Fair
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Coverage
Avoid an ingredient
33 matches
33 matches
The equivalent shade and the most similar foundation overall.
Ulta BeautyYour shade $53 at Ulta Beauty
LORAC PRO Soft Focus Longwear Foundation
Every store that sells this shade · prices as last checked
Macy's$38View at Macy'sUlta Beauty$38View at Ulta BeautyRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ulta Beauty$15 less (28%)Matches: Near-identical swatch colourSame matte finishSame medium coverage
Differences: Not marketed for sensitive skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Not marketed for sensitive skin
Retailer shade note: very fair with neutral undertones
Medium confidence· Digital match
Kylie Cosmetics Natural Blur Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$38View at Ulta BeautyMacy's$38View at Macy'sUlta Beauty$43.20 less (82%)Matches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Buildable rather than medium coverageDoes not claim not settling into lines
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Buildable rather than medium coverage · Does not claim not settling into lines
Retailer shade note: fair or light skin tones with a neutral undertone
Medium confidence· Digital match
Revolution Beauty Superfix Blur Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$9.80View at Ulta BeautyUlta Beauty$15 less (28%)Matches: Very close colourSame matte finishSame medium coverage
Differences: Not marketed for sensitive skin
Very close colour · Matte · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Differences: Not marketed for sensitive skin
Retailer shade note: fair with cool subtle peachy undertones
Medium confidence· Digital match
Kylie Cosmetics Natural Blur Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$38View at Ulta BeautyMacy's$38View at Macy'sUlta Beauty(product price)$45 less (85%)Matches: Near-identical swatch colourSame medium coverageBoth claim long-wearing
Differences: Natural rather than matte finishNo blurring effect claimedNot marketed for sensitive skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Not marketed for sensitive skin
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $8 · product priceView at Ulta Beauty
Target$8View at Target
Walmart$8View at Walmart
CVS$8View at CVS
AmazonSee price at AmazonView at AmazonUlta Beauty(product price)$33 less (62%)Matches: Very close colourSame matte finishBoth claim long-wearing
Differences: Full rather than medium coverageNo blurring effect claimedDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): no ingredient list for one product
Differences: Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines
Medium confidence· Digital match
Juvia's Place I am Magic Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $20 · product priceView at Ulta BeautyUlta Beauty(product price)$28 less (53%)Matches: Very close colourSame matte finishClaims a skin-like finish
Differences: Full rather than medium coverageDoes not claim not settling into linesContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Full rather than medium coverage · Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: light with neutral undertone
Medium confidence· Digital match
TIRTIR Mask Fit AI Filter Cushion
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $1 moreMatches: Same matte finishBoth claim a blurring effectClaims transfer resistance
Differences: Slightly deeperBuildable rather than medium coverage
Colour not compared · Matte · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Slightly deeper · Buildable rather than medium coverage
Retailer shade note: light with cool undertones
Low confidence· Digital match
Laura Mercier Real Flawless Feather Matte Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $54 · product priceView at Ulta BeautyMacy's$54View at Macy'sUlta Beauty(product price)$13 less (25%)Matches: Near-identical swatch colourSame matte finishClaims a skin-like finish
Differences: Full rather than medium coverageNo blurring effect claimedDoes not claim a lightweight feel
Looks identical · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Full rather than medium coverage · No blurring effect claimed · Does not claim a lightweight feel
Retailer shade note: light with golden undertones
Medium confidence· Digital match
PÜR 4-in-1 Love Your Selfie Longwear Foundation & Concealer
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $40 · product priceView at Ulta Beauty
Sephora$4 less (8%)Matches: Very close colourSame matte finishClaims a skin-like finish
Differences: Full rather than medium coverageNot marketed for dry/sensitive skinContains drying alcohol
