Fair
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Finish
24 of 33 matches
Only showing matches without talc.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $9 at Ulta Beauty · product price; shade not separately priced
Ulta Beauty Collection Adjustable Coverage Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $9 at Ulta Beauty
LORAC PRO Soft Focus Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$38View at Macy'sUlta Beauty$38View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
TargetCosts $5.59 moreMatches: Same matte finishSame full coverageClaims a blurring effect
Differences: Slightly deeper
Colour not compared · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Slightly deeper
Low confidence· Digital match
BLK/OPL TRUE COLOR Skin Perfecting Stick Foundation SPF 15
Every store that sells this shade · prices as last checked
Target$14.59View at TargetUlta Beauty(product price)Costs $3.99 moreMatches: Same matte finishSame full coverageBoth claim long-wearing
No material differences in the data we have.
Close colour · Matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Medium confidence· Digital match
Milani Conceal + Perfect 2-in-1 Foundation
Every store that sells this shade · prices as last checked
Amazon$11.97View at Amazon
Walmart$11.97View at WalmartTarget$11.99View at TargetUlta Beautyfrom $12.99 · product priceView at Ulta Beauty
SephoraCosts $60 moreMatches: Same matte finishSame full coverageClaims transfer resistance
No material differences in the data we have.
Close colour · Matte · Full coverage
Ingredients (not scored): 22% ingredient overlap
Retailer shade note: fair medium with warm undertones
Medium confidence· Digital match
Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation
Every store that sells this shade · prices as last checked
Sephora$69View at SephoraMacy's$69View at Macy'sSephoraCosts $30 moreMatches: Same full coverageBoth claim long-wearingAdds SPF 50
Differences: Natural rather than matte finish
Close colour · Natural · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Natural rather than matte finish
Retailer shade note: taupe shade with warm undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beauty$39View at Ulta BeautyUlta Beauty(product price)Costs $31 moreMatches: Very close colourSame matte finishSame full coverage
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Retailer shade note: light with golden undertones
Medium confidence· Digital match
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $40 · product priceView at Ulta BeautyUlta BeautyCosts $16 moreMatches: Very close colourSame matte finishSame full coverage
No material differences in the data we have.
Very close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Retailer shade note: light with neutral undertone
Medium confidence· Digital match
TIRTIR Mask Fit Red Cushion
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautyUlta Beauty(product price)Costs $37.90 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Buildable rather than full coverageContains drying alcohol
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 22% ingredient overlap
Differences: Buildable rather than full coverage · Contains drying alcohol
Low confidence· Digital match
Kryolan Professional Makeup Digital Complexion Fluid Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $46.90 · product priceView at Ulta BeautyUlta Beauty(product price)$1 less (11%)Matches: Very close colourSame matte finishSame full coverage
Differences: No long-wear claim
Very close colour · Matte · Full coverage
Ingredients (not scored): 15% ingredient overlap
Differences: No long-wear claim
Retailer shade note: fair or light skin tones with a neutral undertone
Medium confidence· Digital match
Revolution Beauty Conceal & Define Soft Matte Full Coverage Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautySephoraCosts $30 moreMatches: Same full coverageBoth claim long-wearingAdds SPF 50
Differences: Slightly lighterNatural rather than matte finish
Close colour · Natural · Full coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Slightly lighter · Natural rather than matte finish
Retailer shade note: ivory pink shade with cool undertones
Medium confidence· Digital match
IT Cosmetics CC+ Cream Full Coverage Color Correcting Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $16 moreMatches: Same matte finishSame full coverageClaims transfer resistance
No material differences in the data we have.
