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Lip Idôle Lip Shaper 66 Mahogany Mauve dupes and alternatives Lancôme

Berry · Cool · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.

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30 matches

Closest shade match: Make Up For Ever Artist Color Pencil Long-Lasting Lip Liner 450 Dramatic Plum

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
Lancôme
66 Mahogany MauveChange shade
Colour family, undertone and depth: Berry · Cool · Deep / dark
Finish and opacity: —
The match
Make Up For Ever
450 Dramatic Plum
Colour family, undertone and depth: Plum · Cool · Deep / dark
Finish and opacity: Matte · Opaque
Shade match
93out of 100
Colour
95
Depth
98
Undertone (Undertone and colour family)
80
Medium confidence· Digital matchWhy it matches
Best price
$26SephoraSephora
Costs $1 more

Your shade $25 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Huda Beauty Lip Contour 2.0 Automatic Matte Lip Pencil Very Berry

The most similar lip liner overall: shade match 60%, finish and visual result 10%, wear and performance 25%, comfort and suitability 5%.

Your shade
Lancôme
66 Mahogany MauveChange shade
Colour family, undertone and depth: Berry · Cool · Deep / dark
Finish and opacity: —
The match
Huda Beauty
Very Berry
Colour family, undertone and depth: Berry · Cool · Deep / dark
Finish and opacity: Matte · Opaque
Overall match
82out of 100
Shade (Shade match)
92
Finish (Finish & visual result)
50
Wear (Wear & performance)
78
Comfort (Comfort & suitability)
40
Medium confidence· Digital matchWhy it matches
Best price
$23SephoraSephora
$2 less (8%)

Your shade $25 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip liner on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Buxom

    Power Line Plumping Lip Liner

    Dolly Medium
    Shade match 80
    $24Ulta BeautyUlta Beauty$1 less (4%)

    Matches: Very close colourSame cool undertoneSame longevity: 8-hour wear

    Differences: Brown rather than berry

    Score details
    Shade match
    80
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Very close colour · Opaque

    Ingredients (not scored): 15% ingredient overlap

    Differences: Brown rather than berry

    Retailer shade note: mauve brown

    High confidence· Digital match

    View match
  2. #4 · Clinique

    Quickliner For Lips Lip Liner

    Plummy
    Shade match 89
    $25Ulta BeautyUlta BeautySame price

    Matches: Near-identical swatch colourSame longevity: 8-hour wearClaims comfort

    Differences: Neutral rather than cool undertonePlum rather than berryDoes not claim waterproof

    Score details
    Shade match
    89
    Finish & visual result
    50
    Wear & performance
    76
    Comfort & suitability
    40

    Looks identical

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · Plum rather than berry · Does not claim waterproof

    Medium confidence· Digital match

    View match
  3. #5 · Essence

    8H Matte Comfort Lipliner

    19 Burgundy Bestie
    Shade match 79
    $3.99Ulta BeautyUlta Beauty(product price)$21.01 less (84%)

    Matches: Same cool undertoneSame longevity: 8-hour wearBoth claim waterproof

    Differences: Plum rather than berry

    Score details
    Shade match
    79
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 7% ingredient overlap

    Differences: Plum rather than berry

    Medium confidence· Digital match

    View match
  4. #6 · Palladio Beauty

    Retractable Waterproof Lip Liner

    Plum
    Shade match 83
    $14.99Ulta BeautyUlta Beauty$10.01 less (40%)

    Matches: Same cool undertoneBoth claim waterproofClaims hydration

    Differences: Plum rather than berryLong-wearing rather than 8-hour wear (longevity)

    Score details
    Shade match
    83
    Finish & visual result
    50
    Wear & performance
    83
    Comfort & suitability
    40

    Close colour

    Ingredients (not scored): 14% ingredient overlap

    Differences: Plum rather than berry · Long-wearing rather than 8-hour wear (longevity)

    Medium confidence· Digital match

    View match
  5. #7 · Make Up For Ever

    Artist Color Pencil Extreme Smudge-Proof Lip Liner

    450 Dramatic Plum
    Shade match 85
    $27SephoraSephoraCosts $2 more

    Matches: Same cool undertoneClaims smudge and transferBoth claim waterproof

    Differences: Plum rather than berryLong-wearing rather than 8-hour wear (longevity)

    Score details
    Shade match
    85
    Finish & visual result
    50
    Wear & performance
    73
    Comfort & suitability
    40

    Close colour · Matte

    Ingredients (not scored): 66% ingredient overlap

    Differences: Plum rather than berry · Long-wearing rather than 8-hour wear (longevity)

