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Pro.Matte Foundation Medium Beige dupes and alternatives L.A. Girl

Medium tan

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with medium coverage.

  • 1 match has no coverage listed and is not shown.

Closest shade match: Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation 396N

The equivalent shade: scored on colour, depth and undertone only.

Your shade
L.A. Girl
Medium BeigeChange shade
Depth and undertone: Medium tan
Finish and coverage: Matte · Full coverage
The match
Fenty Beauty
396N
Depth and undertone: Medium tan · Olive · neutral olive
Finish and coverage: Natural · Medium coverage
Shade match
91out of 100
Colour
98
Depth
99
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$48SephoraSephora
Costs $39 more

Your shade $9 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Makeup By Mario SurrealSkin Natural Finish Foundation 12 O

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
L.A. Girl
Medium BeigeChange shade
Depth and undertone: Medium tan
Finish and coverage: Matte · Full coverage
The match
Makeup By Mario
12 O
Depth and undertone: Medium tan · Olive
Finish and coverage: Natural · Medium coverage
Overall match
80out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
58
Wear (Wear & performance)
80
Skin (Skin suitability)
100
Best price
$48SephoraSephora
Costs $39 more

Your shade $9 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 87
    $44SephoraSephoraCosts $35 more

    Matches: Very close colourBoth claim long-wearingClaims transfer resistance

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    87
    Finish & visual result
    67
    Wear & performance
    76
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: warm golden

    Medium confidence· Digital match

    View match
  2. #4 · Dior

    Forever Hydra Nude Foundation

    3N Neutral
    Shade match 87
    $60Ulta BeautyUlta Beauty(product price)Costs $51 more

    Matches: Very close colour

    Differences: Natural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    67
    Wear & performance
    70
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: medium skin with neutral beige undertones

    Medium confidence· Digital match

    View match
  3. #5 · Dior

    Forever Hydra Nude Foundation

    4N Neutral
    Shade match 87
    $60Ulta BeautyUlta BeautyCosts $51 more

    Matches: Very close colour

    Differences: Natural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    67
    Wear & performance
    70
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: medium skin with neutral beige undertones

    Medium confidence· Digital match

    View match
  4. #6 · Dior

    Forever Hydra Nude Foundation

    2.5N Neutral
    Shade match 86
    $60Ulta BeautyUlta BeautyCosts $51 more

    Matches: Very close colour

    Differences: Natural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    86
    Finish & visual result
    67
    Wear & performance
    70
    Skin suitability
    84

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage

    Retailer shade note: light skin with neutral beige undertones

    Medium confidence· Digital match

    View match
  5. #7 · ILIA

    True Skin Serum Foundation

    Cres SF8.75
    Shade match 91
    $56SephoraSephoraCosts $47 more

    Matches: Near-identical swatch colourClaims a skin-like finishBoth claim long-wearing

    Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for combination/oily skin

    Score details
    Shade match
    91
    Finish & visual result
    61
    Wear & performance
    80
    Skin suitability
    28

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for combination/oily skin

    Retailer shade note: medium-deep with olive undertones

    Medium confidence· Digital match

    View match
  6. #8 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    14 O
    Shade match 85
    $48SephoraSephoraCosts $39 more

    Matches: Very close colourClaims a skin-like finishClaims a blurring effect

    Differences: Natural rather than matte finishMedium rather than full coverageContains drying alcohol

    Score details
    Shade match
    85
    Finish & visual result
    58
    Wear & performance
    80
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Natural rather than matte finish · Medium rather than full coverage · Contains drying alcohol

    Retailer shade note: medium with warm undertone and olive undertone

    Medium confidence· Digital match

    View match
  7. #9 · L'Oréal Paris

    Infallible Skin Ink 2-in-1 Foundation Concealer

    290 Medium Warm
    Shade match 85
    $18.99Ulta BeautyUlta Beauty(product price)Costs $9.99 more

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Medium rather than full coverageContains drying alcohol

    Score details
    Shade match
    85
    Finish & visual result
    79
    Wear & performance
    51
    Skin suitability
    84

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Medium rather than full coverage · Contains drying alcohol

    Medium confidence· Digital match

    View match
  8. Shade match 85
    $36SephoraSephoraCosts $27 more

    Matches: Very close colourClaims a skin-like finishBoth claim long-wearing

    Differences: Medium rather than full coverageNot marketed for normal skin

    Score details
    Shade match
    85
    Finish & visual result
    64
    Wear & performance
    80
    Skin suitability
    60

    Very close colour · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than full coverage · Not marketed for normal skin

    Retailer shade note: deep - warm

    Low confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to L.A. Girl Pro.Matte Foundation Medium Beige (Medium tan) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    400W

    Rare Beauty Liquid Touch Brightening Concealer, shade 400W

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $24

  2. Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer

    8

    Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer, shade 8

    • Very close colour
    • Medium · Neutral undertone

    $42

  3. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 8.1 O

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 8.1 O

    • Very close colour
    • Medium · Olive · neutral olive undertone

    $32

  4. Dior Forever Skin Correct Full-Coverage Concealer

    4.5 Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 4.5 Neutral

    • Very close colour
    • Medium tan · Neutral undertone

    $42

  5. Clinique Even Better All-Over Concealer + Eraser

    WN 114 Golden

    Clinique Even Better All-Over Concealer + Eraser, shade WN 114 Golden

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $22

  6. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    34.5 Rich Golden

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 34.5 Rich Golden

    • Very close colour
    • Medium tan · Warm undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 396N, against L.A. Girl Pro.Matte Foundation in Medium Beige. Every attribute compared, with its share of the score.

ComparedYour shadeMedium BeigeClosest shade match396NScore
Shade match55% of overall91
Colour98#bd8e64#bc8d61Looks identicalColour difference 0.7 (0 is identical)
Depth99Medium tanMedium tanSameDepth difference: 0.6
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone70UnknownOlive · neutral oliveSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared61
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall58
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, normal, oilyNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 79/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 396N.

Same or better

  • Near-identical swatch colour
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Claims transfer resistance
  • Claims not settling into lines
  • Claims colour stability
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Natural finish instead of matte

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 23%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

Makeup By Mario SurrealSkin Natural Finish Foundation in 12 O, against L.A. Girl Pro.Matte Foundation in Medium Beige. Every attribute compared, with its share of the score.

ComparedYour shadeMedium BeigeClosest overall alternative12 OScore
Shade match55% of overall88
Colour93#bd8e64#bb916cVery close colourColour difference 1.8 (0 is identical)
Depth98Medium tanMedium tanSameDepth difference: 1.0
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone70UnknownOliveSome differencefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared80
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall100
Skin type100Combination, normal, oilyNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 80/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Makeup By Mario SurrealSkin Natural Finish Foundation in 12 O.

Same or better

  • Very close colour
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim long-wearing
  • Claims a lightweight feel
  • No fragrance listed

Different

  • Natural finish instead of matte
  • Contains alcohol denat.

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation 396N

Best price
$48SephoraSephora
Costs $39 more

Your shade $9 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Makeup By Mario SurrealSkin Natural Finish Foundation 12 O

Best price
$48SephoraSephora
Costs $39 more

Your shade $9 at Ulta Beauty

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.