Beautler.Your beauty butler

Sheer Skin Tinted Foundation Ivory dupes and alternatives L.A. Girl

Very fair · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: R.E.M. Beauty Sweetener Foundation fair 9 ng

The equivalent shade: scored on colour, depth and undertone only.

Your shade
L.A. Girl
IvoryChange shade
Depth and undertone: Very fair · Neutral · neutral golden
Finish and coverage: Natural · Light coverage
The match
R.E.M. Beauty
fair 9 ng
Depth and undertone: Very fair · Neutral · neutral golden
Finish and coverage: Matte · Buildable coverage
Shade match
99out of 100
Colour
98
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$35Ulta BeautyUlta Beauty
Costs $25 more

Your shade $10 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: Huda Beauty Easy Blur Natural Airbrush Foundation Milkshake 100B

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
L.A. Girl
IvoryChange shade
Depth and undertone: Very fair · Neutral · neutral golden
Finish and coverage: Natural · Light coverage
The match
Huda Beauty
Milkshake 100B
Depth and undertone: Very fair · Neutral · neutral golden
Finish and coverage: Natural · Buildable coverage
Overall match
86out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
93
Wear (Wear & performance)
40
Skin (Skin suitability)
50
Best price
$37SephoraSephora
Costs $27 more

Your shade $10 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 93
    $54SephoraSephoraCosts $44 more

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Medium rather than light coverage

    Score details
    Shade match
    93
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    50

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Medium rather than light coverage

    Retailer shade note: very fair with neutral undertones

    Medium confidence· Digital match

    View match
  2. Shade match 92
    $58SephoraSephoraCosts $48 more

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Buildable rather than light coverageContains listed fragrance

    Score details
    Shade match
    92
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    50

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Buildable rather than light coverage · Contains listed fragrance

    Retailer shade note: very light skin with neutral undertones

    Medium confidence· Digital match

    View match
  3. Shade match 92
    $49SephoraSephoraCosts $39 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than light coverageContains listed fragranceContains drying alcohol

    Score details
    Shade match
    92
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Medium rather than light coverage · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for very fair skin with neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 91
    $63SephoraSephoraCosts $53 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: Medium rather than light coverageContains listed fragranceContains drying alcohol

    Score details
    Shade match
    91
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Medium rather than light coverage · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light to medium with warm undertones

    Medium confidence· Digital match

    View match
  5. Shade match 91
    $52SephoraSephoraCosts $42 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than light coverageContains drying alcohol

    Score details
    Shade match
    91
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Medium rather than light coverage · Contains drying alcohol

    Retailer shade note: with neutral undertones

    Medium confidence· Digital match

    View match
  6. Shade match 91
    $58SephoraSephoraCosts $48 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: Buildable rather than light coverageContains listed fragrance

    Score details
    Shade match
    91
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Natural · Buildable coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Buildable rather than light coverage · Contains listed fragrance

    Retailer shade note: very light skin with golden undertones

    Medium confidence· Digital match

    View match
  7. #9 · Sephora Collection

    Best Skin Ever Liquid Foundation

    07Y
    Shade match 95
    $24SephoraSephoraCosts $14 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: Medium rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    50

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Medium rather than light coverage · No blurring effect claimed

    Retailer shade note: fair with yellow undertones

    Medium confidence· Digital match

    View match
  8. #10 · Sephora Collection

    Best Skin Ever Liquid Foundation

    05N
    Shade match 94
    $24SephoraSephoraCosts $14 more

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Medium rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    94
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    50

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Medium rather than light coverage · No blurring effect claimed

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  9. Shade match 91
    $41Ulta BeautyUlta BeautyCosts $31 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: No blurring effect claimed

    Score details
    Shade match
    91
    Finish & visual result
    89
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: No blurring effect claimed

    Retailer shade note: fair with a neutral undertone

    Medium confidence· Digital match

    View match
  10. #12 · Juvia's Place

    I Am My Skin Hydra-Tint Foundation Stick

    20 Lima
    Shade match 95
    $20Ulta BeautyUlta Beauty(product price)Costs $10 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Full rather than light coverage

    Score details
    Shade match
    95
    Finish & visual result
    78
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Natural · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: Full rather than light coverage

    Retailer shade note: fair neutral peachy tone

    Medium confidence· Digital match

    View match
  11. Shade match 92
    $41Ulta BeautyUlta BeautyCosts $31 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than light coverage

    Score details
    Shade match
    92
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Medium rather than light coverage

    Retailer shade note: fair neutral

    Medium confidence· Digital match

    View match
  12. #14 · L'Oréal Paris

    True Match Super-Blendable Foundation

    N0.5 Neutral Light
    Shade match 92
    $13.99Ulta BeautyUlta Beauty(product price)Costs $3.99 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    73
    Wear & performance
    50
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Medium rather than light coverage · No blurring effect claimed

    Medium confidence· Digital match

    View match
  13. Shade match 91
    $44SephoraSephoraCosts $34 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    91
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Medium rather than light coverage · No blurring effect claimed