Very close colour · Matte · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Full rather than medium coverage · Not marketed for dry/sensitive skin · Contains drying alcohol
Retailer shade note: light skin with warm peach undertones
Medium confidence· Digital match
Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraUlta Beautyfrom $49 · product priceView at Ulta BeautyMacy's$49View at Macy'sUlta Beauty$45 less (85%)Matches: Very close colourSame medium coverageBoth claim long-wearing
Differences: Natural rather than matte finishNo blurring effect claimedNot marketed for sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · Not marketed for sensitive skin
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
e.l.f. Cosmetics Soft Glam Satin Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$8View at Ulta Beauty
Walgreens$8View at WalgreensWalmart$8View at WalmartCVS$8View at CVSTarget$8 · out of stockView at TargetAmazonSee price at AmazonView at AmazonSephoraCosts $7 moreMatches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Buildable rather than medium coverageDoes not claim not settling into linesDoes not claim a lightweight feel
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for normal/sensitive skin · Contains drying alcohol
Retailer shade note: fair skin with warm tones
Medium confidence· Digital match
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephora$13 less (25%)Matches: Very close colourSame matte finishBoth claim long-wearing
Differences: Slightly lighterFull rather than medium coverageNo blurring effect claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly lighter · Full rather than medium coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for dry/sensitive skin
Retailer shade note: for light skin with neutral undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beauty$13 less (25%)Matches: Very close colourSame matte finishBoth claim long-wearing
Differences: Light rather than medium coverageNo blurring effect claimedDoes not claim not settling into lines
Very close colour · Matte · Light coverage
Ingredients (not scored): 9% ingredient overlap
Differences: Light rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Not marketed for sensitive skin
Low confidence· Digital match
Clinique Almost Powder Makeup SPF 18 Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$40View at Ulta BeautySephora$11 less (21%)Matches: Very close colourSame matte finishClaims transfer resistance
Differences: Full rather than medium coverageNo blurring effect claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Full rather than medium coverage · No blurring effect claimed
Retailer shade note: for very fair neutral skin with a peach hue
Medium confidence· Digital match
bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephoraCosts $7 moreMatches: Very close colourSame medium coverageBoth claim a blurring effect
Differences: Natural rather than matte finishDoes not claim not settling into lines
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than matte finish · Does not claim not settling into lines
Retailer shade note: very fair with warm undertones
Medium confidence· Digital match
Hourglass Ambient Soft Glow Foundation
Every store that sells this shade · prices as last checked
Sephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautySephora$1 less (2%)Matches: Very close colourSame matte finishSame medium coverage
Differences: Does not claim not settling into linesContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Does not claim not settling into lines · Contains drying alcohol
Retailer shade note: fair with neutral undertones
Medium confidence· Digital match
Charlotte Tilbury Airbrush Flawless Foundation
Every store that sells this shade · prices as last checked
Amazon$49.06View at AmazonSephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyUlta Beauty(product price)$37 less (70%)Matches: Very close colourSame matte finishSame medium coverage
Differences: No long-wear claimDoes not claim a lightweight feel
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: No long-wear claim · Does not claim a lightweight feel
Medium confidence· Digital match
Ulta Beauty Collection Adjustable Coverage Powder Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $16 · product priceView at Ulta BeautySephoraCosts $7 moreMatches: Very close colourSame matte finishBoth claim a blurring effect
Differences: Buildable rather than medium coverageDoes not claim not settling into linesDoes not claim a lightweight feel
Very close colour · Matte · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Buildable rather than medium coverage · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for normal/sensitive skin · Contains drying alcohol
Retailer shade note: fair skin with neutral tones
Medium confidence· Digital match
