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L'Absolu Rouge Intimatte Buildable Soft Matte Lipstick 440 Got Me Blushing dupes and alternatives Lancôme

Brown · Cool · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

Closest shade match: Gucci Oil-In-Water Tint Hydrating Lip Stain 225 Marianne Mauve

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
Lancôme
440 Got Me BlushingChange shade
Colour family, undertone and depth: Brown · Cool · Deep / dark
Finish and opacity: Matte · Buildable
The match
Gucci
225 Marianne Mauve
Colour family, undertone and depth: Mauve · Cool · Deep / dark
Finish and opacity: —
Shade match
87out of 100
Colour
94
Depth
96
Undertone (Undertone and colour family)
65
Best price
$42SephoraSephora
Costs $7 more

Your shade $35 at Ulta Beauty

Closest overall alternative: ILIA Lip Sketch Hydrating Crayon Rhyme

The most similar lipstick overall: shade match 60%, finish and visual result 20%, wear and performance 15%, comfort and suitability 5%.

Your shade
Lancôme
440 Got Me BlushingChange shade
Colour family, undertone and depth: Brown · Cool · Deep / dark
Finish and opacity: Matte · Buildable
The match
ILIA
Rhyme
Colour family, undertone and depth: Mauve · Cool · Deep / dark
Finish and opacity: Matte
Overall match
91out of 100
Shade (Shade match)
84
Finish (Finish & visual result)
100
Wear (Wear & performance)
100
Comfort (Comfort & suitability)
100
Best price
$27SephoraSephora
$8 less (23%)

Your shade $35 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lipstick on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · MAC Cosmetics

    M·A·Cximal Silky Matte Lipstick

    Captive Audience
    Shade match 77
    $25Ulta BeautyUlta Beauty(product price)$10 less (29%)

    Matches: Same cool undertoneSame finish: matteSame longevity: 12-hour wear

    Differences: Plum rather than brownOpaque rather than buildable (opacity)

    Score details
    Shade match
    77
    Finish & visual result
    84
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 8% ingredient overlap

    Differences: Plum rather than brown · Opaque rather than buildable (opacity)

    Retailer shade note: pinkish plum

    High confidence· Digital match

    View match
  2. #4 · Dior

    Rouge Dior Lipstick

    976 Daisy Plum
    Shade match 79
    $50Ulta BeautyUlta Beauty(product price)Costs $15 more

    Matches: Same cool undertoneSame longevity: 12-hour wearBoth claim comfort

    Differences: Plum rather than brownOpaque rather than buildable (opacity)

    Score details
    Shade match
    79
    Finish & visual result
    72
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour · Satin · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Plum rather than brown · Opaque rather than buildable (opacity)

    Retailer shade note: a bright plum

    High confidence· Digital match

    View match
  3. #5 · Rare Beauty

    Soft Pinch Tinted Lip Oil Stain

    Affection
    Shade match 75
    $24SephoraSephora$11 less (31%)

    Matches: Same cool undertoneSame opacity: buildableBoth claim comfort

    Differences: Berry rather than brownLong-wearing rather than 12-hour wear (longevity)

    Score details
    Shade match
    75
    Finish & visual result
    100
    Wear & performance
    70
    Comfort & suitability
    100

    Close colour · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Berry rather than brown · Long-wearing rather than 12-hour wear (longevity)

    Retailer shade note: muted berry

    High confidence· Digital match

    View match
  4. #6 · NYX Professional Makeup

    Lip Lingerie XXL Long-Lasting Matte Liquid Lipstick

    Bust Ed
    Shade match 83
    $11Ulta BeautyUlta Beauty$24 less (69%)

    Matches: Very close colourSame cool undertoneSame finish: matte

    Differences: Rose rather than brownOpaque rather than buildable (opacity)Does not claim hydration

    Score details
    Shade match
    83
    Finish & visual result
    84
    Wear & performance
    64
    Comfort & suitability
    70

    Very close colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Rose rather than brown · Opaque rather than buildable (opacity) · Does not claim hydration

    Retailer shade note: cool toned dusty rose

    High confidence· Digital match

    View match
  5. #7 · Laura Mercier

    Petal Soft Lipstick Crayon

    343 Noémie
    Shade match 70
    $36SephoraSephoraCosts $1 more

    Matches: Same cool undertoneSame finish: matteSame longevity: 12-hour wear

    Differences: LighterPlum rather than brownSheer rather than buildable (opacity)

    Score details
    Shade match
    70
    Finish & visual result
    84
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour · Matte · Sheer

    Ingredients (not scored): 6% ingredient overlap

    Differences: Lighter · Plum rather than brown · Sheer rather than buildable (opacity)

