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Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation 230 Versatile Ecru II (W) dupes and alternatives Lancôme

Fair

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Hourglass Vanish Seamless Finish Foundation Stick 9 Golden Natural

The equivalent shade: scored on colour, depth and undertone only.

Closest overall alternative: Juvia's Place I Am Magic Velvety Matte Foundation 640 Malta

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
89out of 100
Shade (Shade match)
88
Finish (Finish & visual result)
81
Wear (Wear & performance)
100
Skin (Skin suitability)
100
Match price
$24Ulta BeautyUlta Beauty
$29 less (55%)

Your shade $53 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC12
    Shade match 91
    $39SephoraSephora$14 less (26%)

    Matches: Near-identical swatch colourSame matte finishBoth claim a blurring effect

    Differences: Full rather than medium coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    91
    Finish & visual result
    93
    Wear & performance
    78
    Skin suitability
    60

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for dry/sensitive skin

    Retailer shade note: fair beige with neutral undertone for fair skin

    Medium confidence· Digital match

    View match
  2. #4 · Kylie Cosmetics

    Natural Blur Powder Foundation

    1W
    Shade match 85
    $38Ulta BeautyUlta Beauty(product price)$15 less (28%)

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Not marketed for sensitive skin

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    78
    Skin suitability
    80

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Not marketed for sensitive skin

    Retailer shade note: fair with warm yellow undertones

    Medium confidence· Digital match

    View match
  3. #5 · L'Oréal Paris

    Infallible 24H Fresh Wear Foundation In A Powder

    10 Porcelain
    Shade match 90
    $18.99Ulta BeautyUlta Beauty(product price)$34.01 less (64%)

    Matches: Near-identical swatch colourSame matte finishClaims transfer resistance

    Differences: Full rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    90
    Finish & visual result
    81
    Wear & performance
    75
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Full rather than medium coverage · No blurring effect claimed

    Medium confidence· Digital match

    View match
  4. #6 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    NC15
    Shade match 88
    $39SephoraSephora$14 less (26%)

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Full rather than medium coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    93
    Wear & performance
    78
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for dry/sensitive skin

    Retailer shade note: fair light with golden undertones

    Medium confidence· Digital match

    View match
  5. Shade match 82
    $38Ulta BeautyUlta Beauty$15 less (28%)

    Matches: Same matte finishBoth claim a blurring effectBoth claim long-wearing

    Differences: Full rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    82
    Finish & visual result
    93
    Wear & performance
    82
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim not settling into lines

    Retailer shade note: fair with cool undertones

    Medium confidence· Digital match

    View match
  6. #8 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    C30
    Shade match 87
    $39SephoraSephora$14 less (26%)

    Matches: Very close colourSame matte finishBoth claim a blurring effect

    Differences: Full rather than medium coverageNot marketed for dry/sensitive skin

    Score details
    Shade match
    87
    Finish & visual result
    93
    Wear & performance
    78
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for dry/sensitive skin

    Retailer shade note: light medium with peachy golden undertones

    Medium confidence· Digital match

    View match
  7. #9 · TIRTIR

    Mask Fit AI Filter Cushion

    21W NATURAL IVORY
    Shade match 89
    $25Ulta BeautyUlta Beauty(product price)$28 less (53%)

    Matches: Near-identical swatch colourSame matte finishClaims a skin-like finish

    Differences: Full rather than medium coverageDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    89
    Finish & visual result
    82
    Wear & performance
    72
    Skin suitability
    100

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Full rather than medium coverage · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: light with warm undertone

    Medium confidence· Digital match

    View match
  8. #10 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    15 Fair Warm
    Shade match 88
    $8Ulta BeautyUlta Beauty(product price)$45 less (85%)

    Matches: Very close colourSame medium coverageBoth claim long-wearing

    Differences: Natural rather than matte finishNo blurring effect claimedNot marketed for sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · Not marketed for sensitive skin

    Retailer shade note: fair with warm undertones

    Medium confidence· Digital match

    View match
  9. #11 · Clinique

    Acne Solutions Liquid Makeup Foundation

    CN 28 Ivory
    Shade match 88
    $39Ulta BeautyUlta Beauty(product price)$14 less (26%)

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: No long-wear claimDoes not claim not settling into linesNot marketed for normal/sensitive skin

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: No long-wear claim · Does not claim not settling into lines · Not marketed for normal/sensitive skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  10. Shade match 83
    $40SephoraSephora$13 less (25%)

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Does not claim not settling into linesNot marketed for dry/sensitive skinContains drying alcohol

    Score details
    Shade match
    83
    Finish & visual result
    100
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for dry/sensitive skin · Contains drying alcohol

    Retailer shade note: fair neutral

    Medium confidence· Digital match

    View match
  11. #13 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    2C Madeleine
    Shade match 78
    $54Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Same matte finishBoth claim a blurring effectClaims transfer resistance