    Retailer shade note: deep burgundy

    Medium confidence· Digital match

    View match
  6. #8 · ONE/SIZE

    Lip Snatcher Waterproof Precision Lip Liner

    Code Word
    Shade match 78
    $16SephoraSephora$9 less (36%)

    Matches: Same cool undertoneBoth claim waterproofSame format and precision: pencil

    Differences: LighterLong-wearing rather than 8-hour wear (longevity)

    Score details
    Shade match
    78
    Finish & visual result
    50
    Wear & performance
    87
    Comfort & suitability
    40

    Close colour · Matte · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Lighter · Long-wearing rather than 8-hour wear (longevity)

    Retailer shade note: soft matte berry

    Medium confidence· Digital match

    View match
  7. #9 · ONE/SIZE

    Lip Snatcher Waterproof Precision Lip Liner

    Prime Fish
    Shade match 76
    $16SephoraSephora$9 less (36%)

    Matches: Same cool undertoneBoth claim waterproofSame format and precision: pencil

    Differences: LighterLong-wearing rather than 8-hour wear (longevity)

    Score details
    Shade match
    76
    Finish & visual result
    50
    Wear & performance
    87
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Lighter · Long-wearing rather than 8-hour wear (longevity)

    Retailer shade note: soft matte brown berry

    Medium confidence· Digital match

    View match
  8. #10 · NYX Professional Makeup

    Suede Matte Lip Liner Velvet Soft Vegan Lip Pencil

    Girl, Bye
    Shade match 80
    $6Ulta BeautyUlta Beauty(product price)$19 less (76%)

    Matches: Same cool undertoneSame format and precision: pencil

    Differences: Long-wearing rather than 8-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    80
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    50

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 3% ingredient overlap

    Differences: Long-wearing rather than 8-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: berry

    Medium confidence· Digital match

    View match
  9. #11 · Buxom

    Power Line Plumping Lip Liner

    Dangerous Dolly
    Shade match 67
    $24Ulta BeautyUlta Beauty$1 less (4%)

    Matches: Same cool undertoneSame longevity: 8-hour wearBoth claim waterproof

    Differences: LighterMauve rather than berry

    Score details
    Shade match
    67
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference · Opaque

    Ingredients (not scored): 15% ingredient overlap

    Differences: Lighter · Mauve rather than berry

    Retailer shade note: mauve

    High confidence· Digital match

    View match
  10. #12 · Tarte

    Maracuja Juicy Lip Liner

    Rose Full Bloom
    Shade match 86
    $23Ulta BeautyUlta Beauty(product price)$2 less (8%)

    Matches: Very close colourSame cool undertoneClaims smudge and transfer

    Differences: Rose rather than berryNot listed rather than 8-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    86
    Finish & visual result
    50
    Wear & performance
    52
    Comfort & suitability
    40

    Very close colour

    Ingredients (not scored): 9% ingredient overlap

    Differences: Rose rather than berry · Not listed rather than 8-hour wear (longevity) · Does not claim waterproof

    Medium confidence· Digital match

    View match
  11. #13 · IT Cosmetics

    Do It All Lip Transformer Hydrating Lip Balm + Lip Liner

    BERRY BRAVE
    Shade match 83
    $29Ulta BeautyUlta BeautyCosts $4 more

    Matches: Same cool undertoneClaims hydration

    Differences: Long-wearing rather than 8-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    83
    Finish & visual result
    50
    Wear & performance
    58
    Comfort & suitability
    40

    Close colour

    Ingredients (not scored): 38% ingredient overlap

    Differences: Long-wearing rather than 8-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: deep cool berry

    Medium confidence· Digital match

    View match
  12. #14 · RMS Beauty

    Go Nude Lip Pencil

    Midnight Nude
    Shade match 65
    $26Ulta BeautyUlta BeautyCosts $1 more

    Matches: Same cool undertoneSame longevity: 8-hour wearBoth claim waterproof

    Differences: Noticeably different swatch colourBrown rather than berry

    Score details
    Shade match
    65
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    40

    Slight colour difference · Opaque

    Ingredients (not scored): 6% ingredient overlap

    Differences: Noticeably different swatch colour · Brown rather than berry

    Retailer shade note: deep mahogany

    Medium confidence· Digital match

    View match
  13. #15 · Westman Atelier

    Lip Shape Defining Lip Liner

    Lou Lou
    Shade match 77
    $34SephoraSephoraCosts $9 more

    Matches: Same cool undertoneSame format and precision: pencilClaims comfort

    Differences: LighterLong-wearing rather than 8-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    77
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Lighter · Long-wearing rather than 8-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: deep wine

