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Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm 60 Million-Dollar Berry dupes and alternatives Lancôme

Plum · Neutral · Deep / dark

Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.

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31 matches

Closest shade match: Tower 28 Beauty LipSoftie Hydrating Tinted Lip Treatment Balm Ube Vanilla

The equivalent shade: scored on colour, depth, undertone and colour family only.

Your shade
Lancôme
60 Million-Dollar BerryChange shade
Colour family, undertone and depth: Plum · Neutral · Deep / dark
Finish and opacity: High shine
The match
Tower 28 Beauty
Ube Vanilla
Colour family, undertone and depth: Plum · Cool · Deep / dark
Finish and opacity: Sheer tint · Sheer
Shade match
80out of 100
Colour
76
Depth
92
Undertone (Undertone and colour family)
80
High confidence· Digital matchWhy it matches
Best price
$16SephoraSephora
$16 less (50%)

Your shade $32 at Sephora

SephoraView at Sephora

Closest overall alternative: Fenty Beauty Gloss Bomb Universal Lip Luminizer Rose Amber

The most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.

Your shade
Lancôme
60 Million-Dollar BerryChange shade
Colour family, undertone and depth: Plum · Neutral · Deep / dark
Finish and opacity: High shine
The match
Fenty Beauty
Rose Amber
Colour family, undertone and depth: Brown · Cool · Deep / dark
Finish and opacity: Shimmer
Overall match
83out of 100
Shade (Shade match)
77
Finish (Finish & visual result)
78
Wear (Wear & performance)
100
Comfort (Comfort & suitability)
100
High confidence· Digital matchWhy it matches
Best price
$23SephoraSephora
$9 less (28%)

Your shade $32 at Sephora

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · MERIT

    Shade Slick Hydrating Tinted Lip Oil

    Sangria
    Shade match 65
    $24SephoraSephora$8 less (25%)

    Matches: Same shine: high shineSame longevity: long-wearingBoth claim non-sticky

    Differences: Noticeably different swatch colourCool rather than neutral undertoneBerry rather than plum

    Score details
    Shade match
    65
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    100

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 1% ingredient overlap

    Differences: Noticeably different swatch colour · Cool rather than neutral undertone · Berry rather than plum

    Retailer shade note: deep berry

    Medium confidence· Digital match

    View match
  2. #4 · Yves Saint Laurent

    Loveshine Plumping Lip Oil Gloss with Hyaluronic Acid

    08 Purple Dream
    Shade match 65
    $40SephoraSephoraCosts $8 more

    Matches: Same shine: high shineSame longevity: long-wearingBoth claim non-sticky

    Differences: Noticeably different swatch colourCool rather than neutral undertone

    Score details
    Shade match
    65
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    100

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Cool rather than neutral undertone

    Retailer shade note: sheer plum

    High confidence· Digital match

    View match
  3. #5 · Summer Fridays

    Dream Lip Oil for Moisturizing Sheer Coverage

    Rosewood Nights
    Shade match 63
    $26SephoraSephora$6 less (19%)

    Matches: Same shine: high shineSame longevity: long-wearingBoth claim non-sticky

    Differences: DeeperCool rather than neutral undertoneBrown rather than plum

    Score details
    Shade match
    63
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    100

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 4% ingredient overlap

    Differences: Deeper · Cool rather than neutral undertone · Brown rather than plum

    Retailer shade note: A nourishing touch of sheer rosy brown

    High confidence· Digital match

    View match
  4. #6 · Patrick Ta

    Major Volume Plumping Lip Gloss

    Mine
    Shade match 68
    $26SephoraSephora$6 less (19%)

    Matches: Same neutral undertoneSame shine: high shineSame longevity: long-wearing

    Differences: Brown rather than plumDoes not claim non-sticky

    Score details
    Shade match
    68
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 2% ingredient overlap

