Very fair
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Finish
Formulation
Preferences
Avoid an ingredient
3 of 31 matches
Only showing matches with full coverage, with SPF.
The equivalent shade and the most similar foundation overall.
SephoraYour shade $10 at Ulta Beauty
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at Sephora
Ulta Beauty$39View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $29 moreMatches: Same full coverageBoth claim long-wearingAdds SPF 50
Differences: Natural rather than radiant finish
Close colour · Natural · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Natural rather than radiant finish
Retailer shade note: ivory shade with warm undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautySephoraCosts $29 moreMatches: Same full coverageBoth claim long-wearingAdds SPF 50
Differences: Natural rather than radiant finish
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Natural rather than radiant finish
Retailer shade note: very fair complexion with warm yellow undertone
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyThe closest shade to L.A. Girl Pro Coverage Liquid Foundation White (Very fair) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Fair Warm
$8
90 Ivoire N
$32
1.5 Fair
$36
Fair Porcelain
$12.99
Tone 01 N
$32
WN 01 Flax
$22
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Fair Porcelain, against L.A. Girl Pro Coverage Liquid Foundation in White. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Fair Porcelain.
10 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.
SephoraYour shade $10 at Ulta Beauty
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
