Medium tan
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
14 of 33 matches
Only showing matches with full coverage.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $10 at Ulta Beauty
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $10 at Ulta Beauty · product price; shade not separately priced
Polite Society More Than a Pretty Face Skin-Caring Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta BeautyCosts $42 moreMatches: Near-identical swatch colourSame radiant finishSame full coverage
No material differences in the data we have.
Looks identical · Radiant · Full coverage
Ingredients (not scored): 2% ingredient overlap
Retailer shade note: Medium/Deep, Warm Gold Undertones
Medium confidence· Digital match
Monika Blunder Beauty Blunder Cover Foundation/Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$52View at Ulta BeautyUlta Beauty(product price)Costs $36 moreMatches: Near-identical swatch colourSame radiant finishSame full coverage
No material differences in the data we have.
Looks identical · Radiant · Full coverage
Ingredients (not scored): 14% ingredient overlap
Retailer shade note: true medium beige with golden undertone for medium skin
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $36 moreMatches: Very close colourSame radiant finishSame full coverage
No material differences in the data we have.
Very close colour · Radiant · Full coverage
Ingredients (not scored): 14% ingredient overlap
Retailer shade note: deepest neutral with golden undertone for deep dark skin
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $36 moreMatches: Very close colourSame radiant finishSame full coverage
No material differences in the data we have.
Very close colour · Radiant · Full coverage
Ingredients (not scored): 14% ingredient overlap
Retailer shade note: medium beige with golden peach undertone for medium skin
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $31 moreMatches: Near-identical swatch colourSame full coverageClaims colour stability
Differences: Natural rather than radiant finishNot marketed for combination skin
Looks identical · Natural · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than radiant finish · Not marketed for combination skin
Retailer shade note: medium, warm-neutral undertones
Medium confidence· Digital match
Clinique Beyond Perfecting Foundation + Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $41 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $8.99 moreMatches: Very close colourSame full coverageClaims transfer resistance
Differences: Natural rather than radiant finishContains drying alcohol
Very close colour · Natural · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than radiant finish · Contains drying alcohol
Low confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at Walmart
Target$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta Beauty
CVS$19.69View at CVS
Walgreens$19.99View at Walgreens
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $19 moreMatches: Very close colourSame full coverageBoth claim long-wearing
Differences: Natural matte rather than radiant finish
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Natural matte rather than radiant finish
Retailer shade note: Medium with Warm Yellow Undertones
Medium confidence· Digital match
KimChi Chic Beauty A Really Good Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $29 · product priceView at Ulta BeautyUlta BeautyCosts $4.50 moreMatches: Very close colourSame full coverageClaims a blurring effect
Differences: Matte rather than radiant finish
Very close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Matte rather than radiant finish
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$13.69View at TargetUlta Beauty$14.50 · out of stockView at Ulta BeautyUlta Beauty(product price)Costs $14 moreMatches: Near-identical swatch colourSame full coverageClaims a lightweight feel
Differences: Natural rather than radiant finishNo long-wear claim
Looks identical · Natural · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than radiant finish · No long-wear claim
Retailer shade note: medium with yellow undertones
Medium confidence· Digital match
Unleashia Satin Wear Healthy-Green Cushion Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $24 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $19 moreMatches: Very close colourSame full coverageBoth claim long-wearing
Differences: Natural matte rather than radiant finish
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Natural matte rather than radiant finish
Retailer shade note: Medium/Tan with Warm Yellow Undertones
Medium confidence· Digital match
KimChi Chic Beauty A Really Good Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $29 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $2.99 moreMatches: Very close colourSame full coverageBoth claim long-wearing
Differences: Matte rather than radiant finish
Very close colour · Matte · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Matte rather than radiant finish
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta BeautyCosts $28 moreMatches: Very close colourSame full coverageClaims a blurring effect
Differences: Matte rather than radiant finish
Very close colour · Matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Matte rather than radiant finish
Retailer shade note: medium dark with neutral undertones
Medium confidence· Digital match
LORAC PRO Soft Focus Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$38View at Macy'sUlta Beauty$38View at Ulta BeautyThe closest shade to L.A. Girl Pro Coverage Liquid Foundation Nude Beige (Medium tan) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Praline 6.3 Neutral
$31
Medium Tan 3
$22
20O
$30
420
$30
Chocolat
405 Toffee
$15.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 335, against L.A. Girl Pro Coverage Liquid Foundation in Nude Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation in 335.
9 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.
Polite Society More Than a Pretty Face Skin-Caring Foundation in Very Tan Warm, against L.A. Girl Pro Coverage Liquid Foundation in Nude Beige. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Polite Society More Than a Pretty Face Skin-Caring Foundation in Very Tan Warm.
5 shared ingredients; weighted similarity 11%. Ingredients only affect results through the filters.
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation 335
SephoraYour shade $10 at Ulta Beauty
Polite Society More Than a Pretty Face Skin-Caring Foundation Very Tan Warm
Ulta BeautyYour shade $10 at Ulta Beauty · product price; shade not separately priced
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