    Differences: Brown rather than plum · Does not claim non-sticky

    Retailer shade note: rich chocolate

    Medium confidence· Digital match

    View match
  5. #7 · Yves Saint Laurent

    Loveshine Plumping Lip Oil Gloss with Hyaluronic Acid

    06 Espresso Stardust
    Shade match 72
    $40SephoraSephoraCosts $8 more

    Matches: Same longevity: long-wearingBoth claim non-stickyBoth claim hydration

    Differences: Cool rather than neutral undertoneBrown rather than plum

    Score details
    Shade match
    72
    Finish & visual result
    78
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour · Shimmer · Sheer

    Ingredients (not scored): 2% ingredient overlap

    Differences: Cool rather than neutral undertone · Brown rather than plum

    Retailer shade note: sheer rich brown shimmer

    High confidence· Digital match

    View match
  6. #8 · Haus Labs

    PhD Hybrid Lip Glaze Plumping Gloss

    Cocoa
    Shade match 76
    $26SephoraSephora$6 less (19%)

    Matches: Very close colourSame shine: high shineBoth claim non-sticky

    Differences: Cool rather than neutral undertoneBrown rather than plumNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Very close colour · High shine

    Ingredients (not scored): 7% ingredient overlap

    Differences: Cool rather than neutral undertone · Brown rather than plum · Not listed rather than long-wearing (longevity)

    Retailer shade note: taupe brown

    Medium confidence· Digital match

    View match
  7. #9 · Dior

    Lip Glow Butter Hydrating Gloss Balm

    109 Goji
    Shade match 69
    $42SephoraSephoraCosts $10 more

    Matches: Same longevity: long-wearingBoth claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourCool rather than neutral undertone

    Score details
    Shade match
    69
    Finish & visual result
    78
    Wear & performance
    100
    Comfort & suitability
    100

    Slight colour difference · Shimmer

    Ingredients (not scored): 14% ingredient overlap

    Differences: Noticeably different swatch colour · Cool rather than neutral undertone

    Retailer shade note: A glittery burgundy

    High confidence· Digital match

    View match
  8. #10 · Fenty Beauty

    Gloss Bomb Universal Lip Luminizer

    Hot Chocolit
    Shade match 69
    $23Ulta BeautyUlta Beauty$9 less (28%)

    Matches: Same longevity: long-wearingBoth claim non-stickyBoth claim hydration

    Differences: Cool rather than neutral undertoneBrown rather than plum

    Score details
    Shade match
    69
    Finish & visual result
    78
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour · Shimmer

    Ingredients (not scored): 6% ingredient overlap

    Differences: Cool rather than neutral undertone · Brown rather than plum

    Retailer shade note: shimmering rich brown

    High confidence· Digital match

    View match
  9. #11 · Anastasia Beverly Hills

    Kiss Theory Hydrating Glossy Shine Lip Balm

    Blushcore
    Shade match 73
    $18SephoraSephora$14 less (44%)

    Matches: Same neutral undertoneSame shine: high shineBoth claim non-sticky

    Differences: Noticeably different swatch colourDeeperNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    73
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · High shine

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Not listed rather than long-wearing (longevity)

    Retailer shade note: rich mulberry

    Medium confidence· Digital match

    View match
  10. #12 · Laneige

    JuicePop Box Hydrating & Lightweight Oil Lip Tint

    DJ Plum
    Shade match 60
    $23SephoraSephora$9 less (28%)

    Matches: Same shine: high shineSame longevity: long-wearingBoth claim hydration

    Differences: Noticeably different swatch colourCool rather than neutral undertoneDoes not claim non-sticky

    Score details
    Shade match
    60
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    70

    Visibly different colour · High shine · Buildable

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Cool rather than neutral undertone · Does not claim non-sticky

    Retailer shade note: Deep Cool Plum

    High confidence· Digital match

    View match
  11. #13 · Laneige

    JuicePop Box Hydrating & Lightweight Oil Lip Tint

    Jazzy Jam
    Shade match 60
    $23SephoraSephora$9 less (28%)