Dior Forever Skin Wear Blurring Natural Matte Foundation
Every store that sells this shade · prices as last checked
Macy's$60View at Macy'sSephora$60View at SephoraUlta Beautyfrom $60 · product priceView at Ulta BeautyUlta Beauty(product price)$44 less (83%)Matches: Near-identical swatch colourSame matte finishBoth claim long-wearing
Differences: Full rather than medium coverageNo blurring effect claimedDoes not claim not settling into lines
Looks identical · Matte · Full coverage
Ingredients (not scored): 2% ingredient overlap
Differences: Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/sensitive skin
Low confidence· Digital match
L.A. Girl Pro.Matte Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $9 · product priceView at Ulta BeautyUlta Beauty(product price)$34.01 less (64%)Matches: Very close colourSame matte finishSame medium coverage
Differences: No blurring effect claimedContains drying alcohol
Very close colour · Matte · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: No blurring effect claimed · Contains drying alcohol
Medium confidence· Digital match
L'Oréal Paris Infallible Skin Ink 2-in-1 Foundation Concealer
Every store that sells this shade · prices as last checked
Walmart$14.97View at WalmartTarget$14.99View at TargetUlta Beautyfrom $18.99 · product priceView at Ulta BeautyCVS$18.99View at CVSSephora$13 less (25%)Matches: Very close colourSame matte finishBoth claim long-wearing
Differences: Slightly lighterFull rather than medium coverageNo blurring effect claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly lighter · Full rather than medium coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for dry/sensitive skin
Retailer shade note: for fair skin with warm olive undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraUlta Beauty$13 less (25%)Matches: Very close colourSame matte finishBoth claim long-wearing
Differences: Slightly lighterFull rather than medium coverageNo blurring effect claimed
Very close colour · Matte · Full coverage
Ingredients (not scored): 5% ingredient overlap
Differences: Slightly lighter · Full rather than medium coverage · No blurring effect claimed · Does not claim a lightweight feel · Not marketed for dry/sensitive skin
Retailer shade note: for light skin with warm yellow undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$40View at Ulta BeautySephora$40 · out of stockView at SephoraSephora$14 less (26%)Matches: Near-identical swatch colourSame medium coverageBoth claim a blurring effect
Differences: Natural rather than matte finishDoes not claim not settling into linesDoes not claim a lightweight feel
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than matte finish · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/sensitive skin
Retailer shade note: very fair, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Macy's$39View at Macy'sUlta Beautyfrom $39 · product priceView at Ulta BeautySephora$39View at SephoraUlta Beauty$41.81 less (79%)Matches: Very close colourSame matte finishClaims transfer resistance
Differences: Full rather than medium coverageNo blurring effect claimedDoes not claim not settling into lines
Very close colour · Matte · Full coverage
Ingredients (not scored): 6% ingredient overlap
Differences: Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines
Medium confidence· Digital match
Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation
Every store that sells this shade · prices as last checked
Ulta Beauty$11.19View at Ulta BeautyWalmart$11.98View at WalmartTarget$11.99View at TargetWalgreens$15.99View at WalgreensWalmart$23.96View at WalmartUlta Beauty(product price)$19 less (36%)Matches: Near-identical swatch colourSame medium coverageBoth claim not settling into lines
Differences: Natural rather than matte finishNo blurring effect claimedNo long-wear claim
Looks identical · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than matte finish · No blurring effect claimed · No long-wear claim
Retailer shade note: light skin w/golden undertones
Medium confidence· Digital match
PÜR 4-in-1 Pressed Mineral Makeup SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $34 · product priceView at Ulta BeautySephoraCosts $11 moreMatches: Near-identical swatch colourSame matte finishSame medium coverage
Differences: No blurring effect claimedDoes not claim not settling into linesNot marketed for normal/dry/sensitive skin
Looks identical · Matte · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: No blurring effect claimed · Does not claim not settling into lines · Not marketed for normal/dry/sensitive skin
Retailer shade note: light skin with neutral beige undertones
Medium confidence· Digital match
Dior Forever Natural Matte Velvet Compact Foundation
