Very fair
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
31 matches
31 matches
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $10 at Ulta Beauty
Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $10 at Ulta Beauty
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at Sephora
Ulta Beauty$39View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $29 moreMatches: Same full coverageBoth claim long-wearingAdds SPF 50
Differences: Natural rather than radiant finish
Close colour · Natural · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Natural rather than radiant finish
Retailer shade note: ivory shade with warm undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyUlta BeautyCosts $32 moreMatches: Same radiant finishSame full coverageBoth claim long-wearing
No material differences in the data we have.
Close colour · Radiant · Full coverage
Ingredients (not scored): 11% ingredient overlap
Retailer shade note: extra fair with neutral undertone for very pale skin
Medium confidence· Digital match
Polite Society More Than a Pretty Face Skin-Caring Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautySephoraCosts $39 moreMatches: Same radiant finishClaims a blurring effectBoth claim long-wearing
Differences: Medium rather than full coverageNot marketed for oily skin
Slight colour difference · Radiant · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for oily skin
Retailer shade note: for very fair skin with neutral undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Hydra Glow Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at Sephora
Macy's$49View at Macy'sSephoraCosts $50 moreMatches: Same radiant finish
Differences: Buildable rather than full coverageContains drying alcohol
Close colour · Radiant · Buildable coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Buildable rather than full coverage · Contains drying alcohol
Retailer shade note: fair skin with neutral tones
Medium confidence· Digital match
Dior Forever Skin Glow Foundation
Every store that sells this shade · prices as last checked
SephoraCosts $29 moreMatches: Same full coverageBoth claim long-wearingAdds SPF 50
Differences: Natural rather than radiant finish
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Natural rather than radiant finish
Retailer shade note: very fair complexion with warm yellow undertone
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautySephoraCosts $26 moreMatches: Same radiant finishClaims a lightweight feelNo fragrance listed
Differences: Slightly lighterMedium rather than full coverageNot marketed for combination/dry/normal/oily skin
Close colour · Radiant · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly lighter · Medium rather than full coverage · Not marketed for combination/dry/normal/oily skin
Retailer shade note: Fair Neutral
Medium confidence· Digital match
Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraSephoraCosts $26 moreMatches: Same radiant finishClaims a lightweight feelNo fragrance listed
Differences: Slightly lighterMedium rather than full coverageNot marketed for combination/dry/normal/oily skin
Close colour · Radiant · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly lighter · Medium rather than full coverage · Not marketed for combination/dry/normal/oily skin
Retailer shade note: Fair Cool
Medium confidence· Digital match
Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraSephoraCosts $28 moreMatches: Both claim long-wearingClaims not settling into linesClaims a lightweight feel
Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for dry skin
Close colour · Natural · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for dry skin
Retailer shade note: very fair (cool)
Medium confidence· Digital match
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta BeautyCosts $48 moreMatches: Same full coverageClaims a blurring effectNo fragrance listed
Differences: Natural matte rather than radiant finish
Close colour · Natural matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Differences: Natural matte rather than radiant finish
Retailer shade note: very fair cool with peach undertones
Medium confidence· Digital match
Youngblood BeyondBlur Skin Perfecting Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$58View at Ulta BeautyUlta BeautyCosts $29 moreMatches: Claims a blurring effectBoth claim long-wearingClaims colour stability
Differences: Slightly lighterNatural rather than radiant finishMedium rather than full coverage
Close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly lighter · Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily skin
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Macy's$39View at Macy'sUlta Beauty$39View at Ulta BeautyUlta Beauty$2 less (20%)Matches: Both claim long-wearingClaims not settling into linesClaims a lightweight feel
Differences: Natural rather than radiant finishMedium rather than full coverage
Close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than full coverage
Retailer shade note: fair with cool undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$8View at Ulta Beauty
Target$8View at Target
Walmart$8View at Walmart
AmazonSee price at AmazonView at AmazonSephoraCosts $26 moreMatches: Same radiant finishClaims a lightweight feelNo fragrance listed
Differences: Medium rather than full coverageNot marketed for combination/dry/normal/oily skin
Close colour · Radiant · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for combination/dry/normal/oily skin
Retailer shade note: Fair Peach
Medium confidence· Digital match
Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraSephoraCosts $18 moreMatches: Same radiant finishClaims a skin-like finishClaims a blurring effect
Differences: Medium rather than full coverageNot marketed for normal skin
Close colour · Radiant · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for normal skin
Retailer shade note: porcelain - very fair skin with neutral undertones
Medium confidence· Digital match
LYS Beauty Triple Fix Blurring and Hydrating Skin Tint Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraUlta Beauty(product price)Costs $10 moreMatches: Same full coverageBoth claim long-wearingClaims a lightweight feel
Differences: Matte rather than radiant finish
Close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Matte rather than radiant finish
Medium confidence· Digital match
Juvia's Place I am Magic Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautyUlta BeautyCosts $2 moreMatches: Very close colourClaims a skin-like finishClaims a lightweight feel
Differences: Natural rather than radiant finishMedium rather than full coverageNo long-wear claim
Very close colour · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than full coverage · No long-wear claim
Retailer shade note: warm
Medium confidence· Digital match
ColourPop Pretty Fresh Hyaluronic Hydrating Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$12View at Ulta BeautyUlta Beauty(product price)Costs $15 moreMatches: Claims a skin-like finishBoth claim long-wearingClaims a lightweight feel
Differences: Slightly lighterNatural rather than radiant finishMedium rather than full coverage
Close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly lighter · Natural rather than radiant finish · Medium rather than full coverage
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
