Plum · Cool · Deep / dark
Closest shade match is the equivalent shade, scored on colour, depth, undertone and colour family only. Closest overall alternative is the most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.
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30 matches
30 matches
The equivalent shade: scored on colour, depth, undertone and colour family only.
Ulta BeautyYour shade $23 at Sephora · product price; shade not separately priced · lowest price $5.97 at Walmart
NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss
Every store that sells this shade · prices as last checked
AmazonSee price at AmazonView at Amazon
Walmart$5.97View at WalmartUlta Beautyfrom $6 · product priceView at Ulta BeautyThe most similar lip gloss overall: shade match 50%, finish and visual result 25%, wear and performance 15%, comfort and suitability 10%.
SephoraYour shade $23 at Sephora
Tom Ford Soleil Lip Balm for Glowing Hydration
Every store that sells this shade · prices as last checked
Sephora$45View at SephoraRanked by the overall match: the most similar lip gloss on shade, finish, wear and comfort together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $17 moreMatches: Same cool undertoneSame shine: high shineSame longevity: long-wearing
No material differences in the data we have.
Close colour · High shine · Sheer
Ingredients (not scored): 6% ingredient overlap
Retailer shade note: sheer plum
High confidence· Digital match
Yves Saint Laurent Loveshine Plumping Lip Oil Gloss with Hyaluronic Acid
Every store that sells this shade · prices as last checked
Sephora$40View at SephoraSephoraCosts $1 moreMatches: Same cool undertoneSame shine: high shineSame longevity: long-wearing
Differences: Noticeably different swatch colourDeeper
Slight colour difference · High shine
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Deeper
Retailer shade note: deep mauve plum
High confidence· Digital match
Kulfi Lassi Lips Staining Long-Lasting Moisturizing Lip Oil
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephora$3 less (13%)Matches: Same cool undertoneSame shine: high shineSame longevity: long-wearing
Differences: Noticeably different swatch colourDeeper
Visibly different colour · High shine
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Deeper
Retailer shade note: plum
High confidence· Digital match
Refy Lip Gloss with Hyaluronic Acid
Every store that sells this shade · prices as last checked
Sephora$20View at SephoraSephoraCosts $4 moreMatches: Same cool undertoneSame shine: high shineClaims non-sticky
Differences: Berry rather than plumNot listed rather than long-wearing (longevity)
Close colour · High shine · Buildable
Ingredients (not scored): 9% ingredient overlap
Differences: Berry rather than plum · Not listed rather than long-wearing (longevity)
Retailer shade note: deep red berry
High confidence· Digital match
Tarte Maracuja Vegan Juicy Lip Balm
Every store that sells this shade · prices as last checked
Sephora$27View at SephoraUlta Beauty$27View at Ulta BeautySephoraCosts $20 moreMatches: Same cool undertoneSame longevity: long-wearingClaims non-sticky
Differences: LighterSheer tint rather than high shine (shine)
Slight colour difference · Sheer tint · Sheer
Ingredients (not scored): 4% ingredient overlap
Differences: Lighter · Sheer tint rather than high shine (shine)
Retailer shade note: Sheer Plum
High confidence· Digital match
Givenchy Perfecto Hydrating & Smoothing High-Shine Lip Oil Gloss
Every store that sells this shade · prices as last checked
Sephora$43View at SephoraSephora$7 less (30%)Matches: Same cool undertoneSame shine: high shineClaims non-sticky
Differences: Berry rather than plumNot listed rather than long-wearing (longevity)
Close colour · High shine · Sheer
Ingredients (not scored): 13% ingredient overlap
Differences: Berry rather than plum · Not listed rather than long-wearing (longevity)
Retailer shade note: sheer raspberry
High confidence· Digital match
Tower 28 Beauty ShineOn Lip Jelly Hydrating Non-Sticky Lip Oil
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraSephoraCosts $3 moreMatches: Same shine: high shineSame longevity: long-wearingClaims non-sticky
Differences: Warm rather than cool undertoneBerry rather than plum