    Matches: Same shine: high shineSame longevity: long-wearingBoth claim hydration

    Differences: Noticeably different swatch colourCool rather than neutral undertoneBrown rather than plum

    Score details
    Shade match
    60
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · High shine · Buildable

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Cool rather than neutral undertone · Brown rather than plum · Does not claim non-sticky

    Retailer shade note: Light Rosy Brown

    Medium confidence· Digital match

    View match
  12. #14 · NYX Professional Makeup

    Butter Gloss Non-Sticky Lip Gloss

    SALTY COCO
    Shade match 78
    —AmazonAmazon(product price)Price unavailable

    Matches: Very close colourSame longevity: long-wearingBoth claim non-sticky

    Differences: Cool rather than neutral undertoneBrown rather than plum

    Score details
    Shade match
    78
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Very close colour · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Cool rather than neutral undertone · Brown rather than plum

    Medium confidence· Digital match

    View match
  13. #15 · Anastasia Beverly Hills

    Kiss Theory Hydrating Glossy Shine Lip Balm

    Brown Sugar
    Shade match 71
    $18SephoraSephora$14 less (44%)

    Matches: Same shine: high shineBoth claim non-stickyBoth claim hydration

    Differences: Warm rather than neutral undertoneBrown rather than plumNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    71
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · High shine

    Ingredients (not scored): 10% ingredient overlap

    Differences: Warm rather than neutral undertone · Brown rather than plum · Not listed rather than long-wearing (longevity)

    Retailer shade note: rich amber brown

    High confidence· Digital match

    View match
  14. #16 · Dior

    Addict Lip Glow Balm

    073 Blackberry
    Shade match 76
    $42SephoraSephoraCosts $10 more

    Matches: Same shine: high shineBoth claim hydration

    Differences: Cool rather than neutral undertoneBerry rather than plumNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Close colour · High shine · Sheer

    Ingredients (not scored): 7% ingredient overlap

    Differences: Cool rather than neutral undertone · Berry rather than plum · Not listed rather than long-wearing (longevity) · Does not claim non-sticky

    Retailer shade note: a blackberry cool undertone

    Medium confidence· Digital match

    View match
  15. #17 · Summer Fridays

    Dream Lip Oil for Moisturizing Sheer Coverage

    Midnight Berry
    Shade match 51
    $26SephoraSephora$6 less (19%)

    Matches: Same shine: high shineSame longevity: long-wearingBoth claim non-sticky

    Differences: Noticeably different swatch colourWarm rather than neutral undertoneBerry rather than plum

    Score details
    Shade match
    51
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    100

    Visibly different colour · High shine · Sheer

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Warm rather than neutral undertone · Berry rather than plum

    Retailer shade note: a nourishing touch of semi-sheer warm berry

    High confidence· Digital match

    View match
  16. #18 · NARS

    Afterglow Lip Shine Gloss

    What If
    Shade match 75
    $32SephoraSephoraSame price

    Matches: Very close colourSame shine: high shineBoth claim hydration

    Differences: Cool rather than neutral undertoneBrown rather than plumNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    75
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    70

    Very close colour · High shine · Buildable

    Ingredients (not scored): 8% ingredient overlap

    Differences: Cool rather than neutral undertone · Brown rather than plum · Not listed rather than long-wearing (longevity) · Does not claim non-sticky

    Retailer shade note: rich chocolate

    Medium confidence· Digital match

    View match
  17. #19 · MAC Cosmetics

    Lipglass Air Non-Sticky Lipgloss

    Aesthetic
    Shade match 69
    $25SephoraSephora$7 less (22%)

    Matches: Same neutral undertoneSame shine: high shineBoth claim non-sticky

    Differences: Brown rather than plumNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    69
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): 3% ingredient overlap

    Differences: Brown rather than plum · Not listed rather than long-wearing (longevity)

    Retailer shade note: deep brown with red undertone

    Medium confidence· Digital match

    View match
  18. #20 · Kulfi

    Lassi Lips Staining Long-Lasting Moisturizing Lip Oil

    Fig
    Shade match 57
    $24SephoraSephora$8 less (25%)