    Retailer shade note: mid tone plum

    Medium confidence· Digital match

    View match
  6. #8 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    81 Daydreaming
    Shade match 77
    $16SephoraSephora$19 less (54%)

    Matches: Same cool undertoneSame finish: matteClaims transfer resistance

    Differences: Mauve rather than brownOpaque rather than buildable (opacity)

    Score details
    Shade match
    77
    Finish & visual result
    84
    Wear & performance
    70
    Comfort & suitability
    100

    Close colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Mauve rather than brown · Opaque rather than buildable (opacity)

    Retailer shade note: matte soft berry mauve

    High confidence· Digital match

    View match
  7. #9 · MAC Cosmetics

    Powder Kiss Liquid Lip & Cheek Mousse

    Something Borrowed
    Shade match 65
    $27Ulta BeautyUlta Beauty(product price)$8 less (23%)

    Matches: Same cool undertoneSame finish: matteSame opacity: buildable

    Differences: Purple rather than brown

    Score details
    Shade match
    65
    Finish & visual result
    100
    Wear & performance
    90
    Comfort & suitability
    100

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 6% ingredient overlap

    Differences: Purple rather than brown

    Retailer shade note: soft lilac

    High confidence· Digital match

    View match
  8. #10 · MAC Cosmetics

    M·A·Cximal Sleek Satin Lipstick

    Amorous
    Shade match 78
    $25Ulta BeautyUlta Beauty$10 less (29%)

    Matches: Very close colourSame cool undertoneBoth claim comfort

    Differences: Pink rather than brownOpaque rather than buildable (opacity)Long-wearing rather than 12-hour wear (longevity)

    Score details
    Shade match
    78
    Finish & visual result
    72
    Wear & performance
    70
    Comfort & suitability
    100

    Very close colour · Satin · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Pink rather than brown · Opaque rather than buildable (opacity) · Long-wearing rather than 12-hour wear (longevity)

    Retailer shade note: dusty blue pink

    High confidence· Digital match

    View match
  9. Shade match 72
    $64SephoraSephoraCosts $29 more

    Matches: Same cool undertoneSame longevity: 12-hour wearBoth claim hydration

    Differences: Plum rather than brownOpaque rather than buildable (opacity)Does not claim comfort

    Score details
    Shade match
    72
    Finish & visual result
    72
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · Satin · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Plum rather than brown · Opaque rather than buildable (opacity) · Does not claim comfort

    Retailer shade note: Medium Plum

    Medium confidence· Digital match

    View match
  10. #12 · Maybelline

    SuperStay Ink Crayon Lipstick

    Accept A Dare
    Shade match 76
    $6.99$13.99WalgreensWalgreens$28.01 less (80%)

    Matches: Same cool undertoneSame finish: matteClaims transfer resistance

    Differences: Plum rather than brownLong-wearing rather than 12-hour wear (longevity)Does not claim comfort

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    40

    Close colour · Matte

    Ingredients (not scored): 17% ingredient overlap

    Differences: Plum rather than brown · Long-wearing rather than 12-hour wear (longevity) · Does not claim comfort · Does not claim hydration

    Medium confidence· Digital match

    View match
  11. #13 · Maybelline

    SuperStay Matte Ink Liquid Lipstick

    Artist
    Shade match 75
    $12.99Ulta BeautyUlta Beauty(product price)$22.01 less (63%)

    Matches: Same cool undertoneSame finish: matte

    Differences: Pink rather than brownOpaque rather than buildable (opacity)Does not claim comfort

    Score details
    Shade match
    75
    Finish & visual result
    84
    Wear & performance
    80
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Pink rather than brown · Opaque rather than buildable (opacity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: true fuschia

    Medium confidence· Digital match

    View match
  12. #14 · Valentino

    Liquirosso 2 in 1 Soft Matte Liquid Lipstick & Blush

    500R - Plum It Up
    Shade match 59
    $40SephoraSephoraCosts $5 more

    Matches: Same cool undertoneSame finish: matteSame opacity: buildable

    Differences: Noticeably different swatch colourLighterPlum rather than brown

    Score details
    Shade match
    59
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    100

    Slight colour difference · Matte · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Plum rather than brown

    Retailer shade note: cool deep plum

    Medium confidence· Digital match

    View match
  13. #15 · NYX Professional Makeup

    Lip IV Hydrating Gloss Stain

    Bubblegum Burst
    Shade match 82
    $12Ulta BeautyUlta Beauty(product price)$23 less (66%)

    Matches: Same cool undertoneBoth claim comfortBoth claim hydration

    Differences: Long-wearing rather than 12-hour wear (longevity)

