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Pro Coverage Liquid Foundation Rich Cocoa dupes and alternatives L.A. Girl

Very deep

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Refy Skin Base Hydrating Gel Skin Tint 250W

The equivalent shade: scored on colour, depth and undertone only.

Your shade
L.A. Girl
Rich CocoaChange shade
Depth and undertone: Very deep
Finish and coverage: Radiant · Full coverage
The match
Refy
250W
Depth and undertone: Very deep · Warm
Finish and coverage: Natural · Light coverage
Shade match
91out of 100
Colour
98
Depth
100
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$40SephoraSephora
Costs $30 more

Your shade $10 at Ulta Beauty

Closest overall alternative: Juvia's Place I am Magic Natural Radiance Foundation 205 Tanzania

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
L.A. Girl
Rich CocoaChange shade
Depth and undertone: Very deep
Finish and coverage: Radiant · Full coverage
The match
Juvia's Place
205 Tanzania
Depth and undertone: Very deep · Neutral
Finish and coverage: Radiant · Medium coverage
Overall match
91out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
91
Wear (Wear & performance)
100
Skin (Skin suitability)
92
Match price
$24Ulta BeautyUlta Beauty
Costs $14 more

Your shade $10 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Juvia's Place

    I am Magic Natural Radiance Foundation

    305 Cameroon
    Shade match 87
    $24Ulta BeautyUlta Beauty(product price)Costs $14 more

    Matches: Very close colourSame radiant finishBoth claim long-wearing

    Differences: Medium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    91
    Wear & performance
    100
    Skin suitability
    92

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Medium rather than full coverage

    Medium confidence· Digital match

    View match
  2. #4 · Juvia's Place

    I am Magic Natural Radiance Foundation

    240 Lagos
    Shade match 87
    $24Ulta BeautyUlta Beauty(product price)Costs $14 more

    Matches: Very close colourSame radiant finishBoth claim long-wearing

    Differences: Medium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    91
    Wear & performance
    100
    Skin suitability
    92

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Medium rather than full coverage

    Medium confidence· Digital match

    View match
  3. Shade match 87
    $39SephoraSephoraCosts $29 more

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Natural rather than radiant finish

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    100
    Skin suitability
    92

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Natural rather than radiant finish

    Retailer shade note: tan to deep complexion with neutral peach undertone

    Medium confidence· Digital match

    View match
  4. Shade match 90
    $56Ulta BeautyUlta Beauty(product price)Costs $46 more

    Matches: Near-identical swatch colourSame radiant finishClaims a skin-like finish

    Differences: Buildable rather than full coverage

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    70
    Skin suitability
    92

    Looks identical · Radiant · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Buildable rather than full coverage

    Retailer shade note: deep with warm gold undertones

    Medium confidence· Digital match

    View match
  5. Shade match 87
    $16.50$33SephoraSephoraCosts $6.50 more

    Matches: Very close colourSame radiant finishBoth claim long-wearing

    Differences: Medium rather than full coverageNot marketed for combination/normal skin

    Score details
    Shade match
    87
    Finish & visual result
    91
    Wear & performance
    61
    Skin suitability
    46

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for combination/normal skin

    Retailer shade note: medium deep neutral

    Medium confidence· Digital match

    View match
  6. Shade match 91
    $44SephoraSephoraCosts $34 more

    Matches: Near-identical swatch colourBoth claim long-wearingClaims transfer resistance

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    91
    Finish & visual result
    67
    Wear & performance
    76
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  7. Shade match 89
    $58SephoraSephoraCosts $48 more

    Matches: Near-identical swatch colourSame radiant finishClaims a skin-like finish

    Differences: Medium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    70
    Skin suitability
    75

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: dark with golden neutral undertones

    Medium confidence· Digital match

    View match
  8. Shade match 89
    $58SephoraSephoraCosts $48 more

    Matches: Near-identical swatch colourSame radiant finishClaims a skin-like finish

    Differences: Medium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    70
    Skin suitability
    75

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: dark with golden olive undertones

    Medium confidence· Digital match

    View match
  9. Shade match 89
    $58SephoraSephoraCosts $48 more

    Matches: Near-identical swatch colourSame radiant finishClaims a skin-like finish