    Retailer shade note: neutral

    Medium confidence· Digital match

    View match
  14. Shade match 93
    $69Ulta BeautyUlta BeautyCosts $59 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Both claim a blurring effect

    Differences: Matte rather than natural finishBuildable rather than light coverageContains listed fragrance

    Score details
    Shade match
    93
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    50

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than light coverage · Contains listed fragrance

    Retailer shade note: fair shade, golden undertone

    Medium confidence· Digital match

    View match
  15. #17 · Maybelline

    Fit Me Matte + Poreless Foundation

    Natural Ivory 112
    Shade match 97
    $11.99Ulta BeautyUlta Beauty(product price)Costs $1.99 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims 12-hour wear

    Differences: Matte rather than natural finishMedium rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    97
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    50

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Matte rather than natural finish · Medium rather than light coverage · No blurring effect claimed · Contains drying alcohol

    Medium confidence· Digital match

    View match
  16. Shade match 93
    $47SephoraSephoraCosts $37 more

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Full rather than light coverageContains drying alcohol

    Score details
    Shade match
    93
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    50

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Full rather than light coverage · Contains drying alcohol

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  17. #19 · about-face

    THE PERFORMER Skin-Focused Foundation

    L1NEUTRAL
    Shade match 92
    $25Ulta BeautyUlta Beauty(product price)Costs $15 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    92
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Medium rather than light coverage · No blurring effect claimed

    Retailer shade note: light with neutral undertones

    Medium confidence· Digital match

    View match
  18. Shade match 83
    $63SephoraSephoraCosts $53 more

    Matches: Very close colourSame natural finishBoth claim a blurring effect

    Differences: Slightly cooler undertoneMedium rather than light coverageContains listed fragrance

    Score details
    Shade match
    83
    Finish & visual result
    93
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly cooler undertone · Medium rather than light coverage · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light with cool undertones

    Medium confidence· Digital match

    View match
  19. Shade match 85
    $40SephoraSephoraCosts $30 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    No material differences in the data we have.

    Score details
    Shade match
    85
    Finish & visual result
    88
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Retailer shade note: light with cool neutral undertones

    Medium confidence· Digital match

    View match
  20. #22 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    N3
    Shade match 98
    $39Ulta BeautyUlta BeautyCosts $29 more

    Matches: Near-identical swatch colourSame neutral undertoneBoth claim a blurring effect

    Differences: Matte rather than natural finishFull rather than light coverage

    Score details
    Shade match
    98
    Finish & visual result
    58
    Wear & performance
    40
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than light coverage

    Retailer shade note: very fair with neutral peach undertones

    Medium confidence· Digital match

    View match
  21. #23 · IT Cosmetics

    CC+ Cream Natural Matte Foundation

    Fair Warm
    Shade match 95
    $39SephoraSephoraCosts $29 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Both claim a blurring effect

    Differences: Matte rather than natural finishFull rather than light coverage

    Score details
    Shade match
    95
    Finish & visual result
    58
    Wear & performance
    50
    Skin suitability
    50

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than light coverage

    Medium confidence· Digital match

    View match
  22. Shade match 92
    $49Ulta BeautyUlta BeautyCosts $39 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same light coverage

    Differences: Radiant rather than natural finishNo blurring effect claimedContains listed fragrance

    Score details
    Shade match
    92
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Radiant rather than natural finish · No blurring effect claimed · Contains listed fragrance

    Retailer shade note: lightest pinky beige

    Medium confidence· Digital match

    View match
  23. Shade match 95
    $55SephoraSephoraCosts $45 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a lightweight feel

    Differences: Radiant rather than natural finishMedium rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    50

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than light coverage · No blurring effect claimed · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: light skin with neutral tones

    Medium confidence· Digital match

    View match
  24. Shade match 95
    $55SephoraSephoraCosts $45 more

    Matches: Near-identical swatch colourSame neutral undertoneClaims a lightweight feel

    Differences: Radiant rather than natural finishMedium rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    95
    Finish & visual result
    62
    Wear & performance
    40
    Skin suitability
    50

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Radiant rather than natural finish · Medium rather than light coverage · No blurring effect claimed · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: fair skin with neutral tones

    Medium confidence· Digital match

    View match
  25. #27 · L'Oréal Paris

    Infallible 32H Fresh Wear Foundation

    412 Warm Ivory
    Shade match 93
    $18.99Ulta BeautyUlta Beauty(product price)Costs $8.99 more

    Matches: Near-identical swatch colourSimilar undertone (warm vs neutral)Same natural finish

    Differences: Full rather than light coverageNo blurring effect claimedContains listed fragrance

    Score details
    Shade match
    93
    Finish & visual result
    66
    Wear & performance
    40
    Skin suitability
    50

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Full rather than light coverage · No blurring effect claimed · Contains listed fragrance · Contains drying alcohol

    Medium confidence· Digital match

    View match
  26. Shade match 92
    $69Ulta BeautyUlta BeautyCosts $59 more

    Matches: Very close colourSimilar undertone (warm vs neutral)Same light coverage

    Differences: Radiant rather than natural finishNo blurring effect claimedContains listed fragrance