    Score details
    Shade match
    82
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    100

    Close colour

    Ingredients (not scored): 3% ingredient overlap

    Differences: Long-wearing rather than 12-hour wear (longevity)

    Retailer shade note: brown

    Medium confidence· Digital match

    View match
  14. #16 · Juvia's Place

    The Nude Velvety Matte Lipstick

    Kebi
    Shade match 73
    $15Ulta BeautyUlta Beauty$20 less (57%)

    Matches: Same cool undertoneSame finish: matteBoth claim hydration

    Differences: Nude rather than brownOpaque rather than buildable (opacity)Long-wearing rather than 12-hour wear (longevity)

    Score details
    Shade match
    73
    Finish & visual result
    84
    Wear & performance
    70
    Comfort & suitability
    70

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Nude rather than brown · Opaque rather than buildable (opacity) · Long-wearing rather than 12-hour wear (longevity) · Does not claim comfort

    Retailer shade note: soft cool toned pink mauve nude

    High confidence· Digital match

    View match
  15. #17 · Dior

    Rouge Dior Lipstick

    964 Ambitious
    Shade match 66
    $50SephoraSephoraCosts $15 more

    Matches: Same cool undertoneSame longevity: 12-hour wearBoth claim comfort

    Differences: Red rather than brownOpaque rather than buildable (opacity)

    Score details
    Shade match
    66
    Finish & visual result
    72
    Wear & performance
    100
    Comfort & suitability
    100

    Slight colour difference · Satin · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Red rather than brown · Opaque rather than buildable (opacity)

    Retailer shade note: a deep plum red

    High confidence· Digital match

    View match
  16. #18 · Dior

    Rouge Dior Lipstick

    824 Saint Germain
    Shade match 62
    $50Ulta BeautyUlta Beauty(product price)Costs $15 more

    Matches: Same cool undertoneSame finish: matteSame longevity: 12-hour wear

    Differences: Noticeably different swatch colourLighterPlum rather than brown

    Score details
    Shade match
    62
    Finish & visual result
    84
    Wear & performance
    100
    Comfort & suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Plum rather than brown · Opaque rather than buildable (opacity)

    Retailer shade note: a brownish plum - velvet

    Medium confidence· Digital match

    View match
  17. #19 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    86 English Rose
    Shade match 69
    $16SephoraSephora$19 less (54%)

    Matches: Same cool undertoneSame finish: matteClaims transfer resistance

    Differences: DeeperRose rather than brownOpaque rather than buildable (opacity)

    Score details
    Shade match
    69
    Finish & visual result
    84
    Wear & performance
    70
    Comfort & suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Deeper · Rose rather than brown · Opaque rather than buildable (opacity)

    Retailer shade note: matte classic strawberry

    Medium confidence· Digital match

    View match
  18. #20 · e.l.f. Cosmetics

    Glossy Lip Stain

    Berry Queen
    Shade match 69
    $7Ulta BeautyUlta Beauty$28 less (80%)

    Matches: Same cool undertoneSame opacity: buildableClaims transfer resistance

    Differences: Plum rather than brownLong-wearing rather than 12-hour wear (longevity)Does not claim hydration

    Score details
    Shade match
    69
    Finish & visual result
    100
    Wear & performance
    58
    Comfort & suitability
    70

    Slight colour difference · Buildable

    Ingredients (not scored): 1% ingredient overlap

    Differences: Plum rather than brown · Long-wearing rather than 12-hour wear (longevity) · Does not claim hydration

    Retailer shade note: plum

    High confidence· Digital match

    View match
  19. #21 · Pat McGrath Labs

    MatteTrance Lipstick

    Guinevere
    Shade match 79
    $39SephoraSephoraCosts $4 more

    Matches: Very close colourSame cool undertoneSame finish: matte

    Differences: Red rather than brownOpaque rather than buildable (opacity)Not listed rather than 12-hour wear (longevity)

    Score details
    Shade match
    79
    Finish & visual result
    84
    Wear & performance
    40
    Comfort & suitability
    70

    Very close colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Red rather than brown · Opaque rather than buildable (opacity) · Not listed rather than 12-hour wear (longevity) · Does not claim hydration

    Retailer shade note: blooded crimson

    Medium confidence· Digital match

    View match
  20. #22 · Valentino

    Spike Valentino Buttery Matte Lipstick

    Love At First Spike
    Shade match 66
    $48SephoraSephoraCosts $13 more

    Matches: Same cool undertoneSame finish: matteBoth claim hydration

    Differences: Noticeably different swatch colourLighterRose rather than brown

    Score details
    Shade match
    66
    Finish & visual result
    84
    Wear & performance
    90
    Comfort & suitability
    70

