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Pro Coverage Liquid Foundation Rich Cocoa dupes and alternatives L.A. Girl

Very deep

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free9No drying alcohol9Vegan4Cruelty-free4Oil-free2With SPF1Mineral1

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Only showing matches without silicones.

Closest shade matchClosest overall alternative: Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation 70 Deep

The equivalent shade and the most similar foundation overall.

Your shade
L.A. Girl
Rich CocoaChange shade
Depth and undertone: Very deep
Finish and coverage: Radiant · Full coverage
The match
Jane Iredale
70 Deep
Depth and undertone: Deep · Warm
Finish and coverage: Radiant · Buildable coverage
Overall match
83out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
73
Wear (Wear & performance)
70
Skin (Skin suitability)
92
Shade match
90out of 100
Colour
96
Depth
97
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$56Ulta BeautyUlta Beauty
Costs $46 more

Your shade $10 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Range Beauty

    True Intentions Skin-Soothing Hydrating Foundation

    Heatwave
    Shade match 87
    $16.50$33SephoraSephoraCosts $6.50 more

    Matches: Very close colourSame radiant finishBoth claim long-wearing

    Differences: Medium rather than full coverageNot marketed for combination/normal skin

    Score details
    Shade match
    87
    Finish & visual result
    91
    Wear & performance
    61
    Skin suitability
    46

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for combination/normal skin

    Retailer shade note: medium deep neutral

    Medium confidence· Digital match

    View match
  2. #3 · Patrick Ta

    Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation

    23 Golden Neutral
    Shade match 89
    $58SephoraSephoraCosts $48 more

    Matches: Near-identical swatch colourSame radiant finishClaims a skin-like finish

    Differences: Medium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    70
    Skin suitability
    75

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: dark with golden neutral undertones

    Medium confidence· Digital match

    View match
  3. #4 · Patrick Ta

    Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation

    25 Golden Olive
    Shade match 89
    $58SephoraSephoraCosts $48 more

    Matches: Near-identical swatch colourSame radiant finishClaims a skin-like finish

    Differences: Medium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    70
    Skin suitability
    75

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: dark with golden olive undertones

    Medium confidence· Digital match

    View match
  4. #5 · Patrick Ta

    Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation

    21 Neutral
    Shade match 89
    $58SephoraSephoraCosts $48 more

    Matches: Near-identical swatch colourSame radiant finishClaims a skin-like finish

    Differences: Medium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    70
    Skin suitability
    75

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: dark with neutral undertones

    Medium confidence· Digital match

    View match
  5. #6 · Range Beauty

    True Intentions Skin-Soothing Hydrating Foundation

    Ignite
    Shade match 85
    $16.50$33SephoraSephoraCosts $6.50 more

    Matches: Very close colourSame radiant finishBoth claim long-wearing

    Differences: Medium rather than full coverageNot marketed for combination/normal skin

    Score details
    Shade match
    85
    Finish & visual result
    91
    Wear & performance
    61
    Skin suitability
    46

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for combination/normal skin

    Retailer shade note: medium deep cool

    Medium confidence· Digital match

    View match
  6. #7 · NARS

    Light Reflecting Foundation

    Namibia
    Shade match 88
    $55SephoraSephoraCosts $45 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    88
    Finish & visual result
    62
    Wear & performance
    80
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: D4 - deep with warm undertones, and a red tone

    Medium confidence· Digital match

    View match
  7. #8 · Charlotte Tilbury

    Unreal Skin Sheer Glow Tint Hydrating Foundation Stick

    15 Deep
    Shade match 88
    $48SephoraSephoraCosts $38 more

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Light rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    88
    Finish & visual result
    61
    Wear & performance
    80
    Skin suitability
    75

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Light rather than full coverage · Not marketed for oily skin

    Retailer shade note: deep with warm undertones

    Medium confidence· Digital match

    View match
  8. #9 · Tarte

    Amazonian Clay Blurring Powder Foundation

    58S Rich Sand
    Shade match 89
    $40SephoraSephoraCosts $30 more

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim long-wearing

    Differences: Matte rather than radiant finishMedium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    89
    Finish & visual result
    43
    Wear & performance
    100
    Skin suitability
    75

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: deeper skin with warm, golden undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to L.A. Girl Pro Coverage Liquid Foundation Rich Cocoa (Very deep) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    C7

    L'Oréal Paris True Match Radiant Serum Concealer, shade C7

    • Looks identical
    • Deep · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  2. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Chai

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Chai

    • Very close colour
    • Very deep · Warm · golden undertone

    $36

    SephoraView at Sephora
  3. Revlon ColorStay Skin Awaken Concealer

    Coffee

    Revlon ColorStay Skin Awaken Concealer, shade Coffee

    • Very close colour
    • Very deep

    $14.99

    Ulta BeautyView at Ulta Beauty
  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC60

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC60

    • Very close colour
    • Very deep · Neutral undertone

    $30

    SephoraView at Sephora
  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    7W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 7W

    • Very close colour
    • Very deep · Warm · golden undertone

    $38

    SephoraView at Sephora
  6. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6W1

    • Very close colour
    • Very deep · Warm undertone

    $34

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 70 Deep, against L.A. Girl Pro Coverage Liquid Foundation in Rich Cocoa. Every attribute compared, with its share of the score.

ComparedYour shadeRich CocoaClosest match70 DeepScore
Shade match55% of overall90
Colour96#7b4425#7f4628Looks identicalColour difference 1.1 (0 is identical)
Depth97Very deepDeepCloseDepth difference: 1.6
Retailer descriptionNot statedDeepNo depth word in one descriptionNot compared
Undertone70UnknownWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall73
Finish100RadiantRadiantSameSame radiant finish
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared70
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall92
Skin type92Combination, dry, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily skin
Overall match 83/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Jane Iredale Skintuition SPF 30 Radiance-Boosting Liquid Foundation in 70 Deep.

Same or better

  • Near-identical swatch colour
  • Same radiant finish
  • Buildable rather than full coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim long-wearing
  • Claims colour stability
  • Claims a lightweight feel
  • No fragrance listed
  • Adds SPF 30

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconePowder-based, moderate silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 30
OverlapWater-based vs powder-based; silicone high vs moderate
View full match

Where to buy 70 Deep

Match price
$56Ulta BeautyUlta Beauty
Costs $46 more

Your shade $10 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.