    Differences: Medium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    89
    Finish & visual result
    73
    Wear & performance
    70
    Skin suitability
    75

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: dark with neutral undertones

    Medium confidence· Digital match

    View match
  10. Shade match 90
    $44SephoraSephoraCosts $34 more

    Matches: Near-identical swatch colourBoth claim long-wearingClaims transfer resistance

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    90
    Finish & visual result
    67
    Wear & performance
    76
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: warm golden

    Medium confidence· Digital match

    View match
  11. Shade match 85
    $16.50$33SephoraSephoraCosts $6.50 more

    Matches: Very close colourSame radiant finishBoth claim long-wearing

    Differences: Medium rather than full coverageNot marketed for combination/normal skin

    Score details
    Shade match
    85
    Finish & visual result
    91
    Wear & performance
    61
    Skin suitability
    46

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for combination/normal skin

    Retailer shade note: medium deep cool

    Medium confidence· Digital match

    View match
  12. #14 · J.Cat Beauty

    Perfextion Long Wearing Foundation

    Sweet Coco
    Shade match 88
    $3.89$5.99Ulta BeautyUlta Beauty$6.11 less (61%)

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Natural rather than radiant finish

    Score details
    Shade match
    88
    Finish & visual result
    70
    Wear & performance
    61
    Skin suitability
    92

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Natural rather than radiant finish

    Medium confidence· Digital match

    View match
  13. #15 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    535 Espresso
    Shade match 88
    $18.99Ulta BeautyUlta Beauty(product price)Costs $8.99 more

    Matches: Very close colourSame full coverageClaims transfer resistance

    Differences: Natural rather than radiant finishContains drying alcohol

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    51
    Skin suitability
    92

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish · Contains drying alcohol

    Low confidence· Digital match

    View match
  14. Shade match 87
    $44SephoraSephoraCosts $34 more

    Matches: Very close colourBoth claim long-wearingClaims transfer resistance

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    87
    Finish & visual result
    67
    Wear & performance
    76
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: warm bronze

    Medium confidence· Digital match

    View match
  15. #17 · NARS

    Light Reflecting Foundation

    Namibia
    Shade match 88
    $55SephoraSephoraCosts $45 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    88
    Finish & visual result
    62
    Wear & performance
    80
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: D4 - deep with warm undertones, and a red tone

    Medium confidence· Digital match

    View match
  16. Shade match 88
    $48SephoraSephoraCosts $38 more

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Light rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    88
    Finish & visual result
    61
    Wear & performance
    80
    Skin suitability
    75

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Light rather than full coverage · Not marketed for oily skin

    Retailer shade note: deep with warm undertones

    Medium confidence· Digital match

    View match
  17. Shade match 89
    $42Ulta BeautyUlta BeautyCosts $32 more

    Matches: Near-identical swatch colourSame full coverageClaims a blurring effect

    Differences: Natural rather than radiant finishNot marketed for dry/normal skin

    Score details
    Shade match
    89
    Finish & visual result
    70
    Wear & performance
    68
    Skin suitability
    50

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for dry/normal skin

    Retailer shade note: for very deep skin with golden neutral undertones

    Medium confidence· Digital match

    View match
  18. #20 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Hot Fudge 550R
    Shade match 87
    $37SephoraSephoraCosts $27 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Natural rather than radiant finishBuildable rather than full coverageNot marketed for combination skin

    Score details
    Shade match
    87
    Finish & visual result
    62
    Wear & performance
    80
    Skin suitability
    75

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than full coverage · Not marketed for combination skin

    Retailer shade note: Rich skin with a neutral-red undertone

    Medium confidence· Digital match

    View match
  19. #21 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Deep 33
    Shade match 89
    $69Ulta BeautyUlta Beauty(product price)Costs $59 more

    Matches: Near-identical swatch colourSame radiant finishClaims a blurring effect

    Differences: Medium rather than full coverageNo long-wear claimNot marketed for oily skin

    Score details
    Shade match
    89
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    75

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Not marketed for oily skin · Contains drying alcohol

    Retailer shade note: deep with neutral red undertones

    Medium confidence· Digital match

    View match
  20. #22 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    27 W
    Shade match 89
    $48SephoraSephoraCosts $38 more