Close colour · Matte · Full coverage
Ingredients (not scored): 19% ingredient overlap
Retailer shade note: light with cool undertone
Medium confidence· Digital match
TIRTIR Mask Fit Red Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta BeautyCosts $29 moreMatches: Very close colourSame matte finishClaims a blurring effect
Differences: Slightly lighterMedium rather than full coverage
Very close colour · Matte · Medium coverage
Ingredients (not scored): 7% ingredient overlap
Differences: Slightly lighter · Medium rather than full coverage
Retailer shade note: very fair with neutral undertones
Medium confidence· Digital match
Kylie Cosmetics Natural Blur Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$38View at Ulta BeautyMacy's$38View at Macy'sUlta Beauty(product price)Costs $49 moreMatches: Same full coverageClaims a blurring effectNo fragrance listed
Differences: Slightly lighterNatural matte rather than matte finish
Close colour · Natural matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly lighter · Natural matte rather than matte finish
Retailer shade note: fair with neutral undertones
Low confidence· Digital match
Youngblood BeyondBlur Skin Perfecting Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $58 · product priceView at Ulta BeautyUlta BeautyCosts $31 moreMatches: Same matte finishSame full coverageClaims a skin-like finish
Differences: Slightly deeper
Close colour · Matte · Full coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Slightly deeper
Retailer shade note: medium with neutral undertones
Low confidence· Digital match
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Ulta Beauty$40View at Ulta BeautySephoraCosts $55 moreMatches: Same matte finishClaims transfer resistanceClaims a lightweight feel
Differences: Medium rather than full coverageNot marketed for normal skin
Close colour · Matte · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Medium rather than full coverage · Not marketed for normal skin
Retailer shade note: light skin with neutral beige undertones
Medium confidence· Digital match
Dior Forever Natural Matte Velvet Compact Foundation
Every store that sells this shade · prices as last checked
Sephora$64View at SephoraUlta Beautyfrom $64 · product priceView at Ulta BeautyMacy's$64View at Macy'sUlta Beauty(product price)Costs $7 moreMatches: Near-identical swatch colourSame matte finishClaims a skin-like finish
Differences: Medium rather than full coverageNo long-wear claim
Looks identical · Matte · Medium coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Medium rather than full coverage · No long-wear claim
Medium confidence· Digital match
Ulta Beauty Collection Adjustable Coverage Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty(product price)$1 less (11%)Matches: Very close colourBoth claim long-wearingClaims not settling into lines
Differences: Natural rather than matte finishMedium rather than full coverage
Very close colour · Natural · Medium coverage
Ingredients (not scored): 14% ingredient overlap
Differences: Natural rather than matte finish · Medium rather than full coverage
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta BeautyTarget$8View at TargetWalmart$8View at Walmart
CVS$8View at CVSAmazonSee price at AmazonView at AmazonSephoraCosts $30 moreMatches: Same matte finishSame full coverageClaims a blurring effect
Differences: Slightly lighter
Close colour · Matte · Full coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly lighter
Retailer shade note: fair beige with neutral undertone for fair skin
Medium confidence· Digital match
MAC Cosmetics Studio Fix Powder Plus Foundation
Every store that sells this shade · prices as last checked
Sephora$39View at SephoraUlta Beautyfrom $39 · product priceView at Ulta BeautyMacy's$39View at Macy'sUlta Beauty(product price)Costs $45 moreMatches: Same matte finishClaims a blurring effectClaims transfer resistance
Differences: Slightly deeperBuildable rather than full coverage
Colour not compared · Matte · Buildable coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Slightly deeper · Buildable rather than full coverage
Retailer shade note: light with cool undertones
Low confidence· Digital match
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sUlta BeautyCosts $49 moreMatches: Same full coverageClaims a blurring effectNo fragrance listed
Differences: Slightly lighterNatural matte rather than matte finish
Close colour · Natural matte · Full coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Slightly lighter · Natural matte rather than matte finish
Retailer shade note: light warm with golden olive undertones
Low confidence· Digital match
Youngblood BeyondBlur Skin Perfecting Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$58View at Ulta BeautyUlta Beauty(product price)Costs $33 moreMatches: Very close colourSame matte finishSame full coverage
Differences: No long-wear claim
Very close colour · Matte · Full coverage
Ingredients (not scored): 8% ingredient overlap
Differences: No long-wear claim
Retailer shade note: neutral undertone
Medium confidence· Digital match
Live Tinted HUESTICK Complexion Stick
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $42 · product priceView at Ulta BeautyUlta BeautyCosts $37 moreMatches: Very close colourSame full coverageClaims a blurring effect
Differences: Radiant rather than matte finish
Very close colour · Radiant · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Radiant rather than matte finish
Retailer shade note: very light beige with golden undertone for lightest skin
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beauty$46View at Ulta BeautyUlta Beauty(product price)Costs $37 moreMatches: Very close colourSame full coverageClaims a blurring effect
Differences: Radiant rather than matte finish
Very close colour · Radiant · Full coverage
Ingredients (not scored): 11% ingredient overlap
Differences: Radiant rather than matte finish
Retailer shade note: very light beige with pink undertone for lightest skin
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautyShowing 12 of 22 matches
The closest shade to L.A. Girl Pro.Matte Foundation Nude (Fair) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Medium Sand
250 Bisque W
$32
Royal Icing 1.1 Neutral
$31
02 Fair Golden
$32
CN 28 Ivory
$22
Tone 04 N
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Ulta Beauty Collection Adjustable Coverage Powder Foundation in Fair to Light Warm, against L.A. Girl Pro.Matte Foundation in Nude. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Ulta Beauty Collection Adjustable Coverage Powder Foundation in Fair to Light Warm.
4 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.
LORAC PRO Soft Focus Longwear Foundation in 01, against L.A. Girl Pro.Matte Foundation in Nude. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To LORAC PRO Soft Focus Longwear Foundation in 01.
11 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.
Ulta Beauty Collection Adjustable Coverage Powder Foundation Fair to Light Warm
Ulta BeautyYour shade $9 at Ulta Beauty · product price; shade not separately priced
LORAC PRO Soft Focus Longwear Foundation 01
Ulta BeautyYour shade $9 at Ulta Beauty
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