Slight colour difference · High shine · Sheer
Ingredients (not scored): 9% ingredient overlap
Differences: Warm rather than cool undertone · Berry rather than plum
Retailer shade note: a nourishing touch of semi-sheer warm berry
High confidence· Digital match
Summer Fridays Dream Lip Oil for Moisturizing Sheer Coverage
Every store that sells this shade · prices as last checked
Sephora$26View at SephoraSephoraCosts $41 moreMatches: Same shine: high shineSame longevity: long-wearingBoth claim hydration
Differences: Noticeably different swatch colourLighterNeutral rather than cool undertone
Slight colour difference · High shine · Sheer
Ingredients (not scored): 0% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Neutral rather than cool undertone · Mauve rather than plum
Retailer shade note: neutral mauve
High confidence· Digital match
Tom Ford Gloss Luxe Lip Gloss with Hydrating Jojoba Oil & High-Shine
Every store that sells this shade · prices as last checked
Sephora$64View at SephoraSephoraCosts $9 moreMatches: Same shine: high shineSame longevity: long-wearingClaims non-sticky
Differences: Noticeably different swatch colourNeutral rather than cool undertone
Visibly different colour · High shine
Ingredients (not scored): 2% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone
Retailer shade note: neutral merlot burgundy
High confidence· Digital match
Lancôme Lip Idôle Squalane-12 Butterglow Hydrating Lip Balm
Every store that sells this shade · prices as last checked
Sephora$32View at SephoraSephoraCosts $1 moreMatches: Same cool undertoneSame shine: high shineSame longevity: long-wearing
Differences: Noticeably different swatch colourDeeperBerry rather than plum
Visibly different colour · High shine · Sheer
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Deeper · Berry rather than plum
Retailer shade note: deep berry
Medium confidence· Digital match
MERIT Shade Slick Hydrating Tinted Lip Oil
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $1 moreMatches: Same cool undertoneSame shine: high shineSame longevity: long-wearing
Differences: Noticeably different swatch colourLighterBerry rather than plum
Visibly different colour · High shine
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Berry rather than plum
Retailer shade note: berry
High confidence· Digital match
Kulfi Lassi Lips Staining Long-Lasting Moisturizing Lip Oil
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraSephoraCosts $1 moreMatches: Same cool undertoneSame shine: high shineClaims non-sticky
Differences: Berry rather than plumNot listed rather than long-wearing (longevity)
Close colour · High shine · Sheer
Ingredients (not scored): 4% ingredient overlap
Differences: Berry rather than plum · Not listed rather than long-wearing (longevity)
Retailer shade note: berry
High confidence· Digital match
Saie Glossybounce High-Shine Hydrating Lip Gloss Oil
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty$19.50 less (85%)Matches: Same shine: high shineClaims non-sticky
Differences: Neutral rather than cool undertoneNot listed rather than long-wearing (longevity)Does not claim hydration
Close colour · High shine
Ingredients (not scored): no ingredient list for one product
Differences: Neutral rather than cool undertone · Not listed rather than long-wearing (longevity) · Does not claim hydration
Medium confidence· Digital match
L.A. Girl Lumilicious Lip Gloss
Every store that sells this shade · prices as last checked
Ulta Beauty$3.50View at Ulta BeautyUlta Beauty$10 less (43%)Matches: Same cool undertoneSame shine: high shineClaims non-sticky
Differences: Berry rather than plumNot listed rather than long-wearing (longevity)
Slight colour difference · High shine · Buildable
Ingredients (not scored): 3% ingredient overlap
Differences: Berry rather than plum · Not listed rather than long-wearing (longevity)
Retailer shade note: berry
High confidence· Digital match
Morphe Dripglass Glazed High Shine Lip Gloss
Every store that sells this shade · prices as last checked
Ulta Beauty$13View at Ulta BeautyUlta BeautyCosts $2 moreMatches: Same cool undertoneSame longevity: long-wearingBoth claim hydration
Differences: Red rather than plum
Slight colour difference · Shimmer
Ingredients (not scored): 1% ingredient overlap