about-face THE PERFORMER Skin-Focused Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta BeautyCosts $31 moreMatches: Same full coverageClaims colour stabilityClaims a lightweight feel
Differences: Slightly lighterNatural rather than radiant finishNot marketed for combination skin
Close colour · Natural · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly lighter · Natural rather than radiant finish · Not marketed for combination skin
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Beyond Perfecting Foundation + Concealer
Every store that sells this shade · prices as last checked
Sephora$41View at SephoraUlta Beauty$41View at Ulta BeautySephoraCosts $29 moreMatches: Claims a blurring effectBoth claim long-wearingClaims colour stability
Differences: Slightly lighterNatural rather than radiant finishMedium rather than full coverage
Close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly lighter · Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily skin
Retailer shade note: very fair, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Macy's$39View at Macy'sUlta Beautyfrom $39 · product priceView at Ulta BeautySephora$39View at SephoraTargetCosts $4.99 moreNatural · Medium coverage
Differences: Natural rather than radiant finishMedium rather than full coverageNo long-wear claim
Colour not compared · Natural · Medium coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than full coverage · No long-wear claim
Low confidence· Digital match
CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation
Every store that sells this shade · prices as last checked
Target$14.99View at TargetSephoraCosts $42 moreMatches: Same radiant finishClaims a blurring effectClaims not settling into lines
Differences: Slightly lighterMedium rather than full coverageNot marketed for combination/oily skin
Close colour · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly lighter · Medium rather than full coverage · Not marketed for combination/oily skin · Contains drying alcohol
Retailer shade note: very fair neutral
Medium confidence· Digital match
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beauty$52View at Ulta BeautySephoraCosts $26 moreMatches: Same radiant finishClaims a lightweight feelNo fragrance listed
Differences: Slightly lighterMedium rather than full coverageNot marketed for combination/dry/normal/oily skin
Slight colour difference · Radiant · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly lighter · Medium rather than full coverage · Not marketed for combination/dry/normal/oily skin
Retailer shade note: Fair Cool
Medium confidence· Digital match
Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta BeautyCosts $30 moreMatches: Same full coverageClaims a skin-like finishBoth claim long-wearing
Differences: Matte rather than radiant finish
Close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Matte rather than radiant finish
Retailer shade note: very fair skin w/ neutral undertones
Medium confidence· Digital match
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$40View at Ulta BeautySephoraCosts $29 moreMatches: Claims a blurring effectBoth claim long-wearingClaims colour stability
Differences: Slightly lighterNatural rather than radiant finishMedium rather than full coverage
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly lighter · Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily skin
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Macy's$39View at Macy'sUlta Beautyfrom $39 · product priceView at Ulta BeautySephora$39View at SephoraUlta BeautyCosts $7.50 moreMatches: Claims a skin-like finishBoth claim long-wearingClaims a lightweight feel
Differences: Slightly lighterNatural rather than radiant finishMedium rather than full coverage
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly lighter · Natural rather than radiant finish · Medium rather than full coverage
Retailer shade note: fairest with cool pinkish-blue undertones
Medium confidence· Digital match
about-face THE PERFORMER Skin-Focused Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$17.50View at Ulta BeautyUlta BeautyCosts $15 moreMatches: Same full coverageClaims a skin-like finishClaims a blurring effect
Differences: Slightly lighterMatte rather than radiant finishContains drying alcohol
Close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Slightly lighter · Matte rather than radiant finish · Contains drying alcohol
Retailer shade note: fair light with cool undertone
Medium confidence· Digital match
TIRTIR Mask Fit AI Filter Cushion
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautyUlta BeautyCosts $32 moreMatches: Same radiant finishClaims a skin-like finishClaims a blurring effect
Differences: Medium rather than full coverage
Slight colour difference · Radiant · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than full coverage
Retailer shade note: fair with cool undertone
Medium confidence· Digital match
Rabanne Fresh Touch 24H Radiant Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautySephoraCosts $31 moreMatches: Same full coverageClaims colour stabilityClaims a lightweight feel
Differences: Slightly lighterNatural rather than radiant finishNot marketed for combination skin
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly lighter · Natural rather than radiant finish · Not marketed for combination skin
Retailer shade note: very fair, warm-neutral undertones
Medium confidence· Digital match
Clinique Beyond Perfecting Foundation + Concealer
Every store that sells this shade · prices as last checked
Sephora$41View at SephoraUlta Beautyfrom $41 · product priceView at Ulta BeautySephoraCosts $26 moreMatches: Same radiant finishClaims a lightweight feelNo fragrance listed
Differences: Medium rather than full coverageNot marketed for combination/dry/normal/oily skin
Slight colour difference · Radiant · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for combination/dry/normal/oily skin
Retailer shade note: Light Peach
Medium confidence· Digital match
Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta Beauty(product price)Costs $6 moreMatches: Claims a skin-like finishClaims a blurring effectClaims not settling into lines
Differences: Matte rather than radiant finishMedium rather than full coverageNo long-wear claim
Close colour · Matte · Medium coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Matte rather than radiant finish · Medium rather than full coverage · No long-wear claim
Medium confidence· Digital match
Ulta Beauty Collection Adjustable Coverage Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyShowing 12 of 29 matches
The closest shade to L.A. Girl Pro Coverage Liquid Foundation White (Very fair) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Fair Warm
$8
90 Ivoire N
$32
1.5 Fair
$36
Fair Porcelain
$12.99
Tone 01 N
$32
WN 01 Flax
$22
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint in 1, against L.A. Girl Pro Coverage Liquid Foundation in White. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint in 1.
5 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Fair Porcelain, against L.A. Girl Pro Coverage Liquid Foundation in White. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Fair Porcelain.
10 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.
Milk Makeup Hydro Grip 12-Hour Hydrating Gel Skin Tint 1
SephoraYour shade $10 at Ulta Beauty
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation Fair Porcelain
SephoraYour shade $10 at Ulta Beauty
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
