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Juicy Tubes Original Lip Gloss 07 Magic Spell dupes and alternatives Lancôme

Pink · Cool · Medium

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.

Closest shade match: ColourPop Ultra Glossy Lip All Me

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
Lancôme
07 Magic SpellChange shade
Colour family, undertone and depth: Pink · Cool · Medium
Finish and opacity: Shimmer · Sheer
The match
ColourPop
All Me
Colour family, undertone and depth: Pink · Cool · Medium
Finish and opacity: High shine · Sheer
Shade match
94out of 100
Colour
90
Depth
96
Undertone (Undertone and colour family)
100
Best price
$4.50Ulta BeautyUlta Beauty
$20.50 less (82%)

Your shade $25 at Sephora

Closest overall alternative: Hourglass Phantom Volumizing Glossy Lip Balm Desire 120

The most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.

Your shade
Lancôme
07 Magic SpellChange shade
Colour family, undertone and depth: Pink · Cool · Medium
Finish and opacity: Shimmer · Sheer
The match
Hourglass
Desire 120
Colour family, undertone and depth: Pink · Cool · Medium
Finish and opacity: Shimmer · Opaque
Overall match
90out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
90
Wear (Wear & performance)
100
Comfort (Comfort & suitability)
100
Best price
$38SephoraSephora
Costs $13 more

Your shade $25 at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 91
    $24SephoraSephora$1 less (4%)

    Matches: Very close colourSame cool undertoneSame longevity: long-wearing

    No material differences in the data we have.

    Score details
    Shade match
    91
    Finish & visual result
    78
    Wear & performance
    100
    Comfort & suitability
    100

    Very close colour · High shine

    Ingredients (not scored): 1% ingredient overlap

    Retailer shade note: cool pink

    High confidence· Digital match

    View match
  2. #4 · Glow Recipe

    Glass Balm Lip Treatment for Shine & Hydration

    Watermelon Bingsoo
    Shade match 82
    $22SephoraSephora$3 less (12%)

    Matches: Same cool undertoneSame transparency: tintedSame longevity: long-wearing

    No material differences in the data we have.

    Score details
    Shade match
    82
    Finish & visual result
    88
    Wear & performance
    100
    Comfort & suitability
    100

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): no ingredient list for one product

    Retailer shade note: sheer soft pink

    High confidence· Digital match

    View match
  3. #5 · Fenty Beauty

    Gloss Bomb Universal Lip Luminizer

    Riri
    Shade match 82
    $23SephoraSephora$2 less (8%)

    Matches: Near-identical swatch colourSame cool undertoneSame shine: shimmer

    Differences: Nude rather than pinkShimmer rather than sparkle (shimmer)

    Score details
    Shade match
    82
    Finish & visual result
    90
    Wear & performance
    100
    Comfort & suitability
    70

    Looks identical · Shimmer

    Ingredients (not scored): 4% ingredient overlap

    Differences: Nude rather than pink · Shimmer rather than sparkle (shimmer)

    Retailer shade note: shimmering rose mauve nude

    High confidence· Digital match

    View match
  4. Shade match 79
    $26SephoraSephoraCosts $1 more

    Matches: Same cool undertoneSame longevity: long-wearingClaims non-sticky

    Differences: Mauve rather than pink

    Score details
    Shade match
    79
    Finish & visual result
    89
    Wear & performance
    100
    Comfort & suitability
    70

    Close colour · Sheer tint · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Mauve rather than pink

    Retailer shade note: Berry mauve

    Medium confidence· Digital match

    View match
  5. #7 · Glow Recipe

    Glass Balm Lip Treatment for Shine & Hydration

    Fig Bingsoo
    Shade match 77
    $22SephoraSephora$3 less (12%)

    Matches: Same longevity: long-wearingBoth claim hydration

    Differences: Neutral rather than cool undertone

    Score details
    Shade match
    77
    Finish & visual result
    78
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour · High shine · Sheer