    Differences: Slightly deeperBuildable rather than medium coverage

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    75
    Skin suitability
    100

    Colour not compared · Matte · Buildable coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly deeper · Buildable rather than medium coverage

    Retailer shade note: light with cool undertones

    Low confidence· Digital match

    View match
  12. #14 · TIRTIR

    Mask Fit Red Cushion

    24W SOFT BEIGE
    Shade match 86
    $25Ulta BeautyUlta Beauty(product price)$28 less (53%)

    Matches: Very close colourSame matte finishClaims transfer resistance

    Differences: Full rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    86
    Finish & visual result
    81
    Wear & performance
    75
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Full rather than medium coverage · No blurring effect claimed

    Retailer shade note: light medium with warm undertone

    Medium confidence· Digital match

    View match
  13. #15 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Cool Ivory (C-026)
    Shade match 83
    $58SephoraSephoraCosts $5 more

    Matches: Same matte finishSame medium coverageBoth claim long-wearing

    Differences: No blurring effect claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    83
    Finish & visual result
    89
    Wear & performance
    86
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: No blurring effect claimed · Not marketed for dry/sensitive skin

    Retailer shade note: Extra light, cool undertones

    Medium confidence· Digital match

    View match
  14. #16 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Neutral Warm Ivory (NW-022)
    Shade match 82
    $58SephoraSephoraCosts $5 more

    Matches: Same matte finishSame medium coverageBoth claim long-wearing

    Differences: No blurring effect claimedNot marketed for dry/sensitive skin

    Score details
    Shade match
    82
    Finish & visual result
    89
    Wear & performance
    86
    Skin suitability
    60

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: No blurring effect claimed · Not marketed for dry/sensitive skin

    Retailer shade note: Extra light, neutral warm undertones

    Medium confidence· Digital match

    View match
  15. #17 · e.l.f. Cosmetics

    Soft Glam Satin Foundation

    12 Fair Warm
    Shade match 84
    $8Ulta BeautyUlta Beauty(product price)$45 less (85%)

    Matches: Very close colourSame medium coverageBoth claim long-wearing

    Differences: Slightly lighterNatural rather than matte finishNo blurring effect claimed

    Score details
    Shade match
    84
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · No blurring effect claimed · Not marketed for sensitive skin

    Retailer shade note: fair with warm undertones

    Medium confidence· Digital match

    View match
  16. Shade match 89
    $58Ulta BeautyUlta BeautyCosts $5 more

    Matches: Near-identical swatch colourBoth claim a blurring effectNo fragrance listed

    Differences: Natural matte rather than matte finishFull rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    83
    Wear & performance
    54
    Skin suitability
    100

    Looks identical · Natural matte · Full coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Natural matte rather than matte finish · Full rather than medium coverage · Does not claim not settling into lines · Does not claim a lightweight feel

    Retailer shade note: light warm with golden olive undertones

    Medium confidence· Digital match

    View match
  17. Shade match 83
    $54SephoraSephoraCosts $1 more

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Natural rather than matte finish

    Score details
    Shade match
    83
    Finish & visual result
    81
    Wear & performance
    78
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than matte finish

    Retailer shade note: very fair with warm undertones

    Medium confidence· Digital match

    View match
  18. #20 · TIRTIR

    Mask Fit Red Cushion

    21N IVORY
    Shade match 84
    $25Ulta BeautyUlta Beauty$28 less (53%)

    Matches: Very close colourSame matte finishClaims transfer resistance

    Differences: Slightly deeperFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    84
    Finish & visual result
    81
    Wear & performance
    75
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly deeper · Full rather than medium coverage · No blurring effect claimed

    Retailer shade note: light with neutral undertone

    Medium confidence· Digital match

    View match
  19. Shade match 86
    $53SephoraSephoraSame price

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Full rather than medium coverageNot marketed for dry/combination skinContains drying alcohol

    Score details
    Shade match
    86
    Finish & visual result
    82
    Wear & performance
    75
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for dry/combination skin · Contains drying alcohol

    Retailer shade note: Fair with Yellow Undertones

    Medium confidence· Digital match

    View match
  20. Shade match 84
    $52SephoraSephora$1 less (2%)

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Slightly lighterNatural rather than matte finishDoes not claim not settling into lines

    Score details
    Shade match
    84
    Finish & visual result
    81
    Wear & performance
    82
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Does not claim not settling into lines · Not marketed for combination/oily skin · Contains drying alcohol

    Retailer shade note: with golden undertones

    Medium confidence· Digital match

    View match
  21. Shade match 84
    $39.50SephoraSephora$13.50 less (25%)

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Natural rather than matte finishNo long-wear claimNot marketed for oily skin