    Medium confidence· Digital match

    View match
  14. #16 · NYX Professional Makeup

    Retractable Long-Lasting Mechanical Lip Liner

    Dark Red
    Shade match 81
    $6Ulta BeautyUlta Beauty(product price)$19 less (76%)

    Matches: Same cool undertoneClaims smudge and transferClaims hydration

    Differences: Plum rather than berryLong-wearing rather than 8-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    58
    Comfort & suitability
    40

    Close colour

    Ingredients (not scored): 7% ingredient overlap

    Differences: Plum rather than berry · Long-wearing rather than 8-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: burgundy

    High confidence· Digital match

    View match
  15. #17 · Urban Decay

    24/7 Glide-On Waterproof Lip Liner

    Manic
    Shade match 76
    $25SephoraSephoraSame price

    Matches: Same cool undertoneClaims smudge and transferBoth claim waterproof

    Differences: Noticeably different swatch colour16-hour wear rather than 8-hour wear (longevity)

    Score details
    Shade match
    76
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    40

    Slight colour difference · Matte

    Ingredients (not scored): 16% ingredient overlap

    Differences: Noticeably different swatch colour · 16-hour wear rather than 8-hour wear (longevity)

    Retailer shade note: rosy wine

    High confidence· Digital match

    View match
  16. #18 · Sacheu

    Peel Off Lip Liner STAY-N

    After Party
    Shade match 81
    $14Ulta BeautyUlta Beauty$11 less (44%)

    Matches: Same cool undertoneClaims hydration

    Differences: Long-wearing rather than 8-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    81
    Finish & visual result
    50
    Wear & performance
    58
    Comfort & suitability
    40

    Slight colour difference

    Ingredients (not scored): 0% ingredient overlap

    Differences: Long-wearing rather than 8-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: dark wine

    Medium confidence· Digital match

    View match
  17. #19 · NYX Professional Makeup

    Lingerie Lip Liner Stain

    Hot & Heavy
    Shade match 77
    $12Ulta BeautyUlta Beauty$13 less (52%)

    Matches: Claims smudge and transferBoth claim waterproofClaims comfort

    Differences: Neutral rather than cool undertonePlum rather than berryLong-wearing rather than 8-hour wear (longevity)

    Score details
    Shade match
    77
    Finish & visual result
    50
    Wear & performance
    66
    Comfort & suitability
    40

    Close colour · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · Plum rather than berry · Long-wearing rather than 8-hour wear (longevity)

    Medium confidence· Digital match

    View match
  18. #20 · Rare Beauty

    Kind Words Matte Lip Liner

    Proud
    Shade match 75
    $18SephoraSephora$7 less (28%)

    Matches: Same cool undertoneClaims smudge and transferBoth claim waterproof

    Differences: DeeperBrown rather than berryLong-wearing rather than 8-hour wear (longevity)

    Score details
    Shade match
    75
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    40

    Close colour · Matte

    Ingredients (not scored): 10% ingredient overlap

    Differences: Deeper · Brown rather than berry · Long-wearing rather than 8-hour wear (longevity)

    Retailer shade note: plum brown

    High confidence· Digital match

    View match
  19. #21 · NYX Professional Makeup

    Duck Plump Retractable Plumping Lip Liner

    Fill Em In
    Shade match 71
    $10Ulta BeautyUlta Beauty$15 less (60%)

    Opaque

    Differences: Warm rather than cool undertonePink rather than berryDoes not claim waterproof

    Score details
    Shade match
    71
    Finish & visual result
    50
    Wear & performance
    74
    Comfort & suitability
    50

    Close colour · Opaque

    Ingredients (not scored): 16% ingredient overlap

    Differences: Warm rather than cool undertone · Pink rather than berry · Does not claim waterproof

    Retailer shade note: warm berry pink

    Medium confidence· Digital match

    View match
  20. #22 · Urban Decay

    24/7 Glide-On Waterproof Lip Liner

    Fated
    Shade match 73
    $25SephoraSephoraSame price

    Matches: Very close colourClaims smudge and transferBoth claim waterproof

    Differences: Warm rather than cool undertoneNude rather than berry16-hour wear rather than 8-hour wear (longevity)

    Score details
    Shade match
    73
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    40

    Very close colour · Matte

    Ingredients (not scored): 16% ingredient overlap

    Differences: Warm rather than cool undertone · Nude rather than berry · 16-hour wear rather than 8-hour wear (longevity)

    Retailer shade note: warm rose nude

    Medium confidence· Digital match

    View match
  21. #23 · MAC Cosmetics

    Lip Liner Pencil

    Burgundy
    Shade match 77
    $25Ulta BeautyUlta BeautySame price

    Matches: Same cool undertoneSame format and precision: pencil

    Differences: Plum rather than berryNot listed rather than 8-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    77
    Finish & visual result
    50
    Wear & performance
    57
    Comfort & suitability
    50

