Medium light
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Avoid an ingredient
32 matches
32 matches
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $9 at Ulta Beauty · product price; shade not separately priced
Polite Society More Than a Pretty Face Skin-Caring Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $9 at Ulta Beauty · product price; shade not separately priced · lowest price $11.97 at Walmart
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at Walmart
Target$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta Beauty
AmazonSee price at AmazonView at AmazonRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty(product price)Costs $3.99 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
No material differences in the data we have.
Looks identical · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta BeautyAmazonSee price at AmazonView at Amazon
SephoraCosts $31 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
No material differences in the data we have.
Looks identical · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Retailer shade note: warm neutral
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraSephoraCosts $31 moreMatches: Very close colourSame matte finishSame full coverage
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 23% ingredient overlap
Retailer shade note: olive
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta BeautyCosts $32 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
No material differences in the data we have.
Looks identical · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Retailer shade note: moderately fair, cool-neutral undertones
Low confidence· Digital match
Clinique Beyond Perfecting Powder Foundation + Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$41View at Ulta BeautySephoraCosts $60 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
No material differences in the data we have.
Looks identical · Matte · Full coverage
Ingredients (not scored): 22% ingredient overlap
Retailer shade note: fair Medium with warm undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at Sephora
Macy's$69View at Macy'sUlta Beauty(product price)Costs $29 moreMatches: Very close colourSame matte finishSame full coverage
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 21% ingredient overlap
Retailer shade note: light with neutral undertones
Low confidence· Digital match
LORAC PRO Soft Focus Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$38View at Macy'sUlta Beautyfrom $38 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $20 moreMatches: Near-identical swatch colourSame full coverageBoth claim long-wearing
Differences: Natural matte rather than matte finish
Looks identical · Natural matte · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Natural matte rather than matte finish
Retailer shade note: Light with Warm Undertones
Low confidence· Digital match
KimChi Chic Beauty A Really Good Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $29 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $5 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Buildable rather than full coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 15% ingredient overlap
Differences: Buildable rather than full coverage
Retailer shade note: medium or tan skin tones with a yellow undertone
Medium confidence· Digital match
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $14 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $44 moreMatches: Near-identical swatch colourSame matte finishClaims a blurring effect
Differences: Medium rather than full coverage
Looks identical · Matte · Medium coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Medium rather than full coverage
Medium confidence· Digital match
Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $53 · product priceView at Ulta BeautySephoraCosts $30 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Not marketed for combination skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Not marketed for combination skin
Retailer shade note: medium beige with golden undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)Costs $16 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Contains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Contains drying alcohol
Retailer shade note: medium with neutral undertone
Medium confidence· Digital match
TIRTIR Mask Fit AI Filter Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $30 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Not marketed for combination skin
Very close colour · Matte · Full coverage
Ingredients (not scored): 17% ingredient overlap
Differences: Not marketed for combination skin
Retailer shade note: light with soft golden neutral undertones
Medium confidence· Digital match
MAC Cosmetics Studio Fix Fluid SPF 15 Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)Costs $16 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Contains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Contains drying alcohol
Retailer shade note: light medium with neutral undertone
Medium confidence· Digital match
TIRTIR Mask Fit AI Filter Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyTargetCosts $5.59 moreMatches: Same matte finishSame full coverageClaims a blurring effect
Differences: Slightly deeper
Colour not compared · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly deeper
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetUlta BeautyCosts $16 moreMatches: Near-identical swatch colourSame matte finishSame full coverage
Differences: Contains drying alcohol
Looks identical · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Contains drying alcohol
Retailer shade note: medium with neutral undertone
Medium confidence· Digital match
TIRTIR Mask Fit AI Filter Cushion
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautySephoraCosts $46 moreMatches: Very close colourSame matte finishSame full coverage
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 13% ingredient overlap
Retailer shade note: M3.75 - Medium to medium-deep with neutral undertones, and an olive tone
Medium confidence· Digital match
NARS Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$55View at Macy'sSephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $49 moreMatches: Very close colourSame full coverageClaims a blurring effect
Differences: Natural matte rather than matte finish
Very close colour · Natural matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Natural matte rather than matte finish
Retailer shade note: medium with warm undertones
Low confidence· Digital match
Youngblood BeyondBlur Skin Perfecting Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $58 · product priceView at Ulta BeautyUlta BeautyCosts $60 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Buildable rather than full coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Buildable rather than full coverage
Retailer shade note: intense medium shade, golden undertone