    Matches: Same shine: high shineSame longevity: long-wearingBoth claim hydration

    Differences: Noticeably different swatch colourDeeperCool rather than neutral undertone

    Score details
    Shade match
    57
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    70

    Visibly different colour · High shine

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Cool rather than neutral undertone · Does not claim non-sticky

    Retailer shade note: deep mauve plum

    High confidence· Digital match

    View match
  19. #21 · Fenty Beauty

    Gloss Bomb Universal Lip Luminizer

    Hot Chocolit Fantasy
    Shade match 61
    $23Ulta BeautyUlta Beauty$9 less (28%)

    Matches: Same longevity: long-wearingBoth claim non-stickyBoth claim hydration

    Differences: Cool rather than neutral undertoneBrown rather than plum

    Score details
    Shade match
    61
    Finish & visual result
    78
    Wear & performance
    100
    Comfort & suitability
    100

    Slight colour difference · Shimmer

    Ingredients (not scored): 6% ingredient overlap

    Differences: Cool rather than neutral undertone · Brown rather than plum

    Retailer shade note: shimmering holographic rich brown

    Medium confidence· Digital match

    View match
  20. #22 · Refy

    Lip Gloss with Hyaluronic Acid

    Sepia
    Shade match 56
    $20SephoraSephora$12 less (38%)

    Matches: Same neutral undertoneSame shine: high shineSame longevity: long-wearing

    Differences: Noticeably different swatch colourLighterBrown rather than plum

    Score details
    Shade match
    56
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · High shine

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Brown rather than plum · Does not claim non-sticky

    Retailer shade note: dark, chestnut brown

    Medium confidence· Digital match

    View match
  21. #23 · Anastasia Beverly Hills

    Kiss Theory Hydrating Glossy Shine Lip Balm

    Tempted
    Shade match 68
    $18SephoraSephora$14 less (44%)

    Matches: Same shine: high shineBoth claim non-stickyBoth claim hydration

    Differences: Noticeably different swatch colourDeeperCool rather than neutral undertone

    Score details
    Shade match
    68
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · High shine

    Ingredients (not scored): 10% ingredient overlap

    Differences: Noticeably different swatch colour · Deeper · Cool rather than neutral undertone · Not listed rather than long-wearing (longevity)

    Retailer shade note: rich burgundy

    High confidence· Digital match

    View match
  22. #24 · Anastasia Beverly Hills

    Kiss Theory Hydrating Glossy Shine Lip Balm

    Alchemy
    Shade match 78
    $18SephoraSephora$14 less (44%)

    Matches: Both claim non-stickyBoth claim hydration

    Differences: Cool rather than neutral undertoneNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    78
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    100

    Close colour · Shimmer

    Ingredients (not scored): 10% ingredient overlap

    Differences: Cool rather than neutral undertone · Not listed rather than long-wearing (longevity)

    Retailer shade note: shimmering plum with gold reflects

    Medium confidence· Digital match

    View match
  23. #25 · Bobbi Brown

    Crushed Oil-Infused Tinted Lip Gloss

    Slow Jam
    Shade match 65
    $33SephoraSephoraCosts $1 more

    Matches: Same neutral undertoneSame shine: high shineBoth claim non-sticky

    Differences: Noticeably different swatch colourNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    65
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Visibly different colour · High shine · Sheer

    Ingredients (not scored): 2% ingredient overlap

    Differences: Noticeably different swatch colour · Not listed rather than long-wearing (longevity)

    Retailer shade note: neutral creamy plum

    Medium confidence· Digital match

    View match
  24. #26 · Tom Ford

    Gloss Luxe Lip Gloss with Hydrating Jojoba Oil & High-Shine

    04 Exquise
    Shade match 53
    $64SephoraSephoraCosts $32 more

    Matches: Same neutral undertoneSame shine: high shineSame longevity: long-wearing

