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Pro Coverage Liquid Foundation White dupes and alternatives L.A. Girl

Very fair

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches made for normal skin, with medium coverage, with a natural finish.

Closest shade match: ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Fair 05W

The equivalent shade: scored on colour, depth and undertone only.

Your shade
L.A. Girl
WhiteChange shade
Depth and undertone: Very fair
Finish and coverage: Radiant · Full coverage
The match
ColourPop
Fair 05W
Depth and undertone: Very fair · Warm
Finish and coverage: Natural · Medium coverage
Shade match
85out of 100
Colour
88
Depth
99
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$12Ulta BeautyUlta Beauty
Costs $2 more

Your shade $10 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative: MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Ceramic

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
L.A. Girl
WhiteChange shade
Depth and undertone: Very fair
Finish and coverage: Radiant · Full coverage
The match
MERIT
Ceramic
Depth and undertone: Very fair · Cool
Finish and coverage: Natural · Medium coverage
Overall match
75out of 100
Shade (Shade match)
80
Finish (Finish & visual result)
67
Wear (Wear & performance)
68
Skin (Skin suitability)
75
Medium confidence· Digital matchWhy it matches
Best price
$38SephoraSephora
Costs $28 more

Your shade $10 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Clinique

    Even Better Makeup Broad Spectrum SPF 15 Foundation

    CN 0.5 Shell
    Shade match 78
    $39Ulta BeautyUlta BeautyCosts $29 more

    Matches: Claims a blurring effectBoth claim long-wearingClaims colour stability

    Differences: Slightly lighterNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    78
    Finish & visual result
    62
    Wear & performance
    80
    Skin suitability
    75

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly lighter · Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: very fair, cool-neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    10 Fair Cool
    Shade match 76
    $8Ulta BeautyUlta Beauty$2 less (20%)

    Matches: Both claim long-wearingClaims not settling into linesClaims a lightweight feel

    Differences: Natural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    76
    Finish & visual result
    67
    Wear & performance
    68
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage

    Retailer shade note: fair with cool undertones

    Medium confidence· Digital match

    View match
  3. #5 · about-face

    THE PERFORMER Skin-Focused Foundation

    F1NEUTRAL
    Shade match 73
    $25Ulta BeautyUlta Beauty(product price)Costs $15 more

    Matches: Claims a skin-like finishBoth claim long-wearingClaims a lightweight feel

    Differences: Slightly lighterNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    73
    Finish & visual result
    61
    Wear & performance
    80
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly lighter · Natural rather than radiant finish · Medium rather than full coverage

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · Clinique

    Even Better Makeup Broad Spectrum SPF 15 Foundation

    WN 01 Flax
    Shade match 74
    $39SephoraSephoraCosts $29 more

    Matches: Claims a blurring effectBoth claim long-wearingClaims colour stability

    Differences: Slightly lighterNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    74
    Finish & visual result
    62
    Wear & performance
    80
    Skin suitability
    75

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly lighter · Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: very fair, warm-neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · CoverGirl

    Olay Simply Ageless 3-in-1 Liquid Foundation

    215 Natural Ivory
    Shade match 80
    $14.99TargetTargetCosts $4.99 more

    Natural · Medium coverage

    Differences: Natural rather than radiant finishMedium rather than full coverageNo long-wear claim

    Score details
    Shade match
    80
    Finish & visual result
    67
    Wear & performance
    40
    Skin suitability
    100

    Colour not compared · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · No long-wear claim

    Low confidence· Digital match

    View match
  6. #8 · Clinique

    Even Better Makeup Broad Spectrum SPF 15 Foundation

    CN 0.75 Custard
    Shade match 73
    $39SephoraSephoraCosts $29 more

    Matches: Claims a blurring effectBoth claim long-wearingClaims colour stability

    Differences: Slightly lighterNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    73
    Finish & visual result
    62
    Wear & performance
    80
    Skin suitability
    75

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Slightly lighter · Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: very fair, cool-neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · about-face

    THE PERFORMER Skin-Focused Foundation

    F0COOL
    Shade match 71
    $17.50$25Ulta BeautyUlta BeautyCosts $7.50 more

    Matches: Claims a skin-like finishBoth claim long-wearingClaims a lightweight feel

    Differences: Slightly lighterNatural rather than radiant finishMedium rather than full coverage

    Score details
    Shade match
    71
    Finish & visual result
    61
    Wear & performance
    80
    Skin suitability
    100

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Slightly lighter · Natural rather than radiant finish · Medium rather than full coverage

    Retailer shade note: fairest with cool pinkish-blue undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to L.A. Girl Pro Coverage Liquid Foundation White (Very fair) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. e.l.f. Cosmetics 16HR Camo Concealer

    Fair Warm

    e.l.f. Cosmetics 16HR Camo Concealer, shade Fair Warm

    • Very close colour
    • Fair · Warm · yellow undertone

    $8

    Ulta BeautyView at Ulta Beauty
  2. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    90 Ivoire N

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 90 Ivoire N

    • Very close colour
    • Very fair · Warm · peach undertone

    $32

    SephoraView at Sephora
  3. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    1.5 Fair

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 1.5 Fair

    • Very close colour
    • Very fair · Warm undertone

    $36

    SephoraView at Sephora
  4. CoverGirl TruBlend Undercover Concealer

    Fair Porcelain

    CoverGirl TruBlend Undercover Concealer, shade Fair Porcelain

    • Close colour
    • Very fair · Warm undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  5. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 01 N

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 01 N

    • Close colour
    • Very fair · Neutral · neutral golden undertone

    $32

    SephoraView at Sephora
  6. Clinique Even Better All-Over Concealer + Eraser

    WN 01 Flax

    Clinique Even Better All-Over Concealer + Eraser, shade WN 01 Flax

    • Close colour
    • Very fair · Neutral · neutral golden undertone

    $22

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Fair 05W, against L.A. Girl Pro Coverage Liquid Foundation in White. Every attribute compared, with its share of the score.

ComparedYour shadeWhiteClosest shade matchFair 05WScore
Shade match55% of overall85
Colour88#e3d9cf#e9d9ccVery close colourColour difference 2.5 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.6
Retailer descriptionNot statedNot statedNo depth word in one descriptionNot compared
Undertone70UnknownWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared61
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall92
Skin type92Combination, dry, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily skin
Overall match 73/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ColourPop Pretty Fresh Hyaluronic Hydrating Foundation in Fair 05W.

Same or better

  • Very close colour
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Natural finish instead of radiant
  • No long-wear claim

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Why the closest overall alternative works

MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Ceramic, against L.A. Girl Pro Coverage Liquid Foundation in White. Every attribute compared, with its share of the score.

ComparedYour shadeWhiteClosest overall alternativeCeramicScore
Shade match55% of overall80
Colour79#e3d9cf#e9d6caClose colourColour difference 3.7 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.5
Retailer descriptionNot statedVery fairNo depth word in one descriptionNot compared
Undertone70UnknownCoolSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared67
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall75
Skin type75Combination, dry, normal, oilyNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 75/100Shade match 80/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Ceramic.

Same or better

  • Medium rather than full coverage
  • Both claim long-wearing
  • Claims not settling into lines
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Small colour difference on the swatch
  • Natural finish instead of radiant
  • Not marketed for dry skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconemoderate silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs moderate
View full match

Where to buy

Closest shade match

ColourPop Pretty Fresh Hyaluronic Hydrating Foundation Fair 05W

Best price
$12Ulta BeautyUlta Beauty
Costs $2 more

Your shade $10 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative

MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Ceramic

Best price
$38SephoraSephora
Costs $28 more

Your shade $10 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.