Medium tan
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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6 of 32 matches
Only showing matches cruelty-free.
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $9 at Ulta Beauty
m.ph by Mary Phillips Le Skin Weightless Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $9 at Ulta Beauty · product price; shade not separately priced · lowest price $11.97 at Walmart
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at Walmart
Target$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $3.99 moreMatches: Very close colourSame matte finishSame full coverage
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta BeautyAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $31 moreMatches: Very close colourSame matte finishSame full coverage
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Retailer shade note: dark with golden undertones
Low confidence· Digital match
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $40 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $31 moreMatches: Very close colourSame matte finishSame full coverage
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Retailer shade note: light brown skin w/ golden undertones
Low confidence· Digital match
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $40 · product priceView at Ulta BeautySephoraCosts $47 moreMatches: Near-identical swatch colourClaims a skin-like finishBoth claim long-wearing
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for combination/oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination/oily skin
Retailer shade note: medium-deep with olive undertones
Medium confidence· Digital match
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$56View at SephoraUlta Beautyfrom $56 · product priceView at Ulta BeautyThe closest shade to L.A. Girl Pro.Matte Foundation Light Tan (Medium tan) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
3N54
$35
Deep Chestnut
$8
Medium Tan 3
$22
16O
$30
400W
$24
34.5 Rich Golden
$30
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
m.ph by Mary Phillips Le Skin Weightless Serum Foundation in Light 80 O, against L.A. Girl Pro.Matte Foundation in Light Tan. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To m.ph by Mary Phillips Le Skin Weightless Serum Foundation in Light 80 O.
6 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.
Milani Conceal + Perfect 2-in-1 Foundation in Warm Sand, against L.A. Girl Pro.Matte Foundation in Light Tan. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Milani Conceal + Perfect 2-in-1 Foundation in Warm Sand.
8 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.
m.ph by Mary Phillips Le Skin Weightless Serum Foundation Light 80 O
SephoraYour shade $9 at Ulta Beauty
Milani Conceal + Perfect 2-in-1 Foundation Warm Sand
Ulta BeautyYour shade $9 at Ulta Beauty · product price; shade not separately priced · lowest price $11.97 at Walmart
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
