Pro.Matte Foundation Natural dupes and alternatives L.A. Girl
Medium light
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Only showing matches in powder form, without talc.
- 9 matches have no formulation listed and are not shown.
- 1 match has no ingredient list listed and is not shown.
Closest shade matchClosest overall alternative: Kylie Cosmetics Natural Blur Powder Foundation 4C
The equivalent shade and the most similar foundation overall.
NaturalChange shade
- Overall match
- 81out of 100
- Shade (Shade match)
- 87
- Finish (Finish & visual result)
- 81
- Wear (Wear & performance)
- 51
- Skin (Skin suitability)
- 90
- Shade match
- 87out of 100
- Colour
- 93
- Depth
- 96
- Undertone
- 70
Your shade $9 at Ulta Beauty · product price; shade not separately priced
Where to buy 4C
Kylie Cosmetics Natural Blur Powder Foundation
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to L.A. Girl Pro.Matte Foundation Natural (Medium light) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers

410 Bisque W
Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 410 Bisque W
- Looks identical
- Medium light · Warm · golden undertone
$32
23.5 Medium Amber
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 23.5 Medium Amber
- Looks identical
- Medium light · Warm undertone
$30
3WO Warm Olive
Dior Forever Skin Correct Full-Coverage Concealer, shade 3WO Warm Olive
- Looks identical
- Medium light · Olive · warm olive undertone
$42

2N26
Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2N26
- Looks identical
- Medium light · Neutral · neutral golden undertone
$35
Sepia 5
Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Sepia 5
- Looks identical
- Light medium · Neutral undertone
$39

Tone 6.5 O
Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 6.5 O
- Very close colour
- Medium light · Olive · neutral olive undertone
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Kylie Cosmetics Natural Blur Powder Foundation in 4C, against L.A. Girl Pro.Matte Foundation in Natural. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Kylie Cosmetics Natural Blur Powder Foundation in 4C.
Same or better
- Very close colour
- Same matte finish
- Medium rather than full coverage
- Claims a blurring effect
- Claims not settling into lines
- Claims colour stability
- Claims a lightweight feel
- No fragrance listed
Ingredients (information only, not scored)
4 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
Where to buy 4C
Your shade $9 at Ulta Beauty · product price; shade not separately priced
How these matches are scored
32 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.