Differences: Red rather than plum
Retailer shade note: deep cherry with pink sparkle
Medium confidence· Digital match
Lancôme Juicy Tubes Original Lip Gloss
Every store that sells this shade · prices as last checked
Ulta Beauty$25View at Ulta BeautyUlta Beauty(product price)Costs $3 moreMatches: Near-identical swatch colourSame cool undertoneClaims non-sticky
Differences: Mauve rather than plumNot listed rather than long-wearing (longevity)
Looks identical · Shimmer
Ingredients (not scored): 4% ingredient overlap
Differences: Mauve rather than plum · Not listed rather than long-wearing (longevity)
Retailer shade note: roseberry mauve shimmer
High confidence· Digital match
Buxom Full-On Plumping Lip Polish
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $26 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $3 moreMatches: Near-identical swatch colourSame cool undertoneClaims non-sticky
Differences: Pink rather than plumNot listed rather than long-wearing (longevity)
Looks identical · Shimmer
Ingredients (not scored): 4% ingredient overlap
Differences: Pink rather than plum · Not listed rather than long-wearing (longevity)
Retailer shade note: rich ruby pink w/shifting blue shimmer
Medium confidence· Digital match
Buxom Full-On Plumping Lip Polish
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $26 · product priceView at Ulta BeautyUlta Beauty(product price)Costs $2 moreMatches: Same cool undertoneSame shine: high shineClaims non-sticky
Differences: Noticeably different swatch colourNot listed rather than long-wearing (longevity)
Slight colour difference · High shine · Sheer
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Not listed rather than long-wearing (longevity)
Medium confidence· Digital match
MAC Cosmetics Lipglass Air Non-Sticky Lipgloss
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $25 · product priceView at Ulta BeautySephoraCosts $1 moreMatches: Same cool undertoneSame longevity: long-wearingBoth claim hydration
Differences: Noticeably different swatch colourLighter
Slight colour difference · Sheer
Ingredients (not scored): 11% ingredient overlap
Differences: Noticeably different swatch colour · Lighter
Retailer shade note: Sheer plum
Medium confidence· Digital match
Summer Fridays Lip Butter Balm Treatment for Hydration + Nourishing Shine
Every store that sells this shade · prices as last checked
Sephora$24View at SephoraUlta Beauty(product price)Costs $3 moreMatches: Same cool undertoneClaims non-stickyBoth claim hydration
Differences: Not listed rather than long-wearing (longevity)
Close colour · Shimmer · Sheer
Ingredients (not scored): 4% ingredient overlap
Differences: Not listed rather than long-wearing (longevity)
Retailer shade note: sheer burgundy shimmer
Medium confidence· Digital match
Buxom Full-On Plumping Lip Polish
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $26 · product priceView at Ulta BeautySephoraCosts $20 moreMatches: Same cool undertoneSame longevity: long-wearingBoth claim hydration
Differences: Brown rather than plum
Close colour · Sheer
Ingredients (not scored): 2% ingredient overlap
Differences: Brown rather than plum
Retailer shade note: sheer cherry brown
Medium confidence· Digital match
Yves Saint Laurent Candy Glow Tinted Butter Balm with Maracuja Oil
Every store that sells this shade · prices as last checked
Sephora$43View at SephoraSephoraCosts $10 moreMatches: Same shine: high shineClaims non-stickyBoth claim hydration
Differences: Noticeably different swatch colourNeutral rather than cool undertoneNot listed rather than long-wearing (longevity)
Slight colour difference · High shine · Sheer
Ingredients (not scored): 8% ingredient overlap
Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Not listed rather than long-wearing (longevity)
Retailer shade note: neutral creamy plum
Medium confidence· Digital match
Bobbi Brown Crushed Oil-Infused Tinted Lip Gloss
Every store that sells this shade · prices as last checked
Sephora$33View at SephoraUlta Beauty$33View at Ulta BeautySephoraCosts $19 moreMatches: Same cool undertoneSame longevity: long-wearingClaims non-sticky
Differences: Noticeably different swatch colourDeeper
Visibly different colour · Shimmer
Ingredients (not scored): 3% ingredient overlap