    Differences: Noticeably different swatch colourLighterMauve rather than plum

    Score details
    Shade match
    53
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    70

    Visibly different colour · High shine · Sheer

    Ingredients (not scored): 0% ingredient overlap

    Differences: Noticeably different swatch colour · Lighter · Mauve rather than plum · Does not claim non-sticky

    Retailer shade note: neutral mauve

    High confidence· Digital match

    View match
  25. #27 · Tom Ford

    Soleil Lip Balm for Glowing Hydration

    06 Isle
    Shade match 53
    $45SephoraSephoraCosts $13 more

    Matches: Same shine: high shineSame longevity: long-wearingBoth claim hydration

    Differences: Noticeably different swatch colourCool rather than neutral undertoneBerry rather than plum

    Score details
    Shade match
    53
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    70

    Visibly different colour · High shine · Sheer

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Cool rather than neutral undertone · Berry rather than plum · Does not claim non-sticky

    Retailer shade note: berry

    High confidence· Digital match

    View match
  26. #28 · Eadem

    Le Chouchou Softening + Smoothing Peptide Daily Lip Balm

    Boba Bounce
    Shade match 71
    $24SephoraSephora$8 less (25%)

    Matches: Same longevity: long-wearingBoth claim non-stickyBoth claim hydration

    Differences: Cool rather than neutral undertoneBrown rather than plum

    Score details
    Shade match
    71
    Finish & visual result
    50
    Wear & performance
    100
    Comfort & suitability
    100

    Close colour

    Ingredients (not scored): no ingredient list for one product

    Differences: Cool rather than neutral undertone · Brown rather than plum

    Retailer shade note: Soft Rich Brown

    Medium confidence· Digital match

    View match
  27. #29 · Essence

    Extreme Shine Volume Lipgloss

    17 Mocha Mingle
    Shade match 64
    $3.99Ulta BeautyUlta Beauty$28.01 less (88%)

    Matches: Same shine: high shineBoth claim non-stickyBoth claim hydration

    Differences: Cool rather than neutral undertoneBrown rather than plumNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    64
    Finish & visual result
    100
    Wear & performance
    40
    Comfort & suitability
    100

    Slight colour difference · High shine

    Ingredients (not scored): 0% ingredient overlap

    Differences: Cool rather than neutral undertone · Brown rather than plum · Not listed rather than long-wearing (longevity)

    Medium confidence· Digital match

    View match
  28. #30 · Glow Recipe

    Glass Balm Lip Treatment for Shine & Hydration

    Coconut Bingsoo
    Shade match 52
    $22SephoraSephora$10 less (31%)

    Matches: Same shine: high shineSame longevity: long-wearingBoth claim hydration

    Differences: Noticeably different swatch colourDeeperCool rather than neutral undertone

    Score details
    Shade match
    52
    Finish & visual result
    100
    Wear & performance
    100
    Comfort & suitability
    70

    Slight colour difference · High shine · Sheer

    Ingredients (not scored): no ingredient list for one product

    Differences: Noticeably different swatch colour · Deeper · Cool rather than neutral undertone · Brown rather than plum · Does not claim non-sticky

    Retailer shade note: sheer cool brown

    High confidence· Digital match

    View match
  29. #31 · rhode

    Peptide Lip Tint Nourishing Glaze

    Espresso - rich brown
    Shade match 78
    $20SephoraSephora$12 less (38%)

    Matches: Very close colourBoth claim hydration

    Differences: Cool rather than neutral undertoneBrown rather than plumNot listed rather than long-wearing (longevity)

    Score details
    Shade match
    78
    Finish & visual result
    78
    Wear & performance
    40
    Comfort & suitability
    70

    Very close colour · Shimmer · Buildable

    Ingredients (not scored): 9% ingredient overlap

    Differences: Cool rather than neutral undertone · Brown rather than plum · Not listed rather than long-wearing (longevity) · Does not claim non-sticky

    Medium confidence· Digital match

    View match

Showing 12 of 29 matches

Why the closest shade match works

Tower 28 Beauty LipSoftie Hydrating Tinted Lip Treatment Balm in Ube Vanilla, against Lancôme Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm in 60 Million-Dollar Berry. Every attribute compared, with its share of the score.

