drying alcohol

    Retailer shade note: for deep tan skin with golden undertones

    Medium confidence· Digital match

    View match
  22. #24 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Medium 140 W
    Shade match 87
    $49SephoraSephoraCosts $39 more

    Matches: Very close colourClaims a skin-like finishBoth claim long-wearing

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    87
    Finish & visual result
    61
    Wear & performance
    68
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily skin · Contains drying alcohol

    Retailer shade note: medium with warm undertones

    Medium confidence· Digital match

    View match
  23. #25 · Fièra Cosmetics

    All-in-Wonder Concealer + Foundation

    Caramel
    Shade match 87
    $45Ulta BeautyUlta BeautyCosts $35 more

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Medium rather than full coverageNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    92

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim

    Retailer shade note: tan-deep with warm gold undertones

    Medium confidence· Digital match

    View match
  24. #26 · PÜR

    4-in-1 Tinted Moisturizer SPF 20

    Medium MP3
    Shade match 89
    $38Ulta BeautyUlta BeautyCosts $28 more

    Matches: Very close colourSame full coverageClaims a skin-like finish

    Differences: Natural rather than radiant finishNo long-wear claim

    Score details
    Shade match
    89
    Finish & visual result
    68
    Wear & performance
    40
    Skin suitability
    92

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Natural rather than radiant finish · No long-wear claim

    Retailer shade note: tan/olive with neutral undertones

    Medium confidence· Digital match

    View match
  25. #27 · Benefit Cosmetics

    The POREfessional Blurring & Smoothing Foundation

    20W Beyond
    Shade match 87
    $47SephoraSephoraCosts $37 more

    Matches: Very close colourClaims a blurring effectClaims a lightweight feel

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    87
    Finish & visual result
    62
    Wear & performance
    60
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: medium warm-golden

    Medium confidence· Digital match

    View match
  26. #28 · Milani

    Conceal + Perfect Smooth Finish Cream-To-Powder Foundation

    Amber
    Shade match 91
    $12.99Ulta BeautyUlta BeautyCosts $2.99 more

    Matches: Near-identical swatch colourSame full coverageClaims a blurring effect

    Differences: Matte rather than radiant finishNo long-wear claim

    Score details
    Shade match
    91
    Finish & visual result
    50
    Wear & performance
    40
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than radiant finish · No long-wear claim

    Medium confidence· Digital match

    View match

Showing 12 of 26 matches

Looking for a concealer in your shade?

The closest shade to L.A. Girl Pro Coverage Liquid Foundation Natural (Medium tan) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    420N

    Rare Beauty Liquid Touch Brightening Concealer, shade 420N

    • Looks identical
    • Medium tan · Neutral · neutral golden undertone

    $24

    SephoraView at Sephora
  2. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    11 Tan

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 11 Tan

    • Looks identical
    • Medium tan · Neutral undertone

    $36

    SephoraView at Sephora
  3. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    8.75

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 8.75

    • Looks identical
    • Medium tan · Warm · golden undertone

    $42

    SephoraView at Sephora
  4. NARS Radiant Creamy Concealer

    Amande

    NARS Radiant Creamy Concealer, shade Amande

    • Very close colour
    • Medium tan · Neutral undertone

    $36

    SephoraView at Sephora
  5. Clinique Even Better All-Over Concealer + Eraser

    WN 115.5 Mocha

    Clinique Even Better All-Over Concealer + Eraser, shade WN 115.5 Mocha

    • Very close colour
    • Medium tan · Neutral · neutral golden undertone

    $22

    SephoraView at Sephora
  6. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    34.5 Rich Golden

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 34.5 Rich Golden

    • Very close colour
    • Medium tan · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Juvia's Place I am Magic Powder Foundation in Cameroon - Tan 4, against L.A. Girl Pro Coverage Liquid Foundation in Natural. Every attribute compared, with its share of the score.

ComparedYour shadeNaturalClosest shade matchCameroon - Tan 4Score
Shade match55% of overall91
Colour98#be845e#bf8661Looks identicalColour difference 0.7 (0 is identical)
Depth99Medium tanMedium tanSameDepth difference: 0.9
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone70UnknownNeutral · neutral goldenSome differencecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared53
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared80
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall92
Skin type92Combination, dry, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily skin
Overall match 80/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I am Magic Powder Foundation in Cameroon - Tan 4.

Same or better

  • Near-identical swatch colour
  • Same full coverage
  • Both claim long-wearing
  • Claims a lightweight feel

Different

  • Matte finish instead of radiant

Ingredients (information only, not scored)

No ingredient list for one product, so overlap is not known. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeNo ingredient list
FragranceListed (fragrance)No ingredient list
Drying alcoholNot listedNo ingredient list
SPFNot listedNot listed
Overlap
View full match

Why the closest overall alternative works

e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 in Medium 370 N, against L.A. Girl Pro Coverage Liquid Foundation in Natural. Every attribute compared, with its share of the score.

ComparedYour shadeNaturalClosest overall alternativeMedium 370 NScore
Shade match55% of overall88
Colour93#be845e#bd7f5aVery close colourColour difference 1.7 (0 is identical)
Depth97Medium tanMedium tanSameDepth difference: 2.0
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone70UnknownNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100RadiantRadiantSameSame radiant finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oilyCombination, dry, normal, oilyBoth marketed for combination/​dry/​normal/​oily skin
Overall match 93/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 in Medium 370 N.

Same or better

  • Very close colour
  • Same radiant finish
  • Same full coverage
  • Both claim long-wearing
  • No fragrance listed
  • Adds SPF 30

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconePowder-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 30
OverlapWater-based vs powder-based; silicone high vs high
View full match

Where to buy

Closest shade match

Juvia's Place I am Magic Powder Foundation Cameroon - Tan 4

Match price
$20Ulta BeautyUlta Beauty
Costs $10 more

Your shade $10 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 Medium 370 N

Match price
$16Ulta BeautyUlta Beauty
Costs $6 more

Your shade $10 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.