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Pro Coverage Liquid Foundation Rich Cocoa dupes and alternatives L.A. Girl

Very deep

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 1 applied

Coverage

  • Light0
  • Medium0
  • Full1
  • Buildable0

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches in serum form.

  • 9 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation Deep 092

The equivalent shade and the most similar foundation overall.

Your shade
L.A. Girl
Rich CocoaChange shade
Depth and undertone: Very deep
Finish and coverage: Radiant · Full coverage
The match
KVD Beauty
Deep 092
Depth and undertone: Very deep · Neutral
Finish and coverage: Natural · Full coverage
Overall match
79out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
70
Wear (Wear & performance)
68
Skin (Skin suitability)
50
Shade match
89out of 100
Colour
95
Depth
98
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$42Ulta BeautyUlta Beauty
Costs $32 more

Your shade $10 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Looking for a concealer in your shade?

The closest shade to L.A. Girl Pro Coverage Liquid Foundation Rich Cocoa (Very deep) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. L'Oréal Paris True Match Radiant Serum Concealer

    C7

    L'Oréal Paris True Match Radiant Serum Concealer, shade C7

    • Looks identical
    • Deep · Warm undertone

    $16.99

    Ulta BeautyView at Ulta Beauty
  2. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Chai

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Chai

    • Very close colour
    • Very deep · Warm · golden undertone

    $36

    SephoraView at Sephora
  3. Revlon ColorStay Skin Awaken Concealer

    Coffee

    Revlon ColorStay Skin Awaken Concealer, shade Coffee

    • Very close colour
    • Very deep

    $14.99

    Ulta BeautyView at Ulta Beauty
  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC60

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC60

    • Very close colour
    • Very deep · Neutral undertone

    $30

    SephoraView at Sephora
  5. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    7W

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 7W

    • Very close colour
    • Very deep · Warm · golden undertone

    $38

    SephoraView at Sephora
  6. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    6W1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 6W1

    • Very close colour
    • Very deep · Warm undertone

    $34

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation in Deep 092, against L.A. Girl Pro Coverage Liquid Foundation in Rich Cocoa. Every attribute compared, with its share of the score.

ComparedYour shadeRich CocoaClosest matchDeep 092Score
Shade match55% of overall89
Colour95#7b4425#784321Looks identicalColour difference 1.3 (0 is identical)
Depth98Very deepVery deepSameDepth difference: 1.1
Retailer descriptionNot statedVery deepNo depth word in one descriptionNot compared
Undertone70UnknownNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Combination, dry, normal, oilyCombination, oilyBoth marketed for combination/​oily skin
Overall match 79/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To KVD Beauty Good Apple Full-Coverage Transfer-Proof Serum Foundation in Deep 092.

Same or better

  • Near-identical swatch colour
  • Same full coverage
  • Claims a blurring effect
  • Both claim long-wearing
  • Claims transfer resistance
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Natural finish instead of radiant
  • Not marketed for dry/normal skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy Deep 092

Best price
$42Ulta BeautyUlta Beauty
Costs $32 more

Your shade $10 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

How these matches are scored

34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.