    Slight colour difference

    Ingredients (not scored): 0% ingredient overlap

    Differences: Plum rather than berry · Not listed rather than 8-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: brownish burgundy

    Medium confidence· Digital match

    View match
  22. #24 · NARS

    Powermatte High Intensity Lip Pencil

    Endless Love - 182
    Shade match 74
    $32SephoraSephoraCosts $7 more

    Matches: Same cool undertoneClaims smudge and transferSame format and precision: pencil

    Differences: Red rather than berryDoes not claim waterproof

    Score details
    Shade match
    74
    Finish & visual result
    50
    Wear & performance
    64
    Comfort & suitability
    40

    Slight colour difference · Matte · Opaque

    Ingredients (not scored): 9% ingredient overlap

    Differences: Red rather than berry · Does not claim waterproof

    Retailer shade note: maple red

    Medium confidence· Digital match

    View match
  23. #25 · NYX Professional Makeup

    Lingerie Lip Liner Stain

    11 Hot N Heavy
    Shade match 73
    $11.99CVSCVS$13.01 less (52%)

    Matches: Same cool undertoneClaims smudge and transferBoth claim waterproof

    Differences: DeeperPlum rather than berryLong-wearing rather than 8-hour wear (longevity)

    Score details
    Shade match
    73
    Finish & visual result
    50
    Wear & performance
    66
    Comfort & suitability
    40

    Slight colour difference · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Deeper · Plum rather than berry · Long-wearing rather than 8-hour wear (longevity)

    Medium confidence· Digital match

    View match
  24. #26 · NYX Professional Makeup

    Slim Lip Pencil Lip Liner

    Prune
    Shade match 71
    $6Ulta BeautyUlta Beauty(product price)$19 less (76%)

    Matches: Same cool undertoneSame format and precision: pencilClaims hydration

    Differences: Noticeably different swatch colourPlum rather than berryLong-wearing rather than 8-hour wear (longevity)

    Score details
    Shade match
    71
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    40

    Slight colour difference · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Plum rather than berry · Long-wearing rather than 8-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: violet-plum

    Medium confidence· Digital match

    View match
  25. #27 · MERIT

    Signature Lip Sheer Lip Liner

    Bauhaus
    Shade match 76
    $24SephoraSephora$1 less (4%)

    Matches: Same cool undertoneSame format and precision: pencilClaims comfort

    Differences: Plum rather than berryNot listed rather than 8-hour wear (longevity)Does not claim waterproof

    Score details
    Shade match
    76
    Finish & visual result
    50
    Wear & performance
    57
    Comfort & suitability
    40

    Slight colour difference · Satin · Sheer

    Ingredients (not scored): 10% ingredient overlap

    Differences: Plum rather than berry · Not listed rather than 8-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: rich black plum

    Medium confidence· Digital match

    View match
  26. #28 · NYX Professional Makeup

    Slim Lip Pencil Lip Liner

    Plum
    Shade match 71
    $6Ulta BeautyUlta Beauty(product price)$19 less (76%)

    Matches: Same cool undertoneSame format and precision: pencilClaims hydration

    Differences: DeeperPurple rather than berryLong-wearing rather than 8-hour wear (longevity)

    Score details
    Shade match
    71
    Finish & visual result
    50
    Wear & performance
    70
    Comfort & suitability
    40

    Close colour · Opaque

    Ingredients (not scored): 2% ingredient overlap

    Differences: Deeper · Purple rather than berry · Long-wearing rather than 8-hour wear (longevity) · Does not claim waterproof

    Retailer shade note: purple

    Medium confidence· Digital match

    View match
  27. #29 · Revlon

    ColorStay Multi-Liner

    Mischief Maker
    Shade match 83
    $11.99Ulta BeautyUlta Beauty$13.01 less (52%)

    Matches: Very close colourClaims smudge and transferClaims comfort

    Differences: Warm rather than cool undertonePlum rather than berryNot listed rather than 8-hour wear (longevity)

    Score details
    Shade match
    83
    Finish & visual result
    50
    Wear & performance
    40
    Comfort & suitability
    40

    Very close colour

    Ingredients (not scored): 24% ingredient overlap

    Differences: Warm rather than cool undertone · Plum rather than berry · Not listed rather than 8-hour wear (longevity) · Does not claim waterproof