ComparedYour shade60 Million-Dollar BerryClosest shade matchUbe VanillaScore
Shade match50% of overall80
Colour76#6c3e40#6e464eClose colourColour difference 4.2 (0 is identical)
Depth92Deep / darkDeep / darkSameDepth difference 3.8 on the 0–100 scale
Undertone60NeutralCoolSome differenceOne side neutral: partial agreement
Colour family100PlumPlumSameSame colour family
Finish & visual result25% of overall · 1 of 3 compared67
Shine67High shineSheer tintSome differenceLess shine
Transparencynot comparableNot listedTintedNot listed for eitherA transparency not listed for one product
Shimmernot comparableNot listedNot listedNot listed for eitherNeither product lists shimmer
Wear & performance15% of overall100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Comfort & suitability10% of overall100
Non-sticky100ClaimedClaimedSameBoth products claim a non-sticky feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 82/100Shade match 80/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tower 28 Beauty LipSoftie Hydrating Tinted Lip Treatment Balm in Ube Vanilla.

Same or better

  • $16 less
  • Cool rather than neutral undertone
  • Same longevity: long-wearing
  • Both claim non-sticky
  • Both claim hydration

Different

  • Small colour difference on the swatch
  • Sheer tint shine instead of high shine

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
Shade descriptionneutral merlot burgundysheer burgundy
FormatNot listedNot listed
BaseOil-based, no siliconeOil-based, no silicone
FragranceListed (limonene)Listed (eugenol)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Why the closest overall alternative works

Fenty Beauty Gloss Bomb Universal Lip Luminizer in Rose Amber, against Lancôme Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm in 60 Million-Dollar Berry. Every attribute compared, with its share of the score.

ComparedYour shade60 Million-Dollar BerryClosest overall alternativeRose AmberScore
Shade match50% of overall77
Colour89#6c3e40#754242Very close colourColour difference 2.4 (0 is identical)
Depth94Deep / darkDeep / darkSameDepth difference 3.3 on the 0–100 scale
Undertone60NeutralCoolSome differenceOne side neutral: partial agreement
Colour family30PlumBrownSome differenceNeighbouring colour families
Finish & visual result25% of overall · 1 of 3 compared78
Shine78High shineShimmerCloseLess shine
Transparencynot comparableNot listedNot listedNot listed for eitherNeither product lists a transparency
Shimmernot comparableNot listedSparkleNot listed for eitherShimmer not listed for one product
Wear & performance15% of overall100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Comfort & suitability10% of overall100
Non-sticky100ClaimedClaimedSameBoth products claim a non-sticky feel
Hydration100ClaimedClaimedSameBoth products claim hydration
Overall match 83/100Shade match 77/100High confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Fenty Beauty Gloss Bomb Universal Lip Luminizer in Rose Amber.

Same or better

  • $9 less
  • Very close colour
  • Cool rather than neutral undertone
  • Same longevity: long-wearing
  • Both claim non-sticky
  • Both claim hydration

Description, format and ingredients (information only, not scored)

Weighted ingredient similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
Shade descriptionneutral merlot burgundysparkling cool taupe brown
FormatNot listedWand
BaseOil-based, no siliconemoderate silicone
FragranceListed (limonene)Listed (benzyl benzoate)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
View full match

Where to buy

Closest shade match

Tower 28 Beauty LipSoftie Hydrating Tinted Lip Treatment Balm Ube Vanilla

Best price
$16SephoraSephora
$16 less (50%)

Your shade $32 at Sephora

SephoraView at Sephora

Closest overall alternative

Fenty Beauty Gloss Bomb Universal Lip Luminizer Rose Amber

Best price
$23SephoraSephora
$9 less (28%)

Your shade $32 at Sephora

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.