    Ingredients (not scored): no ingredient list for one product

    Differences: Neutral rather than cool undertone

    Medium confidence· Digital match

    View match
  6. #8 · Tarte

    Maracuja Juicy Shift

    Berry
    Shade match 76
    $27SephoraSephoraCosts $2 more

    Matches: Same cool undertoneSame shine: shimmerSame longevity: long-wearing

    Differences: Berry rather than pinkShimmer rather than sparkle (shimmer)

    Score details
    Shade match
    76
    Finish & visual result
    90
    Wear & performance
    100
    Comfort & suitability
    70

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 5% ingredient overlap

    Differences: Berry rather than pink · Shimmer rather than sparkle (shimmer)

    Retailer shade note: Berry Shimmer Glass

    High confidence· Digital match

    View match
  7. Shade match 76
    $26SephoraSephoraCosts $1 more

    Matches: Same cool undertoneSame longevity: long-wearingClaims non-sticky

    Differences: Noticeably different swatch colour

    Score details
    Shade match
    76
    Finish & visual result
    89
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · Sheer tint · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour

    Retailer shade note: Mauve pink

    High confidence· Digital match

    View match
  8. Shade match 75
    $23SephoraSephora$2 less (8%)

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Noticeably different swatch colour

    Score details
    Shade match
    75
    Finish & visual result
    78
    Wear & performance
    100
    Comfort & suitability
    100

    Slight colour difference · High shine · Buildable

    Ingredients (not scored): 1% ingredient overlap

    Differences: Noticeably different swatch colour

    Retailer shade note: Cool Bright Pink

    Medium confidence· Digital match

    View match
  9. #11 · Lancôme

    Lip Idôle JuicyTreat Oil-in-Gloss

    60 Million-Dollar Berry
    Shade match 75
    $32SephoraSephoraCosts $7 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Berry rather than pink

    Score details
    Shade match
    75
    Finish & visual result
    78
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour · High shine · Sheer

    Ingredients (not scored): 4% ingredient overlap

    Differences: Berry rather than pink

    Retailer shade note: plum berry

    High confidence· Digital match

    View match
  10. Shade match 73
    $24SephoraSephora$1 less (4%)

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Berry rather than pink

    Score details
    Shade match
    73
    Finish & visual result
    78
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour · High shine

    Ingredients (not scored): 1% ingredient overlap

    Differences: Berry rather than pink

    Retailer shade note: berry

    High confidence· Digital match

    View match
  11. Shade match 72
    $24SephoraSephora$1 less (4%)

    Matches: Same longevity: long-wearingBoth claim hydration

    Differences: Neutral rather than cool undertoneRose rather than pink

    Score details
    Shade match
    72
    Finish & visual result
    78
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour · High shine

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than cool undertone · Rose rather than pink

    Retailer shade note: almond rose

    Medium confidence· Digital match

    View match
  12. #14 · rhode

    Peptide Lip Tint Nourishing Glaze

    Salty Tan - soft mauve
    Shade match 83
    $20SephoraSephora$5 less (20%)

    Matches: Same shine: shimmerBoth claim hydration

    Differences: Neutral rather than cool undertoneShimmer rather than sparkle (shimmer)Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    83
    Finish & visual result
    90
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Shimmer · Buildable

    Ingredients (not scored): 1% ingredient overlap

    Differences: Neutral rather than cool undertone · Shimmer rather than sparkle (shimmer) · Not listed rather than long-wearing (longevity)

    Medium confidence· Digital match

    View match
  13. #15 · Glow Recipe

    Glass Balm Lip Treatment for Shine & Hydration

    Strawberry Bingsoo
    Shade match 65
    $22SephoraSephora$3 less (12%)

    Matches: Same cool undertoneSame transparency: tintedSame longevity: long-wearing

    Differences: Red rather than pink

    Score details
    Shade match
    65
    Finish & visual result
    88
    Wear & performance
    100
    Comfort & suitability
    100