    Score details
    Shade match
    92
    Finish & visual result
    70
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Radiant rather than natural finish · No blurring effect claimed · Contains listed fragrance

    Retailer shade note: fair shade, golden undertone

    Medium confidence· Digital match

    View match
  27. Shade match 90
    $48SephoraSephoraCosts $38 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Slightly deeperMedium rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly deeper · Medium rather than light coverage · No blurring effect claimed

    Retailer shade note: for fair skintones with neutral undertones

    Medium confidence· Digital match

    View match
  28. #30 · Clinique

    Superbalanced Makeup Foundation

    10 Alabaster
    Shade match 86
    $43Ulta BeautyUlta BeautyCosts $33 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Medium rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Medium rather than light coverage · No blurring effect claimed

    Retailer shade note: very fair, cool-neutral undertones

    Medium confidence· Digital match

    View match
  29. Shade match 96
    $12.59$17.99Ulta BeautyUlta BeautyCosts $2.59 more

    Matches: Very close colourSame neutral undertoneClaims a skin-like finish

    Differences: Radiant rather than natural finishFull rather than light coverageNo blurring effect claimed

    Score details
    Shade match
    96
    Finish & visual result
    46
    Wear & performance
    40
    Skin suitability
    50

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Radiant rather than natural finish · Full rather than light coverage · No blurring effect claimed · Contains drying alcohol

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Looking for a concealer in your shade?

The closest shade to L.A. Girl Sheer Skin Tinted Foundation Ivory (Very fair · Neutral · neutral golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Rare Beauty Liquid Touch Brightening Concealer

    110N

    Rare Beauty Liquid Touch Brightening Concealer, shade 110N

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $24

  2. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Snow

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Snow

    • Looks identical
    • Very fair · Neutral undertone

    $36

  3. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    110

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 110

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $12.99

  4. Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer

    120

    Fenty Beauty Pro Filt'r Instant Retouch Longwear Liquid Concealer, shade 120

    • Very close colour
    • Very fair · Neutral undertone

    $30

  5. NARS Soft Matte Complete Concealer

    Cannelle

    NARS Soft Matte Complete Concealer, shade Cannelle

    • Very close colour
    • Very fair · Warm undertone

    $36

  6. CoverGirl TruBlend Undercover Concealer

    Light Ivory

    CoverGirl TruBlend Undercover Concealer, shade Light Ivory

    • Very close colour
    • Very fair · Neutral · neutral golden undertone

    $12.99

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

R.E.M. Beauty Sweetener Foundation in fair 9 ng, against L.A. Girl Sheer Skin Tinted Foundation in Ivory. Every attribute compared, with its share of the score.

ComparedYour shadeIvoryClosest shade matchfair 9 ngScore
Shade match55% of overall99
Colour98#fcdac1#fedbc3Looks identicalColour difference 0.7 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.7
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared73
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80LightBuildableCloseBuildable coverage rather than light (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 1 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfortnot comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Not publishedCombinationSkin-type suitability not published for one product
Overall match 81/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To R.E.M. Beauty Sweetener Foundation in fair 9 ng.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Buildable rather than light coverage
  • Both claim a blurring effect
  • Claims not settling into lines

Different

  • Matte finish instead of natural

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth silicone-based; silicone high vs high

Why the closest overall alternative works

Huda Beauty Easy Blur Natural Airbrush Foundation in Milkshake 100B, against L.A. Girl Sheer Skin Tinted Foundation in Ivory. Every attribute compared, with its share of the score.

ComparedYour shadeIvoryClosest overall alternativeMilkshake 100BScore
Shade match55% of overall98
Colour98#fcdac1#fddbc4Looks identicalColour difference 0.8 (0 is identical)
Depth99Very fairVery fairSameDepth difference: 0.6
Retailer descriptionNot statedFairNo depth word in one descriptionNot compared
Undertone100Neutral · neutral goldenNeutral · neutral goldenSamecandidate undertone inferred
Finish & visual result25% of overall · 3 of 4 compared93
Finish100NaturalNaturalSameSame natural finish
Coverage80LightBuildableCloseBuildable coverage rather than light (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring100ClaimedClaimedSameBoth products claim a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall50
Skin type50Not publishedNormal, dry, oilySkin-type suitability not published for one product
Overall match 86/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Huda Beauty Easy Blur Natural Airbrush Foundation in Milkshake 100B.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same natural finish
  • Buildable rather than light coverage
  • Both claim a blurring effect
  • Claims long-wearing
  • Claims a lightweight feel

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy

Closest shade match

R.E.M. Beauty Sweetener Foundation fair 9 ng

Match price
$35Ulta BeautyUlta Beauty
Costs $25 more

Your shade $10 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

Huda Beauty Easy Blur Natural Airbrush Foundation Milkshake 100B

Best price
$37SephoraSephora
Costs $27 more

Your shade $10 at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.