    Medium confidence· Digital match

    View match
  28. #30 · Charlotte Tilbury

    Lip Cheat Long-Lasting Waterproof Lip Liner

    Love Trap
    Shade match 68
    $28SephoraSephoraCosts $3 more

    Matches: Claims smudge and transferBoth claim waterproofClaims comfort

    Differences: Warm rather than cool undertoneBrown rather than berry

    Score details
    Shade match
    68
    Finish & visual result
    50
    Wear & performance
    74
    Comfort & suitability
    40

    Close colour · Matte

    Ingredients (not scored): 62% ingredient overlap

    Differences: Warm rather than cool undertone · Brown rather than berry

    Retailer shade note: peachy brown

    High confidence· Digital match

    View match

Showing 12 of 28 matches

Why the closest shade match works

Make Up For Ever Artist Color Pencil Long-Lasting Lip Liner in 450 Dramatic Plum, against Lancôme Lip Idôle Lip Shaper in 66 Mahogany Mauve. Every attribute compared, with its share of the score.

ComparedYour shade66 Mahogany MauveClosest shade match450 Dramatic PlumScore
Shade match60% of overall93
Colour95#793a45#783740Looks identicalColour difference 1.4 (0 is identical)
Depth98Deep / darkDeep / darkSameDepth difference 1.3 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family60BerryPlumSome differenceNeighbouring colour families
Finish & visual result10% of overall · none of 1 comparable50
Finishnot comparableNot listedMatteNot listed for eitherA finish not listed for one product
Wear & performance25% of overall61
Longevity708-hour wearLong-wearingSome differenceYour product claims 8-hour wear; the match says long-wearing without hours
Smudge and transfer40Not listedClaimedSome differenceThe match claims smudge or transfer resistance; your product does not list it
Waterproof40ClaimedNot listedSome differenceOnly your product claims waterproof wear; the match does not list it
Format and precision100PencilPencilSameBoth pencil
Comfort & suitability5% of overall · 1 of 2 compared40
Comfort40Not listedClaimedSome differenceThe match claims a comfortable feel; your product does not list it
Hydrationnot comparableNot listedNot listedNot listed for eitherNeither product lists hydration
Overall match 78/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Make Up For Ever Artist Color Pencil Long-Lasting Lip Liner in 450 Dramatic Plum.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Claims smudge and transfer
  • Same format and precision: pencil
  • Claims comfort

Different

  • Long-wearing longevity instead of 8-hour wear
  • Does not claim waterproof

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptioncool brown berryDeep Burgundy (Not suitable for use on eyes)
BaseSilicone-based, high siliconePowder-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Why the closest overall alternative works

Huda Beauty Lip Contour 2.0 Automatic Matte Lip Pencil in Very Berry, against Lancôme Lip Idôle Lip Shaper in 66 Mahogany Mauve. Every attribute compared, with its share of the score.

ComparedYour shade66 Mahogany MauveClosest overall alternativeVery BerryScore
Shade match60% of overall92
Colour88#793a45#823543Very close colourColour difference 2.6 (0 is identical)
Depth99Deep / darkDeep / darkSameDepth difference 0.6 on the 0–100 scale
Undertone100CoolCoolSameSame product undertone
Colour family100BerryBerrySameSame colour family
Finish & visual result10% of overall · none of 1 comparable50
Finishnot comparableNot listedMatteNot listed for eitherA finish not listed for one product
Wear & performance25% of overall78
Longevity958-hour wear9-hour wearClose9-hour wear claimed against 8-hour wear
Smudge and transfer40Not listedClaimedSome differenceThe match claims smudge or transfer resistance; your product does not list it
Waterproof100ClaimedClaimedSameBoth products claim waterproof wear
Format and precision85PencilRetractableCloseRetractable rather than pencil
Comfort & suitability5% of overall40
Comfort40Not listedClaimedSome differenceThe match claims a comfortable feel; your product does not list it
Hydration40Not listedClaimedSome differenceThe match claims hydration; your product does not list it
Overall match 82/100Shade match 92/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Huda Beauty Lip Contour 2.0 Automatic Matte Lip Pencil in Very Berry.

Same or better

  • $2 less
  • Very close colour
  • Same cool undertone
  • Claims smudge and transfer
  • Both claim waterproof
  • Claims comfort
  • Claims hydration

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptioncool brown berryNot listed
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Where to buy

Closest shade match

Make Up For Ever Artist Color Pencil Long-Lasting Lip Liner 450 Dramatic Plum

Best price
$26SephoraSephora
Costs $1 more

Your shade $25 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Huda Beauty Lip Contour 2.0 Automatic Matte Lip Pencil Very Berry

Best price
$23SephoraSephora
$2 less (8%)

Your shade $25 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.