Differences: Noticeably different swatch colour · Deeper
Retailer shade note: A glittery burgundy
High confidence· Digital match
Dior Lip Glow Butter Hydrating Gloss Balm
Every store that sells this shade · prices as last checked
Sephora$42View at SephoraSephoraCosts $15 moreMatches: Same cool undertoneSame longevity: long-wearingBoth claim hydration
Differences: Noticeably different swatch colourRed rather than plum
Slight colour difference · Shimmer · Opaque
Ingredients (not scored): 6% ingredient overlap
Differences: Noticeably different swatch colour · Red rather than plum
Retailer shade note: deep red
Medium confidence· Digital match
Hourglass Phantom Volumizing Glossy Lip Balm
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraSephoraCosts $15 moreMatches: Same cool undertoneBoth claim hydration
Differences: Berry rather than plumNot listed rather than long-wearing (longevity)
Slight colour difference · Shimmer
Ingredients (not scored): 6% ingredient overlap
Differences: Berry rather than plum · Not listed rather than long-wearing (longevity)
Retailer shade note: blackberry shimmer
High confidence· Digital match
Valentino Puffer Complex Lip Plumper Gloss
Every store that sells this shade · prices as last checked
Sephora$38View at SephoraSephora$5 less (22%)Matches: Same cool undertoneClaims non-stickyBoth claim hydration
Differences: Not listed rather than long-wearing (longevity)
Slight colour difference · Shimmer
Ingredients (not scored): 6% ingredient overlap
Differences: Not listed rather than long-wearing (longevity)
Retailer shade note: shimmering plum with gold reflects
Medium confidence· Digital match
Anastasia Beverly Hills Kiss Theory Hydrating Glossy Shine Lip Balm
Every store that sells this shade · prices as last checked
Sephora$18View at SephoraSephoraCosts $2 moreMatches: Same cool undertoneSame shine: high shineSame longevity: long-wearing
Differences: Noticeably different swatch colourLighterRose rather than plum
Visibly different colour · High shine
Ingredients (not scored): 1% ingredient overlap
Differences: Noticeably different swatch colour · Lighter · Rose rather than plum
Retailer shade note: creamy dusty rose
Medium confidence· Digital match
Lancôme Juicy Tubes Original Lip Gloss
Every store that sells this shade · prices as last checked
Sephora$25View at SephoraUlta Beauty$25View at Ulta BeautySephora$7 less (30%)Matches: Same cool undertoneSame longevity: long-wearingClaims non-sticky
Differences: Noticeably different swatch colourSheer tint rather than high shine (shine)
Visibly different colour · Sheer tint · Sheer
Ingredients (not scored): 12% ingredient overlap
Differences: Noticeably different swatch colour · Sheer tint rather than high shine (shine)
Retailer shade note: sheer burgundy
High confidence· Digital match
Tower 28 Beauty LipSoftie Hydrating Tinted Lip Treatment Balm
Every store that sells this shade · prices as last checked
Sephora$16View at SephoraShowing 12 of 28 matches
NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss in Devils Food Cake, against Laneige JuicePop Box Hydrating & Lightweight Oil Lip Tint in DJ Plum. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss in Devils Food Cake.
Weighted ingredient similarity 6%. Ingredients only affect results through the filters.
Tom Ford Soleil Lip Balm for Glowing Hydration in 06 Isle, against Laneige JuicePop Box Hydrating & Lightweight Oil Lip Tint in DJ Plum. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Tom Ford Soleil Lip Balm for Glowing Hydration in 06 Isle.
Weighted ingredient similarity 7%. Ingredients only affect results through the filters.
NYX Professional Makeup Butter Gloss Non-Sticky Lip Gloss Devils Food Cake
Ulta BeautyYour shade $23 at Sephora · product price; shade not separately priced · lowest price $5.97 at Walmart
Tom Ford Soleil Lip Balm for Glowing Hydration 06 Isle
SephoraYour shade $23 at Sephora
30 similar shades scored two ways: the shade match on colour, depth, undertone and colour family; the overall match on shade match, finish and visual result, wear and performance and comfort and suitability. A pair with no swatch colour on one side or Low data confidence is listed without a score. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
