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Pro Coverage Liquid Foundation Rich Cocoa dupes and alternatives L.A. Girl

Very deep

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 1 applied

Coverage

  • Light0
  • Medium0
  • Full3
  • Buildable0

Finish

Formulation

Skin type

Preferences

Fragrance-free3No drying alcohol3Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with a natural matte finish.

Closest shade matchClosest overall alternative: KimChi Chic Beauty A Really Good Foundation 133D

The equivalent shade and the most similar foundation overall.

Your shade
L.A. Girl
Rich CocoaChange shade
Depth and undertone: Very deep
Finish and coverage: Radiant · Full coverage
The match
KimChi Chic Beauty
133D
Depth and undertone: Deep · Warm
Finish and coverage: Natural matte · Full coverage
Overall match
81out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
65
Wear (Wear & performance)
68
Skin (Skin suitability)
100
Shade match
90out of 100
Colour
96
Depth
99
Undertone
70
Medium confidence· Digital matchWhy it matches
Match price
$29Ulta BeautyUlta Beauty
Costs $19 more

Your shade $10 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · KimChi Chic Beauty

    A Really Good Foundation

    135D
    Shade match 89
    $29Ulta BeautyUlta Beauty(product price)Costs $19 more

    Matches: Near-identical swatch colourSame full coverageBoth claim long-wearing

    Differences: Natural matte rather than radiant finish

    Score details
    Shade match
    89
    Finish & visual result
    65
    Wear & performance
    68
    Skin suitability
    100

    Looks identical · Natural matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Natural matte rather than radiant finish

    Retailer shade note: Deep with Warm Undertones

    Medium confidence· Digital match

    View match
  2. #3 · Youngblood

    BeyondBlur Skin Perfecting Foundation

    DW5
    Shade match 88
    $58Ulta BeautyUlta Beauty(product price)Costs $48 more

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Natural matte rather than radiant finish

    Score details
    Shade match
    88
    Finish & visual result
    60
    Wear & performance
    70
    Skin suitability
    92

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Natural matte rather than radiant finish

    Retailer shade note: deep warm with slightly neutral undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to L.A. Girl Pro Coverage Liquid Foundation Rich Cocoa (Very deep) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    C7

    L'Oréal Paris True Match Radiant Serum Concealer, shade C7

    • Looks identical
    • Deep · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  2. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Chai

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Chai

    • Very close colour
    • Very deep · Warm · golden undertone

    $36

    SephoraView at Sephora
  3. Revlon ColorStay Skin Awaken Concealer

    Coffee

    Revlon ColorStay Skin Awaken Concealer, shade Coffee

    • Very close colour
    • Very deep

    $14.99

    Ulta BeautyView at Ulta Beauty
  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC60

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC60

    • Very close colour
    • Very deep · Neutral undertone

    $30

    SephoraView at Sephora
  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    7W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 7W

    • Very close colour
    • Very deep · Warm · golden undertone

    $38

    SephoraView at Sephora
  6. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6W1

    • Very close colour
    • Very deep · Warm undertone

    $34

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

KimChi Chic Beauty A Really Good Foundation in 133D, against L.A. Girl Pro Coverage Liquid Foundation in Rich Cocoa. Every attribute compared, with its share of the score.

ComparedYour shadeRich CocoaClosest match133DScore
Shade match55% of overall90
Colour96#7b4425#7a4728Looks identicalColour difference 1.2 (0 is identical)
Depth99Very deepDeepCloseDepth difference: 0.9
Retailer descriptionNot statedTanNo depth word in one descriptionNot compared
Undertone70UnknownWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared65
Finish34RadiantNatural matteDifferentNatural matte finish rather than radiant
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, dry, normal, oilyDry, normal, combination, oilyBoth marketed for combination/​dry/​normal/​oily skin
Overall match 81/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To KimChi Chic Beauty A Really Good Foundation in 133D.

Same or better

  • Near-identical swatch colour
  • Same full coverage
  • Both claim long-wearing
  • Claims not settling into lines
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Natural matte finish instead of radiant

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy 133D

Match price
$29Ulta BeautyUlta Beauty
Costs $19 more

Your shade $10 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.