Pro.Matte Foundation Light Tan dupes and alternatives L.A. Girl
Medium tan
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 1 applied
Coverage
- Light0
- Medium1
- Full0
- Buildable1
Finish
- Matte0
- Natural matte0
- Natural2
- Radiant0
Formulation
- Liquid0
- Stick0
- Cushion0
- Serum1
Preferences
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2 of 32 matches
Only showing matches without silicones.
- 2 matches have no ingredient list listed and are not shown.
Closest shade match: Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation Tan 25 Olive
The equivalent shade: scored on colour, depth and undertone only.
Light TanChange shade
- Shade match
- 91out of 100
- Colour
- 98
- Depth
- 99
- Undertone
- 70
Your shade $9 at Ulta Beauty · product price; shade not separately priced
Where to buy Tan 25 Olive
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation
Every store that sells this shade · prices as last checked
Closest overall alternative: Well People Skinforia Serum Foundation 30 Medium Tan Warm
The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Light TanChange shade
- Overall match
- 78out of 100
- Shade (Shade match)
- 83
- Finish (Finish & visual result)
- 61
- Wear (Wear & performance)
- 80
- Skin (Skin suitability)
- 90
Your shade $9 at Ulta Beauty
Where to buy 30 Medium Tan Warm
Well People Skinforia Serum Foundation
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to L.A. Girl Pro.Matte Foundation Light Tan (Medium tan) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers

3N54
Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 3N54
- Very close colour
- Medium tan · Neutral · neutral golden undertone
$35
Deep Chestnut
e.l.f. Cosmetics 16HR Camo Concealer, shade Deep Chestnut
- Very close colour
- Medium tan · Warm · golden undertone
$8

Medium Tan 3
Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium Tan 3
- Very close colour
- Medium tan · Warm · golden undertone
$22
16O
Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 16O
- Very close colour
- Medium tan · Olive undertone
$30

400W
Rare Beauty Liquid Touch Brightening Concealer, shade 400W
- Close colour
- Medium · Neutral · neutral golden undertone
$24
34.5 Rich Golden
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 34.5 Rich Golden
- Close colour
- Medium tan · Warm undertone
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Tan 25 Olive, against L.A. Girl Pro.Matte Foundation in Light Tan. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Tan 25 Olive.
Same or better
- Near-identical swatch colour
- Medium rather than full coverage
- Claims a skin-like finish
- Claims a blurring effect
- Claims not settling into lines
- Claims a lightweight feel
- No fragrance listed
Different
- Natural finish instead of matte
Ingredients (information only, not scored)
5 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.
Why the closest overall alternative works
Well People Skinforia Serum Foundation in 30 Medium Tan Warm, against L.A. Girl Pro.Matte Foundation in Light Tan. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Well People Skinforia Serum Foundation in 30 Medium Tan Warm.
Same or better
- Very close colour
- Buildable rather than full coverage
- Claims a skin-like finish
- Both claim long-wearing
- Claims a lightweight feel
- No fragrance listed
Different
- Natural finish instead of matte
Ingredients (information only, not scored)
5 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.
Where to buy
Closest shade match
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation Tan 25 Olive
Your shade $9 at Ulta Beauty · product price; shade not separately priced
Closest overall alternative
Well People Skinforia Serum Foundation 30 Medium Tan Warm
Your shade $9 at Ulta Beauty
How these matches are scored
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.