Every store that sells this shade · prices as last checked
Sephora$64View at SephoraUlta Beautyfrom $64 · product priceView at Ulta BeautyMacy's$64View at Macy'sSephora$13.50 less (25%)Matches: Very close colourSame medium coverageBoth claim a blurring effect
Differences: Natural rather than matte finishNo long-wear claimNot marketed for oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than matte finish · No long-wear claim · Not marketed for oily skin
Retailer shade note: very fair warm skin with subtle peach undertones
Medium confidence· Digital match
bareMinerals ORIGINAL Loose Talc-Free Mineral Powder Foundation SPF 15
Every store that sells this shade · prices as last checked
Sephora$39.50View at SephoraUlta Beautyfrom $39.50 · product priceView at Ulta BeautySephora$25 less (47%)Matches: Near-identical swatch colourSame medium coverageClaims a skin-like finish
Differences: Radiant rather than matte finishNot marketed for normal/sensitive skin
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Radiant rather than matte finish · Not marketed for normal/sensitive skin
Retailer shade note: light nude - light skin with neutral undertones
Medium confidence· Digital match
LYS Beauty Triple Fix Blurring and Hydrating Skin Tint Foundation Stick
Every store that sells this shade · prices as last checked
Sephora$28View at SephoraSephora$1 less (2%)Matches: Very close colourSame medium coverageBoth claim a blurring effect
Differences: Natural rather than matte finishDoes not claim not settling into linesNot marketed for oily/sensitive skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Natural rather than matte finish · Does not claim not settling into lines · Not marketed for oily/sensitive skin
Retailer shade note: very fair with warm golden undertones
Medium confidence· Digital match
Charlotte Tilbury Beautiful Skin Medium Coverage Foundation
Every store that sells this shade · prices as last checked
Sephora$52View at SephoraUlta Beautyfrom $52 · product priceView at Ulta BeautyUlta Beauty$11 less (21%)Matches: Near-identical swatch colourBoth claim not settling into linesBoth claim a lightweight feel
Differences: Radiant rather than matte finishBuildable rather than medium coverageNo blurring effect claimed
Looks identical · Radiant · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Radiant rather than matte finish · Buildable rather than medium coverage · No blurring effect claimed
Retailer shade note: fair skin with warm, golden undertones
Medium confidence· Digital match
Tarte Babassu Foundcealer Dewy Foundation SPF 20
Every store that sells this shade · prices as last checked
Ulta Beauty$42View at Ulta BeautyUlta Beauty(product price)$7 less (13%)Matches: Near-identical swatch colourBoth claim a blurring effectClaims transfer resistance
Differences: Radiant rather than matte finishFull rather than medium coverage
Looks identical · Radiant · Full coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Radiant rather than matte finish · Full rather than medium coverage
Retailer shade note: very light beige with neutral undertone for lightest skin
Medium confidence· Digital match
MAC Cosmetics Studio Radiance Serum Powered Foundation
Every store that sells this shade · prices as last checked
Macy's$46View at Macy'sUlta Beautyfrom $46 · product priceView at Ulta BeautySephora$4 less (8%)Matches: Near-identical swatch colourSame medium coverageBoth claim a blurring effect
Differences: Radiant rather than matte finishDoes not claim not settling into linesDoes not claim a lightweight feel
Looks identical · Radiant · Medium coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Radiant rather than matte finish · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/sensitive skin
Retailer shade note: for light skin with golden undertones
Medium confidence· Digital match
Make Up For Ever HD Skin Hydra Glow Hydrating Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraMacy's$49View at Macy'sShowing 12 of 32 matches
The closest shade to Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation 210 Versatile Clair II (N) (Fair) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
CN 28 Ivory
$22
Tone 04 N
$32
02 Fair Golden
$32
Meringue 2.1 Neutral
$31
260 Bisque N
$32
1N
$38
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
LORAC PRO Soft Focus Longwear Foundation in 01, against Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation in 210 Versatile Clair II (N). Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To LORAC PRO Soft Focus Longwear Foundation in 01.
0 shared ingredients; weighted similarity 0%. Ingredients only affect results through the filters.
Ulta BeautyYour shade $53 at Ulta Beauty
33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