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): no ingredient list for one product

    Differences: Red rather than pink

    Retailer shade note: sheer pinky-red

    High confidence· Digital match

    View match
  14. #16 · Buxom

    Full-On Plumping Lip Polish

    Nicole
    Shade match 88
    $26Ulta BeautyUlta BeautyCosts $1 more

    Matches: Same cool undertoneSame shine: shimmerClaims non-sticky

    Differences: Shimmer rather than sparkle (shimmer)Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    88
    Finish & visual result
    90
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Shimmer

    Ingredients (not scored): 4% ingredient overlap

    Differences: Shimmer rather than sparkle (shimmer) · Not listed rather than long-wearing (longevity)

    Retailer shade note: raspberry pink w/golden shimmer

    Medium confidence· Digital match

    View match
  15. #17 · Summer Fridays

    Dream Lip Oil for Moisturizing Sheer Coverage

    Soft Mauve
    Shade match 76
    $26SephoraSephoraCosts $1 more

    Matches: Same cool undertoneSame longevity: long-wearingClaims non-sticky

    Differences: Mauve rather than pink

    Score details
    Shade match
    76
    Finish & visual result
    78
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · High shine · Buildable

    Ingredients (not scored): 0% ingredient overlap

    Differences: Mauve rather than pink

    Retailer shade note: A nourishing touch of cool mauve, with buildable color

    Medium confidence· Digital match

    View match
  16. Shade match 69
    $24SephoraSephora$1 less (4%)

    Matches: Same cool undertoneSame shine: shimmerSame longevity: long-wearing

    Differences: Noticeably different swatch colourMauve rather than pinkHolographic rather than sparkle (shimmer)

    Score details
    Shade match
    69
    Finish & visual result
    90
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · Shimmer

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Mauve rather than pink · Holographic rather than sparkle (shimmer)

    Retailer shade note: Rosy Mauve with Holographic Shimmer | Condensed Coconut Milk Scent

    High confidence· Digital match

    View match
  17. #19 · Givenchy

    Rose Perfecto Lip Balm 24H Hydration

    037 Rouge Grainé
    Shade match 73
    $43SephoraSephoraCosts $18 more

    Matches: Same cool undertoneSame transparency: tintedBoth claim hydration

    Differences: Red rather than pink8-hour wear rather than long-wearing (longevity)

    Score details
    Shade match
    73
    Finish & visual result
    88
    Wear & performance
    70
    Comfort & suitability
    100

    Close colour · High shine · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Red rather than pink · 8-hour wear rather than long-wearing (longevity)

    Retailer shade note: sheer iconic deep red

    Medium confidence· Digital match

    View match
  18. #20 · Lancôme

    Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm

    30 Lisa's Coral Glow
    Shade match 73
    $32SephoraSephoraCosts $7 more

    Matches: Same longevity: long-wearingClaims non-stickyBoth claim hydration

    Differences: Neutral rather than cool undertoneCoral rather than pink

    Score details
    Shade match
    73
    Finish & visual result
    78
    Wear & performance
    100
    Comfort & suitability
    70

    Close colour · High shine

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · Coral rather than pink

    Retailer shade note: neutral pinky coral

    High confidence· Digital match

    View match
  19. #21 · Buxom

    Full-On Plumping Lip Polish

    Kanani
    Shade match 84
    $26Ulta BeautyUlta Beauty(product price)Costs $1 more

    Matches: Same cool undertoneSame shine: shimmerClaims non-sticky

    Differences: Shimmer rather than sparkle (shimmer)Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    84
    Finish & visual result
    90
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · Shimmer

    Ingredients (not scored): 4% ingredient overlap

    Differences: Shimmer rather than sparkle (shimmer) · Not listed rather than long-wearing (longevity)

