Very fair
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Avoid an ingredient
16 of 31 matches
Only showing matches in liquid form.
The equivalent shade and the most similar foundation overall.
SephoraYour shade $10 at Ulta Beauty
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at Sephora
Ulta Beauty$39View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $29 moreMatches: Same full coverageBoth claim long-wearingAdds SPF 50
Differences: Natural rather than radiant finish
Close colour · Natural · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Natural rather than radiant finish
Retailer shade note: ivory shade with warm undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautySephoraCosts $39 moreMatches: Same radiant finishClaims a blurring effectBoth claim long-wearing
Differences: Medium rather than full coverageNot marketed for oily skin
Slight colour difference · Radiant · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for oily skin
Retailer shade note: for very fair skin with neutral undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Hydra Glow Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at Sephora
Macy's$49View at Macy'sSephoraCosts $29 moreMatches: Same full coverageBoth claim long-wearingAdds SPF 50
Differences: Natural rather than radiant finish
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Natural rather than radiant finish
Retailer shade note: very fair complexion with warm yellow undertone
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautySephoraCosts $26 moreMatches: Same radiant finishClaims a lightweight feelNo fragrance listed
Differences: Slightly lighterMedium rather than full coverageNot marketed for combination/dry/normal/oily skin
Close colour · Radiant · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly lighter · Medium rather than full coverage · Not marketed for combination/dry/normal/oily skin
Retailer shade note: Fair Neutral
Medium confidence· Digital match
Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraSephoraCosts $26 moreMatches: Same radiant finishClaims a lightweight feelNo fragrance listed
Differences: Slightly lighterMedium rather than full coverageNot marketed for combination/dry/normal/oily skin
Close colour · Radiant · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly lighter · Medium rather than full coverage · Not marketed for combination/dry/normal/oily skin
Retailer shade note: Fair Cool
Medium confidence· Digital match
Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta BeautyCosts $29 moreMatches: Claims a blurring effectBoth claim long-wearingClaims colour stability
Differences: Slightly lighterNatural rather than radiant finishMedium rather than full coverage
Close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly lighter · Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily skin
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Macy's$39View at Macy'sUlta Beauty$39View at Ulta BeautyUlta Beauty$2 less (20%)Matches: Both claim long-wearingClaims not settling into linesClaims a lightweight feel
Differences: Natural rather than radiant finishMedium rather than full coverage
Close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than radiant finish · Medium rather than full coverage
Retailer shade note: fair with cool undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$8View at Ulta Beauty
Target$8View at Target
Walmart$8View at Walmart
AmazonSee price at AmazonView at AmazonSephoraCosts $26 moreMatches: Same radiant finishClaims a lightweight feelNo fragrance listed
Differences: Medium rather than full coverageNot marketed for combination/dry/normal/oily skin
Close colour · Radiant · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for combination/dry/normal/oily skin
Retailer shade note: Fair Peach
Medium confidence· Digital match
Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraUlta BeautyCosts $31 moreMatches: Same full coverageClaims colour stabilityClaims a lightweight feel
Differences: Slightly lighterNatural rather than radiant finishNot marketed for combination skin
Close colour · Natural · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly lighter · Natural rather than radiant finish · Not marketed for combination skin
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Beyond Perfecting Foundation + Concealer
Every store that sells this shade · prices as last checked
Sephora$41View at SephoraUlta Beauty$41View at Ulta BeautySephoraCosts $29 moreMatches: Claims a blurring effectBoth claim long-wearingClaims colour stability
Differences: Slightly lighterNatural rather than radiant finishMedium rather than full coverage
Close colour · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly lighter · Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily skin
Retailer shade note: very fair, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Macy's$39View at Macy'sUlta Beautyfrom $39 · product priceView at Ulta BeautySephora$39View at SephoraSephoraCosts $42 moreMatches: Same radiant finishClaims a blurring effectClaims not settling into lines
Differences: Slightly lighterMedium rather than full coverageNot marketed for combination/oily skin
Close colour · Radiant · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Slightly lighter · Medium rather than full coverage · Not marketed for combination/oily skin · Contains drying alcohol
Retailer shade note: very fair neutral
Medium confidence· Digital match
Natasha Denona Hy-Glam Foundation Hydrating & Blurring Luminous Longwear Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beauty$52View at Ulta BeautySephoraCosts $26 moreMatches: Same radiant finishClaims a lightweight feelNo fragrance listed
Differences: Slightly lighterMedium rather than full coverageNot marketed for combination/dry/normal/oily skin
Slight colour difference · Radiant · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Slightly lighter · Medium rather than full coverage · Not marketed for combination/dry/normal/oily skin
Retailer shade note: Fair Cool
Medium confidence· Digital match
Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraSephoraCosts $29 moreMatches: Claims a blurring effectBoth claim long-wearingClaims colour stability
Differences: Slightly lighterNatural rather than radiant finishMedium rather than full coverage
Slight colour difference · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly lighter · Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily skin
Retailer shade note: very fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Macy's$39View at Macy'sUlta Beautyfrom $39 · product priceView at Ulta BeautySephora$39View at SephoraSephoraCosts $31 moreMatches: Same full coverageClaims colour stabilityClaims a lightweight feel
Differences: Slightly lighterNatural rather than radiant finishNot marketed for combination skin
Slight colour difference · Natural · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly lighter · Natural rather than radiant finish · Not marketed for combination skin
Retailer shade note: very fair, warm-neutral undertones
Medium confidence· Digital match
Clinique Beyond Perfecting Foundation + Concealer
Every store that sells this shade · prices as last checked
Sephora$41View at SephoraUlta Beautyfrom $41 · product priceView at Ulta BeautySephoraCosts $26 moreMatches: Same radiant finishClaims a lightweight feelNo fragrance listed
Differences: Medium rather than full coverageNot marketed for combination/dry/normal/oily skin
Slight colour difference · Radiant · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for combination/dry/normal/oily skin
Retailer shade note: Light Peach
Medium confidence· Digital match
Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraShowing 12 of 15 matches
The closest shade to L.A. Girl Pro Coverage Liquid Foundation White (Very fair) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Fair Warm
$8
90 Ivoire N
$32
1.5 Fair
$36
Fair Porcelain
$12.99
Tone 01 N
$32
WN 01 Flax
$22
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Fair Porcelain, against L.A. Girl Pro Coverage Liquid Foundation in White. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation in Fair Porcelain.
10 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.
SephoraYour shade $10 at Ulta Beauty
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