    Score details
    Shade match
    84
    Finish & visual result
    81
    Wear & performance
    72
    Skin suitability
    80

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than matte finish · No long-wear claim · Not marketed for oily skin

    Retailer shade note: very fair warm skin with yellow undertones

    Medium confidence· Digital match

    View match
  22. #24 · Charlotte Tilbury

    Airbrush Flawless Foundation

    3 Warm
    Shade match 83
    $52Ulta BeautyUlta Beauty(product price)$1 less (2%)

    Matches: Very close colourSame matte finishSame medium coverage

    Differences: Does not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    83
    Finish & visual result
    88
    Wear & performance
    58
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: fair with warm undertones

    Medium confidence· Digital match

    View match
  23. Shade match 85
    $15.99Ulta BeautyUlta Beauty(product price)$37.01 less (70%)

    Matches: Very close colourSame matte finishClaims transfer resistance

    Differences: Full rather than medium coverageNo blurring effect claimedDoes not claim not settling into lines

    Score details
    Shade match
    85
    Finish & visual result
    81
    Wear & performance
    61
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Full rather than medium coverage · No blurring effect claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  24. #26 · TIRTIR

    Mask Fit Red Cushion

    28N OAT
    Shade match 81
    $25Ulta BeautyUlta Beauty(product price)$28 less (53%)

    Matches: Same matte finishClaims transfer resistanceBoth claim not settling into lines

    Differences: Slightly deeperFull rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    81
    Finish & visual result
    81
    Wear & performance
    75
    Skin suitability
    100

    Close colour · Matte · Full coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly deeper · Full rather than medium coverage · No blurring effect claimed

    Retailer shade note: medium with neutral undertone

    Medium confidence· Digital match

    View match
  25. Shade match 78
    $14.59TargetTarget$38.41 less (72%)

    Matches: Same matte finishBoth claim a blurring effectBoth claim long-wearing

    Differences: Slightly deeperFull rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    78
    Finish & visual result
    93
    Wear & performance
    68
    Skin suitability
    100

    Colour not compared · Matte · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly deeper · Full rather than medium coverage · Does not claim not settling into lines · Does not claim a lightweight feel

    Low confidence· Digital match

    View match
  26. Shade match 82
    $41Ulta BeautyUlta Beauty(product price)$12 less (23%)

    Matches: Same medium coverageClaims a skin-like finishBoth claim a blurring effect

    Differences: Natural rather than matte finish

    Score details
    Shade match
    82
    Finish & visual result
    73
    Wear & performance
    86
    Skin suitability
    100

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than matte finish

    Retailer shade note: fair warm

    Medium confidence· Digital match

    View match
  27. Shade match 88
    $39SephoraSephora$14 less (26%)

    Matches: Very close colourSame medium coverageBoth claim a blurring effect

    Differences: Natural rather than matte finishDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    88
    Finish & visual result
    81
    Wear & performance
    63
    Skin suitability
    60

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/sensitive skin

    Retailer shade note: moderately fair, warm-neutral undertones

    Medium confidence· Digital match

    View match
  28. Shade match 84
    $53SephoraSephoraSame price

    Matches: Very close colourSame matte finishClaims a skin-like finish

    Differences: Full rather than medium coverageNot marketed for dry/combination skinContains drying alcohol

    Score details
    Shade match
    84
    Finish & visual result
    82
    Wear & performance
    75
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Full rather than medium coverage · Not marketed for dry/combination skin · Contains drying alcohol

    Retailer shade note: Fair with Yellow Undertones

    Medium confidence· Digital match

    View match
  29. #31 · Charlotte Tilbury

    Airbrush Flawless Foundation

    5 Neutral
    Shade match 82
    $52SephoraSephora$1 less (2%)

    Matches: Same matte finishSame medium coverageClaims a skin-like finish

    Differences: Slightly deeperDoes not claim not settling into linesContains drying alcohol

    Score details
    Shade match
    82
    Finish & visual result
    88
    Wear & performance
    58
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly deeper · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  30. #32 · Westman Atelier

    Vital Skin Medium Coverage Multi-Use Foundation Stick

    Atelier III
    Shade match 90
    $68SephoraSephoraCosts $15 more

    Matches: Near-identical swatch colourSame medium coverageClaims a skin-like finish

    Differences: Natural rather than matte finishNo blurring effect claimedNo long-wear claim

    Score details
    Shade match
    90
    Finish & visual result
    64
    Wear & performance
    40
    Skin suitability
    60

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Natural rather than matte finish · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily/sensitive skin · Contains drying alcohol

    Retailer shade note: Light warm undertone

    Medium confidence· Digital match

    View match
  31. #33 · Revolution Beauty

    Superdewy Cushion Foundation

    Fair Neutral Cool
    Shade match 91
    $14Ulta BeautyUlta Beauty(product price)$39 less (74%)

    Matches: Near-identical swatch colourClaims a skin-like finishBoth claim a lightweight feel

    Differences: Radiant rather than matte finishLight rather than medium coverageNo blurring effect claimed

    Score details
    Shade match
    91
    Finish & visual result
    42
    Wear & performance
    54
    Skin suitability
    100

    Looks identical · Radiant · Light coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Radiant rather than matte finish · Light rather than medium coverage · No blurring effect claimed · No long-wear claim · Does not claim not settling into lines

    Medium confidence· Digital match

    View match

Showing 12 of 31 matches

Looking for a concealer in your shade?

