Fair
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Only showing matches with medium coverage, without talc.
The equivalent shade: scored on colour, depth and undertone only.
Ulta BeautyYour shade $53 at Ulta Beauty · product price; shade not separately priced
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta Beauty
Target$8View at Target
Walmart$8View at Walmart
CVS$8View at CVS
AmazonSee price at AmazonView at AmazonThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
Ulta BeautyYour shade $53 at Ulta Beauty
Kylie Cosmetics Natural Blur Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$38View at Ulta Beauty
Macy's$38View at Macy'sRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$15 less (28%)Matches: Very close colourSame matte finishSame medium coverage
Differences: Not marketed for sensitive skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Not marketed for sensitive skin
Retailer shade note: fair with cool subtle peachy undertones
Medium confidence· Digital match
Kylie Cosmetics Natural Blur Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$38View at Ulta BeautyMacy's$38View at Macy'sUlta Beauty$45 less (85%)Matches: Very close colourSame medium coverageBoth claim long-wearing
Differences: Natural rather than matte finishNo blurring effect claimedNot marketed for sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Not marketed for sensitive skin
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$8View at Ulta Beauty
Walgreens$8View at WalgreensWalmart$8View at WalmartCVS$8View at CVSTarget$8 · out of stockView at TargetAmazonSee price at AmazonView at Amazon
SephoraCosts $7 moreMatches: Very close colourSame medium coverageBoth claim a blurring effect
Differences: Natural rather than matte finishDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than matte finish · Does not claim not settling into lines
Retailer shade note: very fair with warm undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephora$1 less (2%)Matches: Very close colourSame matte finishSame medium coverage
Differences: Does not claim not settling into linesContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Amazon$49.06View at AmazonSephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyUlta Beauty(product price)$37 less (70%)Matches: Very close colourSame matte finishSame medium coverage
Differences: No long-wear claimDoes not claim a lightweight feel
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
Ulta Beauty Collection Adjustable Coverage Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautyUlta Beauty(product price)$34.01 less (64%)Matches: Very close colourSame matte finishSame medium coverage
Differences: No blurring effect claimedContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: No blurring effect claimed · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$18.99View at CVSSephora$14 less (26%)Matches: Near-identical swatch colourSame medium coverageBoth claim a blurring effect
Differences: Natural rather than matte finishDoes not claim not settling into linesDoes not claim a lightweight feel
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than matte finish · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/sensitive skin
Retailer shade note: very fair, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Macy's$39View at Macy'sUlta Beautyfrom $39 · product priceView at Ulta BeautySephora$39View at SephoraUlta Beauty(product price)$19 less (36%)Matches: Near-identical swatch colourSame medium coverageBoth claim not settling into lines
Differences: Natural rather than matte finishNo blurring effect claimedNo long-wear claim
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · No long-wear claim
Retailer shade note: light skin w/golden undertones
Medium confidence· Digital match
PÜR 4-in-1 Pressed Mineral Makeup SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $34 · product priceView at Ulta BeautySephoraCosts $11 moreMatches: Near-identical swatch colourSame matte finishSame medium coverage
Differences: No blurring effect claimedDoes not claim not settling into linesNot marketed for normal/dry/sensitive skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: No blurring effect claimed · Does not claim not settling into lines · Not marketed for normal/dry/sensitive skin
Retailer shade note: light skin with neutral beige undertones
Medium confidence· Digital match
Dior Forever Natural Matte Velvet Compact Foundation
Every store that sells this shade · prices as last checked
Sephora$64View at SephoraUlta Beautyfrom $64 · product priceView at Ulta BeautyMacy's$64View at Macy'sSephora$13.50 less (25%)Matches: Very close colourSame medium coverageBoth claim a blurring effect
Differences: Natural rather than matte finishNo long-wear claimNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than matte finish · No long-wear claim · Not marketed for oily skin
Retailer shade note: very fair warm skin with subtle peach undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39.50View at SephoraUlta Beautyfrom $39.50 · product priceView at Ulta BeautySephora$25 less (47%)Matches: Near-identical swatch colourSame medium coverageClaims a skin-like finish
Differences: Radiant rather than matte finishNot marketed for normal/sensitive skin
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Radiant rather than matte finish · Not marketed for normal/sensitive skin
Retailer shade note: light nude - light skin with neutral undertones
Medium confidence· Digital match
LYS Beauty Triple Fix Blurring and Hydrating Skin Tint Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraSephora$1 less (2%)Matches: Very close colourSame medium coverageBoth claim a blurring effect
Differences: Natural rather than matte finishDoes not claim not settling into linesNot marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than matte finish · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: very fair with warm golden undertones
Medium confidence· Digital match
Charlotte Tilbury Beautiful Skin Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautySephora$4 less (8%)Matches: Near-identical swatch colourSame medium coverageBoth claim a blurring effect
Differences: Radiant rather than matte finishDoes not claim not settling into linesDoes not claim a lightweight feel
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Radiant rather than matte finish · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/sensitive skin
Retailer shade note: for light skin with golden undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Hydra Glow Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraMacy's$49View at Macy'sShowing 12 of 13 matches
The closest shade to Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation 210 Versatile Clair II (N) (Fair) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
CN 28 Ivory
$22
Tone 04 N
$32
02 Fair Golden
$32
Meringue 2.1 Neutral
$31
260 Bisque N
$32
1N
$38
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
e.l.f. Cosmetics Soft Glam Satin Foundation in 13 Fair Neutral, against Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation in 210 Versatile Clair II (N). Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To e.l.f. Cosmetics Soft Glam Satin Foundation in 13 Fair Neutral.
0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.
Kylie Cosmetics Natural Blur Powder Foundation in 1N, against Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation in 210 Versatile Clair II (N). Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Kylie Cosmetics Natural Blur Powder Foundation in 1N.
1 shared ingredient; weighted similarity 4%. Ingredients only affect results through the filters.
e.l.f. Cosmetics Soft Glam Satin Foundation 13 Fair Neutral
Ulta BeautyYour shade $53 at Ulta Beauty · product price; shade not separately priced
Kylie Cosmetics Natural Blur Powder Foundation 1N
Ulta BeautyYour shade $53 at Ulta Beauty
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