    Slight colour difference · Matte · Sheer

    Ingredients (not scored): 43% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Rose rather than brown · Sheer rather than buildable (opacity) · Does not claim comfort

    Retailer shade note: deep mauve rosewood

    High confidence· Digital match

    View match
  21. #23 · NYX Professional Makeup

    Lip IV Hydrating Gloss Stain

    Drippin In Rose
    Shade match 78
    $12Ulta BeautyUlta Beauty(product price)$23 less (66%)

    Matches: Same cool undertoneBoth claim comfortBoth claim hydration

    Differences: Long-wearing rather than 12-hour wear (longevity)

    Score details
    Shade match
    78
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    100

    Slight colour difference

    Ingredients (not scored): 3% ingredient overlap

    Differences: Long-wearing rather than 12-hour wear (longevity)

    Retailer shade note: dark brown

    Medium confidence· Digital match

    View match
  22. #24 · Revlon

    ColorStay Overtime Lipcolor

    Blush Hour
    Shade match 76
    $14.49CVSCVS$20.51 less (59%)

    Matches: Same cool undertoneClaims transfer resistanceBoth claim hydration

    Differences: DeeperPlum rather than brownOpaque rather than buildable (opacity)

    Score details
    Shade match
    76
    Finish & visual result
    65
    Wear & performance
    64
    Comfort & suitability
    70

    Close colour · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Deeper · Plum rather than brown · Opaque rather than buildable (opacity) · Does not claim comfort

    High confidence· Digital match

    View match
  23. #25 · Sephora Collection

    Cream Lip Stain 10HR Liquid Lipstick

    133 Purple Pop
    Shade match 65
    $16SephoraSephora$19 less (54%)

    Matches: Same cool undertoneSame finish: matteClaims transfer resistance

    Differences: DeeperPurple rather than brownOpaque rather than buildable (opacity)

    Score details
    Shade match
    65
    Finish & visual result
    84
    Wear & performance
    70
    Comfort & suitability
    100

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Deeper · Purple rather than brown · Opaque rather than buildable (opacity)

    Retailer shade note: matte magenta purple

    High confidence· Digital match

    View match
  24. #26 · Maybelline

    SuperStay Matte Ink Liquid Lipstick

    Founder
    Shade match 67
    $12.99Ulta BeautyUlta Beauty(product price)$22.01 less (63%)

    Matches: Same cool undertoneSame finish: matte

    Differences: DeeperRed rather than brownOpaque rather than buildable (opacity)

    Score details
    Shade match
    67
    Finish & visual result
    84
    Wear & performance
    80
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Deeper · Red rather than brown · Opaque rather than buildable (opacity) · Does not claim comfort · Does not claim hydration

    Retailer shade note: cranberry red

    Medium confidence· Digital match

    View match
  25. #27 · L'Oréal Paris

    Colour Riche Intense Volume Matte Lipstick

    213 Le Plum Dominant
    Shade match 63
    $13.99Ulta BeautyUlta Beauty(product price)$21.01 less (60%)

    Matches: Same finish: matteClaims transfer resistanceBoth claim comfort

    Differences: Warm rather than cool undertonePlum rather than brownDoes not claim hydration

    Score details
    Shade match
    63
    Finish & visual result
    100
    Wear & performance
    64
    Comfort & suitability
    70

    Close colour · Matte

    Ingredients (not scored): 39% ingredient overlap

    Differences: Warm rather than cool undertone · Plum rather than brown · Does not claim hydration

    Retailer shade note: warm medium burgundy

    High confidence· Digital match

    View match
  26. #28 · Revlon

    ColorStay Overtime Lipcolor

    Taupe time
    Shade match 74
    $14.49CVSCVS$20.51 less (59%)

    Matches: Same cool undertoneClaims transfer resistanceBoth claim hydration

    Differences: Nude rather than brownOpaque rather than buildable (opacity)Does not claim comfort

    Score details
    Shade match
    74
    Finish & visual result
    65
    Wear & performance
    64
    Comfort & suitability
    70

    Slight colour difference · Opaque

    Ingredients (not scored): 10% ingredient overlap

    Differences: Nude rather than brown · Opaque rather than buildable (opacity) · Does not claim comfort

    Medium confidence· Digital match

    View match
  27. #29 · NYX Professional Makeup

    Shine Loud High Shine Long-Lasting Liquid Lipstick

    In Charge
    Shade match 74
    $13Ulta BeautyUlta Beauty(product price)$22 less (63%)

    Matches: Same cool undertoneClaims transfer resistanceBoth claim comfort

    Differences: Berry rather than brownOpaque rather than buildable (opacity)Does not claim hydration