    Retailer shade note: bright strawberry pink shimmer

    Medium confidence· Digital match

    View match
  20. #22 · Tom Ford

    Soleil Lip Balm for Glowing Hydration

    05 Getaway
    Shade match 66
    $45SephoraSephoraCosts $20 more

    Matches: Same cool undertoneSame longevity: long-wearingBoth claim hydration

    Differences: Nude rather than pink

    Score details
    Shade match
    66
    Finish & visual result
    78
    Wear & performance
    100
    Comfort & suitability
    100

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 1% ingredient overlap

    Differences: Nude rather than pink

    Retailer shade note: rosy nude

    Medium confidence· Digital match

    View match
  21. Shade match 55
    $24SephoraSephora$1 less (4%)

    Matches: Same cool undertoneSame transparency: tintedSame longevity: long-wearing

    Differences: Noticeably different swatch colourDeeperPlum rather than pink

    Score details
    Shade match
    55
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    100

    Slight colour difference · Sheer

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Plum rather than pink

    Retailer shade note: Sheer plum

    High confidence· Digital match

    View match
  22. #24 · Yves Saint Laurent

    Candy Glow Tinted Butter Balm with Maracuja Oil

    8B That Pink
    Shade match 54
    $43SephoraSephoraCosts $18 more

    Matches: Same transparency: tintedSame longevity: long-wearingBoth claim hydration

    Differences: Noticeably different swatch colourWarm rather than cool undertoneRose rather than pink

    Score details
    Shade match
    54
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    100

    Slight colour difference · Sheer

    Ingredients (not scored): 3% ingredient overlap

    Differences: Noticeably different swatch colour · Warm rather than cool undertone · Rose rather than pink

    Retailer shade note: sheer rose

    Medium confidence· Digital match

    View match
  23. Shade match 82
    $26SephoraSephoraCosts $1 more

    Matches: Same cool undertoneBoth claim hydration

    Differences: Not listed rather than long-wearing (longevity)

    Score details
    Shade match
    82
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · High shine

    Ingredients (not scored): 2% ingredient overlap

    Differences: Not listed rather than long-wearing (longevity)

    Retailer shade note: a punchy watermelon

    Medium confidence· Digital match

    View match
  24. #26 · RMS Beauty

    Liplights Cream Lip Gloss

    Rumor
    Shade match 83
    $30Ulta BeautyUlta BeautyCosts $5 more

    Matches: Same cool undertoneSame longevity: long-wearingClaims non-sticky

    Differences: Mauve rather than pink

    Score details
    Shade match
    83
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    70

    Close colour

    Ingredients (not scored): 2% ingredient overlap

    Differences: Mauve rather than pink

    Retailer shade note: dusty mauve

    High confidence· Digital match

    View match
  25. Shade match 80
    $26SephoraSephoraCosts $1 more

    Matches: Same cool undertoneBoth claim hydration

    Differences: Mauve rather than pinkNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    80
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · High shine

    Ingredients (not scored): 2% ingredient overlap

    Differences: Mauve rather than pink · Not listed rather than long-wearing (longevity)

    Retailer shade note: rosy mauve

    High confidence· Digital match

    View match
  26. Shade match 61
    $26SephoraSephoraCosts $1 more

    Matches: Same cool undertoneSame shine: shimmerSame longevity: long-wearing

    Differences: Noticeably different swatch colourPurple rather than pinkPearl rather than sparkle (shimmer)

    Score details
    Shade match
    61
    Finish & visual result
    90
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · Shimmer · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Purple rather than pink · Pearl rather than sparkle (shimmer)

    Retailer shade note: Cool lavender pearl

    High confidence· Digital match

    View match
  27. #29 · Tower 28 Beauty

    ShineOn Lip Jelly Hydrating Non-Sticky Lip Oil

    Sesame
    Shade match 79
    $16SephoraSephora$9 less (36%)

    Matches: Same cool undertoneSame transparency: tintedClaims non-sticky

    Differences: Mauve rather than pinkNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    79
    Finish & visual result
    88
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · High shine · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Mauve rather than pink · Not listed rather than long-wearing (longevity)