    Matches: Near-identical swatch colourClaims a skin-like finishClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    89
    Finish & visual result
    58
    Wear & performance
    80
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: dark deep with warm undertone

    Medium confidence· Digital match

    View match
  21. Shade match 87
    $52SephoraSephoraCosts $42 more

    Matches: Very close colourSame radiant finishClaims a blurring effect

    Differences: Medium rather than full coverageNot marketed for combination/oily skinContains drying alcohol

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    58
    Skin suitability
    46

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: deep rosy

    Medium confidence· Digital match

    View match
  22. Shade match 87
    $52SephoraSephoraCosts $42 more

    Matches: Very close colourSame radiant finishClaims a blurring effect

    Differences: Medium rather than full coverageNot marketed for combination/oily skinContains drying alcohol

    Score details
    Shade match
    87
    Finish & visual result
    81
    Wear & performance
    58
    Skin suitability
    46

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: deep peach

    Medium confidence· Digital match

    View match
  23. #25 · Tarte

    Amazonian Clay Blurring Powder Foundation

    58S Rich Sand
    Shade match 89
    $40SephoraSephoraCosts $30 more

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim long-wearing

    Differences: Matte rather than radiant finishMedium rather than full coverageNot marketed for dry skin

    Score details
    Shade match
    89
    Finish & visual result
    43
    Wear & performance
    100
    Skin suitability
    75

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than full coverage · Not marketed for dry skin

    Retailer shade note: deeper skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  24. #26 · NARS

    Natural Radiant Longwear Foundation

    Mali - Dark 6
    Shade match 87
    $55SephoraSephoraCosts $45 more

    Matches: Very close colourSame full coverageClaims transfer resistance

    Differences: Natural rather than radiant finishNot marketed for oily skin

    Score details
    Shade match
    87
    Finish & visual result
    76
    Wear & performance
    54
    Skin suitability
    75

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than radiant finish · Not marketed for oily skin

    Retailer shade note: D6 - very deep with neutral undertones

    Medium confidence· Digital match

    View match
  25. Shade match 88
    $58Ulta BeautyUlta Beauty(product price)Costs $48 more

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Natural matte rather than radiant finish

    Score details
    Shade match
    88
    Finish & visual result
    60
    Wear & performance
    70
    Skin suitability
    92

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Natural matte rather than radiant finish

    Retailer shade note: deep warm with slightly neutral undertones

    Medium confidence· Digital match

    View match
  26. #28 · Pat McGrath Labs

    Skin Fetish: Sublime Perfection Foundation

    Deep 32
    Shade match 88
    $69Ulta BeautyUlta Beauty(product price)Costs $59 more

    Matches: Very close colourSame radiant finishClaims a blurring effect

    Differences: Medium rather than full coverageNo long-wear claimNot marketed for oily skin

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    75

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Medium rather than full coverage · No long-wear claim · Not marketed for oily skin · Contains drying alcohol

    Retailer shade note: deep with neutral golden undertones

    Medium confidence· Digital match

    View match
  27. #29 · Huda Beauty

    Easy Blur Natural Airbrush Foundation

    Ganache 560R
    Shade match 86
    $37SephoraSephoraCosts $27 more

    Matches: Very close colourClaims a blurring effectBoth claim long-wearing

    Differences: Natural rather than radiant finishBuildable rather than full coverageNot marketed for combination skin

    Score details
    Shade match
    86
    Finish & visual result
    62
    Wear & performance
    80
    Skin suitability
    75

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Natural rather than radiant finish · Buildable rather than full coverage · Not marketed for combination skin

    Retailer shade note: Rich skin with a red undertone

    Medium confidence· Digital match

    View match
  28. #30 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW53
    Shade match 91
    $39SephoraSephoraCosts $29 more

    Matches: Near-identical swatch colourSame full coverageClaims transfer resistance

    Differences: Matte rather than radiant finishNot marketed for combination/dry skin

    Score details
    Shade match
    91
    Finish & visual result
    53
    Wear & performance
    49
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Matte rather than radiant finish · Not marketed for combination/dry skin