The closest shade to Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation 230 Versatile Ecru II (W) (Fair) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Clinique Even Better All-Over Concealer + Eraser

    WN 38 Stone

    Clinique Even Better All-Over Concealer + Eraser, shade WN 38 Stone

    • Looks identical
    • Fair · Neutral · neutral golden undertone

    $22

  2. NARS Soft Matte Complete Concealer

    Café Con Leche

    NARS Soft Matte Complete Concealer, shade Café Con Leche

    • Very close colour
    • Very fair · Warm undertone

    $36

  3. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Fair 1W

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Fair 1W

    • Very close colour
    • Fair · Warm · yellow undertone

    $31

  4. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Meringue 2.1 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Meringue 2.1 Neutral

    • Close colour
    • Fair · Neutral undertone

    $31

  5. Kosas Revealer Super Creamy + Brightening Concealer

    Tone 02 W

    Kosas Revealer Super Creamy + Brightening Concealer, shade Tone 02 W

    • Close colour
    • Fair · Warm · yellow undertone

    $32

  6. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NC11

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NC11

    • Close colour
    • Fair · Warm · golden undertone

    $30

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Hourglass Vanish Seamless Finish Foundation Stick in 9 Golden Natural, against Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation in 230 Versatile Ecru II (W). Every attribute compared, with its share of the score.

ComparedYour shade230 Versatile Ecru II (W)Closest shade match9 Golden NaturalScore
Shade match55% of overall91
Colour98#e9cda6#eccfa7Looks identicalColour difference 0.6 (0 is identical)
Depth98FairFairSameDepth difference: 1.1
Retailer descriptionNot statedMediumNo depth word in one descriptionNot compared
Undertone70UnknownOliveSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared62
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type60Normal, dry, combination, oily, sensitiveNormal, dry, combinationBoth marketed for normal/​dry/​combination skin
Overall match 79/100Shade match 91/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hourglass Vanish Seamless Finish Foundation Stick in 9 Golden Natural.

Same or better

  • $4 less
  • Near-identical swatch colour
  • Full rather than medium coverage
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Natural finish instead of matte
  • No blurring effect claimed
  • Does not claim not settling into lines
  • Not marketed for oily/sensitive skin

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, no siliconeSilicone-based, high silicone
FragranceListed (linalool)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs silicone-based; silicone none vs high

Why the closest overall alternative works

Juvia's Place I Am Magic Velvety Matte Foundation in 640 Malta, against Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation in 230 Versatile Ecru II (W). Every attribute compared, with its share of the score.

ComparedYour shade230 Versatile Ecru II (W)Closest overall alternative640 MaltaScore
Shade match55% of overall88
Colour93#e9cda6#efcfa9Very close colourColour difference 1.7 (0 is identical)
Depth98FairFairSameDepth difference: 1.5
Retailer descriptionNot statedLightNo depth word in one descriptionNot compared
Undertone70UnknownWarm · peachSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared81
Finish100MatteMatteSameSame matte finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40ClaimedNot listedSome differenceOnly your product claims a blurring or smoothing effect; the match does not list it
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100Normal, dry, combination, oily, sensitiveCombination, dry, normal, oily, sensitiveBoth marketed for normal/​dry/​combination/​oily/​sensitive skin
Overall match 89/100Shade match 88/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I Am Magic Velvety Matte Foundation in 640 Malta.

Same or better

  • $29 less
  • Very close colour
  • Same matte finish
  • Full rather than medium coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • No blurring effect claimed

Ingredients (information only, not scored)

1 shared ingredient; weighted similarity 1%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, no siliconeWater-based, high silicone
FragranceListed (linalool)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapPowder-based vs water-based; silicone none vs high

Where to buy

Closest shade match

Hourglass Vanish Seamless Finish Foundation Stick 9 Golden Natural

Best price
$49SephoraSephora
$4 less (8%)

Your shade $53 at Ulta Beauty

Closest overall alternative

Juvia's Place I Am Magic Velvety Matte Foundation 640 Malta

Match price
$24Ulta BeautyUlta Beauty
$29 less (55%)

Your shade $53 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

33 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.