Medium confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$69View at Ulta BeautyUlta Beauty(product price)Costs $11 moreMatches: Near-identical swatch colourSame full coverageClaims a blurring effect
Differences: Natural rather than matte finishNot marketed for oily skin
Looks identical · Natural · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Natural rather than matte finish · Not marketed for oily skin
Retailer shade note: golden neutral with warm depth
Medium confidence· Digital match
Juvia's Place I Am My Skin Hydra-Tint Foundation Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $36 moreMatches: Very close colourSame matte finishSame full coverage
Differences: Contains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Contains drying alcohol
Retailer shade note: for medium rich warm skin with a golden hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $60 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Buildable rather than full coverage
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Buildable rather than full coverage
Retailer shade note: dark-medium shade, golden undertone
Low confidence· Digital match
Chanel ULTRA LE TEINT Ultrawear All-Day Comfort Flawless Finish Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $69 · product priceView at Ulta BeautySephoraCosts $29 moreMatches: Near-identical swatch colourBoth claim long-wearingClaims not settling into lines
Differences: Natural rather than matte finishMedium rather than full coverage
Looks identical · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage
Retailer shade note: light-medium (neutral)
Medium confidence· Digital match
MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraUlta Beauty(product price)Costs $9.99 moreMatches: Near-identical swatch colourSame full coverageClaims transfer resistance
Differences: Natural rather than matte finishContains drying alcohol
Looks identical · Natural · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Natural rather than matte finish · Contains drying alcohol
Low confidence· Digital match
L'Oréal Paris Infallible 32H Fresh Wear Foundation
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartUlta Beautyfrom $18.99 · product priceView at Ulta Beauty
CVS$19.69View at CVSAmazonSee price at AmazonView at AmazonUlta Beauty(product price)Costs $29 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Medium rather than full coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Medium rather than full coverage
Retailer shade note: light medium with cool, subtle neutral undertones
Medium confidence· Digital match
Kylie Cosmetics Natural Blur Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $38 · product priceView at Ulta BeautyMacy's$38View at Macy'sUlta Beauty(product price)Costs $36 moreMatches: Near-identical swatch colourSame full coverageClaims transfer resistance
Differences: Natural rather than matte finish
Looks identical · Natural · Full coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Natural rather than matte finish
Retailer shade note: level-one medium with a warm undertone
Medium confidence· Digital match
Smashbox Always On Skin-Balancing Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $45 · product priceView at Ulta BeautySephoraCosts $35 moreMatches: Near-identical swatch colourBoth claim long-wearingClaims transfer resistance
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily skin
Retailer shade note: warm olive
Medium confidence· Digital match
Fenty Beauty Soft'Lit Naturally Luminous Hydrating Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$44View at SephoraUlta Beautyfrom $44 · product priceView at Ulta BeautySephoraCosts $46 moreMatches: Near-identical swatch colourClaims a blurring effectBoth claim long-wearing
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily skin
Retailer shade note: M4 - Medium to medium-deep with warm undertones, and a peach tone
Medium confidence· Digital match
NARS Light Reflecting Foundation
Every store that sells this shade · prices as last checked
Sephora$55View at SephoraUlta Beautyfrom $55 · product priceView at Ulta BeautyMacy's$55View at Macy'sSephoraCosts $32 moreMatches: Near-identical swatch colourSame full coverageClaims colour stability
Differences: Natural rather than matte finishNot marketed for combination skin
Looks identical · Natural · Full coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Natural rather than matte finish · Not marketed for combination skin
Medium confidence· Digital match
Clinique Beyond Perfecting Foundation + Concealer
Every store that sells this shade · prices as last checked
Sephora$41View at SephoraSephoraCosts $30 moreMatches: Near-identical swatch colourClaims a blurring effectBoth claim long-wearing
Differences: Natural rather than matte finishMedium rather than full coverageNot marketed for oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage · Not marketed for oily skin
Retailer shade note: moderately fair, cool-neutral undertones
Medium confidence· Digital match
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Macy's$39View at Macy'sUlta Beautyfrom $39 · product priceView at Ulta BeautySephora$39View at SephoraUlta BeautyCosts $17.60 moreMatches: Near-identical swatch colourClaims a skin-like finishClaims a lightweight feel
Differences: Light-medium rather than full coverageNo long-wear claim
Looks identical · Light-medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Light-medium rather than full coverage · No long-wear claim
Retailer shade note: light medium
Low confidence· Digital match
Naked Sundays BeautyScreen Peptide Foundation Tint SPF 50
Every store that sells this shade · prices as last checked
Ulta Beauty$26.60View at Ulta BeautyShowing 12 of 30 matches
The closest shade to L.A. Girl Pro.Matte Foundation Natural (Medium light) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
410 Bisque W
$32
23.5 Medium Amber
$30
3WO Warm Olive
$42
2N26
$35
Sepia 5
$39
Tone 6.5 O
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Polite Society More Than a Pretty Face Skin-Caring Foundation in Medium Neutral, against L.A. Girl Pro.Matte Foundation in Natural. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Polite Society More Than a Pretty Face Skin-Caring Foundation in Medium Neutral.
6 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.
Milani Conceal + Perfect 2-in-1 Foundation in Natural Beige, against L.A. Girl Pro.Matte Foundation in Natural. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Milani Conceal + Perfect 2-in-1 Foundation in Natural Beige.
8 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.
Polite Society More Than a Pretty Face Skin-Caring Foundation Medium Neutral
Ulta BeautyYour shade $9 at Ulta Beauty · product price; shade not separately priced
Milani Conceal + Perfect 2-in-1 Foundation Natural Beige
Ulta BeautyYour shade $9 at Ulta Beauty · product price; shade not separately priced · lowest price $11.97 at Walmart
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