    Retailer shade note: rich deep with soft red undertones

    Medium confidence· Digital match

    View match
  29. #31 · Charlotte Tilbury

    Airbrush Flawless Foundation

    15 Warm
    Shade match 91
    $52SephoraSephoraCosts $42 more

    Matches: Near-identical swatch colourClaims a skin-like finishClaims a blurring effect

    Differences: Matte rather than radiant finishMedium rather than full coverageContains drying alcohol

    Score details
    Shade match
    91
    Finish & visual result
    42
    Wear & performance
    51
    Skin suitability
    92

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Matte rather than radiant finish · Medium rather than full coverage · Contains drying alcohol

    Retailer shade note: deep with warm undertones

    Medium confidence· Digital match

    View match
  30. #32 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Deep
    Shade match 90
    $39SephoraSephoraCosts $29 more

    Matches: Near-identical swatch colourSame full coverageClaims a blurring effect

    Differences: Matte rather than radiant finishNo long-wear claimNot marketed for dry/normal skin

    Score details
    Shade match
    90
    Finish & visual result
    50
    Wear & performance
    40
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Matte rather than radiant finish · No long-wear claim · Not marketed for dry/normal skin

    Medium confidence· Digital match

    View match

Showing 12 of 30 matches

Looking for a concealer in your shade?

The closest shade to L.A. Girl Pro Coverage Liquid Foundation Rich Cocoa (Very deep) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    C7

    L'Oréal Paris True Match Radiant Serum Concealer, shade C7

    • Looks identical
    • Deep · Warm undertone

    $16.99

  2. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Chai

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Chai

    • Very close colour
    • Very deep · Warm · golden undertone

    $36

  3. Revlon ColorStay Skin Awaken Concealer

    Coffee

    Revlon ColorStay Skin Awaken Concealer, shade Coffee

    • Very close colour
    • Very deep

    $14.99

  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC60

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC60

    • Very close colour
    • Very deep · Neutral undertone

    $30

  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    7W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 7W

    • Very close colour
    • Very deep · Warm · golden undertone

    $38

  6. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6W1

    • Very close colour
    • Very deep · Warm undertone

    $34

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Refy Skin Base Hydrating Gel Skin Tint in 250W, against L.A. Girl Pro Coverage Liquid Foundation in Rich Cocoa. Every attribute compared, with its share of the score.

ComparedYour shadeRich CocoaClosest shade match250WScore
Shade match55% of overall91
Colour98#7b4425#794527Looks identicalColour difference 0.8 (0 is identical)
Depth100Very deepVery deepSameDepth difference: 0.1
Retailer descriptionNot statedDeep tanNo depth word in one descriptionNot compared
Undertone70UnknownWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared47
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage40FullLightDifferentLight coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared80
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall46
Skin type46Combination, dry, normal, oilyNormal, combination, sensitiveBoth marketed for combination/​normal skin
Overall match 76/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Refy Skin Base Hydrating Gel Skin Tint in 250W.

Same or better

  • Near-identical swatch colour
  • Claims a skin-like finish
  • Both claim long-wearing
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Natural finish instead of radiant
  • Light rather than full coverage
  • Not marketed for dry/oily skin

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Juvia's Place I am Magic Natural Radiance Foundation in 205 Tanzania, against L.A. Girl Pro Coverage Liquid Foundation in Rich Cocoa. Every attribute compared, with its share of the score.

ComparedYour shadeRich CocoaClosest overall alternative205 TanzaniaScore
Shade match55% of overall88
Colour93#7b4425#784421Very close colourColour difference 1.7 (0 is identical)
Depth99Very deepVery deepSameDepth difference: 0.7
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone70UnknownNeutralSome differencecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared91
Finish100RadiantRadiantSameSame radiant finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall92
Skin type92Combination, dry, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily skin
Overall match 91/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I am Magic Natural Radiance Foundation in 205 Tanzania.

Same or better

  • Very close colour
  • Same radiant finish
  • Medium rather than full coverage
  • Both claim long-wearing

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Refy Skin Base Hydrating Gel Skin Tint 250W

Best price
$40SephoraSephora
Costs $30 more

Your shade $10 at Ulta Beauty

Closest overall alternative

Juvia's Place I am Magic Natural Radiance Foundation 205 Tanzania

Match price
$24Ulta BeautyUlta Beauty
Costs $14 more

Your shade $10 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.