    Score details
    Shade match
    74
    Finish & visual result
    65
    Wear & performance
    64
    Comfort & suitability
    70

    Close colour · Opaque

    Ingredients (not scored): 4% ingredient overlap

    Differences: Berry rather than brown · Opaque rather than buildable (opacity) · Does not claim hydration

    Retailer shade note: perfect berry

    High confidence· Digital match

    View match
  28. #30 · Buxom

    Full-On Satin Lipstick

    Dolly Doll
    Shade match 73
    $27Ulta BeautyUlta Beauty$8 less (23%)

    Matches: Same cool undertoneBoth claim comfortBoth claim hydration

    Differences: Mauve rather than brownNot listed rather than 12-hour wear (longevity)

    Score details
    Shade match
    73
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Satin

    Ingredients (not scored): 3% ingredient overlap

    Differences: Mauve rather than brown · Not listed rather than 12-hour wear (longevity)

    Retailer shade note: mauve

    High confidence· Digital match

    View match

Showing 12 of 28 matches

Why the closest shade match works

Gucci Oil-In-Water Tint Hydrating Lip Stain in 225 Marianne Mauve, against Lancôme L'Absolu Rouge Intimatte Buildable Soft Matte Lipstick in 440 Got Me Blushing. Every attribute compared, with its share of the score.

ComparedYour shade440 Got Me BlushingClosest shade match225 Marianne MauveScore
Shade match60% of overall87
Colour94#88344b#832f47Very close colourColour difference 1.5 (0 is identical)
Depth96Deep / darkDeep / darkSameDepth difference 2.7 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family30BrownMauveSome differenceNeighbouring colour families
Finish & visual result20% of overall · none of 2 comparable50
Finishnot comparableMatteNot listedNot listed for eitherA finish not listed for one product
Opacitynot comparableBuildableNot listedNot listed for eitherAn opacity not listed for one product
Wear & performance15% of overall · 1 of 2 compared70
Longevity7012-hour wearLong-wearingSome differenceYour product claims 12-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Comfort & suitability5% of overall70
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable feel; the match does not list it
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 76/100Shade match 87/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Gucci Oil-In-Water Tint Hydrating Lip Stain in 225 Marianne Mauve.

Same or better

  • Very close colour
  • Same cool undertone
  • Both claim hydration

Different

  • Long-wearing longevity instead of 12-hour wear
  • Does not claim comfort

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptioncool berry brownMauve
FormatBulletStain
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceListed (geraniol)Listed (fragrance)
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed

Why the closest overall alternative works

ILIA Lip Sketch Hydrating Crayon in Rhyme, against Lancôme L'Absolu Rouge Intimatte Buildable Soft Matte Lipstick in 440 Got Me Blushing. Every attribute compared, with its share of the score.

ComparedYour shade440 Got Me BlushingClosest overall alternativeRhymeScore
Shade match60% of overall84
Colour89#88344b#923049Very close colourColour difference 2.5 (0 is identical)
Depth98Deep / darkDeep / darkSameDepth difference 1.4 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family30BrownMauveSome differenceNeighbouring colour families
Finish & visual result20% of overall · 1 of 2 compared100
Finish100MatteMatteSameSame matte finish
Opacitynot comparableBuildableNot listedNot listed for eitherAn opacity not listed for one product
Wear & performance15% of overall · 1 of 2 compared100
Longevity10012-hour wear12-hour wearSameBoth claim 12-hour wear
Transfer resistancenot comparableNot listedNot listedNot listed for eitherNeither product lists transfer resistance
Comfort & suitability5% of overall100
Comfort100ClaimedClaimedSameBoth products claim a comfortable feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 91/100Shade match 84/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA Lip Sketch Hydrating Crayon in Rhyme.

Same or better

  • $8 less
  • Very close colour
  • Same cool undertone
  • Same finish: matte
  • Same longevity: 12-hour wear
  • Both claim comfort
  • Both claim hydration

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 2%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptioncool berry brownCool mauve
FormatBulletCrayon
BaseSilicone-based, high siliconeno silicone
FragranceListed (geraniol)Not listed
Drying alcoholListed (alcohol)Not listed
SPFNot listedNot listed

Where to buy

Closest shade match

Gucci Oil-In-Water Tint Hydrating Lip Stain 225 Marianne Mauve

Best price
$42SephoraSephora
Costs $7 more

Your shade $35 at Ulta Beauty

Closest overall alternative

ILIA Lip Sketch Hydrating Crayon Rhyme

Best price
$27SephoraSephora
$8 less (23%)

Your shade $35 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.