    Retailer shade note: semi-sheer, milky mauve

    High confidence· Digital match

    View match
  28. #30 · Dior

    Addict Lip Maximizer Plumping Gloss

    026 Intense Mauve
    Shade match 78
    $42SephoraSephoraCosts $17 more

    Matches: Same cool undertoneBoth claim hydration

    Differences: Mauve rather than pinkNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    78
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · High shine

    Ingredients (not scored): 0% ingredient overlap

    Differences: Mauve rather than pink · Not listed rather than long-wearing (longevity)

    Retailer shade note: A bold mauve

    High confidence· Digital match

    View match

Showing 12 of 28 matches

Why the closest shade match works

ColourPop Ultra Glossy Lip in All Me, against Lancôme Juicy Tubes Original Lip Gloss in 07 Magic Spell. Every attribute compared, with its share of the score.

ComparedYour shade07 Magic SpellClosest shade matchAll MeScore
Shade match50% of overall94
Colour90#b84858#ad4856Very close colourColour difference 2.3 (0 is identical)
Depth96MediumMediumSameDepth difference 2.6 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100PinkPinkSameSame colour family
Finish & visual result25% of overall · 1 of 3 compared78
Shine78ShimmerHigh shineCloseMore shine
Transparencynot comparableTintedNot listedNot listed for eitherA transparency not listed for one product
Shimmernot comparableSparkleNot listedNot listed for eitherShimmer not listed for one product
Wear & performance15% of overall40
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Comfort & suitability10% of overall · 1 of 2 compared100
Non-stickynot comparableNot listedNot listedNot listed for eitherNeither product lists a non-sticky feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 83/100Shade match 94/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ColourPop Ultra Glossy Lip in All Me.

Same or better

  • $20.50 less
  • Very close colour
  • Same cool undertone
  • Both claim hydration

Different

  • Not listed longevity instead of long-wearing

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 0%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionsheer magenta with silver sparkleberry pink
FormatSqueeze-tubeNot listed
Baseno siliconeOil-based, no silicone
FragranceListed (benzyl benzoate)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Why the closest overall alternative works

Hourglass Phantom Volumizing Glossy Lip Balm in Desire 120, against Lancôme Juicy Tubes Original Lip Gloss in 07 Magic Spell. Every attribute compared, with its share of the score.

ComparedYour shade07 Magic SpellClosest overall alternativeDesire 120Score
Shade match50% of overall85
Colour74#b84858#a94e50Close colourColour difference 4.4 (0 is identical)
Depth97MediumMediumSameDepth difference 2.0 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100PinkPinkSameSame colour family
Finish & visual result25% of overall · 2 of 3 compared90
Shine100ShimmerShimmerSameSame shine level
Transparencynot comparableTintedNot listedNot listed for eitherA transparency not listed for one product
Shimmer75SparkleShimmerSome differenceShimmer rather than sparkle
Wear & performance15% of overall100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Comfort & suitability10% of overall · 1 of 2 compared100
Non-stickynot comparableNot listedNot listedNot listed for eitherNeither product lists a non-sticky feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 90/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hourglass Phantom Volumizing Glossy Lip Balm in Desire 120.

Same or better

  • Same cool undertone
  • Same shine: shimmer
  • Same longevity: long-wearing
  • Both claim hydration

Different

  • Small colour difference on the swatch
  • Shimmer shimmer instead of sparkle

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionsheer magenta with silver sparklecool pink
FormatSqueeze-tubeNot listed
Baseno siliconeOil-based, no silicone
FragranceListed (benzyl benzoate)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed

Where to buy

Closest shade match

ColourPop Ultra Glossy Lip All Me

Best price
$4.50Ulta BeautyUlta Beauty
$20.50 less (82%)

Your shade $25 at Sephora

Closest overall alternative

Hourglass Phantom Volumizing Glossy Lip Balm Desire 120

Best price
$38SephoraSephora
Costs $13 more

Your shade $25 at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.